If I had $1.00 every time I heard someone say " I don't like change or, change makes me uncomfortable" I'd be a millionaire. Some people thrive on change ? they love it and even create more of it. Others view change with anxiety and resistance. So often, we don't... Read More
You've heard marketing and advertising gurus quip, "Sell the sizzle, not the steak." Advertising initiatives best reach their target audience with benefits and the "wow" effect, not the value or features of their product or service. This may work well to get customers in the door. But once they're in,... Read More
Contrary to popular belief, small businesses can survive a crazy economy by taking some proactive steps. Provide spectacular customer service -- every time. Have a friend or colleague visit your business and provide feedback from a customer's perspective. This person should be unknown by your staff and willing to provide... Read More
Buyers want both online and local information about where to buy Most small businesses are local in nature, serving people who live nearby. Their customers found them through traditional methods like the Yellow Pages or newspaper ads. So far, the Internet hasn't figured prominently in their marketing efforts. That's about... Read More
Search Engines account for almost 90% of all web traffic!In the Offline world its all about "location, location, location."Put your business were people crowd around and your set. Have your products ready and benefit the rewards.Online, small businesses fail to act on the fact that the fundamental reality of how... Read More
When you feel like you're always busy working on your business, but not getting where you want to go, it can be frustrating trying to figure out how to get your marketing on track. It can easily become a "not seeing the forest for the trees" feeling.Here are three big... Read More
In the book Women and Small Business author gives all the guidelines and tools need to start, operate and succeed in a business of their own. In the mentioned book she tried in the fist part to explain how has changed the role of women in the world along centuries.... Read More
If you discovered the bottom line in your business depended on the organization in your office, your reaction could range from complete composure to sheer terror. Organization certainly has an effect on your bottom line ? and just as significantly ? on your peace of mind. For the small business... Read More
There have been many great points raised on both sides of this discussion. In order to make a final decision, we must look at how the business world is moving and at the purchasing patterns of the consumers who will be utilizing your services.The Internet has changed the way people... Read More
No matter what kind of small business you have, you need read these "small business survival tips" which will help you to succeed. You may be in Internet business, traditional business, or you may be a local merchant with 150 employees; whichever, however or whatever--you've got to know how... Read More
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All franchises must meet the legal definition of a franchise... Read More
Here is an interesting case study of a company, which... Read More
Contrary to popular belief, small businesses can survive a crazy... Read More
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Many of our nations 400,000 franchisees run their businesses out... Read More
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To get approval for your small business loan application, you... Read More
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A thing worth doing is worth doing badly. Yes I... Read More
Many physical therapists in private practice have the appearance of... Read More
Take advantage of world politics today and start your own... Read More
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You bet a name is important. Many small business owners... Read More
Many self employed professionals find themselves overwhelmed, frustrated, and confused... Read More
It is essential that you fully understand how the fuel... Read More
What does buying a fat pig have to do with... Read More
Is your business making money? Would you know?Figuring out whether... Read More
Mobile detailers will find themselves with lots of competition even... Read More
IntroductionIt is widely recognised that Email and the Internet is... Read More
Franchising has made the world look really small. The well... Read More
CONSIDERING COMPANY NEEDS: In identifying your needs for the internship,... Read More
A cluttered world of marketing communications diminishes the ordinary. The... Read More
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Am I the only one that does not have an... Read More
With all the cabinet refacing business opportunities out there, you... Read More
The key to organizational focus and helping those who need... Read More
Are you -- like 70 percent of small business owners... Read More
Many small businesses do quite well due to the blood,... Read More
Researching information for a recent business plan, I came across... Read More
In this paper, I will:1. provide a framework for creating... Read More
1. Look Over Your Shoulder ? Of course, Punxsutawney Phil... Read More
Database Problems in MarketingI have been working on a direct... Read More
You only have so much time in a day right?So... Read More
As you may know, there are many ways to incorporate... Read More
The FTC Franchise Rule maybe changed, as the Federal trade... Read More
The book, "Become the Squeaky Wheel," by New Hampshire author... Read More
Hogwash!That's what I say to people who tell me that... Read More
In today's fast paced marketplace it is easy to neglect... Read More
10 Best Practices to consider as your SBIR negotiations approach... Read More
When the recent Games of the XXVIII Olympiad came to... Read More
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Incorporation in Nevada has become an attractive option for savvy... Read More
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