If I had $1.00 every time I heard someone say " I don't like change or, change makes me uncomfortable" I'd be a millionaire. Some people thrive on change ? they love it and even create more of it. Others view change with anxiety and resistance. So often, we don't... Read More
You've heard marketing and advertising gurus quip, "Sell the sizzle, not the steak." Advertising initiatives best reach their target audience with benefits and the "wow" effect, not the value or features of their product or service. This may work well to get customers in the door. But once they're in,... Read More
Contrary to popular belief, small businesses can survive a crazy economy by taking some proactive steps. Provide spectacular customer service -- every time. Have a friend or colleague visit your business and provide feedback from a customer's perspective. This person should be unknown by your staff and willing to provide... Read More
Buyers want both online and local information about where to buy Most small businesses are local in nature, serving people who live nearby. Their customers found them through traditional methods like the Yellow Pages or newspaper ads. So far, the Internet hasn't figured prominently in their marketing efforts. That's about... Read More
Search Engines account for almost 90% of all web traffic!In the Offline world its all about "location, location, location."Put your business were people crowd around and your set. Have your products ready and benefit the rewards.Online, small businesses fail to act on the fact that the fundamental reality of how... Read More
When you feel like you're always busy working on your business, but not getting where you want to go, it can be frustrating trying to figure out how to get your marketing on track. It can easily become a "not seeing the forest for the trees" feeling.Here are three big... Read More
In the book Women and Small Business author gives all the guidelines and tools need to start, operate and succeed in a business of their own. In the mentioned book she tried in the fist part to explain how has changed the role of women in the world along centuries.... Read More
If you discovered the bottom line in your business depended on the organization in your office, your reaction could range from complete composure to sheer terror. Organization certainly has an effect on your bottom line ? and just as significantly ? on your peace of mind. For the small business... Read More
There have been many great points raised on both sides of this discussion. In order to make a final decision, we must look at how the business world is moving and at the purchasing patterns of the consumers who will be utilizing your services.The Internet has changed the way people... Read More
No matter what kind of small business you have, you need read these "small business survival tips" which will help you to succeed. You may be in Internet business, traditional business, or you may be a local merchant with 150 employees; whichever, however or whatever--you've got to know how... Read More
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Now that winter has passed, the annual ritual of spring... Read More
Some of the very qualities that attract people to the... Read More
As a teenager I worked for my father's small business.... Read More
How a donation is different from a sponsorship and what... Read More
One of the major complaints in the QSR Quick Service-Fast... Read More
While I was hard at work last week, an everyday... Read More
Q: After years of dreaming about starting my own business,... Read More
In franchising an individual desirous of their own business will... Read More
Unfortunately for all buyers, each selling organization and their individual... Read More
One major issue not being addressed right now in the... Read More
Who is responsible for maintaining the business relationship?Nurturing a business... Read More
Most of us remember going to at least one garage... Read More
What is a Virtual Assistant?? A Virtual Assistant is that... Read More
A cherished business doctrine is that growth must be a... Read More
CONSIDERATIONS FOR YOUR INTERN: Specify the number of hours the... Read More
Starting a business? For many people, the bravery to venture... Read More
The choice to incorporate a small business in Florida has... Read More
My 16 year-old daughter said, "Gee Dad! You look just... Read More
Great question!Freeing your time is an indisputably key element in... Read More
Have you ever heard the phrase, 'PREPONDERANCE OF PROOF'?I recently... Read More
The restaurant industry in the United States employs an estimated... Read More
In my previous article, Step 1, your challenge for the... Read More
When does your ego get in the way?Let's go back... Read More
Start thinking about buying an established business if you want... Read More
Would it help you as a real estate investor to... Read More
When the recent Games of the XXVIII Olympiad came to... Read More
THE PSYCHOLOGY OF PRICINGIn case you hadn't noticed, people can... Read More
Writing a business plan for a mobile car wash is... Read More
If you're like me, you love accounting. It's so fascinating... Read More
I propose this thought on the subject of Franchisee territory... Read More
Q. I am a former pastor who left the ministry... Read More
COLLABORATIVE NEGOTIATING:Collaborative negotiating is a win-win strategy that can focus... Read More
Many new ventures are preoccupied with all the money they... Read More
As a teenager I worked for my father's small business.... Read More
Just recently, I took a break and caught "The Return... Read More
Every business regardless of size needs a "Business Image Manual"... Read More
Here is an interesting case study of a company, which... Read More
"So what?" is a lovely question.It can lead to a... Read More
When you feel like you're always busy working on your... Read More
The success of your business is critically dependent on how... Read More
Cleaning concrete is tough and there is an easy way... Read More
Most small business owners seek advisors who can help them... Read More
Many small companies work very hard to get new accounts.... Read More
The Boston suburbs seem to be rich with possible locations... Read More
One of the biggest fears people have about starting a... Read More
I love lists. I make them for everything. And I'm... Read More
When pressure washing heavy equipment each piece of equipment has... Read More
After over thirty years advising small business it still comes... Read More
Outsourcing is the strategic use of outside resources to perform... Read More
When you awoke this morning, you found yourself buzzing with... Read More
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