If I had $1.00 every time I heard someone say " I don't like change or, change makes me uncomfortable" I'd be a millionaire. Some people thrive on change ? they love it and even create more of it. Others view change with anxiety and resistance. So often, we don't... Read More
You've heard marketing and advertising gurus quip, "Sell the sizzle, not the steak." Advertising initiatives best reach their target audience with benefits and the "wow" effect, not the value or features of their product or service. This may work well to get customers in the door. But once they're in,... Read More
Contrary to popular belief, small businesses can survive a crazy economy by taking some proactive steps. Provide spectacular customer service -- every time. Have a friend or colleague visit your business and provide feedback from a customer's perspective. This person should be unknown by your staff and willing to provide... Read More
Buyers want both online and local information about where to buy Most small businesses are local in nature, serving people who live nearby. Their customers found them through traditional methods like the Yellow Pages or newspaper ads. So far, the Internet hasn't figured prominently in their marketing efforts. That's about... Read More
Search Engines account for almost 90% of all web traffic!In the Offline world its all about "location, location, location."Put your business were people crowd around and your set. Have your products ready and benefit the rewards.Online, small businesses fail to act on the fact that the fundamental reality of how... Read More
When you feel like you're always busy working on your business, but not getting where you want to go, it can be frustrating trying to figure out how to get your marketing on track. It can easily become a "not seeing the forest for the trees" feeling.Here are three big... Read More
In the book Women and Small Business author gives all the guidelines and tools need to start, operate and succeed in a business of their own. In the mentioned book she tried in the fist part to explain how has changed the role of women in the world along centuries.... Read More
If you discovered the bottom line in your business depended on the organization in your office, your reaction could range from complete composure to sheer terror. Organization certainly has an effect on your bottom line ? and just as significantly ? on your peace of mind. For the small business... Read More
There have been many great points raised on both sides of this discussion. In order to make a final decision, we must look at how the business world is moving and at the purchasing patterns of the consumers who will be utilizing your services.The Internet has changed the way people... Read More
No matter what kind of small business you have, you need read these "small business survival tips" which will help you to succeed. You may be in Internet business, traditional business, or you may be a local merchant with 150 employees; whichever, however or whatever--you've got to know how... Read More
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In this paper, I will:1. provide a framework for creating... Read More
Many ventures are faced with the challenging task of raising... Read More
Work smarter, not harderWhat is one of the best ways... Read More
Business checks are available in many styles and varieties. They... Read More
SBIR Corner: FFP vs. CPFF contracts:In the SBIR/STTR world, the... Read More
It is estimated that 78% of all small business start-ups... Read More
The choice of financing is an important determinant of whether... Read More
In the heavy equipment cleaning business you can make good... Read More
Increase your profit potential by identifying ? and avoiding ?... Read More
10 Best Practices to consider as your SBIR negotiations approach... Read More
1. Resolve to build a consistent network system.Since referrals are... Read More
Early in my career, I wrote an article for a... Read More
Ok, so next to the taxman, your company payroll department... Read More
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Writing a business plan for your Solo Entrepreneur business doesn't... Read More
In the first part of this article I put forward... Read More
Senior citizens are generally not a large marketing segment for... Read More
Thankfully, most of us will never find out. That is... Read More
Sexual Harassment is a disturbing part of employment life in... Read More
One of the first things you will need to set... Read More
By outsourcing to skilled professionals you'll be able to grow... Read More
The Federal Trade Commission decided to sit down and revamp... Read More
The easiest way to lift profits is to cut the... Read More
With the massive explosion of start-ups and home businesses developing,... Read More
The less a business pays for goods and services the... Read More
Many small businesses do quite well due to the blood,... Read More
Looking for ways to boost your cash flow? As a... Read More
No matter your age or station in life, we all... Read More
Sometimes when you run a business you feel as lonely... Read More
If you're serious about wanting to start a business, the... Read More
Many self employed professionals find themselves overwhelmed, frustrated, and confused... Read More
Some marine biologists feel that the concentration of dead marine... Read More
No matter type of business you operate you've got to... Read More
Great question!Freeing your time is an indisputably key element in... Read More
Motivational author and speaker Jim Rohn says that for a... Read More
I recently met with a very successful magazine publisher who... Read More
In the heavy equipment cleaning business you can make good... Read More
We very much like what we see in Lubbock, TX... Read More
Running a small business requires many skills. However, to do... Read More
Most smart entrepreneurs and all large corporations have Employee Relations... Read More
A suggestion box is a really good idea for your... Read More
Why should you always maintain a good report with a... Read More
If you are thinking of turning your current into a... Read More
Time. As a small business owner, it's the commodity you... Read More
Seems as though there are a lot of business closings... Read More
That's right ? are you making enough mistakes in your... Read More
That sizzling sound you're hearing may be a symptom of... Read More
If you are in the professional car care business you... Read More
Franchisor expansion policies are not as simple as one might... Read More
Why would you use an event pass?Event passes are often... Read More
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