If I had $1.00 every time I heard someone say " I don't like change or, change makes me uncomfortable" I'd be a millionaire. Some people thrive on change ? they love it and even create more of it. Others view change with anxiety and resistance. So often, we don't... Read More
You've heard marketing and advertising gurus quip, "Sell the sizzle, not the steak." Advertising initiatives best reach their target audience with benefits and the "wow" effect, not the value or features of their product or service. This may work well to get customers in the door. But once they're in,... Read More
Contrary to popular belief, small businesses can survive a crazy economy by taking some proactive steps. Provide spectacular customer service -- every time. Have a friend or colleague visit your business and provide feedback from a customer's perspective. This person should be unknown by your staff and willing to provide... Read More
Buyers want both online and local information about where to buy Most small businesses are local in nature, serving people who live nearby. Their customers found them through traditional methods like the Yellow Pages or newspaper ads. So far, the Internet hasn't figured prominently in their marketing efforts. That's about... Read More
Search Engines account for almost 90% of all web traffic!In the Offline world its all about "location, location, location."Put your business were people crowd around and your set. Have your products ready and benefit the rewards.Online, small businesses fail to act on the fact that the fundamental reality of how... Read More
When you feel like you're always busy working on your business, but not getting where you want to go, it can be frustrating trying to figure out how to get your marketing on track. It can easily become a "not seeing the forest for the trees" feeling.Here are three big... Read More
In the book Women and Small Business author gives all the guidelines and tools need to start, operate and succeed in a business of their own. In the mentioned book she tried in the fist part to explain how has changed the role of women in the world along centuries.... Read More
If you discovered the bottom line in your business depended on the organization in your office, your reaction could range from complete composure to sheer terror. Organization certainly has an effect on your bottom line ? and just as significantly ? on your peace of mind. For the small business... Read More
There have been many great points raised on both sides of this discussion. In order to make a final decision, we must look at how the business world is moving and at the purchasing patterns of the consumers who will be utilizing your services.The Internet has changed the way people... Read More
No matter what kind of small business you have, you need read these "small business survival tips" which will help you to succeed. You may be in Internet business, traditional business, or you may be a local merchant with 150 employees; whichever, however or whatever--you've got to know how... Read More
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Running a business, whether large, small or in your home,... Read More
You bet it's worth it. Publicity via news releases, along... Read More
The employer / employee relations environment has been constantly evolving... Read More
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We all know how glorious those first warm days of... Read More
A suggestion box is a really good idea for your... Read More
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SBIR vs. STTR: If you are participating in the SBIR... Read More
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Last week we discussed the importance of performing an autopsy... Read More
What could Seinfeld possibly have to do with marketing a... Read More
Why do you need an account plan?When you first decide... Read More
Running a small business requires many skills. However, to do... Read More
The less a business pays for goods and services the... Read More
In a perfect world, starting a small business would be... Read More
Am I the only one that does not have an... Read More
When someone owes your small business money, you certainly feel... Read More
The book, "Become the Squeaky Wheel," by New Hampshire author... Read More
On Monday the Department of Corporations in California revoked franchise... Read More
Most business owners do not think of selling their companies... Read More
There is a great deal of abuse going on in... Read More
There are no "rules of thumb" in the pursuit of... Read More
The way you manage your money is one of the... Read More
The choice to incorporate a small business in Florida has... Read More
$37.4 million funded from venture capital today. $86.4 million funded... Read More
Business consulting opportunities might be just what your are looking... Read More
1. Resolve to build a consistent network system.Since referrals are... Read More
Get maximum results with minimum effort. Sounds great doesn't it?... Read More
Writing a business plan for your Solo Entrepreneur business doesn't... Read More
It appears the mini-blimp indoor theme and concept is making... Read More
Bookkeeping?the "dreaded" word is something we all have to worry... Read More
Passion. Passion alone can make your business successful. As an... Read More
Owning a business is a challenging endeavor. If you're like... Read More
Nothing can drive a business down faster than customers who... Read More
I recently met with a very successful magazine publisher who... Read More
Winning small and home based businesses today must continually shake... Read More
If I had $1.00 every time I heard someone say... Read More
As a teenager I worked for my father's small business.... Read More
No matter type of business you operate you've got to... Read More
In the summer, I can't drive two blocks without seeing... Read More
When a person knows and knows not that he knows.... Read More
There is a rather famous true story called "Acres of... Read More
You've come up with the best idea since sliced bread,... Read More
Am I the only one that does not have an... Read More
Do you know what your genius work is? It's the... Read More
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