If I had $1.00 every time I heard someone say " I don't like change or, change makes me uncomfortable" I'd be a millionaire. Some people thrive on change ? they love it and even create more of it. Others view change with anxiety and resistance. So often, we don't... Read More
You've heard marketing and advertising gurus quip, "Sell the sizzle, not the steak." Advertising initiatives best reach their target audience with benefits and the "wow" effect, not the value or features of their product or service. This may work well to get customers in the door. But once they're in,... Read More
Contrary to popular belief, small businesses can survive a crazy economy by taking some proactive steps. Provide spectacular customer service -- every time. Have a friend or colleague visit your business and provide feedback from a customer's perspective. This person should be unknown by your staff and willing to provide... Read More
Buyers want both online and local information about where to buy Most small businesses are local in nature, serving people who live nearby. Their customers found them through traditional methods like the Yellow Pages or newspaper ads. So far, the Internet hasn't figured prominently in their marketing efforts. That's about... Read More
Search Engines account for almost 90% of all web traffic!In the Offline world its all about "location, location, location."Put your business were people crowd around and your set. Have your products ready and benefit the rewards.Online, small businesses fail to act on the fact that the fundamental reality of how... Read More
When you feel like you're always busy working on your business, but not getting where you want to go, it can be frustrating trying to figure out how to get your marketing on track. It can easily become a "not seeing the forest for the trees" feeling.Here are three big... Read More
In the book Women and Small Business author gives all the guidelines and tools need to start, operate and succeed in a business of their own. In the mentioned book she tried in the fist part to explain how has changed the role of women in the world along centuries.... Read More
If you discovered the bottom line in your business depended on the organization in your office, your reaction could range from complete composure to sheer terror. Organization certainly has an effect on your bottom line ? and just as significantly ? on your peace of mind. For the small business... Read More
There have been many great points raised on both sides of this discussion. In order to make a final decision, we must look at how the business world is moving and at the purchasing patterns of the consumers who will be utilizing your services.The Internet has changed the way people... Read More
No matter what kind of small business you have, you need read these "small business survival tips" which will help you to succeed. You may be in Internet business, traditional business, or you may be a local merchant with 150 employees; whichever, however or whatever--you've got to know how... Read More
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Your product is dying. With the same inevitability that we... Read More
1. Have A Strong Constitution ? Justices deliver decisions by... Read More
-- The One Pager Shortcut Series --An effective and compelling... Read More
Looking for ways to boost your cash flow? As a... Read More
The employer / employee relations environment has been constantly evolving... Read More
The difference between rates and wages is not always clear... Read More
Why Alliances FailWhen do you know an alliance is falling... Read More
You know your prospects need what you sell. You know... Read More
The Service-Disabled Veteran-Owned Small Businesses (SDVOSB) is a program that... Read More
In this paper, I will:1. provide a framework for creating... Read More
At one point or another, almost every business runs short... Read More
When do annoyances in a relationship become too much to... Read More
You see it often in large shopping complexes. Customers seem... Read More
A Small Business Opportunities Magazine is one of the new... Read More
All legitimate home business entrepreneurs insist and announce loud and... Read More
Whether your target audience is in your neighborhood or across... Read More
There will come a time in your business where you... Read More
A career coach could be simply defined your job seeking... Read More
Microfiber cleaning towels have been around for about ten years... Read More
I ran a franchise company for many years, a car... Read More
Sexual Harassment is a disturbing part of employment life in... Read More
How far can you go based on your relationship with... Read More
You've probably heard the statistic that 95% of small businesses... Read More
"So what?" is a lovely question.It can lead to a... Read More
Consistency is a huge word when operating your business. I... Read More
First, we need to define the different kinds of skip... Read More
The Franchise Group at the Federal Trade Commission in all... Read More
Many mobile car wash operators would like to add de-ionized... Read More
The FTC Franchise Rule maybe changed, as the Federal trade... Read More
The modern Franchise business model and the much different business... Read More
How do window cleaning franchise businesses start? It is a... Read More
As a franchisor I am always asked by new and... Read More
When working from home, it is usual to find that... Read More
In franchising an individual desirous of their own business will... Read More
A suggestion box is a really good idea for your... Read More
In the summer, I can't drive two blocks without seeing... Read More
Senior citizens are generally not a large marketing segment for... Read More
Auto detailers are often asked to clean boats and detail... Read More
It has been discussed allowing Franchising companies to electronically disclose... Read More
Why give freebies?We have all seen freebies at trade shows... Read More
Here are just a few ways to increase and diversify... Read More
If you're an entrepreneur responsible for your own small business... Read More
What is a Virtual Assistant?A Virtual Assistant is a person... Read More
In a perfect world, starting a small business would be... Read More
What is a guru?A guru is a teacher. A mentor.... Read More
Washing manufactured homes, mobile homes, can be a lucrative and... Read More
We were more than excited. Our women's doubles tennis team... Read More
Many small businesses do quite well due to the blood,... Read More
Completion not Perfection Five Keys To Doubling Your Productivity and... Read More
The Federal Trade Commission which governs the franchise industry thru... Read More
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