If I had $1.00 every time I heard someone say " I don't like change or, change makes me uncomfortable" I'd be a millionaire. Some people thrive on change ? they love it and even create more of it. Others view change with anxiety and resistance. So often, we don't... Read More
You've heard marketing and advertising gurus quip, "Sell the sizzle, not the steak." Advertising initiatives best reach their target audience with benefits and the "wow" effect, not the value or features of their product or service. This may work well to get customers in the door. But once they're in,... Read More
Contrary to popular belief, small businesses can survive a crazy economy by taking some proactive steps. Provide spectacular customer service -- every time. Have a friend or colleague visit your business and provide feedback from a customer's perspective. This person should be unknown by your staff and willing to provide... Read More
Buyers want both online and local information about where to buy Most small businesses are local in nature, serving people who live nearby. Their customers found them through traditional methods like the Yellow Pages or newspaper ads. So far, the Internet hasn't figured prominently in their marketing efforts. That's about... Read More
Search Engines account for almost 90% of all web traffic!In the Offline world its all about "location, location, location."Put your business were people crowd around and your set. Have your products ready and benefit the rewards.Online, small businesses fail to act on the fact that the fundamental reality of how... Read More
When you feel like you're always busy working on your business, but not getting where you want to go, it can be frustrating trying to figure out how to get your marketing on track. It can easily become a "not seeing the forest for the trees" feeling.Here are three big... Read More
In the book Women and Small Business author gives all the guidelines and tools need to start, operate and succeed in a business of their own. In the mentioned book she tried in the fist part to explain how has changed the role of women in the world along centuries.... Read More
If you discovered the bottom line in your business depended on the organization in your office, your reaction could range from complete composure to sheer terror. Organization certainly has an effect on your bottom line ? and just as significantly ? on your peace of mind. For the small business... Read More
There have been many great points raised on both sides of this discussion. In order to make a final decision, we must look at how the business world is moving and at the purchasing patterns of the consumers who will be utilizing your services.The Internet has changed the way people... Read More
No matter what kind of small business you have, you need read these "small business survival tips" which will help you to succeed. You may be in Internet business, traditional business, or you may be a local merchant with 150 employees; whichever, however or whatever--you've got to know how... Read More
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My colleague, Jane, recently lamented to me an all too... Read More
We all know that competition is an ugly word but... Read More
We all know how glorious those first warm days of... Read More
"So what?" is a lovely question.It can lead to a... Read More
Pardon my enthusiasm, but a large part of your small... Read More
When do annoyances in a relationship become too much to... Read More
Incredible as it sounds, you have a goldmine of free... Read More
One of the greatest pitfalls in e-commerce is Field of... Read More
Each day we hear of companies entering the franchising industry.... Read More
A consultant must remember that the business belongs to the... Read More
SBIR vs. STTR: If you are participating in the SBIR... Read More
In a world full of complications sometimes we overlook the... Read More
A few years ago, I visited Beijing for the first... Read More
In the first part of this article I put forward... Read More
Great question!Freeing your time is an indisputably key element in... Read More
Concrete cleaning can be a lucrative business to start. Here... Read More
There have been many great points raised on both sides... Read More
Just when the entire state was kissing Wichita goodbye, economically... Read More
We visited Lexus USA, home of the Lexus North America... Read More
Remember those drawings from science class of how a lever... Read More
There are no "rules of thumb" in the pursuit of... Read More
Here is an interesting case study of a company, which... Read More
Should your business have a toll free number for customers... Read More
The Federal Trade Commission is assisting competitor to cheat and... Read More
One of the most common issues that comes up for... Read More
All legitimate home business entrepreneurs insist and announce loud and... Read More
Here are seven ways for owners of small businesses to... Read More
If you own a mobile truck washing, pressure washing or... Read More
How careful are you with the data you collect from... Read More
Why should you describe your business to others in 5... Read More
Here are some useful tips on what to consider before... Read More
If an organization lacks a mission statement, it is worthwhile... Read More
It's just like a marriageTo expect a bank manager or... Read More
Many people ask how many graphs or charts they should... Read More
If you are looking for a franchise opportunity, the choice... Read More
"If at first you don't succeed, then skydiving definitely isn't... Read More
As you reflect on this year and prepare for next... Read More
There are many choices when thinking about a small business... Read More
Under the Securities Act of 1933, any offer to sell... Read More
You've come up with the best idea since sliced bread,... Read More
A solopreneur I know disappears from my radar screen for... Read More
Image of your franchise automotive outlet is so important. Some... Read More
One of the most common issues that comes up for... Read More
Is your business making money? Would you know?Figuring out whether... Read More
In the first article we mentioned the main characteristics that... Read More
If you ask most small business owners what priority CRM... Read More
As the owner or an employee of a small-to medium-sized... Read More
Writing a business plan for your Solo Entrepreneur business doesn't... Read More
Are you -- like 70 percent of small business owners... Read More
Debt collection letters--an overview"Debt collection letter" in the singular may... Read More
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