If I had $1.00 every time I heard someone say " I don't like change or, change makes me uncomfortable" I'd be a millionaire. Some people thrive on change ? they love it and even create more of it. Others view change with anxiety and resistance. So often, we don't... Read More
You've heard marketing and advertising gurus quip, "Sell the sizzle, not the steak." Advertising initiatives best reach their target audience with benefits and the "wow" effect, not the value or features of their product or service. This may work well to get customers in the door. But once they're in,... Read More
Contrary to popular belief, small businesses can survive a crazy economy by taking some proactive steps. Provide spectacular customer service -- every time. Have a friend or colleague visit your business and provide feedback from a customer's perspective. This person should be unknown by your staff and willing to provide... Read More
Buyers want both online and local information about where to buy Most small businesses are local in nature, serving people who live nearby. Their customers found them through traditional methods like the Yellow Pages or newspaper ads. So far, the Internet hasn't figured prominently in their marketing efforts. That's about... Read More
Search Engines account for almost 90% of all web traffic!In the Offline world its all about "location, location, location."Put your business were people crowd around and your set. Have your products ready and benefit the rewards.Online, small businesses fail to act on the fact that the fundamental reality of how... Read More
When you feel like you're always busy working on your business, but not getting where you want to go, it can be frustrating trying to figure out how to get your marketing on track. It can easily become a "not seeing the forest for the trees" feeling.Here are three big... Read More
In the book Women and Small Business author gives all the guidelines and tools need to start, operate and succeed in a business of their own. In the mentioned book she tried in the fist part to explain how has changed the role of women in the world along centuries.... Read More
If you discovered the bottom line in your business depended on the organization in your office, your reaction could range from complete composure to sheer terror. Organization certainly has an effect on your bottom line ? and just as significantly ? on your peace of mind. For the small business... Read More
There have been many great points raised on both sides of this discussion. In order to make a final decision, we must look at how the business world is moving and at the purchasing patterns of the consumers who will be utilizing your services.The Internet has changed the way people... Read More
No matter what kind of small business you have, you need read these "small business survival tips" which will help you to succeed. You may be in Internet business, traditional business, or you may be a local merchant with 150 employees; whichever, however or whatever--you've got to know how... Read More
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Here are some of the questions that you need to... Read More
In these days of insecurity and uncertain futures, the tendency... Read More
Don't you find that there are so many decisions you... Read More
Why does consistency in the message have an effect on... Read More
If you are worried about how many different business cards... Read More
Are you a home or small business owner and you're... Read More
Q: Is the online world the best place to sell... Read More
We all know that a building has to have a... Read More
As a teenager I worked for my father's small business.... Read More
Most business owners know when they need an accountant, but... Read More
Franchisor expansion policies are not as simple as one might... Read More
If you interviewed business owners of failed businesses, a majority... Read More
If you run a pressure washing business it is a... Read More
You've heard it before; we're living in an information age.... Read More
Shopping for a franchise is easy if you know what... Read More
One of the most common issues that comes up for... Read More
Today required franchise disclosure documents are over 200 pages generally.... Read More
The following tips have come from a wide variety of... Read More
Many physical therapists in private practice have the appearance of... Read More
Do you sometimes find yourself just going "through the motions"... Read More
Small Business, Big Business ? What's the Diff?Well a lot... Read More
A solopreneur I know disappears from my radar screen for... Read More
An observation while returning home from a seminar: Getting away... Read More
Why does a good business relationship rely on having some... Read More
If you are a franchisee of a large franchise system;... Read More
Many of our nations 400,000 franchisees run their businesses out... Read More
In the first part of this article I put forward... Read More
When it comes to cost, how much can you afford... Read More
Before you start a business we encourage you to prepare... Read More
-- The One Pager Shortcut Series --An effective and compelling... Read More
Yes, that IS security when nobody can downsize you because... Read More
Some marine biologists feel that the concentration of dead marine... Read More
So often small service businesses fail to exploit niches, which... Read More
Being a small or home-based business owner can be loads... Read More
You have spent considerable time pulling your business plan together,... Read More
As the owner or an employee of a small-to medium-sized... Read More
(Although this article is geared towards small business owners, the... Read More
As a business owner, you already know how important it... Read More
One of the critical success factors for service-related businesses is... Read More
The Federal Trade Commission out of the blue decide in... Read More
There's no question that hard work and a little luck... Read More
1. Look Over Your Shoulder ? Of course, Punxsutawney Phil... Read More
In many industries, image is one of the last things... Read More
What is a guru?A guru is a teacher. A mentor.... Read More
If your home business is not performing the way you... Read More
Security Professionals provide the products and services necessary to create... Read More
If you're looking for start-up capital for your business, but... Read More
How many hours do you work a week? When was... Read More
Many have not experienced a fire up close. One year... Read More
And is having a logo really that important?My answer to... Read More
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