If I had $1.00 every time I heard someone say " I don't like change or, change makes me uncomfortable" I'd be a millionaire. Some people thrive on change ? they love it and even create more of it. Others view change with anxiety and resistance. So often, we don't... Read More
You've heard marketing and advertising gurus quip, "Sell the sizzle, not the steak." Advertising initiatives best reach their target audience with benefits and the "wow" effect, not the value or features of their product or service. This may work well to get customers in the door. But once they're in,... Read More
Contrary to popular belief, small businesses can survive a crazy economy by taking some proactive steps. Provide spectacular customer service -- every time. Have a friend or colleague visit your business and provide feedback from a customer's perspective. This person should be unknown by your staff and willing to provide... Read More
Buyers want both online and local information about where to buy Most small businesses are local in nature, serving people who live nearby. Their customers found them through traditional methods like the Yellow Pages or newspaper ads. So far, the Internet hasn't figured prominently in their marketing efforts. That's about... Read More
Search Engines account for almost 90% of all web traffic!In the Offline world its all about "location, location, location."Put your business were people crowd around and your set. Have your products ready and benefit the rewards.Online, small businesses fail to act on the fact that the fundamental reality of how... Read More
When you feel like you're always busy working on your business, but not getting where you want to go, it can be frustrating trying to figure out how to get your marketing on track. It can easily become a "not seeing the forest for the trees" feeling.Here are three big... Read More
In the book Women and Small Business author gives all the guidelines and tools need to start, operate and succeed in a business of their own. In the mentioned book she tried in the fist part to explain how has changed the role of women in the world along centuries.... Read More
If you discovered the bottom line in your business depended on the organization in your office, your reaction could range from complete composure to sheer terror. Organization certainly has an effect on your bottom line ? and just as significantly ? on your peace of mind. For the small business... Read More
There have been many great points raised on both sides of this discussion. In order to make a final decision, we must look at how the business world is moving and at the purchasing patterns of the consumers who will be utilizing your services.The Internet has changed the way people... Read More
No matter what kind of small business you have, you need read these "small business survival tips" which will help you to succeed. You may be in Internet business, traditional business, or you may be a local merchant with 150 employees; whichever, however or whatever--you've got to know how... Read More
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There have been many great points raised on both sides... Read More
1. Have A Strong Constitution ? Justices deliver decisions by... Read More
The employer / employee relations environment has been constantly evolving... Read More
10 Best Practices to consider as your SBIR negotiations approach... Read More
-- Building Credibility Through Success Stories --Successful solo entrepreneurs spend... Read More
When is the Chamber ideal for your business?Joining a Chamber... Read More
Nothing can drive a business down faster than customers who... Read More
A common hazard faced by new entrepreneurs is a lack... Read More
When pressure washing heavy equipment each piece of equipment has... Read More
I only have to point to the 555 plus failed... Read More
You are probably hard at work promoting your business (and... Read More
If you are just starting your business, or if you... Read More
It's Monday morning and Connie the Consultant sits in her... Read More
You've always liked flowers and you think the idea of... Read More
Most doctors never distinguish the difference between customers and patients.... Read More
There were only an estimated 1800 active franchisors in this... Read More
Do you have a Business Plan? Congratulations, but you are... Read More
In my previous article, Step 1, your challenge for the... Read More
It is not surprising that some people may perceive Six... Read More
There is a great deal of abuse going on in... Read More
Just when the entire state was kissing Wichita goodbye, economically... Read More
How is your pipeline structured?I assume most of you have... Read More
Small Business, Big Business ? What's the Diff?Well a lot... Read More
Here are just a few ways to increase and diversify... Read More
Cash is King?That is what everyone tells us and it... Read More
As you may already know, asphalt paved parking lots do... Read More
Every company has a value proposition. That is a statement... Read More
What is in an information plan?Before you even meet with... Read More
Many mobile car wash operators would like to add de-ionized... Read More
There are both fixed and mobile detailers. Consumers often will... Read More
As small business managers, we juggle limited resources in a... Read More
When the recent Games of the XXVIII Olympiad came to... Read More
10 Best Practices to consider as your SBIR negotiations approach... Read More
If you run a pressure washing company in a rural... Read More
-- Beyond Cold Calling, "Warm" Calling and Sending E-mails --Many... Read More
Pet Transportation Services are needed as the number of pets... Read More
One of the primary concerns all small businesses have is... Read More
What is a Family Business? A family business is basically... Read More
Most business owners know when they need an accountant, but... Read More
Are you thinking of starting a small pressure washer business... Read More
Auto detailers are often asked to clean boats and detail... Read More
Sacred cows take a long time to die. We get... Read More
Cash is King... That is what everyone tells us and... Read More
So often small service businesses fail to exploit niches, which... Read More
TACTIC #1 -- Never simply slash your prices, unless you're... Read More
There are many little details that go into making sure... Read More
Work smarter, not harderWhat is one of the best ways... Read More
Concrete cleaning can be a lucrative business to start. Here... Read More
Shopping for a franchise is easy if you know what... Read More
Franchising Directory Sites-Paid Advertising, Lead Generation for FranchisingFranchising Directory Sites... Read More
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