If I had $1.00 every time I heard someone say " I don't like change or, change makes me uncomfortable" I'd be a millionaire. Some people thrive on change ? they love it and even create more of it. Others view change with anxiety and resistance. So often, we don't... Read More
You've heard marketing and advertising gurus quip, "Sell the sizzle, not the steak." Advertising initiatives best reach their target audience with benefits and the "wow" effect, not the value or features of their product or service. This may work well to get customers in the door. But once they're in,... Read More
Contrary to popular belief, small businesses can survive a crazy economy by taking some proactive steps. Provide spectacular customer service -- every time. Have a friend or colleague visit your business and provide feedback from a customer's perspective. This person should be unknown by your staff and willing to provide... Read More
Buyers want both online and local information about where to buy Most small businesses are local in nature, serving people who live nearby. Their customers found them through traditional methods like the Yellow Pages or newspaper ads. So far, the Internet hasn't figured prominently in their marketing efforts. That's about... Read More
Search Engines account for almost 90% of all web traffic!In the Offline world its all about "location, location, location."Put your business were people crowd around and your set. Have your products ready and benefit the rewards.Online, small businesses fail to act on the fact that the fundamental reality of how... Read More
When you feel like you're always busy working on your business, but not getting where you want to go, it can be frustrating trying to figure out how to get your marketing on track. It can easily become a "not seeing the forest for the trees" feeling.Here are three big... Read More
In the book Women and Small Business author gives all the guidelines and tools need to start, operate and succeed in a business of their own. In the mentioned book she tried in the fist part to explain how has changed the role of women in the world along centuries.... Read More
If you discovered the bottom line in your business depended on the organization in your office, your reaction could range from complete composure to sheer terror. Organization certainly has an effect on your bottom line ? and just as significantly ? on your peace of mind. For the small business... Read More
There have been many great points raised on both sides of this discussion. In order to make a final decision, we must look at how the business world is moving and at the purchasing patterns of the consumers who will be utilizing your services.The Internet has changed the way people... Read More
No matter what kind of small business you have, you need read these "small business survival tips" which will help you to succeed. You may be in Internet business, traditional business, or you may be a local merchant with 150 employees; whichever, however or whatever--you've got to know how... Read More
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Don't let your customer satisfaction research initiative collect dust on... Read More
What will your business look like a year from today?If... Read More
CONSIDERATIONS FOR YOUR INTERN: Specify the number of hours the... Read More
Setting priorities in your business? Your first job is to... Read More
Free money! Receive up to $25,000 that never has to... Read More
Marketing is one of the four corner-posts of a solid... Read More
In today's fast paced marketplace it is easy to neglect... Read More
Most businesses accept checks as form of payment for goods... Read More
TACTIC #1 -- Never simply slash your prices, unless you're... Read More
Starting the blind cleaning business is one of the best... Read More
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Whether you operate a chain of restaurants, a mom-and-pop convenience... Read More
Once you've decided to incorporate your small business the next... Read More
Over the years I heard the best way to learn... Read More
When we speak of branding most of the time people... Read More
Many small business startups fail within the first 2 years... Read More
Think the best way to get more customers is to... Read More
Many businesses offer small business franchise opportunities. There are many... Read More
1. Know Where You're Going ? Coach Herb Brooks had... Read More
Expanding your business requires you to take a good hard... Read More
I frequently give presentations at small business gatherings, providing me... Read More
Every business regardless of size needs a "Business Image Manual"... Read More
There is much competition in the mobile auto detailing business.... Read More
Pity parties are nothing new. In fact, we do it... Read More
Many smaller businesses choose niche markets for various reasons and... Read More
Aircraft Interiors of personal and corporate jets have hundreds of... Read More
Maximum efficiency in the cleaning industry is a key to... Read More
We all know how glorious those first warm days of... Read More
Every company has a value proposition. That is a statement... Read More
Think of your business as a living, breathing, organism. It... Read More
So you want to start a business but you don't... Read More
Seems as though there are a lot of business closings... Read More
Business checks are available in many styles and varieties. They... Read More
You see it often in large shopping complexes. Customers seem... Read More
Scenario OneDuring a recent presentation, a business owner was given... Read More
Opening a carpet cleaning business is a great way to... Read More
Data. Most people think it is a term relegated to... Read More
It's Monday morning and Connie the Consultant sits in her... Read More
A Brilliant Marketing Idea... sounds great but what is it?... Read More
For many small businesses, the "S" corporation is the business... Read More
Running a business, whether large, small or in your home,... Read More
One of the biggest fears people have about starting a... Read More
As an Investment Representative you've worked hard to build trust... Read More
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If you are a non-operator owner of many work trucks,... Read More
Did you ever have one of those days or weeks... Read More
Attorneys and Lawyers are ruining the franchise industry. It is... Read More
Here are seven ways for owners of small businesses to... Read More
"I don't know the key to success, but the key... Read More
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