If I had $1.00 every time I heard someone say " I don't like change or, change makes me uncomfortable" I'd be a millionaire. Some people thrive on change ? they love it and even create more of it. Others view change with anxiety and resistance. So often, we don't... Read More
You've heard marketing and advertising gurus quip, "Sell the sizzle, not the steak." Advertising initiatives best reach their target audience with benefits and the "wow" effect, not the value or features of their product or service. This may work well to get customers in the door. But once they're in,... Read More
Contrary to popular belief, small businesses can survive a crazy economy by taking some proactive steps. Provide spectacular customer service -- every time. Have a friend or colleague visit your business and provide feedback from a customer's perspective. This person should be unknown by your staff and willing to provide... Read More
Buyers want both online and local information about where to buy Most small businesses are local in nature, serving people who live nearby. Their customers found them through traditional methods like the Yellow Pages or newspaper ads. So far, the Internet hasn't figured prominently in their marketing efforts. That's about... Read More
Search Engines account for almost 90% of all web traffic!In the Offline world its all about "location, location, location."Put your business were people crowd around and your set. Have your products ready and benefit the rewards.Online, small businesses fail to act on the fact that the fundamental reality of how... Read More
When you feel like you're always busy working on your business, but not getting where you want to go, it can be frustrating trying to figure out how to get your marketing on track. It can easily become a "not seeing the forest for the trees" feeling.Here are three big... Read More
In the book Women and Small Business author gives all the guidelines and tools need to start, operate and succeed in a business of their own. In the mentioned book she tried in the fist part to explain how has changed the role of women in the world along centuries.... Read More
If you discovered the bottom line in your business depended on the organization in your office, your reaction could range from complete composure to sheer terror. Organization certainly has an effect on your bottom line ? and just as significantly ? on your peace of mind. For the small business... Read More
There have been many great points raised on both sides of this discussion. In order to make a final decision, we must look at how the business world is moving and at the purchasing patterns of the consumers who will be utilizing your services.The Internet has changed the way people... Read More
No matter what kind of small business you have, you need read these "small business survival tips" which will help you to succeed. You may be in Internet business, traditional business, or you may be a local merchant with 150 employees; whichever, however or whatever--you've got to know how... Read More
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Why give freebies?We have all seen freebies at trade shows... Read More
Get maximum results with minimum effort. Sounds great doesn't it?... Read More
Doesn't it frustrate you when you've given good service, sometimes... Read More
How do you know when an alliance needs to be... Read More
If you plan to upgrade your workshop into an Authorized... Read More
When should you leverage the relationship?Leveraging sometimes brings a negative... Read More
Contrary to popular belief, small businesses can survive a crazy... Read More
Last week's question from Anthony R. on how to choose... Read More
Why Alliances FailWhen do you know an alliance is falling... Read More
Do you know what your genius work is? It's the... Read More
IntroductionIt is widely recognised that Email and the Internet is... Read More
Do you have all the customers your business can use?The... Read More
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When you go into business for yourself, there are many... Read More
Q: I have outgrown my home office and need to... Read More
If I had $1.00 every time I heard someone say... Read More
If you are in the pressure washing business and are... Read More
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"I don't know the key to success, but the key... Read More
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I have a confession to make. My name is Caroline... Read More
CARD SHARK7 Card Tricks That Improve Your Personal Networking PowerThe... Read More
If you ask most small business owners what priority CRM... Read More
Quality control in franchising companies is paramount and all franchising... Read More
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"I don't know the key to success, but the key... Read More
Some things in business are relatively easy to measure ?... Read More
As stability emerges in the Middle East there will be... Read More
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Do you know what your genius work is? It's the... Read More
To wash an airplane there are many items you will... Read More
Approximately 200,000 new businesses are started each year. More people... Read More
Do you have a Business Plan? Congratulations, but you are... Read More
"What do you do?" It just might be one of... Read More
Sacred cows take a long time to die. We get... Read More
The bad things starts with the letter 'O'?.like Obstacles, Obstruction,... Read More
To have one of the popular in home daycare businesses.... Read More
This is the tale of two business plans with very... Read More
There are many factors to be considered when you are... Read More
If you own a mobile car washing, pressure washing or... Read More
It is imperative to have your business legally prepared. How... Read More
As a business owner, you already know how important it... Read More
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