If I had $1.00 every time I heard someone say " I don't like change or, change makes me uncomfortable" I'd be a millionaire. Some people thrive on change ? they love it and even create more of it. Others view change with anxiety and resistance. So often, we don't... Read More
You've heard marketing and advertising gurus quip, "Sell the sizzle, not the steak." Advertising initiatives best reach their target audience with benefits and the "wow" effect, not the value or features of their product or service. This may work well to get customers in the door. But once they're in,... Read More
Contrary to popular belief, small businesses can survive a crazy economy by taking some proactive steps. Provide spectacular customer service -- every time. Have a friend or colleague visit your business and provide feedback from a customer's perspective. This person should be unknown by your staff and willing to provide... Read More
Buyers want both online and local information about where to buy Most small businesses are local in nature, serving people who live nearby. Their customers found them through traditional methods like the Yellow Pages or newspaper ads. So far, the Internet hasn't figured prominently in their marketing efforts. That's about... Read More
Search Engines account for almost 90% of all web traffic!In the Offline world its all about "location, location, location."Put your business were people crowd around and your set. Have your products ready and benefit the rewards.Online, small businesses fail to act on the fact that the fundamental reality of how... Read More
When you feel like you're always busy working on your business, but not getting where you want to go, it can be frustrating trying to figure out how to get your marketing on track. It can easily become a "not seeing the forest for the trees" feeling.Here are three big... Read More
In the book Women and Small Business author gives all the guidelines and tools need to start, operate and succeed in a business of their own. In the mentioned book she tried in the fist part to explain how has changed the role of women in the world along centuries.... Read More
If you discovered the bottom line in your business depended on the organization in your office, your reaction could range from complete composure to sheer terror. Organization certainly has an effect on your bottom line ? and just as significantly ? on your peace of mind. For the small business... Read More
There have been many great points raised on both sides of this discussion. In order to make a final decision, we must look at how the business world is moving and at the purchasing patterns of the consumers who will be utilizing your services.The Internet has changed the way people... Read More
No matter what kind of small business you have, you need read these "small business survival tips" which will help you to succeed. You may be in Internet business, traditional business, or you may be a local merchant with 150 employees; whichever, however or whatever--you've got to know how... Read More
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Q: A friend told me that as a woman of... Read More
If an organization lacks a mission statement, it is worthwhile... Read More
1. Know Where You're Going ? Coach Herb Brooks had... Read More
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I only have to point to the 555 plus failed... Read More
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How to do itPeople skim through newspapers and magazines and... Read More
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One of the simplest ways to expand your marketing efforts... Read More
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SBIR Corner: FFP vs. CPFF contracts:In the SBIR/STTR world, the... Read More
If small business had no important outside audiences, it wouldn't... Read More
-- The One Pager Shortcut Series --People do business with... Read More
Business consulting opportunities might be just what your are looking... Read More
As you reflect on this year and prepare for next... Read More
Setting priorities in your business? Your first job is to... Read More
Your business is only as good as the number of... Read More
If you've been considering incorporating your small business, you've probably... Read More
On June 8, 2004, the world witnessed what no one... Read More
Company mottos can easily be printed on a business card.Sometimes... Read More
How many "get rich schemes" have you joined? Or have... Read More
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Remember those drawings from science class of how a lever... Read More
The current lack of industry leaders represents an exceptional opportunity... Read More
I love work, I can watch it all day.I am... Read More
Tap these treasures of ideas. The best money you can... Read More
As a practitioner and student of Small Business Marketing, I... Read More
Should you buy a business opportunity or Franchise if you... Read More
Motivational author and speaker Jim Rohn says that for a... Read More
Rule 15C211Under SEC Rule 15C211, a U.S. securities broker or... Read More
I have a confession to make. My name is Caroline... Read More
Aircraft Interiors of personal and corporate jets have hundreds of... Read More
Grow your Professional Organizer business by branching out into related... Read More
If you don't know what a Virtual Assistant (or VA)... Read More
One thing I have noticed in my travels to different... Read More
Entrepreneurs are hardy stock. But sometimes hardiness can get you... Read More
If you're organized, smart, capable and willing to work with... Read More
Should your business have a toll free number for customers... Read More
To wash an airplane there are many items you will... Read More
One of the most common horrific mistakes a business can... Read More
We have all seen the mobile washing units cruising our... Read More
A successful joint venture marketing effort is the goal of... Read More
Your product is dying. With the same inevitability that we... Read More
This year, some 700,000 American businesses will be sold. Most... Read More
As I am preparing for my attendance to the CoachVille's... Read More
If you really want to earn more money with your... Read More
TRUTH IN THE LAWN MOWING INDUSTRYWe do not wish to... Read More
Opportunities for home show businesses have never been more abundant.... Read More
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