If I had $1.00 every time I heard someone say " I don't like change or, change makes me uncomfortable" I'd be a millionaire. Some people thrive on change ? they love it and even create more of it. Others view change with anxiety and resistance. So often, we don't... Read More
You've heard marketing and advertising gurus quip, "Sell the sizzle, not the steak." Advertising initiatives best reach their target audience with benefits and the "wow" effect, not the value or features of their product or service. This may work well to get customers in the door. But once they're in,... Read More
Contrary to popular belief, small businesses can survive a crazy economy by taking some proactive steps. Provide spectacular customer service -- every time. Have a friend or colleague visit your business and provide feedback from a customer's perspective. This person should be unknown by your staff and willing to provide... Read More
Buyers want both online and local information about where to buy Most small businesses are local in nature, serving people who live nearby. Their customers found them through traditional methods like the Yellow Pages or newspaper ads. So far, the Internet hasn't figured prominently in their marketing efforts. That's about... Read More
Search Engines account for almost 90% of all web traffic!In the Offline world its all about "location, location, location."Put your business were people crowd around and your set. Have your products ready and benefit the rewards.Online, small businesses fail to act on the fact that the fundamental reality of how... Read More
When you feel like you're always busy working on your business, but not getting where you want to go, it can be frustrating trying to figure out how to get your marketing on track. It can easily become a "not seeing the forest for the trees" feeling.Here are three big... Read More
In the book Women and Small Business author gives all the guidelines and tools need to start, operate and succeed in a business of their own. In the mentioned book she tried in the fist part to explain how has changed the role of women in the world along centuries.... Read More
If you discovered the bottom line in your business depended on the organization in your office, your reaction could range from complete composure to sheer terror. Organization certainly has an effect on your bottom line ? and just as significantly ? on your peace of mind. For the small business... Read More
There have been many great points raised on both sides of this discussion. In order to make a final decision, we must look at how the business world is moving and at the purchasing patterns of the consumers who will be utilizing your services.The Internet has changed the way people... Read More
No matter what kind of small business you have, you need read these "small business survival tips" which will help you to succeed. You may be in Internet business, traditional business, or you may be a local merchant with 150 employees; whichever, however or whatever--you've got to know how... Read More
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"If at first you don't succeed, then skydiving definitely isn't... Read More
In franchising an individual desirous of their own business will... Read More
The Boston suburbs seem to be rich with possible locations... Read More
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Why are we over regulation the franchising industry, what purpose... Read More
Where do you find the right people for a business... Read More
You may be in Mail Order, Direct Mail, or you... Read More
There are many choices when thinking about a small business... Read More
Should you buy a business opportunity or Franchise if you... Read More
How do marine type businesses start? Have you ever thought... Read More
You've come up with the best idea since sliced bread,... Read More
You see it often in large shopping complexes. Customers seem... Read More
The story is told of a tiger chasing some goats... Read More
As a practitioner and student of Small Business Marketing, I... Read More
Do you need grant funding for your nonprofit organization? If... Read More
Announcements can be handed out as a business cardAnnouncements can... Read More
Hogwash!That's what I say to people who tell me that... Read More
The Franchise Group at the Federal Trade Commission in all... Read More
Why give freebies?We have all seen freebies at trade shows... Read More
We visited Lexus USA, home of the Lexus North America... Read More
In the 2003 Auto Laundry News Survey it was determined... Read More
Most new small businesses won't be in business this time... Read More
While there are few career paths that some would call... Read More
Think the best way to get more customers is to... Read More
Unfortunately for all buyers, each selling organization and their individual... Read More
A solopreneur I know disappears from my radar screen for... Read More
Most pressure washing companies never look into some of the... Read More
Looking for a place to add a Quick Lube away... Read More
Each day we hear of companies entering the franchising industry.... Read More
How many "get rich schemes" have you joined? Or have... Read More
Whether you are an Entrepreneur or Business Professional there are... Read More
As small business managers, we juggle limited resources in a... Read More
When should you create a foundation in order to solidify... Read More
Achieving real success should be the goal of any good... Read More
My clients and many of my readers are small and... Read More
Cleaning the trailers towed by big trucks is not easy,... Read More
1. Look Over Your Shoulder ? Of course, Punxsutawney Phil... Read More
Some marine biologists feel that the concentration of dead marine... Read More
It's the dream of every person who starts a business... Read More
In my 18 years of consulting I have heard it... Read More
If you own a Pressure Washing Company and wish to... Read More
By outsourcing to skilled professionals you'll be able to grow... Read More
Why are we over regulation the franchising industry, what purpose... Read More
American small business is again in transition. Many employees, now... Read More
Most small business owners seek advisors who can help them... Read More
This year, some 700,000 American businesses will be sold. Most... Read More
Anyone who is serious about washing aircraft as a full... Read More
The story is told of a tiger chasing some goats... Read More
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The Federal Trade Commission is upgrading the franchise law and... Read More
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