If I had $1.00 every time I heard someone say " I don't like change or, change makes me uncomfortable" I'd be a millionaire. Some people thrive on change ? they love it and even create more of it. Others view change with anxiety and resistance. So often, we don't... Read More
You've heard marketing and advertising gurus quip, "Sell the sizzle, not the steak." Advertising initiatives best reach their target audience with benefits and the "wow" effect, not the value or features of their product or service. This may work well to get customers in the door. But once they're in,... Read More
Contrary to popular belief, small businesses can survive a crazy economy by taking some proactive steps. Provide spectacular customer service -- every time. Have a friend or colleague visit your business and provide feedback from a customer's perspective. This person should be unknown by your staff and willing to provide... Read More
Buyers want both online and local information about where to buy Most small businesses are local in nature, serving people who live nearby. Their customers found them through traditional methods like the Yellow Pages or newspaper ads. So far, the Internet hasn't figured prominently in their marketing efforts. That's about... Read More
Search Engines account for almost 90% of all web traffic!In the Offline world its all about "location, location, location."Put your business were people crowd around and your set. Have your products ready and benefit the rewards.Online, small businesses fail to act on the fact that the fundamental reality of how... Read More
When you feel like you're always busy working on your business, but not getting where you want to go, it can be frustrating trying to figure out how to get your marketing on track. It can easily become a "not seeing the forest for the trees" feeling.Here are three big... Read More
In the book Women and Small Business author gives all the guidelines and tools need to start, operate and succeed in a business of their own. In the mentioned book she tried in the fist part to explain how has changed the role of women in the world along centuries.... Read More
If you discovered the bottom line in your business depended on the organization in your office, your reaction could range from complete composure to sheer terror. Organization certainly has an effect on your bottom line ? and just as significantly ? on your peace of mind. For the small business... Read More
There have been many great points raised on both sides of this discussion. In order to make a final decision, we must look at how the business world is moving and at the purchasing patterns of the consumers who will be utilizing your services.The Internet has changed the way people... Read More
No matter what kind of small business you have, you need read these "small business survival tips" which will help you to succeed. You may be in Internet business, traditional business, or you may be a local merchant with 150 employees; whichever, however or whatever--you've got to know how... Read More
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-- The One Pager Shortcut Series --An effective and compelling... Read More
We are noticing an increase in the length of time... Read More
When small businesses fail, the wreckage is often assigned to... Read More
It's just like a marriageTo expect a bank manager or... Read More
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What is the Big Race all about when it comes... Read More
Q: I'm curious. What is the dumbest business question you've... Read More
If you don't know what a Virtual Assistant (or VA)... Read More
It is estimated that 78% of all small business start-ups... Read More
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When someone owes your small business money, you certainly feel... Read More
Are the promoters and consultants destroying the market for Reverse... Read More
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As small business owners we're in business to make money... Read More
How do window cleaning franchise businesses start? It is a... Read More
Why does research and education play an important part of... Read More
If you've been considering incorporating your small business, you've probably... Read More
1. There Are No "gimmes" ? They count two-foot putts... Read More
Tammy, a skilled and gifted horticulturist, called me to discuss... Read More
Is it right for you?If you decide to advertise your... Read More
So you want to get into the auto detailing business... Read More
Thankfully, most of us will never find out. That is... Read More
It has been discussed allowing Franchising companies to electronically disclose... Read More
You're pretty proud of yourself! After all, only four months... Read More
Here are some useful tips on what to consider before... Read More
1. There Are No "gimmes" ? They count two-foot putts... Read More
That's right ? are you making enough mistakes in your... Read More
Are you -- like 70 percent of small business owners... Read More
Small business owners often enter their field with great expectations.... Read More
Are you a motivational speaker who consistently gets rave reviews... Read More
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Ongoing support for a franchise system is omnipotent. A major... Read More
Database Problems in MarketingI have been working on a direct... Read More
When we speak of branding most of the time people... Read More
Q: I'm curious. What is the dumbest business question you've... Read More
CONSIDERING COMPANY NEEDS: In identifying your needs for the internship,... Read More
Many pressure washing companies will be glad to take on... Read More
What are the benefits of using a Freelance Consultant /... Read More
Many of our nations 400,000 franchisees run their businesses out... Read More
Multimedia is everywhere on the Internet, whether in the form... Read More
There are many factors to be considered when you are... Read More
Entrepreneurs are hardy stock. But sometimes hardiness can get you... Read More
The home-based business market, sometimes called the SOHO (small-office/home-office) market,... Read More
If you own a mobile truck washing, pressure washing or... Read More
After over 30 years of participating in hundreds of businesses,... Read More
We love Wichita because it has great all round weather... Read More
Do you need grant funding for your nonprofit organization? If... Read More
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