If I had $1.00 every time I heard someone say " I don't like change or, change makes me uncomfortable" I'd be a millionaire. Some people thrive on change ? they love it and even create more of it. Others view change with anxiety and resistance. So often, we don't... Read More
You've heard marketing and advertising gurus quip, "Sell the sizzle, not the steak." Advertising initiatives best reach their target audience with benefits and the "wow" effect, not the value or features of their product or service. This may work well to get customers in the door. But once they're in,... Read More
Contrary to popular belief, small businesses can survive a crazy economy by taking some proactive steps. Provide spectacular customer service -- every time. Have a friend or colleague visit your business and provide feedback from a customer's perspective. This person should be unknown by your staff and willing to provide... Read More
Buyers want both online and local information about where to buy Most small businesses are local in nature, serving people who live nearby. Their customers found them through traditional methods like the Yellow Pages or newspaper ads. So far, the Internet hasn't figured prominently in their marketing efforts. That's about... Read More
Search Engines account for almost 90% of all web traffic!In the Offline world its all about "location, location, location."Put your business were people crowd around and your set. Have your products ready and benefit the rewards.Online, small businesses fail to act on the fact that the fundamental reality of how... Read More
When you feel like you're always busy working on your business, but not getting where you want to go, it can be frustrating trying to figure out how to get your marketing on track. It can easily become a "not seeing the forest for the trees" feeling.Here are three big... Read More
In the book Women and Small Business author gives all the guidelines and tools need to start, operate and succeed in a business of their own. In the mentioned book she tried in the fist part to explain how has changed the role of women in the world along centuries.... Read More
If you discovered the bottom line in your business depended on the organization in your office, your reaction could range from complete composure to sheer terror. Organization certainly has an effect on your bottom line ? and just as significantly ? on your peace of mind. For the small business... Read More
There have been many great points raised on both sides of this discussion. In order to make a final decision, we must look at how the business world is moving and at the purchasing patterns of the consumers who will be utilizing your services.The Internet has changed the way people... Read More
No matter what kind of small business you have, you need read these "small business survival tips" which will help you to succeed. You may be in Internet business, traditional business, or you may be a local merchant with 150 employees; whichever, however or whatever--you've got to know how... Read More
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That sizzling sound you're hearing may be a symptom of... Read More
There is a rather famous true story called "Acres of... Read More
How often has someone thought of starting a business based... Read More
Do you promote yourself as offering prompt, reliable and quality... Read More
"The way to develop self-confidence is to do the thing... Read More
There were only an estimated 1800 active franchisors in this... Read More
A top executive called up me late in the night.... Read More
All cities have a purchasing office and/or a procurement officer.... Read More
I frequently give presentations at small business gatherings, providing me... Read More
Do you like animals? Would you like to work for... Read More
Imagine that you have operated a successful franchise business for... Read More
In my 18 years of consulting I have heard it... Read More
Q: Is the online world the best place to sell... Read More
Company mottos can easily be printed on a business card.Sometimes... Read More
The success of your business depends on your ability to... Read More
Are you a motivational speaker who consistently gets rave reviews... Read More
"Inch by inch, row by row...that's the way my garden... Read More
Every employee would like to earn as high a salary... Read More
Let's face it, we all tend to get stuck in... Read More
You may be in Mail Order, Direct Mail, or you... Read More
What was your aim when you went into business for... Read More
Have you ever wondered what the difference is between a... Read More
Pity parties are nothing new. In fact, we do it... Read More
Over the years I heard the best way to learn... Read More
Administrative and clerical tasks are the bane of every industry.... Read More
One of the hidden perks of raising six children is... Read More
What are the 5 best ways to gain new contacts?There... Read More
If you own a small business, then you know the... Read More
After over 30 years of participating in hundreds of businesses,... Read More
If you're an entrepreneur responsible for your own small business... Read More
Cash flow. To stay in business, you've got to keep... Read More
Are you a small business owner who wants to expand... Read More
What would happen if you decided to take an extended... Read More
How do you find the best business partners?Finding a good... Read More
If you plan to do business online, then your website... Read More
As the owner or an employee of a small-to medium-sized... Read More
A consultant must remember that the business belongs to the... Read More
Approximately 200,000 new businesses are started each year. More people... Read More
Financial Consultants are one of the fastest growing industries today.... Read More
Great question!Freeing your time is an indisputably key element in... Read More
A cluttered world of marketing communications diminishes the ordinary. The... Read More
Large corporations use employee manuals to both educate employees about... Read More
To maximum potential profits and dollars in a mobile washing... Read More
1. Don't Spend Too Much Time PlanningWhen you are entering... Read More
Buying a franchise is not for everyone. This guide will... Read More
The Workers' Compensation situation in this country is unbelievable. Why,... Read More
You bet a name is important. Many small business owners... Read More
-- Beyond Cold Calling, "Warm" Calling and Sending E-mails --Many... Read More
Attorneys and Lawyers are ruining the franchise industry. It is... Read More
1. Look Over Your Shoulder ? Of course, Punxsutawney Phil... Read More
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