If I had $1.00 every time I heard someone say " I don't like change or, change makes me uncomfortable" I'd be a millionaire. Some people thrive on change ? they love it and even create more of it. Others view change with anxiety and resistance. So often, we don't... Read More
You've heard marketing and advertising gurus quip, "Sell the sizzle, not the steak." Advertising initiatives best reach their target audience with benefits and the "wow" effect, not the value or features of their product or service. This may work well to get customers in the door. But once they're in,... Read More
Contrary to popular belief, small businesses can survive a crazy economy by taking some proactive steps. Provide spectacular customer service -- every time. Have a friend or colleague visit your business and provide feedback from a customer's perspective. This person should be unknown by your staff and willing to provide... Read More
Buyers want both online and local information about where to buy Most small businesses are local in nature, serving people who live nearby. Their customers found them through traditional methods like the Yellow Pages or newspaper ads. So far, the Internet hasn't figured prominently in their marketing efforts. That's about... Read More
Search Engines account for almost 90% of all web traffic!In the Offline world its all about "location, location, location."Put your business were people crowd around and your set. Have your products ready and benefit the rewards.Online, small businesses fail to act on the fact that the fundamental reality of how... Read More
When you feel like you're always busy working on your business, but not getting where you want to go, it can be frustrating trying to figure out how to get your marketing on track. It can easily become a "not seeing the forest for the trees" feeling.Here are three big... Read More
In the book Women and Small Business author gives all the guidelines and tools need to start, operate and succeed in a business of their own. In the mentioned book she tried in the fist part to explain how has changed the role of women in the world along centuries.... Read More
If you discovered the bottom line in your business depended on the organization in your office, your reaction could range from complete composure to sheer terror. Organization certainly has an effect on your bottom line ? and just as significantly ? on your peace of mind. For the small business... Read More
There have been many great points raised on both sides of this discussion. In order to make a final decision, we must look at how the business world is moving and at the purchasing patterns of the consumers who will be utilizing your services.The Internet has changed the way people... Read More
No matter what kind of small business you have, you need read these "small business survival tips" which will help you to succeed. You may be in Internet business, traditional business, or you may be a local merchant with 150 employees; whichever, however or whatever--you've got to know how... Read More
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1. TargetYou are not all things to all people. Decide... Read More
There will come a time in your business where you... Read More
It appears the mini-blimp indoor theme and concept is making... Read More
Every business plan book tells you how the Executive Summary... Read More
Achieving real success should be the goal of any good... Read More
Last year, trillions of dollars transferred hands on the internet... Read More
Q: Is the online world the best place to sell... Read More
Security Professionals provide the products and services necessary to create... Read More
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Your business is making profits, but where is the cash?... Read More
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Why are Chambers a good launching pad?Chambers provide you with... Read More
How far away is the person you need to meet?We... Read More
Do you have a Business Plan? Congratulations, but you are... Read More
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-- Building Credibility Through Success Stories --Successful solo entrepreneurs spend... Read More
You've probably heard the statistic that 95% of small businesses... Read More
A lot of business owners I've spoken with lately have... Read More
If you are in the pressure washing business and are... Read More
Sexual Harassment is a disturbing part of employment life in... Read More
One of the most common horrific mistakes a business can... Read More
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Your business is only as good as the number of... Read More
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It is estimated that 78% of all small business start-ups... Read More
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Q: I'm curious. What is the dumbest business question you've... Read More
The Customer Analysis section of the business plan assesses the... Read More
The FTC, Federal Trade Commission, is considering modifying the franchise... Read More
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All cities have a purchasing office and/or a procurement officer.... Read More
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