If I had $1.00 every time I heard someone say " I don't like change or, change makes me uncomfortable" I'd be a millionaire. Some people thrive on change ? they love it and even create more of it. Others view change with anxiety and resistance. So often, we don't... Read More
You've heard marketing and advertising gurus quip, "Sell the sizzle, not the steak." Advertising initiatives best reach their target audience with benefits and the "wow" effect, not the value or features of their product or service. This may work well to get customers in the door. But once they're in,... Read More
Contrary to popular belief, small businesses can survive a crazy economy by taking some proactive steps. Provide spectacular customer service -- every time. Have a friend or colleague visit your business and provide feedback from a customer's perspective. This person should be unknown by your staff and willing to provide... Read More
Buyers want both online and local information about where to buy Most small businesses are local in nature, serving people who live nearby. Their customers found them through traditional methods like the Yellow Pages or newspaper ads. So far, the Internet hasn't figured prominently in their marketing efforts. That's about... Read More
Search Engines account for almost 90% of all web traffic!In the Offline world its all about "location, location, location."Put your business were people crowd around and your set. Have your products ready and benefit the rewards.Online, small businesses fail to act on the fact that the fundamental reality of how... Read More
When you feel like you're always busy working on your business, but not getting where you want to go, it can be frustrating trying to figure out how to get your marketing on track. It can easily become a "not seeing the forest for the trees" feeling.Here are three big... Read More
In the book Women and Small Business author gives all the guidelines and tools need to start, operate and succeed in a business of their own. In the mentioned book she tried in the fist part to explain how has changed the role of women in the world along centuries.... Read More
If you discovered the bottom line in your business depended on the organization in your office, your reaction could range from complete composure to sheer terror. Organization certainly has an effect on your bottom line ? and just as significantly ? on your peace of mind. For the small business... Read More
There have been many great points raised on both sides of this discussion. In order to make a final decision, we must look at how the business world is moving and at the purchasing patterns of the consumers who will be utilizing your services.The Internet has changed the way people... Read More
No matter what kind of small business you have, you need read these "small business survival tips" which will help you to succeed. You may be in Internet business, traditional business, or you may be a local merchant with 150 employees; whichever, however or whatever--you've got to know how... Read More
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One of the biggest fears people have about starting a... Read More
The Dynamics of Daylight Savings Time changes the way we... Read More
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If you run a mobile car wash, mobile fleet washing... Read More
So often small service businesses fail to exploit niches, which... Read More
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Every company has a value proposition. That is a statement... Read More
Many job applicants want a job but often do not... Read More
A corporate shell could be liken to a house that... Read More
Discover How Specialized Cost Containment Creates A New Win-Win Position... Read More
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Mobile detailers will find themselves with lots of competition even... Read More
As a solo entrepreneur or small business owner, one of... Read More
The reason we Franchisors call it an exclusive territory is... Read More
The FTC, Federal Trade Commission, is considering modifying the franchise... Read More
We all know that a building has to have a... Read More
Tammy, a skilled and gifted horticulturist, called me to discuss... Read More
How do you find the best business partners?Finding a good... Read More
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Do you have all the customers your business can use?The... Read More
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Let's face it, we all tend to get stuck in... Read More
Purchasing a franchise has become one of the most popular... Read More
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Too often in business we get trapped into reviewing our... Read More
Looking for ways to boost your cash flow? As a... Read More
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Many small businesses do quite well due to the blood,... Read More
Franchisor expansion policies are not as simple as one might... Read More
If you run a pressure washer business you need complete... Read More
You are selling your small business (business value under $1... Read More
Thinking of starting a business on line? If so there... Read More
How is your pipeline structured?I assume most of you have... Read More
Top 3 Ways to Maximize Your Small Business Server Consulting... Read More
Obtaining a business credit card enables the small business owner... Read More
How many hours do you work a week? When was... Read More
In the heavy equipment cleaning business you can make good... Read More
When someone owes your small business money, you certainly feel... Read More
What types of companies do you want to align yourself... Read More
Habit: A consistent behavior you perform so frequently that it... Read More
Most small business owners are faced with so many responsibilities... Read More
Home based travel businesses are no longer the wave of... Read More
There are many little details that go into making sure... Read More
If you own a Pressure Washing Company and wish to... Read More
Shipping materials can be expensive! Even the styrofoam "peanuts" can... Read More
Most of us remember going to at least one garage... Read More
The air in my client's office nearly crackled with her... Read More
In the first article we mentioned the main characteristics that... Read More
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