If I had $1.00 every time I heard someone say " I don't like change or, change makes me uncomfortable" I'd be a millionaire. Some people thrive on change ? they love it and even create more of it. Others view change with anxiety and resistance. So often, we don't... Read More
You've heard marketing and advertising gurus quip, "Sell the sizzle, not the steak." Advertising initiatives best reach their target audience with benefits and the "wow" effect, not the value or features of their product or service. This may work well to get customers in the door. But once they're in,... Read More
Contrary to popular belief, small businesses can survive a crazy economy by taking some proactive steps. Provide spectacular customer service -- every time. Have a friend or colleague visit your business and provide feedback from a customer's perspective. This person should be unknown by your staff and willing to provide... Read More
Buyers want both online and local information about where to buy Most small businesses are local in nature, serving people who live nearby. Their customers found them through traditional methods like the Yellow Pages or newspaper ads. So far, the Internet hasn't figured prominently in their marketing efforts. That's about... Read More
Search Engines account for almost 90% of all web traffic!In the Offline world its all about "location, location, location."Put your business were people crowd around and your set. Have your products ready and benefit the rewards.Online, small businesses fail to act on the fact that the fundamental reality of how... Read More
When you feel like you're always busy working on your business, but not getting where you want to go, it can be frustrating trying to figure out how to get your marketing on track. It can easily become a "not seeing the forest for the trees" feeling.Here are three big... Read More
In the book Women and Small Business author gives all the guidelines and tools need to start, operate and succeed in a business of their own. In the mentioned book she tried in the fist part to explain how has changed the role of women in the world along centuries.... Read More
If you discovered the bottom line in your business depended on the organization in your office, your reaction could range from complete composure to sheer terror. Organization certainly has an effect on your bottom line ? and just as significantly ? on your peace of mind. For the small business... Read More
There have been many great points raised on both sides of this discussion. In order to make a final decision, we must look at how the business world is moving and at the purchasing patterns of the consumers who will be utilizing your services.The Internet has changed the way people... Read More
No matter what kind of small business you have, you need read these "small business survival tips" which will help you to succeed. You may be in Internet business, traditional business, or you may be a local merchant with 150 employees; whichever, however or whatever--you've got to know how... Read More
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Many years ago, I had warned the carwash industry of... Read More
When pressure washing heavy equipment each piece of equipment has... Read More
You know your prospects need what you sell. You know... Read More
Get maximum results with minimum effort. Sounds great doesn't it?... Read More
When do you need to get more involved with the... Read More
What will your business look like a year from today?If... Read More
$elling $elling $ellingWhat makes a great sales person? Well, the... Read More
I've got good news and bad news. The good news... Read More
Ask anyone trapped in a cubical about their entrepreneurial dream... Read More
It is most fascinating to study how entrepreneurs spot opportunity... Read More
Think of your business as a living, breathing, organism. It... Read More
Want your small business to flip instead of flop?! Statistically... Read More
If a customer owes your local business money, it's hard... Read More
I propose this thought on the subject of Franchisee territory... Read More
I only have to point to the 555 plus failed... Read More
My clients and many of my readers are small and... Read More
You may find this Newsletter a little long winded but... Read More
Most small businesses will not even try to advertise on... Read More
Forget everything you've ever heard about the U.S. Small Business... Read More
If you are a small business and qualify to participate... Read More
When we speak of branding most of the time people... Read More
Most business owners do not think of selling their companies... Read More
As a practitioner and student of Small Business Marketing, I... Read More
When is it a good thing to say no to... Read More
As the owner or an employee of a small-to medium-sized... Read More
To maximum potential profits and dollars in a mobile washing... Read More
Pardon my enthusiasm, but a large part of your small... Read More
A cluttered world of marketing communications diminishes the ordinary. The... Read More
There are many potential niches for pressure washing companies that... Read More
The easiest way to lift profits is to cut the... Read More
What is in an information plan?Before you even meet with... Read More
When is the Chamber ideal for your business?Joining a Chamber... Read More
Tap these treasures of ideas. The best money you can... Read More
Where do you find more customers?How do you compete with... Read More
Never underestimate the power of perception! Perception plays a major... Read More
1. TargetYou are not all things to all people. Decide... Read More
Shipping materials can be expensive! Even the styrofoam "peanuts" can... Read More
The air in my client's office nearly crackled with her... Read More
We hear a lot of talk about junk mail nowadays.... Read More
Not sure how to start a small business? This guide... Read More
No matter your age or station in life, we all... Read More
The choice of financing is an important determinant of whether... Read More
A tongue-in-cheek look at the skills required to operate a... Read More
Do you promote yourself as offering prompt, reliable and quality... Read More
Cleaning the trailers towed by big trucks is not easy,... Read More
Company mottos can easily be printed on a business card.Sometimes... Read More
In your small business debt collection laws will eventually become... Read More
Why give freebies?We have all seen freebies at trade shows... Read More
Recently one of my customers told me the chaos swirling... Read More
Every company has business pain, but the pain does not... Read More
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