If I had $1.00 every time I heard someone say " I don't like change or, change makes me uncomfortable" I'd be a millionaire. Some people thrive on change ? they love it and even create more of it. Others view change with anxiety and resistance. So often, we don't... Read More
You've heard marketing and advertising gurus quip, "Sell the sizzle, not the steak." Advertising initiatives best reach their target audience with benefits and the "wow" effect, not the value or features of their product or service. This may work well to get customers in the door. But once they're in,... Read More
Contrary to popular belief, small businesses can survive a crazy economy by taking some proactive steps. Provide spectacular customer service -- every time. Have a friend or colleague visit your business and provide feedback from a customer's perspective. This person should be unknown by your staff and willing to provide... Read More
Buyers want both online and local information about where to buy Most small businesses are local in nature, serving people who live nearby. Their customers found them through traditional methods like the Yellow Pages or newspaper ads. So far, the Internet hasn't figured prominently in their marketing efforts. That's about... Read More
Search Engines account for almost 90% of all web traffic!In the Offline world its all about "location, location, location."Put your business were people crowd around and your set. Have your products ready and benefit the rewards.Online, small businesses fail to act on the fact that the fundamental reality of how... Read More
When you feel like you're always busy working on your business, but not getting where you want to go, it can be frustrating trying to figure out how to get your marketing on track. It can easily become a "not seeing the forest for the trees" feeling.Here are three big... Read More
In the book Women and Small Business author gives all the guidelines and tools need to start, operate and succeed in a business of their own. In the mentioned book she tried in the fist part to explain how has changed the role of women in the world along centuries.... Read More
If you discovered the bottom line in your business depended on the organization in your office, your reaction could range from complete composure to sheer terror. Organization certainly has an effect on your bottom line ? and just as significantly ? on your peace of mind. For the small business... Read More
There have been many great points raised on both sides of this discussion. In order to make a final decision, we must look at how the business world is moving and at the purchasing patterns of the consumers who will be utilizing your services.The Internet has changed the way people... Read More
No matter what kind of small business you have, you need read these "small business survival tips" which will help you to succeed. You may be in Internet business, traditional business, or you may be a local merchant with 150 employees; whichever, however or whatever--you've got to know how... Read More
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Has this ever happened to you... 'John, you have a... Read More
You need to be visible to attract customers, right? But... Read More
That sizzling sound you're hearing may be a symptom of... Read More
Small business owners often enter their field with great expectations.... Read More
In today's fast paced marketplace it is easy to neglect... Read More
There is a continual trend we are seeing which I... Read More
The Federal Trade Commission is assisting competitor to cheat and... Read More
Many small companies work very hard to get new accounts.... Read More
You've heard marketing and advertising gurus quip, "Sell the sizzle,... Read More
So what exactly is a "Small Business Lone Ranger?" A... Read More
Thankfully, most of us will never find out. That is... Read More
You can make your trade show experience much easier by... Read More
Senior citizens are generally not a large marketing segment for... Read More
Do you promote yourself as offering prompt, reliable and quality... Read More
The resume writing service serves an important role in the... Read More
The easiest way to lift profits is to cut the... Read More
As a solo entrepreneur or small business owner, one of... Read More
One of the major complaints in the QSR Quick Service-Fast... Read More
For the employees, payday is the brightest day; they finally... Read More
There are no "rules of thumb" in the pursuit of... Read More
All franchises must meet the legal definition of a franchise... Read More
How a donation is different from a sponsorship and what... Read More
When starting a business, you have to determine the method... Read More
The current lack of industry leaders represents an exceptional opportunity... Read More
Many smaller businesses choose niche markets for various reasons and... Read More
Recently one of my customers told me the chaos swirling... Read More
What is the satisfaction & expectation review of the business... Read More
If you own a mobile car washing, pressure washing or... Read More
In the first article we mentioned the main characteristics that... Read More
Deciding to start your own franchise is just one of... Read More
Looking for ways to boost your cash flow? As a... Read More
Small businesses need Public Relations, possibly more than large corporations,... Read More
It appears the mini-blimp indoor theme and concept is making... Read More
If you are a franchisee of a large franchise system;... Read More
If you have ever had your antique shop or mall... Read More
The Workers' Compensation situation in this country is unbelievable. Why,... Read More
You've always liked flowers and you think the idea of... Read More
Scenario OneDuring a recent presentation, a business owner was given... Read More
One of the greatest pitfalls in e-commerce is Field of... Read More
It is estimated that 78% of all small business start-ups... Read More
In the 2003 Auto Laundry News Survey it was determined... Read More
Hew Hampshire car wash market. Well we have visited every... Read More
Ongoing support for a franchise system is omnipotent. A major... Read More
The Federal Trade Commission decided to sit down and revamp... Read More
As a franchisor I am always asked by new and... Read More
As a Boat Detailing Specialist, you may want to offer... Read More
No matter how small your small business is, it is... Read More
There is a Batting Cages Business for those people who... Read More
A Private Investigator is a professional trained in the art... Read More
Whether you are an Entrepreneur or Business Professional there are... Read More
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