If I had $1.00 every time I heard someone say " I don't like change or, change makes me uncomfortable" I'd be a millionaire. Some people thrive on change ? they love it and even create more of it. Others view change with anxiety and resistance. So often, we don't... Read More
You've heard marketing and advertising gurus quip, "Sell the sizzle, not the steak." Advertising initiatives best reach their target audience with benefits and the "wow" effect, not the value or features of their product or service. This may work well to get customers in the door. But once they're in,... Read More
Contrary to popular belief, small businesses can survive a crazy economy by taking some proactive steps. Provide spectacular customer service -- every time. Have a friend or colleague visit your business and provide feedback from a customer's perspective. This person should be unknown by your staff and willing to provide... Read More
Buyers want both online and local information about where to buy Most small businesses are local in nature, serving people who live nearby. Their customers found them through traditional methods like the Yellow Pages or newspaper ads. So far, the Internet hasn't figured prominently in their marketing efforts. That's about... Read More
Search Engines account for almost 90% of all web traffic!In the Offline world its all about "location, location, location."Put your business were people crowd around and your set. Have your products ready and benefit the rewards.Online, small businesses fail to act on the fact that the fundamental reality of how... Read More
When you feel like you're always busy working on your business, but not getting where you want to go, it can be frustrating trying to figure out how to get your marketing on track. It can easily become a "not seeing the forest for the trees" feeling.Here are three big... Read More
In the book Women and Small Business author gives all the guidelines and tools need to start, operate and succeed in a business of their own. In the mentioned book she tried in the fist part to explain how has changed the role of women in the world along centuries.... Read More
If you discovered the bottom line in your business depended on the organization in your office, your reaction could range from complete composure to sheer terror. Organization certainly has an effect on your bottom line ? and just as significantly ? on your peace of mind. For the small business... Read More
There have been many great points raised on both sides of this discussion. In order to make a final decision, we must look at how the business world is moving and at the purchasing patterns of the consumers who will be utilizing your services.The Internet has changed the way people... Read More
No matter what kind of small business you have, you need read these "small business survival tips" which will help you to succeed. You may be in Internet business, traditional business, or you may be a local merchant with 150 employees; whichever, however or whatever--you've got to know how... Read More
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Introduction: This article is written as a general discussion on... Read More
Last week's question from Anthony R. on how to choose... Read More
Some of the greatest words of wisdom for any man... Read More
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Multimedia is everywhere on the Internet, whether in the form... Read More
Should your business have a toll free number for customers... Read More
One of the first things you will need to set... Read More
My colleague, Jane, recently lamented to me an all too... Read More
Managing cash flow is every small business owner's most important... Read More
I meet and talk to hundreds and hundreds of business... Read More
One of the biggest fears people have about starting a... Read More
The Federal Trade Commission which governs the franchise industry thru... Read More
No, I'm not talking about gambling or dairy cows ?... Read More
Here are a few tips on how to hand out... Read More
You bet it's worth it. Publicity via news releases, along... Read More
In franchising an individual desirous of their own business will... Read More
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Owning a business is a challenging endeavor. If you're like... Read More
We love Wichita because it has great all round weather... Read More
If you're looking for start-up capital for your business, but... Read More
As you may know, there are many ways to incorporate... Read More
On Monday the Department of Corporations in California revoked franchise... Read More
Auto detailers are often asked to clean boats and detail... Read More
Sometimes when you run a business you feel as lonely... Read More
Think the best way to get more customers is to... Read More
Microfiber cleaning towels have been around for about ten years... Read More
What's your job profitability? I meet with business owners every... Read More
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1. Leadership Is Learned ? While many people appear to... Read More
If small business had no important outside audiences, it wouldn't... Read More
IntroductionIt is widely recognised that Email and the Internet is... Read More
$37.4 million funded from venture capital today. $86.4 million funded... Read More
Many pressure washing companies will be glad to take on... Read More
As an entrepreneur you can learn a lot by following... Read More
What is the satisfaction & expectation review of the business... Read More
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