If I had $1.00 every time I heard someone say " I don't like change or, change makes me uncomfortable" I'd be a millionaire. Some people thrive on change ? they love it and even create more of it. Others view change with anxiety and resistance. So often, we don't... Read More
You've heard marketing and advertising gurus quip, "Sell the sizzle, not the steak." Advertising initiatives best reach their target audience with benefits and the "wow" effect, not the value or features of their product or service. This may work well to get customers in the door. But once they're in,... Read More
Contrary to popular belief, small businesses can survive a crazy economy by taking some proactive steps. Provide spectacular customer service -- every time. Have a friend or colleague visit your business and provide feedback from a customer's perspective. This person should be unknown by your staff and willing to provide... Read More
Buyers want both online and local information about where to buy Most small businesses are local in nature, serving people who live nearby. Their customers found them through traditional methods like the Yellow Pages or newspaper ads. So far, the Internet hasn't figured prominently in their marketing efforts. That's about... Read More
Search Engines account for almost 90% of all web traffic!In the Offline world its all about "location, location, location."Put your business were people crowd around and your set. Have your products ready and benefit the rewards.Online, small businesses fail to act on the fact that the fundamental reality of how... Read More
When you feel like you're always busy working on your business, but not getting where you want to go, it can be frustrating trying to figure out how to get your marketing on track. It can easily become a "not seeing the forest for the trees" feeling.Here are three big... Read More
In the book Women and Small Business author gives all the guidelines and tools need to start, operate and succeed in a business of their own. In the mentioned book she tried in the fist part to explain how has changed the role of women in the world along centuries.... Read More
If you discovered the bottom line in your business depended on the organization in your office, your reaction could range from complete composure to sheer terror. Organization certainly has an effect on your bottom line ? and just as significantly ? on your peace of mind. For the small business... Read More
There have been many great points raised on both sides of this discussion. In order to make a final decision, we must look at how the business world is moving and at the purchasing patterns of the consumers who will be utilizing your services.The Internet has changed the way people... Read More
No matter what kind of small business you have, you need read these "small business survival tips" which will help you to succeed. You may be in Internet business, traditional business, or you may be a local merchant with 150 employees; whichever, however or whatever--you've got to know how... Read More
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The reason we Franchisors call it an exclusive territory is... Read More
WHEN you are operating or planning a small business that... Read More
One of the major complaints in the QSR Quick Service-Fast... Read More
While driving through Pennsylvania farmland, you have probably noticed an... Read More
Many ventures are faced with the challenging task of raising... Read More
At first blush this idea might be difficult to wrap... Read More
Manufactured and Mobile Home owners know that the weather this... Read More
Too often in business we get trapped into reviewing our... Read More
There is significant competition in auto detailing and car washing.... Read More
Q: Is the online world the best place to sell... Read More
If you run a pressure washer business you need complete... Read More
Tap these treasures of ideas. The best money you can... Read More
1. Resolve to build a consistent network system.Since referrals are... Read More
It appears the mini-blimp indoor theme and concept is making... Read More
A lot of business owners I've spoken with lately have... Read More
If an organization lacks a mission statement, it is worthwhile... Read More
What types of companies do you want to align yourself... Read More
Why does consistency in the message have an effect on... Read More
The easiest way to lift profits is to cut the... Read More
Many of our nations 400,000 franchisees run their businesses out... Read More
Contrary to popular belief, small businesses can survive a crazy... Read More
What unspoken message are you sending your clients and customers?... Read More
Imagine that you have operated a successful franchise business for... Read More
-- Beyond Cold Calling, "Warm" Calling and Sending E-mails --Many... Read More
Entrepreneurs are hardy stock. But sometimes hardiness can get you... Read More
Cleaning concrete is tough and there is an easy way... Read More
Cleaning the trailers towed by big trucks is not easy,... Read More
Aside from the fear of losing a spreadsheet or research... Read More
"Order Now!" "Your Business Will Fail If You Don't Have... Read More
In the heavy equipment cleaning business you can make good... Read More
Anyone in business today realizes both the natural dependency on... Read More
You can provide affordable health care plans to your employees.... Read More
The efficiency of debt collection is the difference between a... Read More
If you own a small business, then you know the... Read More
As a small business owner, outsourcing work to Virtual Assistants... Read More
Did you know that satisfaction is the number one emotion... Read More
Most businesses accept checks as form of payment for goods... Read More
Remember the training programs, seminars, and workshops you had to... Read More
You have spent considerable time pulling your business plan together,... Read More
Shipping materials can be expensive! Even the styrofoam "peanuts" can... Read More
As a practitioner and student of Small Business Marketing, I... Read More
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When it comes to cost, how much can you afford... Read More
Last week we discussed the importance of performing an autopsy... Read More
Today is a Red Letter Day! It's special because today... Read More
In these days of insecurity and uncertain futures, the tendency... Read More
One of the critical success factors for service-related businesses is... Read More
Many small businesses do quite well due to the blood,... Read More
Cash is King... That is what everyone tells us and... Read More
Anyone who is serious about washing aircraft as a full... Read More
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