If I had $1.00 every time I heard someone say " I don't like change or, change makes me uncomfortable" I'd be a millionaire. Some people thrive on change ? they love it and even create more of it. Others view change with anxiety and resistance. So often, we don't... Read More
You've heard marketing and advertising gurus quip, "Sell the sizzle, not the steak." Advertising initiatives best reach their target audience with benefits and the "wow" effect, not the value or features of their product or service. This may work well to get customers in the door. But once they're in,... Read More
Contrary to popular belief, small businesses can survive a crazy economy by taking some proactive steps. Provide spectacular customer service -- every time. Have a friend or colleague visit your business and provide feedback from a customer's perspective. This person should be unknown by your staff and willing to provide... Read More
Buyers want both online and local information about where to buy Most small businesses are local in nature, serving people who live nearby. Their customers found them through traditional methods like the Yellow Pages or newspaper ads. So far, the Internet hasn't figured prominently in their marketing efforts. That's about... Read More
Search Engines account for almost 90% of all web traffic!In the Offline world its all about "location, location, location."Put your business were people crowd around and your set. Have your products ready and benefit the rewards.Online, small businesses fail to act on the fact that the fundamental reality of how... Read More
When you feel like you're always busy working on your business, but not getting where you want to go, it can be frustrating trying to figure out how to get your marketing on track. It can easily become a "not seeing the forest for the trees" feeling.Here are three big... Read More
In the book Women and Small Business author gives all the guidelines and tools need to start, operate and succeed in a business of their own. In the mentioned book she tried in the fist part to explain how has changed the role of women in the world along centuries.... Read More
If you discovered the bottom line in your business depended on the organization in your office, your reaction could range from complete composure to sheer terror. Organization certainly has an effect on your bottom line ? and just as significantly ? on your peace of mind. For the small business... Read More
There have been many great points raised on both sides of this discussion. In order to make a final decision, we must look at how the business world is moving and at the purchasing patterns of the consumers who will be utilizing your services.The Internet has changed the way people... Read More
No matter what kind of small business you have, you need read these "small business survival tips" which will help you to succeed. You may be in Internet business, traditional business, or you may be a local merchant with 150 employees; whichever, however or whatever--you've got to know how... Read More
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What's your job profitability? Do you know?Many business owners are... Read More
There are many potential niches for pressure washing companies that... Read More
Lance Armstrong this week won an unprecedented 7th Tour de... Read More
The Operations Plan is a critical component of any business... Read More
Business checks are available in many styles and varieties. They... Read More
Administrative and clerical tasks are the bane of every industry.... Read More
Cash is the lifeblood of any business. As humans need... Read More
Shipping materials can be expensive! Even the styrofoam "peanuts" can... Read More
Car wash businesses are unique to other businesses. In fact... Read More
The Dynamics of Daylight Savings Time changes the way we... Read More
What is a Virtual Assistant?A Virtual Assistant is a person... Read More
Business card size works well for invitations to special events.What... Read More
CONSIDERING COMPANY NEEDS: In identifying your needs for the internship,... Read More
Senior citizens are generally not a large marketing segment for... Read More
If you want to start a business in 2005, and... Read More
IntroductionIt is widely recognised that Email and the Internet is... Read More
A few years ago, I visited Beijing for the first... Read More
In general, all of us know how to accomplish the... Read More
When do you need to get more involved with the... Read More
It's Monday morning and Connie the Consultant sits in her... Read More
If you are just starting your business, or if you... Read More
There are almost as many opinions and views on marketing... Read More
The Workers' Compensation situation in this country is unbelievable. Why,... Read More
While I was hard at work last week, an everyday... Read More
Here is an interesting case study of a company, which... Read More
Forget everything you've ever heard about the U.S. Small Business... Read More
Where do you look for the appropriate alliance?One of the... Read More
Thinking of starting a business on line? If so there... Read More
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Starting the blind cleaning business is one of the best... Read More
Your business is only as good as the number of... Read More
As a practitioner and student of Small Business Marketing, I... Read More
One of the first things you will need to set... Read More
Fuel prices these days are quite high and they take... Read More
How do marine type businesses start? Have you ever thought... Read More
Everyone wants to succeed in life. Most people want to... Read More
When working from home, it is usual to find that... Read More
Why should you describe your business to others in 5... Read More
The reason we Franchisors call it an exclusive territory is... Read More
Franchising has made the world look really small. The well... Read More
WHEN you are operating or planning a small business that... Read More
In today's fast paced marketplace it is easy to neglect... Read More
What was your aim when you went into business for... Read More
Attorneys and Lawyers are ruining the franchise industry. It is... Read More
Boston itself covers 50 square miles of concrete and traffic,... Read More
If you are worried about how many different business cards... Read More
How do you make sure you have the business solutions... Read More
The single most important activity you can do in your... Read More
Providing high quality customer service is a must for any... Read More
"What do you do?" It just might be one of... Read More
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