If I had $1.00 every time I heard someone say " I don't like change or, change makes me uncomfortable" I'd be a millionaire. Some people thrive on change ? they love it and even create more of it. Others view change with anxiety and resistance. So often, we don't... Read More
You've heard marketing and advertising gurus quip, "Sell the sizzle, not the steak." Advertising initiatives best reach their target audience with benefits and the "wow" effect, not the value or features of their product or service. This may work well to get customers in the door. But once they're in,... Read More
Contrary to popular belief, small businesses can survive a crazy economy by taking some proactive steps. Provide spectacular customer service -- every time. Have a friend or colleague visit your business and provide feedback from a customer's perspective. This person should be unknown by your staff and willing to provide... Read More
Buyers want both online and local information about where to buy Most small businesses are local in nature, serving people who live nearby. Their customers found them through traditional methods like the Yellow Pages or newspaper ads. So far, the Internet hasn't figured prominently in their marketing efforts. That's about... Read More
Search Engines account for almost 90% of all web traffic!In the Offline world its all about "location, location, location."Put your business were people crowd around and your set. Have your products ready and benefit the rewards.Online, small businesses fail to act on the fact that the fundamental reality of how... Read More
When you feel like you're always busy working on your business, but not getting where you want to go, it can be frustrating trying to figure out how to get your marketing on track. It can easily become a "not seeing the forest for the trees" feeling.Here are three big... Read More
In the book Women and Small Business author gives all the guidelines and tools need to start, operate and succeed in a business of their own. In the mentioned book she tried in the fist part to explain how has changed the role of women in the world along centuries.... Read More
If you discovered the bottom line in your business depended on the organization in your office, your reaction could range from complete composure to sheer terror. Organization certainly has an effect on your bottom line ? and just as significantly ? on your peace of mind. For the small business... Read More
There have been many great points raised on both sides of this discussion. In order to make a final decision, we must look at how the business world is moving and at the purchasing patterns of the consumers who will be utilizing your services.The Internet has changed the way people... Read More
No matter what kind of small business you have, you need read these "small business survival tips" which will help you to succeed. You may be in Internet business, traditional business, or you may be a local merchant with 150 employees; whichever, however or whatever--you've got to know how... Read More
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Essentially there are 5 tremendously powerful methods to make money... Read More
IntroductionIt is widely recognised that Email and the Internet is... Read More
SBIR Corner: FFP vs. CPFF contracts:In the SBIR/STTR world, the... Read More
Most new small businesses won't be in business this time... Read More
The following are six essential skills to business success. You... Read More
1. TargetYou are not all things to all people. Decide... Read More
As a teenager I worked for my father's small business.... Read More
(Although this article is geared towards small business owners, the... Read More
One of the great challenges for independent professionals and small... Read More
There were only an estimated 1800 active franchisors in this... Read More
Most doctors never distinguish the difference between customers and patients.... Read More
We love Wichita because it has great all round weather... Read More
As small business owners we're in business to make money... Read More
The employer / employee relations environment has been constantly evolving... Read More
In the first article we mentioned the main characteristics that... Read More
This morning, I went to take a short walk outside.... Read More
Is this you?You dreamed of owning your own business, doing... Read More
It's a commonly quoted statistic: 80% of all small businesses... Read More
How is your pipeline structured?I assume most of you have... Read More
Washing the exterior of a truck. Sounds easy right? Well,... Read More
Your grandfather probably told you to "learn something new everyday".... Read More
I agree that knowledge should be free, but the next... Read More
When it comes to cost, how much can you afford... Read More
How often has someone thought of starting a business based... Read More
If you plan to do business online, then your website... Read More
You may find this Newsletter a little long winded but... Read More
Why does consistency in the message have an effect on... Read More
A common hazard faced by new entrepreneurs is a lack... Read More
When you feel like you're always busy working on your... Read More
We very much like what we see in Lubbock, TX... Read More
The start of a new year is a time for... Read More
Cash flow. To stay in business, you've got to keep... Read More
It is essential that you fully understand how the fuel... Read More
Starting and managing a small business is no fun chore,... Read More
Are you a home or small business owner and you're... Read More
It's Monday morning and Connie the Consultant sits in her... Read More
Here are some useful tips on how to select a... Read More
Deciding to start your own franchise is just one of... Read More
One of the major complaints in the QSR Quick Service-Fast... Read More
Cash is King... That is what everyone tells us and... Read More
Are you tired yet of all the books out there... Read More
When working from home, it is usual to find that... Read More
If you're serious about wanting to start a business, the... Read More
Where do you look for the appropriate alliance?One of the... Read More
The Boston suburbs seem to be rich with possible locations... Read More
Did you know that satisfaction is the number one emotion... Read More
Office support services can range from basic data entry to... Read More
You need to be visible to attract customers, right? But... Read More
A lot of business owners I've spoken with lately have... Read More
Shopping for a franchise is easy if you know what... Read More
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