If I had $1.00 every time I heard someone say " I don't like change or, change makes me uncomfortable" I'd be a millionaire. Some people thrive on change ? they love it and even create more of it. Others view change with anxiety and resistance. So often, we don't... Read More
You've heard marketing and advertising gurus quip, "Sell the sizzle, not the steak." Advertising initiatives best reach their target audience with benefits and the "wow" effect, not the value or features of their product or service. This may work well to get customers in the door. But once they're in,... Read More
Contrary to popular belief, small businesses can survive a crazy economy by taking some proactive steps. Provide spectacular customer service -- every time. Have a friend or colleague visit your business and provide feedback from a customer's perspective. This person should be unknown by your staff and willing to provide... Read More
Buyers want both online and local information about where to buy Most small businesses are local in nature, serving people who live nearby. Their customers found them through traditional methods like the Yellow Pages or newspaper ads. So far, the Internet hasn't figured prominently in their marketing efforts. That's about... Read More
Search Engines account for almost 90% of all web traffic!In the Offline world its all about "location, location, location."Put your business were people crowd around and your set. Have your products ready and benefit the rewards.Online, small businesses fail to act on the fact that the fundamental reality of how... Read More
When you feel like you're always busy working on your business, but not getting where you want to go, it can be frustrating trying to figure out how to get your marketing on track. It can easily become a "not seeing the forest for the trees" feeling.Here are three big... Read More
In the book Women and Small Business author gives all the guidelines and tools need to start, operate and succeed in a business of their own. In the mentioned book she tried in the fist part to explain how has changed the role of women in the world along centuries.... Read More
If you discovered the bottom line in your business depended on the organization in your office, your reaction could range from complete composure to sheer terror. Organization certainly has an effect on your bottom line ? and just as significantly ? on your peace of mind. For the small business... Read More
There have been many great points raised on both sides of this discussion. In order to make a final decision, we must look at how the business world is moving and at the purchasing patterns of the consumers who will be utilizing your services.The Internet has changed the way people... Read More
No matter what kind of small business you have, you need read these "small business survival tips" which will help you to succeed. You may be in Internet business, traditional business, or you may be a local merchant with 150 employees; whichever, however or whatever--you've got to know how... Read More
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In this paper, I will:1. provide a framework for creating... Read More
Many mobile car wash operators would like to add de-ionized... Read More
So often small service businesses fail to exploit niches, which... Read More
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You may find this Newsletter a little long winded but... Read More
Pet Transportation Services are needed as the number of pets... Read More
No matter type of business you operate you've got to... Read More
There is a continual trend we are seeing which I... Read More
At first blush this idea might be difficult to wrap... Read More
You've come up with the best idea since sliced bread,... Read More
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There will come a time in your business where you... Read More
All franchises must meet the legal definition of a franchise... Read More
We have all seen the mobile washing units cruising our... Read More
If I had $1.00 every time I heard someone say... Read More
So what exactly is a "Small Business Lone Ranger?" A... Read More
As a home business proprietor, you may already realize why... Read More
Let's face it, we all tend to get stuck in... Read More
COLLABORATIVE NEGOTIATING:Collaborative negotiating is a win-win strategy that can focus... Read More
So you want to start a business but you don't... Read More
As a teenager I worked for my father's small business.... Read More
What are the 5 best ways to gain new contacts?There... Read More
Every business regardless of size needs a "Business Image Manual"... Read More
It is essential that you fully understand how the fuel... Read More
I was floored! I couldn't believe what they were saying!... Read More
In the book Women and Small Business author gives all... Read More
Everyday, customers and business owners are bombarded with billboards, logos,... Read More
Achieving real success should be the goal of any good... Read More
The Workers' Compensation situation in this country is unbelievable. Why,... Read More
One of the great challenges for independent professionals and small... Read More
If a customer owes your local business money, it's hard... Read More
Why are we over regulation the franchising industry, what purpose... Read More
Back when I owned an inventory-based business, one of my... Read More
In the Truck Washing Business every single type of vehicle... Read More
One thing I have noticed in my travels to different... Read More
What is the satisfaction & expectation review of the business... Read More
You bet a name is important. Many small business owners... Read More
One of the best marketing strategies a business or organization... Read More
Today required franchise disclosure documents are over 200 pages generally.... Read More
Pet Transportation Services are needed as the number of pets... Read More
I am simply amazed at the problems some of my... Read More
Your business is only as good as the number of... Read More
Recently one of my customers told me the chaos swirling... Read More
No matter your age or station in life, we all... Read More
Should your business have a toll free number for customers... Read More
Small business owners can relieve a lot of their own... Read More
"What do you do?" It just might be one of... Read More
If you are in the professional car care business you... Read More
Contrary to popular belief, small businesses can survive a crazy... Read More
The current lack of industry leaders represents an exceptional opportunity... Read More
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