If I had $1.00 every time I heard someone say " I don't like change or, change makes me uncomfortable" I'd be a millionaire. Some people thrive on change ? they love it and even create more of it. Others view change with anxiety and resistance. So often, we don't... Read More
You've heard marketing and advertising gurus quip, "Sell the sizzle, not the steak." Advertising initiatives best reach their target audience with benefits and the "wow" effect, not the value or features of their product or service. This may work well to get customers in the door. But once they're in,... Read More
Contrary to popular belief, small businesses can survive a crazy economy by taking some proactive steps. Provide spectacular customer service -- every time. Have a friend or colleague visit your business and provide feedback from a customer's perspective. This person should be unknown by your staff and willing to provide... Read More
Buyers want both online and local information about where to buy Most small businesses are local in nature, serving people who live nearby. Their customers found them through traditional methods like the Yellow Pages or newspaper ads. So far, the Internet hasn't figured prominently in their marketing efforts. That's about... Read More
Search Engines account for almost 90% of all web traffic!In the Offline world its all about "location, location, location."Put your business were people crowd around and your set. Have your products ready and benefit the rewards.Online, small businesses fail to act on the fact that the fundamental reality of how... Read More
When you feel like you're always busy working on your business, but not getting where you want to go, it can be frustrating trying to figure out how to get your marketing on track. It can easily become a "not seeing the forest for the trees" feeling.Here are three big... Read More
In the book Women and Small Business author gives all the guidelines and tools need to start, operate and succeed in a business of their own. In the mentioned book she tried in the fist part to explain how has changed the role of women in the world along centuries.... Read More
If you discovered the bottom line in your business depended on the organization in your office, your reaction could range from complete composure to sheer terror. Organization certainly has an effect on your bottom line ? and just as significantly ? on your peace of mind. For the small business... Read More
There have been many great points raised on both sides of this discussion. In order to make a final decision, we must look at how the business world is moving and at the purchasing patterns of the consumers who will be utilizing your services.The Internet has changed the way people... Read More
No matter what kind of small business you have, you need read these "small business survival tips" which will help you to succeed. You may be in Internet business, traditional business, or you may be a local merchant with 150 employees; whichever, however or whatever--you've got to know how... Read More
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Company mottos can easily be printed on a business card.Sometimes... Read More
When is the Chamber ideal for your business?Joining a Chamber... Read More
What is Business Valuation? The term business valuation is the... Read More
Tammy, a skilled and gifted horticulturist, called me to discuss... Read More
When is advice free and when should you charge for... Read More
What's your job profitability? I meet with business owners every... Read More
TACTIC #1 -- Never simply slash your prices, unless you're... Read More
Where do you look for the appropriate alliance?One of the... Read More
What are the best methods for keeping a good business... Read More
One of the greatest pitfalls in e-commerce is Field of... Read More
Many self employed professionals find themselves overwhelmed, frustrated, and confused... Read More
Q: I will be retiring this year at age 60... Read More
During the California Recall Election, I was very interested. Without... Read More
Are you tired yet of all the books out there... Read More
When we speak of branding most of the time people... Read More
Before you start a business we encourage you to prepare... Read More
Security Professionals provide the products and services necessary to create... Read More
Providing high quality customer service is a must for any... Read More
Senior citizens are generally not a large marketing segment for... Read More
Small businesses need Public Relations, possibly more than large corporations,... Read More
So often small service businesses fail to exploit niches, which... Read More
Thankfully, most of us will never find out. That is... Read More
It is most fascinating to study how entrepreneurs spot opportunity... Read More
If you're starting your own business or currently work for... Read More
You've heard marketing and advertising gurus quip, "Sell the sizzle,... Read More
In the first part of this article I put forward... Read More
Franchising is the fastest way to build small businesses, provide... Read More
A recent survey showed that only 28.7% of small business... Read More
Cash is King?That is what everyone tells us and it... Read More
Most business owners know when they need an accountant, but... Read More
A tongue-in-cheek look at the skills required to operate a... Read More
Sexual Harassment is a disturbing part of employment life in... Read More
Frankly, given the legal and regulatory requirements involved in attempting... Read More
Continuing from the second article:6. About the aground mathematical model,... Read More
Many mobile car wash operators would like to add de-ionized... Read More
It's obvious when a small business has accepted the fact... Read More
Are you a home or small business owner and you're... Read More
Hew Hampshire car wash market. Well we have visited every... Read More
Providing high quality customer service is a must for any... Read More
Researching information for a recent business plan, I came across... Read More
When you hear the word "success" does it bring on... Read More
As a specialist in getting restaurants open, it is surprising... Read More
Top 3 Ways to Maximize Your Small Business Server Consulting... Read More
The difference between rates and wages is not always clear... Read More
Hogwash!That's what I say to people who tell me that... Read More
My clients and many of my readers are small and... Read More
Car wash businesses are unique to other businesses. In fact... Read More
When pressure washing heavy equipment each piece of equipment has... Read More
Essentially there are 5 tremendously powerful methods to make money... Read More
Tammy, a skilled and gifted horticulturist, called me to discuss... Read More
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