If I had $1.00 every time I heard someone say " I don't like change or, change makes me uncomfortable" I'd be a millionaire. Some people thrive on change ? they love it and even create more of it. Others view change with anxiety and resistance. So often, we don't... Read More
You've heard marketing and advertising gurus quip, "Sell the sizzle, not the steak." Advertising initiatives best reach their target audience with benefits and the "wow" effect, not the value or features of their product or service. This may work well to get customers in the door. But once they're in,... Read More
Contrary to popular belief, small businesses can survive a crazy economy by taking some proactive steps. Provide spectacular customer service -- every time. Have a friend or colleague visit your business and provide feedback from a customer's perspective. This person should be unknown by your staff and willing to provide... Read More
Buyers want both online and local information about where to buy Most small businesses are local in nature, serving people who live nearby. Their customers found them through traditional methods like the Yellow Pages or newspaper ads. So far, the Internet hasn't figured prominently in their marketing efforts. That's about... Read More
Search Engines account for almost 90% of all web traffic!In the Offline world its all about "location, location, location."Put your business were people crowd around and your set. Have your products ready and benefit the rewards.Online, small businesses fail to act on the fact that the fundamental reality of how... Read More
When you feel like you're always busy working on your business, but not getting where you want to go, it can be frustrating trying to figure out how to get your marketing on track. It can easily become a "not seeing the forest for the trees" feeling.Here are three big... Read More
In the book Women and Small Business author gives all the guidelines and tools need to start, operate and succeed in a business of their own. In the mentioned book she tried in the fist part to explain how has changed the role of women in the world along centuries.... Read More
If you discovered the bottom line in your business depended on the organization in your office, your reaction could range from complete composure to sheer terror. Organization certainly has an effect on your bottom line ? and just as significantly ? on your peace of mind. For the small business... Read More
There have been many great points raised on both sides of this discussion. In order to make a final decision, we must look at how the business world is moving and at the purchasing patterns of the consumers who will be utilizing your services.The Internet has changed the way people... Read More
No matter what kind of small business you have, you need read these "small business survival tips" which will help you to succeed. You may be in Internet business, traditional business, or you may be a local merchant with 150 employees; whichever, however or whatever--you've got to know how... Read More
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E-mail and Internet use are integral parts of the typical... Read More
Perhaps you are building a new home office or you... Read More
Has this ever happened to you... 'John, you have a... Read More
Is it right for you?If you decide to advertise your... Read More
Everyday, customers and business owners are bombarded with billboards, logos,... Read More
The Dynamics of Daylight Savings Time changes the way we... Read More
No matter your age or station in life, we all... Read More
What is a Family Business? A family business is basically... Read More
The home-based business market, sometimes called the SOHO (small-office/home-office) market,... Read More
Fuel prices these days are quite high and they take... Read More
Many have not experienced a fire up close. One year... Read More
To wash an airplane there are many items you will... Read More
You only have so much time in a day right?So... Read More
Do you spend every waking minute in your business? Do... Read More
I agree that knowledge should be free, but the next... Read More
Now that you have invested your time, energy and money... Read More
So there I was ? sitting in the audience of... Read More
My clients and many of my readers are small and... Read More
How do window cleaning franchise businesses start? It is a... Read More
Most smart entrepreneurs and all large corporations have Employee Relations... Read More
Here is an interesting case study of a company, which... Read More
A lot of business owners I've spoken with lately have... Read More
As a small business owner, outsourcing work to Virtual Assistants... Read More
While driving through Pennsylvania farmland, you have probably noticed an... Read More
Many companies wish to expand and a few wish to... Read More
Managing cash flow is every small business owner's most important... Read More
The key to organizational focus and helping those who need... Read More
When a regulator finds a target to go after to... Read More
If you're an entrepreneur responsible for your own small business... Read More
Q. I am a former pastor who left the ministry... Read More
There is much competition in the mobile auto detailing business.... Read More
Why would you use an event pass?Event passes are often... Read More
All cities have a purchasing office and/or a procurement officer.... Read More
Gather round while I tell you the story of Kennebec... Read More
Do you operate your business as a series of projects,... Read More
Many physical therapists in private practice have the appearance of... Read More
This morning, I went to take a short walk outside.... Read More
During the 1980 presidential campaign, candidate Ronald Reagan vowed, if... Read More
Quality control in franchising companies is paramount and all franchising... Read More
1. Know Where You're Going ? Coach Herb Brooks had... Read More
Small business success is very similar to learning to walk,... Read More
You may be in Mail Order, Direct Mail, or you... Read More
The modern Franchise business model and the much different business... Read More
Being a small or home-based business owner can be loads... Read More
Senior citizens are generally not a large marketing segment for... Read More
Most smart entrepreneurs and all large corporations have Employee Relations... Read More
Concrete Roof Tile Business: During the 2004 summer season, storms... Read More
One of the critical success factors for service-related businesses is... Read More
Hew Hampshire car wash market. Well we have visited every... Read More
Last year, trillions of dollars transferred hands on the internet... Read More
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