If I had $1.00 every time I heard someone say " I don't like change or, change makes me uncomfortable" I'd be a millionaire. Some people thrive on change ? they love it and even create more of it. Others view change with anxiety and resistance. So often, we don't... Read More
You've heard marketing and advertising gurus quip, "Sell the sizzle, not the steak." Advertising initiatives best reach their target audience with benefits and the "wow" effect, not the value or features of their product or service. This may work well to get customers in the door. But once they're in,... Read More
Contrary to popular belief, small businesses can survive a crazy economy by taking some proactive steps. Provide spectacular customer service -- every time. Have a friend or colleague visit your business and provide feedback from a customer's perspective. This person should be unknown by your staff and willing to provide... Read More
Buyers want both online and local information about where to buy Most small businesses are local in nature, serving people who live nearby. Their customers found them through traditional methods like the Yellow Pages or newspaper ads. So far, the Internet hasn't figured prominently in their marketing efforts. That's about... Read More
Search Engines account for almost 90% of all web traffic!In the Offline world its all about "location, location, location."Put your business were people crowd around and your set. Have your products ready and benefit the rewards.Online, small businesses fail to act on the fact that the fundamental reality of how... Read More
When you feel like you're always busy working on your business, but not getting where you want to go, it can be frustrating trying to figure out how to get your marketing on track. It can easily become a "not seeing the forest for the trees" feeling.Here are three big... Read More
In the book Women and Small Business author gives all the guidelines and tools need to start, operate and succeed in a business of their own. In the mentioned book she tried in the fist part to explain how has changed the role of women in the world along centuries.... Read More
If you discovered the bottom line in your business depended on the organization in your office, your reaction could range from complete composure to sheer terror. Organization certainly has an effect on your bottom line ? and just as significantly ? on your peace of mind. For the small business... Read More
There have been many great points raised on both sides of this discussion. In order to make a final decision, we must look at how the business world is moving and at the purchasing patterns of the consumers who will be utilizing your services.The Internet has changed the way people... Read More
No matter what kind of small business you have, you need read these "small business survival tips" which will help you to succeed. You may be in Internet business, traditional business, or you may be a local merchant with 150 employees; whichever, however or whatever--you've got to know how... Read More
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I agree that knowledge should be free, but the next... Read More
No matter what kind of small business you have, you... Read More
Your business is making profits, but where is the cash?... Read More
What would happen if you decided to take an extended... Read More
While driving through Pennsylvania farmland, you have probably noticed an... Read More
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Many mobile car wash operators would like to add de-ionized... Read More
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Sacred cows take a long time to die. We get... Read More
Completion not Perfection Five Keys To Doubling Your Productivity and... Read More
Franchising Corporations need to maintain an iron fist when it... Read More
You've come up with the best idea since sliced bread,... Read More
Passion. Passion alone can make your business successful. As an... Read More
If you have ever had your antique shop or mall... Read More
One way to determine your companies mission statement is based... Read More
What image do you and your people portray to your... Read More
You may be in Mail Order, Direct Mail, or you... Read More
The FTC- Mighty Federal Trade Commission has unilaterally decided to... Read More
Marketing is one of the four corner-posts of a solid... Read More
One of the most common horrific mistakes a business can... Read More
There are no "rules of thumb" in the pursuit of... Read More
If you are a small business you know that you... Read More
Opening a carpet cleaning business is a great way to... Read More
Debt collection letters--an overview"Debt collection letter" in the singular may... Read More
You bet it's worth it. Publicity via news releases, along... Read More
A solopreneur I know disappears from my radar screen for... Read More
How much is your time really worth? Is it worth... Read More
Scenario OneDuring a recent presentation, a business owner was given... Read More
A career coach could be simply defined your job seeking... Read More
So often small service businesses fail to exploit niches, which... Read More
How careful are you with the data you collect from... Read More
Canon City, Colorado is known for it's 6 Prisons; State... Read More
Lance Armstrong this week won an unprecedented 7th Tour de... Read More
When we speak of branding most of the time people... Read More
As a home business proprietor, you may already realize why... Read More
The Boston suburbs seem to be rich with possible locations... Read More
Incorporation in Nevada has become an attractive option for savvy... Read More
Is this you?You dreamed of owning your own business, doing... Read More
Who is responsible for maintaining the business relationship?Nurturing a business... Read More
Purchasing a franchise has become one of the most popular... Read More
In these days of insecurity and uncertain futures, the tendency... Read More
The success of your business is critically dependent on how... Read More
A cherished business doctrine is that growth must be a... Read More
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Many of us have noticed how some nearby communities seem... Read More
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