If I had $1.00 every time I heard someone say " I don't like change or, change makes me uncomfortable" I'd be a millionaire. Some people thrive on change ? they love it and even create more of it. Others view change with anxiety and resistance. So often, we don't... Read More
You've heard marketing and advertising gurus quip, "Sell the sizzle, not the steak." Advertising initiatives best reach their target audience with benefits and the "wow" effect, not the value or features of their product or service. This may work well to get customers in the door. But once they're in,... Read More
Contrary to popular belief, small businesses can survive a crazy economy by taking some proactive steps. Provide spectacular customer service -- every time. Have a friend or colleague visit your business and provide feedback from a customer's perspective. This person should be unknown by your staff and willing to provide... Read More
Buyers want both online and local information about where to buy Most small businesses are local in nature, serving people who live nearby. Their customers found them through traditional methods like the Yellow Pages or newspaper ads. So far, the Internet hasn't figured prominently in their marketing efforts. That's about... Read More
Search Engines account for almost 90% of all web traffic!In the Offline world its all about "location, location, location."Put your business were people crowd around and your set. Have your products ready and benefit the rewards.Online, small businesses fail to act on the fact that the fundamental reality of how... Read More
When you feel like you're always busy working on your business, but not getting where you want to go, it can be frustrating trying to figure out how to get your marketing on track. It can easily become a "not seeing the forest for the trees" feeling.Here are three big... Read More
In the book Women and Small Business author gives all the guidelines and tools need to start, operate and succeed in a business of their own. In the mentioned book she tried in the fist part to explain how has changed the role of women in the world along centuries.... Read More
If you discovered the bottom line in your business depended on the organization in your office, your reaction could range from complete composure to sheer terror. Organization certainly has an effect on your bottom line ? and just as significantly ? on your peace of mind. For the small business... Read More
There have been many great points raised on both sides of this discussion. In order to make a final decision, we must look at how the business world is moving and at the purchasing patterns of the consumers who will be utilizing your services.The Internet has changed the way people... Read More
No matter what kind of small business you have, you need read these "small business survival tips" which will help you to succeed. You may be in Internet business, traditional business, or you may be a local merchant with 150 employees; whichever, however or whatever--you've got to know how... Read More
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A corporate shell could be liken to a house that... Read More
I agree that knowledge should be free, but the next... Read More
Part of the power plan is making sure you have... Read More
Obtaining a business credit card enables the small business owner... Read More
People will always stress that having a well researched business... Read More
Running a business, whether large, small or in your home,... Read More
If you're organized, smart, capable and willing to work with... Read More
The Workers' Compensation situation in this country is unbelievable. Why,... Read More
Deciding to start your own franchise is just one of... Read More
Everyone is talking about small businesses. In 1993, when it... Read More
Mr/Ms, 'not me' is often on holidays in your business.... Read More
One of the hidden perks of raising six children is... Read More
What is a Virtual Assistant?A Virtual Assistant is a person... Read More
Sacred cows take a long time to die. We get... Read More
Business owners rarely go into business to deal with the... Read More
Many small businesses do quite well due to the blood,... Read More
You make the decision to go into business and for... Read More
We love Wichita because it has great all round weather... Read More
When do you need to get more involved with the... Read More
The book, "Become the Squeaky Wheel," by New Hampshire author... Read More
Many physical therapists in private practice have the appearance of... Read More
At one point or another, almost every business runs short... Read More
Scenario OneDuring a recent presentation, a business owner was given... Read More
There are many little details that go into making sure... Read More
Attorneys and Lawyers are ruining the franchise industry. It is... Read More
Back when I owned an inventory-based business, one of my... Read More
It is an American dream to own a business. But... Read More
As small business owners we're in business to make money... Read More
You're a small business owner with a hot new product... Read More
On Monday the Department of Corporations in California revoked franchise... Read More
Every business plan book tells you how the Executive Summary... Read More
"What do you do?" It just might be one of... Read More
If you own a small business, then you know the... Read More
Car wash businesses are unique to other businesses. In fact... Read More
Database Problems in MarketingI have been working on a direct... Read More
You are probably hard at work promoting your business (and... Read More
What could Seinfeld possibly have to do with marketing a... Read More
Most doctors never distinguish the difference between customers and patients.... Read More
Paul Leonard's BirthdayCards2Go.com paid greeting card service offers convenience when... Read More
Every employee would like to earn as high a salary... Read More
In the 2003 Auto Laundry News Survey it was determined... Read More
A reader of one of my online sessions asked should... Read More
Q: I'm curious. What is the dumbest business question you've... Read More
If small business had no important outside audiences, it wouldn't... Read More
So you want to start a business but you don't... Read More
Do you have all the customers your business can use?The... Read More
Every home business has the same problem of how to... Read More
So there I was ? sitting in the audience of... Read More
Never underestimate the power of perception! Perception plays a major... Read More
As I am preparing for my attendance to the CoachVille's... Read More
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