If I had $1.00 every time I heard someone say " I don't like change or, change makes me uncomfortable" I'd be a millionaire. Some people thrive on change ? they love it and even create more of it. Others view change with anxiety and resistance. So often, we don't... Read More
You've heard marketing and advertising gurus quip, "Sell the sizzle, not the steak." Advertising initiatives best reach their target audience with benefits and the "wow" effect, not the value or features of their product or service. This may work well to get customers in the door. But once they're in,... Read More
Contrary to popular belief, small businesses can survive a crazy economy by taking some proactive steps. Provide spectacular customer service -- every time. Have a friend or colleague visit your business and provide feedback from a customer's perspective. This person should be unknown by your staff and willing to provide... Read More
Buyers want both online and local information about where to buy Most small businesses are local in nature, serving people who live nearby. Their customers found them through traditional methods like the Yellow Pages or newspaper ads. So far, the Internet hasn't figured prominently in their marketing efforts. That's about... Read More
Search Engines account for almost 90% of all web traffic!In the Offline world its all about "location, location, location."Put your business were people crowd around and your set. Have your products ready and benefit the rewards.Online, small businesses fail to act on the fact that the fundamental reality of how... Read More
When you feel like you're always busy working on your business, but not getting where you want to go, it can be frustrating trying to figure out how to get your marketing on track. It can easily become a "not seeing the forest for the trees" feeling.Here are three big... Read More
In the book Women and Small Business author gives all the guidelines and tools need to start, operate and succeed in a business of their own. In the mentioned book she tried in the fist part to explain how has changed the role of women in the world along centuries.... Read More
If you discovered the bottom line in your business depended on the organization in your office, your reaction could range from complete composure to sheer terror. Organization certainly has an effect on your bottom line ? and just as significantly ? on your peace of mind. For the small business... Read More
There have been many great points raised on both sides of this discussion. In order to make a final decision, we must look at how the business world is moving and at the purchasing patterns of the consumers who will be utilizing your services.The Internet has changed the way people... Read More
No matter what kind of small business you have, you need read these "small business survival tips" which will help you to succeed. You may be in Internet business, traditional business, or you may be a local merchant with 150 employees; whichever, however or whatever--you've got to know how... Read More
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Perhaps you are building a new home office or you... Read More
There are no "rules of thumb" in the pursuit of... Read More
Outsourcing is the strategic use of outside resources to perform... Read More
A tongue-in-cheek look at the skills required to operate a... Read More
You only have so much time in a day right?So... Read More
What is Business Valuation? The term business valuation is the... Read More
One of the most common issues that comes up for... Read More
And is having a logo really that important?My answer to... Read More
When is it a good thing to say no to... Read More
In this series of articles I'm going to show you... Read More
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Q: Is the online world the best place to sell... Read More
In the heavy equipment cleaning business you can make good... Read More
Until the day I learned to play chess I loved... Read More
We visited Lexus USA, home of the Lexus North America... Read More
Sexual Harassment is a disturbing part of employment life in... Read More
How often has someone thought of starting a business based... Read More
Some marine biologists feel that the concentration of dead marine... Read More
In a quest for customers and to keep those customers,... Read More
How do you find groups that are in need of... Read More
You're pretty proud of yourself! After all, only four months... Read More
As you may already know, asphalt paved parking lots do... Read More
To maximum potential profits and dollars in a mobile washing... Read More
When a regulator finds a target to go after to... Read More
The choice to incorporate a small business in Florida has... Read More
A cherished business doctrine is that growth must be a... Read More
If your home business is not performing the way you... Read More
One of the major complaints in the QSR Quick Service-Fast... Read More
In the summer, I can't drive two blocks without seeing... Read More
When you hear the word "success" does it bring on... Read More
One of the simplest ways to expand your marketing efforts... Read More
You can make your trade show experience much easier by... Read More
And is having a logo really that important?My answer to... Read More
You can't imagine how many people ask me how I... Read More
Start thinking about buying an established business if you want... Read More
It is imperative to have your business legally prepared. How... Read More
"What do you do?" It just might be one of... Read More
No matter how small your small business is, it is... Read More
The reason we Franchisors call it an exclusive territory is... Read More
Debt collection letters--an overview"Debt collection letter" in the singular may... Read More
$elling $elling $ellingWhat makes a great sales person? Well, the... Read More
If you're starting your own business or currently work for... Read More
There is a rather famous true story called "Acres of... Read More
You're a small business owner with a hot new product... Read More
The difference between rates and wages is not always clear... Read More
The story is told of a tiger chasing some goats... Read More
SBIR vs. STTR: If you are participating in the SBIR... Read More
Whether you are an Entrepreneur or Business Professional there are... Read More
As small business owners we're in business to make money... Read More
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