If I had $1.00 every time I heard someone say " I don't like change or, change makes me uncomfortable" I'd be a millionaire. Some people thrive on change ? they love it and even create more of it. Others view change with anxiety and resistance. So often, we don't... Read More
You've heard marketing and advertising gurus quip, "Sell the sizzle, not the steak." Advertising initiatives best reach their target audience with benefits and the "wow" effect, not the value or features of their product or service. This may work well to get customers in the door. But once they're in,... Read More
Contrary to popular belief, small businesses can survive a crazy economy by taking some proactive steps. Provide spectacular customer service -- every time. Have a friend or colleague visit your business and provide feedback from a customer's perspective. This person should be unknown by your staff and willing to provide... Read More
Buyers want both online and local information about where to buy Most small businesses are local in nature, serving people who live nearby. Their customers found them through traditional methods like the Yellow Pages or newspaper ads. So far, the Internet hasn't figured prominently in their marketing efforts. That's about... Read More
Search Engines account for almost 90% of all web traffic!In the Offline world its all about "location, location, location."Put your business were people crowd around and your set. Have your products ready and benefit the rewards.Online, small businesses fail to act on the fact that the fundamental reality of how... Read More
When you feel like you're always busy working on your business, but not getting where you want to go, it can be frustrating trying to figure out how to get your marketing on track. It can easily become a "not seeing the forest for the trees" feeling.Here are three big... Read More
In the book Women and Small Business author gives all the guidelines and tools need to start, operate and succeed in a business of their own. In the mentioned book she tried in the fist part to explain how has changed the role of women in the world along centuries.... Read More
If you discovered the bottom line in your business depended on the organization in your office, your reaction could range from complete composure to sheer terror. Organization certainly has an effect on your bottom line ? and just as significantly ? on your peace of mind. For the small business... Read More
There have been many great points raised on both sides of this discussion. In order to make a final decision, we must look at how the business world is moving and at the purchasing patterns of the consumers who will be utilizing your services.The Internet has changed the way people... Read More
No matter what kind of small business you have, you need read these "small business survival tips" which will help you to succeed. You may be in Internet business, traditional business, or you may be a local merchant with 150 employees; whichever, however or whatever--you've got to know how... Read More
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Would it help you as a real estate investor to... Read More
One of the biggest excuses franchisees of home based and... Read More
1. Resolve to build a consistent network system.Since referrals are... Read More
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First, we need to define the different kinds of skip... Read More
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How do you find the best business partners?Finding a good... Read More
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Do You Really Need a Toll-Free Number for Your Business?... Read More
A recent survey showed that only 28.7% of small business... Read More
As a practitioner and student of Small Business Marketing, I... Read More
The success of your business is critically dependent on how... Read More
Tap these treasures of ideas. The best money you can... Read More
How do marine type businesses start? Have you ever thought... Read More
The Service-Disabled Veteran-Owned Small Businesses (SDVOSB) is a program that... Read More
The air in my client's office nearly crackled with her... Read More
Free money! Receive up to $25,000 that never has to... Read More
So often small service businesses fail to exploit niches, which... Read More
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So what exactly is a "Small Business Lone Ranger?" A... Read More
The air in my client's office nearly crackled with her... Read More
It seems so long ago that I started my first... Read More
Now that you have invested your time, energy and money... Read More
Think of your business as a living, breathing, organism. It... Read More
Quality control in franchising companies is paramount and all franchising... Read More
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Like most regulatory bodies in the United States, the Federal... Read More
-- Beyond Cold Calling, "Warm" Calling and Sending E-mails --Many... Read More
The following tips have come from a wide variety of... Read More
Those who are in the pressure washer business should not... Read More
If you run a pressure washing business it is a... Read More
Many of us have noticed how some nearby communities seem... Read More
I have a confession to make. My name is Caroline... Read More
I agree that knowledge should be free, but the next... Read More
What is Business Valuation? The term business valuation is the... Read More
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Imagine that you have operated a successful franchise business for... Read More
Remember those drawings from science class of how a lever... Read More
This year, some 700,000 American businesses will be sold. Most... Read More
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You've always liked flowers and you think the idea of... Read More
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