(1) Create a Direct Response Website, with the minimum number of pages possible (e.g. an Index Page, a Contact Page, and an Order Page).
(2) Make sure your sales copy is positive and inspiring - people buy things because they want to improve their lives.
(3) Identify a problem and show people how and why your product or service solves the problem.
(4) Keep your paragraphs short - no more than 2 sentences per paragraph.
(5) Use bold headings to break up your sales copy into short chunks of text.
(6) Use a bulleted list to itemize the benefits of your product or service. Start each benefit with an action word: "turn", "make", "triple", "grab", "create", "build", "convert", "start", "change", "drive", "organize", "promote", "develop", "learn", "compel", "fill", "attract", "get", "earn", "take", "discover", "produce", "find", "generate", "acquire". "inspire", "send", "blast".
(7) Give your visitors at least 3 order links (e.g. 1/3rd of the way down your page, 2/3rds the way down, and at the bottom). But don't stop there - turn some of your key phrases into hyperlinks that go to your order page. Here are some examples of phrases that you could link to your order page: "increase your sales", "take advantage of this offer", "try it risk-free for 30 days", "get the following 5 bonuses", "the competitive edge you need", "this risk-free offer".
(8) Use purple (#990099, R=153 G=0 B=153) text - the color purple (used sparingly) has been shown to increase sales.
(9) Give a time limit - most people are procrastinators.
(10) At the end of your sales copy make a call to action: "Act now - don't let this opportunity pass by"
(c) 2002 by Michael Southon
------------------------------------------------------------
Michael Southon has been writing for the Internet for over 3
years. He has shown hundreds of webmasters how to use this
simple technique to build a successful online business. Click
here to find out more: http://ezine-writer.com/
------------------------------------------------------------
There are many ways to add fancy bells and whistles... Read More
If you have a business, big or small you may... Read More
Increasing the length of time a visitor is on your... Read More
Have you heard of 'Babel Fish'?It's a service provided by... Read More
I'm not a professional web site designer and openly admit... Read More
The landing page or entry page of your visitors is... Read More
Remember your vision for your company and the brand or... Read More
You have only 10 seconds to impress your potential buyer.... Read More
The concept of web designing based on the nature and... Read More
If there's one thing that most web site developers can... Read More
I taught myself HTML back in the mid-nineties and was... Read More
First you need original content. Content is the heart beat... Read More
Color is one of the most important but least understood... Read More
Here's a really simple way... any novice can create a... Read More
(Making Your Graphics Work For You)It's no secret that a... Read More
Before I discovered the concept of Web site templates, I... Read More
There's no doubt about it - the first page your... Read More
CSS or Cascading Style Sheets has opened up tremendous possibilities... Read More
What pages need to be included on your website? The... Read More
If you are one of those who wonder how people... Read More
Most of us know that we need to advertise our... Read More
Many websites make the mistake of being all flash and... Read More
A long, long time ago? In a galaxy far, far... Read More
It's a fact, Page Not Found, known as a 404... Read More
Many times I've seen a web site undergo a revision... Read More
green cleaning service Lincolnshire ..Ever browse across a website that took ten million years... Read More
Audio can provide an added dimension to your site. It... Read More
When it comes to marketing your website, you should really... Read More
If you have a business, big or small you may... Read More
Let's face it; the line from A Field of Dreams... Read More
What's happening to good web site design? Somehow we creative... Read More
Choosing a web designer can seem like a daunting task.... Read More
Have you put a lot of effort, time, and money... Read More
You have only 10 seconds to impress your potential buyer.... Read More
Part one of this article is available at ... Read More
Over the course of the last decade, the Internet has... Read More
There are plenty of web sites out there in which... Read More
In this article I will give a few tips of... Read More
Are you serious about get this website done fast and... Read More
Most NGOs (Non-Governmental Organizations) don't understand these important aspects of... Read More
Many businesses want a simple website where they tell people... Read More
Geared Up with a website and lots of energy to... Read More
Want to know what the worst thing to say on... Read More
Websites, there are literally billions of them out there in... Read More
First you need original content. Content is the heart beat... Read More
Have you seen Jesse James on the... Read More
In this article we will be looking at why you... Read More
Physical therapists have unique web presence needs. An effective site... Read More
Designing your website means you have to be creative, plan... Read More
The Questions You Should Be Asking ? The Answers You... Read More
Web Design |