Part one of this article is available at www.bookcoaching.com/freearticles/article-34.shtml.
Have you put a lot of effort, time, and money into your site and are frustrated with lackluster sales? Are you planning to put a new Web site and don't know where to start?
If you are like many business professionals out there, you know your subject, you are an expert speaker or coach in your field, and you are even passionate about it. You have great products and services to sell.
But do you translate those into benefit-driven headlines that pull sales? If you have already put your Web site up did you address your purpose? Do you want to inform, communicate, and help? That's fine, but if you want to sell something, you will drive your potential customers away with such non-effective phrases as "welcome to my site," Here's by product " long paragraphs of your bio on the home page, your book's introduction, or "subscribe to my ezine."
You have only 10 seconds to impress your Web visitors. They don't care about anything except what you can do for them.
Give them a reason to buy.
It's never too late to refresh your home page and others with "marketing pizzazz." Your home page deserves time, effort, and money. You will need to edit it several times before landing on just the right phrases. Without these and continuous maintenance, your unguided efforts are wasted.
Instead, write compelling, emotional, benefit-driven copy to inspire people to take out their credit cards to buy your unique, wonderful creations. You can when you apply the following power "Marketing Pizzazz" techniques.
6. Make your layout clear, clean, and consistent. You need to organize each page in the same lay out-such as left centered, right centered, or centered. If you mix designs, your would-be client or buyer will think you unprofessional. Go to other Web sites and choose a design that resonates with you. Keep every page in the same format.
7. Use color, font changes, and small graphics to spice up your site, but remember to use a lot of white space. Too many large graphics make your site load slowly, and your visitors will leave before seeing how you can help them. Without easy-to-read copy and clear navigation they will also disappear. Remember the "10 second" rule.
If you are like me, and have a content-dense site, it's OK to include long copy as long as you divide it into bite-size pieces with plenty of headlines. A good idea is to ask your friends and associates to visit your site to report glitches and feedback. What turns them on or off? They often see what the creator is too close to see. Of course, give them a reward for helping you, such as a free report.
8. Put your information in short paragraphs. Visitors love free content, but when they see a long line of print, they get discouraged because they want their information fast, clear, and concise. Make each paragraph only 4-6 lines. Online readers want easy-to- read material they can get the main points from, and they want it faster than light rays.
9. Be consistent with your headlines and body fonts. Do not use all capital letters in your articles or headlines, unless you use a few words for emphasis, such as "FACT," or "TRUE," because they are hard to read. Do not use the same font for headlines and titles as you do for the body of information beneath. This mistake makes it hard to distinguish the two.
If you are a non-techie like myself, you can use primarily two fonts:
"Times Roman" for headings, and "Arial" for the body. Notice the no tails in Arial (called sans serif), good for short copy.
In your book, you'll reverse the above font uses. Use "Times Roman" for the copy and "Arial" for titles and headlines.
10. Use dividers such as ======, or ++++++ when you change topics. These can add variety and help your visitor to see your message more clearly. These are often used on business ezines. Each publisher makes their ezine their own by their personal choices.
Remember your home page must give your visitors a reason to buy. Use these "Marketing Pizzazz" techniques throughout your site. Think right now, what is it I need to act on next to manifest more dollar success on my site?
Judy Cullins, 20-year book and Internet Marketing Coach, Author of 10 eBooks including "Write your eBook Fast," and "How to Market your Business on the Internet," she offers free help through her 2 monthly ezines, The Book Coach Says...and Business Tip of the Month at www.bookcoaching.com/freearticles/article-34.shtml and over 140 free articles. Email her at www.bookcoaching.com/freearticles/article-34.shtml
Lincoln Stretch rentals Alsip ..There can be zillions of reasons why your visitors return... Read More
Many times I've seen a web site undergo a revision... Read More
What pages need to be included on your website? The... Read More
If you are designing a web site for which the... Read More
In today's age of fast food and high-speed Internet, a... Read More
You have probably viewed many Flash-based components while surfing the... Read More
Favorite icon appears to the left of your link in... Read More
"Oh, my eyes, my eyes! What an eye sore. Quick,... Read More
Conventional Wisdom states you should use Sub-Directories to organize your... Read More
Geared Up with a website and lots of energy to... Read More
Projecting a professional image is paramount to your website's success.... Read More
In learning webpage design, I encountered many problems that took... Read More
What is the relationship between Marketing and Web designing? How... Read More
Should Generating Revenue From A Website Be The Prime Motivator?... Read More
You've made your website, added a great title and keywords... Read More
Making a successful online business can be a long and... Read More
Drop Capitals are frequently used in many newspapers, books and... Read More
Why is the quality of your text layout and design... Read More
CNN.com's designers have gone out of their way to make... Read More
On the internet we don't deal with face to face... Read More
Not all links are created equal.While all of your links... Read More
Square buttons, round buttons, flashy buttons ? will they match... Read More
Designing a website is hard job, and requires you to... Read More
Before deciding on which web design company to choose, you... Read More
In this article you will find the parallel between two... Read More
Western Springs shuttle limo ..Ecommerce is just exploding right now on the Net. More... Read More
If you have a business, big or small you may... Read More
You just created a new web site but want to... Read More
Before you take a road trip it is usually a... Read More
The most important person that you need to please when... Read More
The "Wow" factor that accompanied the introduction of streaming media... Read More
Building your first website can be very frustrating. It looks... Read More
Here's the single most important part of your website: YOUR... Read More
Yes, in a world that is obsessed with makeover madness,... Read More
Content is king. Without content your website is an empty... Read More
Surfing the internet is basically an information-fest! From intellectual discussions... Read More
Designing your own successful web page can seem difficult and... Read More
Color is one of the most important but least understood... Read More
I always have people asking me if I know of... Read More
The top ten fonts for website design might change in... Read More
Well, a logo for your business. Why is it important?... Read More
Want to see an excellently constructed website? As a writer... Read More
1. Don't load your web site with a lot of... Read More
Novice and professional graphic designers, we are aware that you... Read More
Websites, there are literally billions of them out there in... Read More
Any design on a web application involves the effective input... Read More
I've seen articles (and websites) that suggest you can buy... Read More
Want to know what the worst thing to say on... Read More
Websites that have multiple pages usually have a Frequently Asked... Read More
You may not believe it, but people still judge things... Read More
Web Design |