We've all read the countless publications about effective web site design, outstanding written content and the never ending need for search engine optimization. But often the importance of color for a web site is overlooked. Yet it is a proven fact that physical changes take place when individuals are exposed to certain colors. Because colors have the power to stimulate, excite, or even depress, specific color combinations can possibly work to your advantage or to your detriment.
Is Your Web Site Color Sending the Right Message?
While we all have our own color preferences, when it comes to a web site, you may have to abandon your favorite color and consider what draws a person's eye, what feels inviting and mostly what says, "I'm someone you want to deal with." In fact, to one person the color yellow represents brightness while to another the yellow color seems repugnant. But no matter how you look at it, colors make the difference. Whether you are selling a product, offering a service or promoting a new business, your web site is your primary advertisement on the Internet. Therefore your job is to make everything about your site as inviting as you make your home. After all, this is how you represent yourself to millions of viewers. And just as you want people to feel at home and at ease when visiting your house, you want visitors to feel the same level of receptivity when visiting your online business.
How Can You Be Sure Of The Right Color For Your Website?
1. Have you ever noticed that on some days you feel more vibrant and alive simply by the color of clothing you're wearing? The color actually influences your mood. The same holds true of your web site. Based on the colors selected, it either comes across as vibrant, relaxing or depressing.
2. Visually, some colors elicit feelings of excitement, serenity, joyfulness, and even distress. Pay attention to what feelings are evoked when seeing a particular color, and then apply the same principle to your web site.
3. Do you think that people buy more often when they see a certain color? The truth of the matter is that when used correctly, you can encourage more buying and selling power when using the right colors. Colors emphatically stimulate a response, sometimes positive and sometimes negative.
4. You may think that when you look at an ad that you're attracted to the words or the style, but in fact, more than likely you're attracted to the color. If you like the color, you'll be drawn to buy whatever the ad is promoting. If the color doesn't appeal you may very well be turned off by the product.
5. White is always safe and easy on the eye as a background color for your site plus it lends itself to a feeling of trust. Although black does appear at first to create drama, it is not a good background color for your web site.
6. While any color blends well with white, all colors are not as appealing to the emotional eye. Red activates excitement while greens and blues leave a feeling of peace and calm. Dark colors evoke dense, heavy feelings. Yellow offers a feeling of brightness. Since all colors have different meanings and elicit different feelings it's important to choose a color that reflects your intended message.
7. When making a color choice for your web site, remember that colors on the red side are warm and stimulating, while blue/green colors are cool and relaxing. Review your site objectively and ask yourself if your site is sending the right message.
8. Darker colors may appear a bit somber but when mixed with some bright colors they can add a more cheerful tone and be very inviting. As an example, I recently reviewed a site that contained a lot of gray, but there were hues of rust and yellow intermittently dispersed which made it very attractive.
Colors and What They Suggest:
BLUE - suggests security, authority, faithfulness and dignity
BROWN - suggests affluence, effectiveness.
GRAY - suggests authority, practicality and creativity
GREEN - suggests health, freedom and tranquility - easiest color on the eye.
ORANGE - suggests pleasure, excitement and ambition
PINK - suggests femininity, well being and innocence.
PURPLE - suggests spirituality, wealth, and sophistication
RED - suggests excitement, strength and aggressiveness
WHITE - suggests purity, devotion, and truthfulness.
YELLOW - suggests warmth, sunshine and happiness - good accent color.
Copyright2005
Charlene Rashkow brings 15 years of experience as a Freelance Writing Stylist. She has successfully helped countless numbers of companies and individuals reach their objectives by writing outstanding web site content, press releases, bios, articles of interest, letters and all other forms of marketing material.
Read what clients have to say at http://www.allyourwritingneeds.com/clients.html
You may contact Charlene at http://www.allyourwritingneeds.com/clients.html
Lincoln Stretch rentals Alsip ..In the of-line marketing world it is all about trying... Read More
Making a successful online business can be a long and... Read More
Not all links are created equal.While all of your links... Read More
Geared Up with a website and lots of energy to... Read More
There is a widespread confusion among lots of new website... Read More
There is nothing wrong with making your own website if... Read More
Should Generating Revenue From A Website Be The Prime Motivator?... Read More
I want you to imagine a lemon. In your mind's... Read More
In cascading style sheets you can specify how your web... Read More
In the early years of the internet the actual design... Read More
You've come up with a great product. You've got the... Read More
Your home page is the most important page of your... Read More
If one more business owner tells me their website sucks... Read More
In this article I will give advice and tips of... Read More
So you're on the computer, as usual. Your eyes are... Read More
We can't emphasize enough the importance of including keyword-rich content... Read More
The object of search engines is to give their visitors... Read More
Whether you're hiring a designer who has created 10 sites... Read More
As a graphic designer, you are sitting on a gold... Read More
1. What's the purpose?The most fundamental thing to do before... Read More
Does your website need a re-design? Here are some questions... Read More
Are you going to design or redesign new website or... Read More
In this era of ultra-sophisticated internet marketing and web design,... Read More
One of the most popular methods of traffic generation is... Read More
Don't make a splash!Are you thinking about using a splash... Read More
Western Springs shuttle limo ..We can't emphasize enough the importance of including keyword-rich content... Read More
QUESTION: We promote our web site in all our... Read More
This article is the result of a conversation I had... Read More
The title tags of your web pages are more important... Read More
Web Site Awards are given from other sites to reward... Read More
The trend today to overuse animation in a website's opening... Read More
How many of the visitors to your web site take... Read More
A client asked me, at what point do you change... Read More
Have you seen Jesse James on the... Read More
Think of the people who visit your site as blind... Read More
What is a Website Template?Many smart and savvy businesses are... Read More
Content is the most important part of any website.The Internet... Read More
"It's good.""You've done a nice job.""I don't like it."At some... Read More
Everything you say and do says something about you. This... Read More
Are you a student of graphic design? If you have... Read More
Copyright 2005 Robert EvansSetting yourself up to earn a steady... Read More
Typos, misspellings, hideous grammar, exclamation overkill and run-on sentences all... Read More
This article may come as a surprise to you.Especially since... Read More
Here's the single most important part of your website: YOUR... Read More
Remember the famous line from the movie Field of Dreams,... Read More
If you are anything like me, your website is a... Read More
An "include" file is a piece of code that can... Read More
The HTML editor is usually a webpage design software that... Read More
Choosing the right typeface for your website copy is important,... Read More
I once created a notepad-like editor. It is possible with... Read More
Web Design |