Home
>
Web Design
>
Why Ugly Sites Sell More Than Pretty Ones

Why Ugly Sites Sell More Than Pretty Ones

What the heck is going on lately? Most internet websites I go to now, all I see are pretty graphics everywhere. I see moving images, I see crazy JAVA, things flying around.

Don't get me wrong, some of these graphics are truly amazing - I love to see them! But, that's the problem! I only love to look at them, when I'm done looking at them, I LEAVE! Lately, there's been a disturbing trend of everyone spending huge amounts of money on web graphics. The problem? There is NO proof that this really helps your sales!

As a matter of fact, one of my biggest money makers is a consulting service...

www.SingalMarketing.com/consultingte.html

...I put that page up in 5 minutes (after writing my copy). Believe it or not, but even being such a high priced service - that page converts about 2.5% - of course I get very targeted traffic...

LOOK AT HOW UGLY IT IS!!!

BUT, it has content! It has great copy, it's got my face, my voice and a great service - the ACTUAL key ingredients to making a website that sells...Now, the problem is that most people are very logical - you would THINK that a good looking site should sell more - it makes sense right?

You expect that a good looking site probably increases your credibility - I mean, come on, it shows your visitor that you REALLY mean business, yadda yadda yadda...But, again, look at MY site - I'm selling a high priced consulting service to business owners - I'm actually selling my expertise in the internet business world. Yet, the site design (or lack there of) seems to have NO influence.

Just so you know, I DID try a nice fancy design for that page. You want to know what happened to my conversion? It plummeted down to 1.4%! Now, that I've got your attention, let's look at why it is that a prettier site probably sells less:

1. More graphics take longer to load.

Not everyone has fast internet yet - actually, most people don't. No one wants to wait for hours for a site to upload!

2. More graphics distract your visitors from your message.

Your graphics can actually work against you because your visitors spend more time focusing on them than they do focusing on your copy! Remember, it's your COPY that sells - so if the visitor isn't reading the copy - he/she is NOT going to buy. Period.

3. Some visitors may not like the colors, you may be sending the wrong message to different cultures.

Just because YOU love the colors of your graphics and you love the color scheme of your website does NOT mean that your visitors do too. There it is, those are the three MAIN reasons to keep your website AS neutral AS possible.

------------------------------------------------------
So, remember, PRETTY does NOT always equal more sales!
------------------------------------------------------

Ugly sites DO sell and will continue to do so. What matters is what you're selling, your own expertise, and your copy writing. In the end, the best way to know what works best for your visitors is to TEST, TEST, and TEST some more!

Until next time,

Anik Singal
http://www.affiliateclassroom.com

This article is written by Anik Singal, founder of AffiliateClassroom.com. Anik Singal has developed his own affiliate system that helped him earn well over $10,000 in just 60 days. Now, he's looking for a few students to train one step at a time.

deep house cleaning Buffalo Grove ...

In The News:

HBO Max's verified Reddit account was hijacked to push 108 malicious ads using ClickFix, a technique that tricks victims into running dangerous commands.

Flash Shelton reveals how home security cameras and alarm systems can stop squatters before they claim tenant rights in your vacant property.

WIM-Z's AI dog training robot uses on-device processing to detect barking and dispense treats autonomously, with field trials showing up to 83% reduction.

Google's Threat Intelligence Group found PROMPTFLUX malware that uses Gemini to rewrite its own code every hour, raising urgent cybersecurity alarms.

Your VPN may quietly drop protection when switching between airport Wi-Fi and hotel Wi-Fi. Key settings like auto-connect and kill switch help.

A South Carolina caregiver allegedly gained power of attorney over a 75-year-old with Parkinson's, then transferred his home via quitclaim deed for $5.

Joby Aviation flew its eVTOL air taxi into DFW Airport's busy airspace as Texas launches Project Nexus, a three-year advanced air mobility program.

Federal prosecutors say criminals bought sponsored search ads mimicking real banks, capturing over 5,000 login credentials and draining accounts.

The Mercedes-Benz eActros 600 electric truck targets 621 miles per charge on a 28,000-mile round-the-world journey through over 30 countries.

A viral video shows roughly a dozen Coco Robotics delivery robots swarming a Chicago sidewalk near Lincoln Park, raising wheelchair access concerns.

NewTree Social founder Maddy O'Connor built a community events app to help people discover local gatherings, wellness events and run clubs nearby.

DoppelCart's 119,000 fake shopping domains steal credit card details at checkout, mimicking over 44,000 real brands with convincing cloned sites.

Hurricane charity scams use data brokers and people search sites to target victims before storms even hit, exploiting personal information..

The Fox News AI Newsletter covers the latest artificial intelligence technology advancements, including the challenges and opportunities AI presents now and for the future.

Autonomous race cars hit Laguna Seca and Imola Circuit at speeds topping 157 mph, but the Abu Dhabi Autonomous Racing League faces a fan problem.

A LinkedIn romance scam cost Gaby close to $1 million after a scammer returned her first payment to build trust, then escalated requests over two years.

Safari's Notify Me can monitor websites for price changes and restocks, while new AI photo tools let you reframe and extend shots in iOS 27.

FLHSMV traced the Florida DMV breach to credentials from a Plant City Police Department user, but ShinyHunters claims over 200,000 driver records.

Tesla's Cybercab launched in Austin with no steering wheel or pedals, but hidden details about age limits and missing safety features may shock riders.

Moderna and Merck's Phase 3 melanoma vaccine trial showed positive results, but full data and FDA approval are still pending for the mRNA therapy.

Malwarebytes data reveals scam texts peak around noon ET with 874% higher volume than overnight, and Fridays bring roughly 50% more messages.

Over 5,400 legitimate websites now serve fake CAPTCHA scams that trick users into pasting malware commands into Windows Run via ClickFix attacks.

Tuya Smart's Doova AI home robot rolls to seniors who call for help and connects family via live video, but key privacy questions remain unanswered.

Jevon Martinez livestreamed himself removing 10 Flock Safety cameras in Bernalillo County, but authorities say eight belonged to neighborhood associations.

A dark web service called Nexus claimed to hold over 153 million driver's license records, and the FBI confirms it is now looking into the incident.

Why Ugly Sites Sell More Than Pretty Ones

Web Design