Home
>
Web Design
>
Why Content is King of Website Design

Why Content is King of Website Design

If there's one thing that most web site developers can agree on, it's this: content is king.

That's not, of course, to say that good design doesn't matter. It does. A good, clean design, which is easy to navigate and optimised for search engines is absolutely essential if you want your online business to be a success. When you get right down to it, though, visitors don't come to your website to admire it. It's content that brings them there, and it's content that keeps them coming back for more. Or not, as the case may be.

Why website content matters

The content of your website is important for lots of different reasons. Here are just two of them:

1. It's your content which persuades a visitor to become a customer. If your text content is persuasive entertaining and informative, you'll find it that much easer to make a sale. If your content is poorly spelled, dull as ditchwater and reads like it was written by a four-year-old, your visitors won't be able to leave fast enough. It's that simple.

2. Search engines love fresh content. A site which has regular updates will rank higher than a website which is completely static (all other things being equal), which is a persuasive reason for keeping your content fresh.

So how do you get good content? Well, you have three basic choices:

Write your website content yourself

In an ideal world, everyone would do this. Let's face it: there's no one in the world who knows as much about your business as you do, and there's no one more passionate about making it succeed as you are. Unfortunately, though, it's not an ideal world. When your site is new, adding content is easy: you're full of new ideas and new things to say, and you'll have no problem dreaming up new content to add. It's only after a few weeks, months or even years that it gets difficult: you don't have the time, you don't have the ideas, and, let's be honest, you quite often won't have the skill to write good content.

This point is crucial. It's not just any old content that's king: it has to be good content. Content that really draws the reader in, sells the benefits of your business, and makes the reader want to come back for more. Professional copywriters spend years learning how to do this: are you sure you can do it just as well?

Get your content from a free article bank

There are free article banks all over the web, and they're all stocked full of free content which you can use on your website for free. This is a great idea, and many people use article banks to great effect. There are just two slight drawbacks, however. The first is that your content isn't original. Anyone can use the same articles you're using, and the really good articles will often appear on many websites at any one time. The second drawback is that in order to find content which is relevant to your site, you'll often find yourself using articles written by your competitors ? and being forced to put their URL and bio at the end of them.

Get custom content for your website

Before you run off screaming in horror, paying someone to write articles for your website needn't be expensive. Constant Content has custom articles for sale for as little as $40 at a time, and www.writingworld.org offers custom article writing for even less.

Getting the right content for your website doesn't have to break the bank (or even make you break a sweat). Do you think you can afford NOT to do it?.

Amber McNaught is co-owner of Hot Igloo Productions Ltd. - the small business specialists. Hot Igloo offer a range of services to businesses, including website design, public relations, internet marketing, copywriting and more. Visit their website at: www.writingworld.org

In The News:

An artificial intelligence-powered home security system can fire paintballs and tear gas at trespassers. The camera identifies human faces and animals.

Technology expert Kim Komando gives her tips and tricks on enhancing your user experience a smartphone and other devices you use everyday.

A new camera called NUCA uses artificial intelligence to create deepfake photos of subjects by stripping away clothing in close to real time.

The Kimberley Kube trail-ready camper has a compact but spacious design and combines luxury, functionality and ruggedness for a weekend getaway.

Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents now and for the future.

Emails instructing you to reset your password for an account may be legitimate, or they may be scams. Kurt "CyberGuy" Knutsson explains.

Northrop Grumman's Manta Ray uncrewed underwater vehicle aims to revolutionize undersea missions — it glides through the ocean without human assistance.

Learn how to work Google's calendar application to streamline and organize your daily tasks from technology expert Kim Komando.

If you do not want Facebook to have automatic access to your private photos, follow our tips to protect yourself. Kurt “CyberGuy" Knutsson shows you how.

Kurt “CyberGuy" Knutsson goes into detail about Apple’s recent iOS update that allows iPhone users to instantly translate spoken language simply by using the Action Button.

Safeguarding your digital life with a reliable physical backup isn't just a precaution, it's a necessity. Kurt “CyberGuy" Knutsson provides the essential backup checklist.

Kurt “CyberGuy" Knutsson reveals how a Redditor exposed false recycling claims at their apartment, highlighting a report that only 21% of U.S. recyclables are processed.

Kurt "CyberGuy" Knutsson offers a travel toolkit featuring five technology tools to help you with booking flights and hotels for your summer vacation.

The bubble behind the clock on your iPhone can appear in different colors. Kurt "CyberGuy" Knutsson explains what each of those colors mean.

Scammers are using the power of artificial intelligence to mimic voices of people and are using the fake voices to commit crimes, like kidnappings.

Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents now and for the future.

Tech guru Kurt "CyberGuy" Knutsson explains the science behind the Invisibility Shield, a 6-foot shield that makes people become invisible.

The International Olympic Committee on Friday announced plans to use AI in various Olympic aspects, including athlete identification, training and judging.

Tech guru Kurt "CyberGuy" Knutsson explains an easy trick to avoid squinting while working or surfing the web by zooming in on your personal computer.

Streaming giant Roku has recently been targeted by a pair of cyberattacks, and the company confirmed over a half million Roku accounts were compromised.

The Land Aircraft Carrier combines an all-terrain, six-wheeled vehicle with a two-seat aircraft, which features electric vertical takeoff and landing.

The European Union has sent TikTok a "request for information" on the video sharing platform's newest app, TikTok Lite, under the Digital Services Act, with the aim to clean up social media.

Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents now and for the future.

The FBI is warning the public about a recent phishing scam via text that claims its targets owe money in Pennsylvania for unpaid road toll charges.

Your Apple Music settings may be revealing to your contacts what you're listening to. Kurt "CyberGuy" Knutsson explains the process to change those settings.

Why Content is King of Website Design

Web Design