Home
>
Web Site Promotion
>
Website Marketing Mistakes Smart People Make

Website Marketing Mistakes Smart People Make

You have invested your time and money into putting up your website. Your prospective customers are out there, somewhere, and you want to make them aware of your site, what you offer and why they would want to visit.

You have some marketing ideas, but you don't want to waste money. How can you avoid mistakes other smart website owners make?

By reading this article, of course.

I'm going to outline several tactics that DON'T work. By the end of this article, you'll save time and money (not to mention avoiding throat-clinching disappointment and frustration) by skipping these Bad Ideas.

Bad Idea #1 - Let's get more traffic to get more sales.

Seems reasonable at first glance. But it's not always the best course to take. How well does your site sell now? What's the sales conversion rate of your website? If your website is inefficient at converting 100 visitors into customers, it will be inefficient at converting 20000 visitors into customers.

For instance, I may find a client's website converts 1 percent of their visitors to customers. If we can boost that number to 2 percent, they have doubled their sales without spending more money marketing. When they DO spend money on marketing, they still convert the higher percentage of their visitors to customers.

Bottomline: Take a look at your conversion rate before you increase traffic. What can you do to boost it?

Bad idea #2 - Let's just buy thousands of visitors.

Many website owners I talk with tell me they bought 10,000 visitors and didn't make ONE sale. You'd think they'd make at least one sale.

Any smart person would think a FEW people would buy. Why don't they buy?

You've seen popup windows. Many times these "traffic building systems" automatically pop open a browser window showing your website. That counts as a visit. Yes, a person who was not looking for what you sell. A person who was in the middle of doing something else. So of course they close the irrelevant window.

Bottomline: You have other options to build traffic. The goal is to get a return on your marketing dollars. You want the hordes of visitors coming to your website to BUY.

Bad Idea # 3 - Where can we buy some banner ads?

In the best situation you place your banner ads on sites that have visitors who may want what you offer. Even these banners typically get .3 of 1 percent clickthrough. That's 3 clicks per thousand views!

People tend to ignore banners.

Bottomline: Skip banners. If you absolutely want to do banners, only do them if they are free or pay-per-sale as in your own affiliate program. There are more effective marketing tactics to spend your time and money on.

If you have tried these 3 tactics and they didn't work, chalk it up to experience. If you haven't tried these tactics, great. Now you can use your time and money for marketing that DOES work.

About The Author

Raynay Valles is an Internet marketer. Some marketers only build traffic. Raynay focuses on building sales. Visit http://www.jawdrop.com or email Raynay now at http://www.jawdrop.com.

scheduled cleaning services Winnetka ..

In The News:

The Fox News AI Newsletter covers the latest artificial intelligence technology advancements, including the challenges and opportunities AI presents now and for the future.

GPT-5.2 is now live for all ChatGPT users with improved coding, writing and image interpretation, with Kurt Knutsson offering his review.

New iPhone replacement scam uses pressure tactics and fake carrier calls to steal devices from buyers. Criminals claim shipping errors and demand urgent returns.

Amazon Ring's new facial recognition feature sparks privacy controversy as Electronic Frontier Foundation critics argue the AI upgrade expands surveillance risks.

New Android banking trojan Sturnus steals credentials, reads encrypted messages and controls devices.

Denmark's 3D-printed student village proves automation builds 36 apartments faster than traditional methods. Skovsporet project shows housing future.

Discover Android's new Sound Notifications feature that alerts you to smoke alarms, doorbells, and baby cries even when wearing headphones.

New SantaStealer malware reportedly threatens holiday shoppers with password theft. This Christmas-themed info-stealer targets browsers and crypto wallets.

The Christmas season brings a surge in Netflix phishing scams targeting shoppers with fake emails. Stacey P received convincing scam but verified account first.

San Francisco Giants invite Jamie Grohsong to throw ceremonial first pitch at Oracle Park after he learned to play baseball with a bionic hand following an injury.

FBI warns cybercriminals are stealing family photos from social media to create fake proof of life images in virtual kidnapping scams targeting victims.

Instagram's new 'Your Algorithm' tool lets you control your Reels feed in real time. The app now gives you power to customize what videos you see.

Major Marquis fintech breach exposes 400,000-plus Americans' data through unpatched SonicWall vulnerability, with Texas hardest hit at 354,000 affected.

Free up iPhone storage fast by clearing large photos and videos from Messages app. Simple steps for iOS users to delete attachments without losing chats.

Scammers are flooding inboxes with fake tracking alerts that mimic real carriers, exploiting the holiday rush to steal logins and personal data.

The Fox News AI Newsletter brings you the latest news on AI technology advancements and the challenges and opportunities AI presents now and for the future.

Texas family reunites with missing 11-year-old cat Grayson after 103 days using Petco Love Lost's AI photo matching technology and community help.

Tired of AI customer service loops? These insider tricks help you escape "frustration AI" and get real human help when you need it most for urgent issues.

Unlock richer audio from your streaming apps with simple tweaks to volume normalization, equalizer settings, and quality preferences for cleaner sound.

Scammers are sending fake Facebook settlement payout emails that mimic legitimate notices from the privacy settlement administrator to deceive users.

Holiday shopping scams surge as fake refund emails target distracted consumers during Black Friday and holiday seasons, costing Americans billions annually.

The AI-powered IRMO M1 exoskeleton features four modes, including turbo, eco, training and rest for hiking, running, cycling and sports with eight-hour battery life.

OpenAI announced upgrades for its ChatGPT Images platform on Tuesday, saying the program can now make more precise edits and produce images more quickly.

Chrome for Android now turns web articles into AI-powered podcast conversations. Get hands-free browsing with Google Gemini's natural audio summaries.

LastPass faces $1.6 million fine from U.K. regulators after 2022 data breach exposed 1.6 million users. Password manager failed proper security controls.

Website Marketing Mistakes Smart People Make

Web Site Promotion