When attempting to understand Creativity and Innovation, it pays to import the vast range of research and knowledge that has been accumulated in these fields ? most of it is to be found in the field of Business and Management.
For example, Writer's Block is intimately related to Organizational Culture ? the same principles that prevent people from generating ideas in the corporate workplace are also responsible for Writer's Block - evaluation apprehension in its many forms. Another example, the principles that prevent screenwriters from getting their work successful commercialised are the same as those that prevent organisation's successfully implementing innovation ? lack of access to decision makers and so on.
Consequently, the following is one area of Creativity and Innovation Management that can assist screenwriters.
Incremental Productivity
Whilst radical innovation is glamorised, the true hero is incremental innovation. In other words: sustained, smaller changes. Whilst a few radical innovations are the result of giant leaps, the vast majority result from incremental changes applied over long periods. This principle can be applied in a number of ways:
a) Rather than wait for the "big idea," the chances of hitting on the "big idea" increase when writers engage in not so dynamic projects, develop their competencies, identify and solve problems in a regular and sustained way. We know this to be true because screenwriters tend to come up with their best ideas WHILST they are working on a project.
b) Artists often tinker with various concepts for long periods resulting in work that grows in distance, novelty and diversity from the original idea. That is until new knowledge causes the artist to leap onto a new concept, which is radically different from the original idea and grows further away in terms of distance, diversity and novelty ? it increases in radical nature. In other words, radical leaps are a product of incremental activity.
c) We often use the term "think outside of the box." But what does it actually mean? Some of the most successful ideas have resulted from small changes that were originally just outside of the box. Take the low cost airline model of South West Airlines and EasyJet ? the only difference between the standard and their models is essentially price. They took the small notion of price and pushed it outside the box where it seemed impossible ? London to Spain for $30 was thinking outside the box at one time. Again, radical ideas result from small changes.
d) In the field of drama and improvisation, actors have found that the best ideas result from not trying to be original but being UNORIGINAL.
These are other topics are covered in the MBA dissertation on Managing Creativity and Innovation and the various Story Structure Templates and other products available at http://www.managing-creativity.com/
You can also receive a regular, free newsletter by entering your email address at this site.
Kal Bishop, MBA
**********************************
You are free to reproduce this article as long as no changes are made and the author's name and site URL are retained.
Kal Bishop is a management consultant based in London, UK. He has consulted in the visual media and software industries and for clients such as Toshiba and Transport for London. He has led Improv, creativity and innovation workshops, exhibited artwork in San Francisco, Los Angeles and London and written a number of screenplays. He is a passionate traveller. He can be reached on http://www.managing-creativity.com/
one time home cleaning Highland Park ..More and more good authors are turning to the Internet... Read More
* Scanning and Skimming Practices *Whether you're writing e-mail messages... Read More
Not all writers write good grammar. That's a fact. It's... Read More
You send me an e-mail. You tell me you've written... Read More
In the business of freelance writing, it's not enough to... Read More
If you're targeting an educated, more affluent audience with your... Read More
"This is just brilliant. The whole interview is incredible? I'm?... Read More
User documentation is all too often written by programmers for... Read More
I recently read a book where everything was akimbo. Arms... Read More
People familiar with the Myers-Briggs Personality test know that the... Read More
Verb and SubjectIncorrect:"I bet you two had a fine time,"... Read More
ACCEPT, EXCEPT Not commonly seen even from unpublished writers, who... Read More
1. SECRETS TO SUCCESS2. MAKING A POWERFUL FIRST IMPRESSION3. AVOID... Read More
Sailors had it for years. Great explorers had it as... Read More
Hands up all those who'd like to have a successful... Read More
Beyond three and four act story structure, lies the Hero's... Read More
The writing community is a strong one, with many new... Read More
Why would anyone want to write for trade journals? Aren't... Read More
What possibly could I have to write about? I never... Read More
Long ago, movie directors mastered the technique of creating a... Read More
Kallu was a tenant of Santosh Kumar Nayak. Santosh Kumar... Read More
Before you even begin writing your novel, you need to... Read More
On the first day of a bright and shiny new... Read More
10 - You will always have a job. As long... Read More
One day in the mid-1970's a young man stumbled into... Read More
licensed cleaning services Park Ridge ..Freelance writer STANLEY BURKHARDT has a passion for animals. He... Read More
Not long ago, I took stock of my unrealized desire... Read More
EditingExpect, allow, and accept that every first draft will represent... Read More
All your publishing options are as follows:--Conventional publishing--Vanity or subsidy... Read More
As a professional copywriter, not only do I do a... Read More
There are many ways you can generate ideas you can... Read More
A friend and I were talking the other day about... Read More
Golden Rules For New Writers - Things you need to... Read More
Before you even begin writing your novel, you need to... Read More
You must write a hypnotic persuasion letter to help you... Read More
Technology vendors often contribute bylined articles to trade journals. The... Read More
A QUERY LETTER is written to an editor or agent... Read More
Griselda spent hours polishing up her resume. No detail was... Read More
In the words of Aristotle, "happiness is self contentedness helping... Read More
All sales begin with some form of advertising whether it's... Read More
ESSAY 2Andre Malraux once said that what interested him in... Read More
1. Write it fast, fix it later.2. Commit to writing... Read More
A frequent conversation I have with my writing clients is... Read More
Here's something from my mailbag. "Dear Michael, do you need... Read More
Q and A.Best choice when subject is very verbal or... Read More
The rejection letter says: "Your story, on the surface, appears... Read More
In his book, "Achieving Financial Independence as a Freelance Writer,"... Read More
As a student of Spanish, my goal was to think... Read More
Here are 3 journaling or diary ideas that can contribute... Read More
Have you heard the term 'ghostwriter' and wondered what they... Read More
Writing |