Many of the most effective low-cost marketing strategies require writing. What can a small business owner do if they're not much of a writer? Can they still market their business themselves on a shoestring budget?
Marketing is a form of communication. And you do need to be able to write well to communicate effectively.
So what do you do if you don't write very well? You have two choices. You can hire someone else to write for you. Or you can learn how to write.
My suggestion is that you learn how to write. Writing is a skill that can be learned. And if you are writing about an area that you have expertise in, YOU are the best person to share that information with your prospects and customers.
Take a writing class at your local community college or adult school. Learn the basics of good grammar and then write, write, and write some more. Practice, practice, and practice some more. The more you write, the better you will become.
Register for and read free newsletters, ezines and special reports so you can get a feel for how they are written. There is so much information available via the web; take advantage of it.
Until you perfect your writing skills, always have someone else proofread and edit what you have written. They will catch things that you miss. They will tell you if something is unclear or confusing.
It's even a good idea to keep this up once you get good. Proofreading and editing your own work is difficult. And typos and mistakes don't reflect well on you or your business.
So if necessary, hire someone to do your writing until you learn or improve your skills. But do acquire the skills. Strong writing and communication skills will always benefit you in business and in life, so it will definitely be time well spent.
(C) 2005 Debbie LaChusa
20-year marketing veteran Debbie LaChusa created The 10stepmarketing System to help small business owners successfully market their business, themselves, without spending a fortune on marketing. To learn more about this simple, step-by-step program and to sign up for her FREE audio class and FREE weekly ezine featuring how-to articles, tips and advice, visit http://www.10stepmarketing.com
Airbnb cleaning service Arlington Heights ..It is satisfying to be a part of such a... Read More
This article contains a short guide on how to edit... Read More
Using a ghostwriter to craft your free reprint articles and... Read More
Kallu was a tenant of Santosh Kumar Nayak. Santosh Kumar... Read More
Chances are, you'll be busy over the next several weeks.... Read More
What a lack of research could do to you.When creating... Read More
Everybody knows writing a story is not easy. Like the... Read More
Self-examination sheds light on a writers motives, goals, and aspirations,... Read More
When most people consider writing a book, they don't think... Read More
If you are like most writers, you're constantly searching for... Read More
BAITED, BATEDBaited usually refers to traps or snares. When the... Read More
If you're a writer, you're in business. It doesn't matter... Read More
With the expansion and diversion of businesses, manufacturers, and even... Read More
This is a tough question for every freelance writer. For... Read More
Word processors are so widely used now that I tend... Read More
Writing technical articles is a challenge. There you sit, surrounded... Read More
Agents and publishing houses have their best interests at heart,... Read More
Why should you consider creating a memoir of your personal... Read More
Do you have a problem creating a focus in your... Read More
Once you've plotted out your book, developed the characters and... Read More
Compiling a list of the history's ten best writers is... Read More
If you either want to write a book to help... Read More
Ever wonder what an author's life is like? What that... Read More
Is it possible to improve your writing instantly? The answer,... Read More
It's easy to feel overwhelmed by marketing. First, there's so... Read More
reliable maid service Winnetka ..Yes, you know your subject. You also need to think... Read More
For many authors just starting out, it can be a... Read More
Eight or nine times out of ten, picking up and... Read More
Summer's here and the time is write for dancing in... Read More
In large publishing houses, many manuscripts penned by first-time authors,... Read More
You are the only one who knows what being a... Read More
What a lack of research could do to you.When creating... Read More
|| Graphology & Graphotherapy ||Everybody wants to know more about... Read More
As writers, we initially tend to be either more cerebral... Read More
During the past few months I have received many questions... Read More
Proofreading worksheets are a great tool to help individuals open... Read More
To capitalize on ways to make extra income you can... Read More
It would be very selfless or noble of me to... Read More
Many experts recommend reading as a way to get ideas,... Read More
Using a ghostwriter to craft your free reprint articles and... Read More
LATER, LATTERLater means afterwards; latter is the second of two... Read More
One Saturday afternoon, I sat in a packed conference room... Read More
If your articles aren't getting published very often, or you... Read More
Let's Discuss Publisher Ethics:If you are an ezine publisher or... Read More
1. PLAY A GAME LIKE SOLITAIRE....for half an hour or... Read More
ADAPTATION 101Brimming with confidence, you've just signed the check purchasing... Read More
Fiction manuscripts receive feedback that addresses and scores:? The theme... Read More
Open any book on 'how to write,' and somewhere you... Read More
You have just completed a draft of an article. It... Read More
Business etiquette is fundamentally concerned with building relationships founded upon... Read More
Writing |