Home
>
Article Writing
>
Write Articles That Get Results

Write Articles That Get Results

It's no secret that writing and publishing helpful articles is one of the best ways to promote your business. Writing articles can:

Establish you as an expert in your field.

Get your name and your company name in front of potential clients who you may never have been able to contact otherwise.

Create valuable content for you to share with potential clients or convert into speeches and other marketing strategies.

Writing articles for local business publications, trade magazines, newsletters, and Web sites that reach your target audience can be a powerful piece of your marketing plan. But following through can be more difficult than it sounds, as many people hate writing or have a hard time just figuring out where to begin. Plenty of business owners and marketers hire outside firms or freelance writers (like The WriteShop, www.writeshoponline.com) to write articles for them, which can be a time-saving solution. But if you want to write your own articles, it can be tough to know where to begin. These five tips may help you stay focused and get the job done.

1. Narrow your topic. In each article, be sure to address only one main idea -maybe you focus on one problem your readers have, or one solution that may work for them. Trying to cover too many topics in one article just causes confusion. Whenever you find yourself going off on an unrelated tangent, turn that tangent into another, separate article for future use.

2. Write in conversational style. Keep your audience in mind and try to write for them the way you'd speak to them. For most business writing, an informal, conversational style is preferable, especially if your article will be published on the Web. Remember that you want your article to be accessible and understandable for your target audience. Shorter sentences and language that is easy to grasp quickly will have better results than long diatribes full of words that require a dictionary.

3. Offer genuine, helpful information. While your articles are tools to help market your business, they are not advertisements. Don't fill your articles with promotional material about your company, or your readers will quickly lose interest. Instead, offer them real insight, tips, or advice that shows them you know what you're talking about. Their interest in your company and what you can do for them will come; but for the sake of your article, focus on providing information they can use.

4. Be brief. Especially when writing for the Web, brevity is crucial. Before sending any article for publication, read through it several times and cut out any unnecessary words. For instance, the word "that" can be eliminated in most cases. Make sure every word counts, and every sentence is meaningful and helpful for communicating your main idea.

5. Distribute, distribute, distribute. Finally, writing an article doesn't do any good unless you get it in front of your target audience. In addition to publishing your articles on your own Web site or in your newsletter, consider sending them to publishers of print and electronic newsletters, and submit them to Web sites that publish articles on your topic. See the Resource Box below for ideas of specific Web sites where you may want to submit your articles. And remember to always include your contact information so that readers will know how to reach you.

Hopefully, these tips will get you on your way to publishing plenty of articles that will get noticed and yield results. But if you'd like even more direction to get you started, contact The WriteShop for information about our inexpensive special report, "Article Starter: A Resource Guide to Writing Business Articles That Get Results." E-mail us today at info@writeshoponline.com.

Nancy Jackson, owner of The WriteShop, helps companies better market their products and services with powerful written communications including Web content, newsletters, brochures and publications. Subscribe to her free monthly newsletter at info@writeshoponline.com.

tidy up service Northbrook ..

In The News:

ETA sharing on Apple Maps and Google Maps keeps contacts updated automatically while you drive safely. Learn step-by-step instructions for iPhone and Android.

Data removal from brokers protects against AI-powered scams and deepfake threats in 2026. Learn how data brokers sell your personal information to scammers.

Learn how to act against cybercriminals in 2026 with essential security steps like two-factor authentication, software updates and credit freezing.

Choose between OpenAI releasing Sora text-to-video model, the AI race heating up, or Waymo driverless cars launching in cities across the country

Learn how to set up Google Maps and Apple Maps on your phone to automatically remember where you parked. Step-by-step instructions for enabling location services and parking detection.

Phishing scammers use rnicrosoft.com domain to impersonate Microsoft by replacing "m" with "rn" in typosquatting attacks that steal login credentials.

OpenAI announces new teen safety rules for ChatGPT users under 18, blocking romantic roleplay and requiring extra caution on body image topics.

A 2025 data breach at fintech company 700Credit exposes personal information of more than 5.8 million people through compromised third-party integration partner.

Retailers lose $76.5 billion annually to return fraud as nearly 10% of U.S. retail returns involve fraudulent activity, with $850 billion in returns expected in 2025.

ShinyHunters claims responsibility for stealing 94GB of Pornhub user data affecting over 200 million records and demands Bitcoin ransom.

ChatGPT 2025 now connects to Apple Music, Canva, Expedia, TripAdvisor and OpenTable through built-in apps that help users create playlists, design graphics and more.

Apple releases emergency patches for two zero-day vulnerabilities actively exploited in attacks. iPhone and iPad users urged to update immediately.

DoorDash launches Zesty, an AI-powered social app that recommends restaurants through conversational search, now testing in San Francisco and New York.

Cybersecurity firm Infoblox reveals that over 90 percent of parked domains now redirect visitors to scams and malware, making simple typos extremely dangerous.

The Fox News AI Newsletter covers the latest artificial intelligence technology advancements, including the challenges and opportunities AI presents now and for the future.

GPT-5.2 is now live for all ChatGPT users with improved coding, writing and image interpretation, with Kurt Knutsson offering his review.

New iPhone replacement scam uses pressure tactics and fake carrier calls to steal devices from buyers. Criminals claim shipping errors and demand urgent returns.

Amazon Ring's new facial recognition feature sparks privacy controversy as Electronic Frontier Foundation critics argue the AI upgrade expands surveillance risks.

New Android banking trojan Sturnus steals credentials, reads encrypted messages and controls devices.

Denmark's 3D-printed student village proves automation builds 36 apartments faster than traditional methods. Skovsporet project shows housing future.

Discover Android's new Sound Notifications feature that alerts you to smoke alarms, doorbells, and baby cries even when wearing headphones.

New SantaStealer malware reportedly threatens holiday shoppers with password theft. This Christmas-themed info-stealer targets browsers and crypto wallets.

The Christmas season brings a surge in Netflix phishing scams targeting shoppers with fake emails. Stacey P received convincing scam but verified account first.

San Francisco Giants invite Jamie Grohsong to throw ceremonial first pitch at Oracle Park after he learned to play baseball with a bionic hand following an injury.

FBI warns cybercriminals are stealing family photos from social media to create fake proof of life images in virtual kidnapping scams targeting victims.

Write Articles That Get Results

Article Writing