If you write web content, it may be a mystery to you as to what "works" and what doesn't work. You want people to read what you write, but are they understanding your content or clicking away soon after stopping on your page? If the latter, you stand to lose visitors and, ultimately, sales. Let's take a look at how you can rework your site to one that attracts and keeps visitors.
Know your audience. Unless your site is geared exclusively to the scholarly crowd, gear your words toward a younger audience. Many web content producers know that language understood by 12 and 13 year olds is much more effective for attracting and keeping guests than anything else. This takes into consideration a couple of things: not everyone who visits your site is well versed in English, but they have enough of an understanding to read at a middle school grade level. If your goal is to reach the masses, you must consider a global audience particularly an audience where English is not their native tongue. In addition, unfortunately many Americans are ? to be polite ? lacking in certain abilities when it comes to reading. No need to stand on your platform explaining why it is this way ? it just is.
Speak to your audience. Use "you" when writing. Too much talking about yourself is not very interesting. People want to know what you can do for them. Testimonials, however, can be effective especially if it discusses a problem and the resolution to the problem is shared. Create empathy!
Short and sweet. I already violated this particular principle by writing a lengthy paragraph and by including a long sentence previously. Oh, well...live and learn! Still, many people approach the internet as something to be scanned, not read. So, include plenty of white space and split up your paragraphs. Keep your sentences short too. Mrs. Grimsley, your 8th grade English teacher might not approve, but her students today will!
Use bullets, numbers, or bold. Make what you want to say stand out by bulleting, numbering or "bolding" the beginning of your sentences. In other words, lists work very well on the internet.
Select nice fonts. I love Times New Roman, but it is best used only for print. Instead, use Trebuchet, Arial, and Verdana as they are easier on the eyes. Give your visitors eye strain and they will look away...they will probably miss something too.
Grammar and spelling. Proper use of grammar as well as being careful not to misspell are critical parts to your writing. Do not rely on spell checks and a thesaurus exclusively as they cannot pick up every misused or misapplied word.
Get an opinion. Feedback from others will help determine whether your site is readable, friendly to the eyes, easy to navigate, etc. Don't expect criticism to always be wrapped in niceness; take what is said as constructive criticism and then apply the changes to your site.
If you are new at web content writing, it is likely that it will take some time for you to "get in the flow" of writing web content. Of course, not everyone is able to fully grasp this method, so your best option may be to hire someone who can get the job done for you instead.
Matthew Keegan is The Article Writer who writes on just about any and every issue imaginable. You can preview samples from his high performing site at http://www.thearticlewriter.com
family-safe home cleaners Lincolnshire ..Anxiety, apprehension, cold feet, consternation, dismay, distress, dread, fear, fright,... Read More
Determining keywords is a critical step in writing articles online... Read More
Now that you know the secrets to writing great articles,... Read More
There is probably no easier way of earning extra money... Read More
We all know that article writing is a great way... Read More
If you are not creating articles for your website and... Read More
If you are starving for traffic, can't seem to consistently... Read More
Article Marketing Builds Momentum and TrafficWhen I started submitting articles... Read More
[Disclosure: I went into ezinearticles.com very innocently. I... Read More
Writers talk about rejection all the time ? just part... Read More
You've written this wonderful (no question about it) piece of... Read More
Publicity?you're business can survive without it, but it certainly won't... Read More
You've already agreed that putting some of your best articles... Read More
The Most Economical Way to Advertise online is to Submit... Read More
Every field or discipline has its own specialized vocabulary and... Read More
Have ever wished that there were a formula for crafting... Read More
This is Part 2 of a 2 part article -... Read More
The experts are always telling us that getting paid for... Read More
Have you ever seen articles that are not only related... Read More
A few years ago as a webmaster with no money,... Read More
Gathering information from interviews is really simple. You ask the... Read More
When I was first advised to start writing articles, this... Read More
It's stunning sometimes how far article marketing has come over... Read More
Article marketing-the simple act of writing one 400 word article... Read More
So how can you make your article worth reading?It's all... Read More
after renovation cleaning Bannockburn ..There is no doubt that Spam has affected online business... Read More
Most writers I talk with who experience "writer's block" do... Read More
Once you learn the benefits of article writing, you may... Read More
There is some wisdom in saying that when you are... Read More
Lets face it people use articles to send traffic to... Read More
Rule number one - You must write ezine articles and... Read More
Every time I run a course on Freelance Writing, students... Read More
It's stunning sometimes how far article marketing has come over... Read More
Take a look around the Web and you'll find thousands... Read More
One great benefit of article marketing is the generation of... Read More
Many internet home business owners today have learnt that one... Read More
How are you marketing your articles? As a writer prospecting... Read More
Determining keywords is a critical step in writing articles online... Read More
Writing a letter to your newspaper's editor is a privilege... Read More
Jim was working hard to grow his business. Long hours... Read More
"When you provide good information from which readers can learn... Read More
Writing articles for magazines, the Internet or the local community... Read More
Writing and leveraging articles is my most successful strategy for... Read More
If you want to really make your article "SELL" then... Read More
No one can logically argue against the fact that content... Read More
MS: John, you must be one of the most prolific... Read More
If you're writer, I am sure sometimes you may have... Read More
Writing articles related to your business is a great way... Read More
Do you have problems finding ideas for articles and speeches?I... Read More
Whatever you're selling, writing articles to distribute freely amongst webmasters... Read More
Article Writing |