If you write web content, it may be a mystery to you as to what "works" and what doesn't work. You want people to read what you write, but are they understanding your content or clicking away soon after stopping on your page? If the latter, you stand to lose visitors and, ultimately, sales. Let's take a look at how you can rework your site to one that attracts and keeps visitors.
Know your audience. Unless your site is geared exclusively to the scholarly crowd, gear your words toward a younger audience. Many web content producers know that language understood by 12 and 13 year olds is much more effective for attracting and keeping guests than anything else. This takes into consideration a couple of things: not everyone who visits your site is well versed in English, but they have enough of an understanding to read at a middle school grade level. If your goal is to reach the masses, you must consider a global audience particularly an audience where English is not their native tongue. In addition, unfortunately many Americans are ? to be polite ? lacking in certain abilities when it comes to reading. No need to stand on your platform explaining why it is this way ? it just is.
Speak to your audience. Use "you" when writing. Too much talking about yourself is not very interesting. People want to know what you can do for them. Testimonials, however, can be effective especially if it discusses a problem and the resolution to the problem is shared. Create empathy!
Short and sweet. I already violated this particular principle by writing a lengthy paragraph and by including a long sentence previously. Oh, well...live and learn! Still, many people approach the internet as something to be scanned, not read. So, include plenty of white space and split up your paragraphs. Keep your sentences short too. Mrs. Grimsley, your 8th grade English teacher might not approve, but her students today will!
Use bullets, numbers, or bold. Make what you want to say stand out by bulleting, numbering or "bolding" the beginning of your sentences. In other words, lists work very well on the internet.
Select nice fonts. I love Times New Roman, but it is best used only for print. Instead, use Trebuchet, Arial, and Verdana as they are easier on the eyes. Give your visitors eye strain and they will look away...they will probably miss something too.
Grammar and spelling. Proper use of grammar as well as being careful not to misspell are critical parts to your writing. Do not rely on spell checks and a thesaurus exclusively as they cannot pick up every misused or misapplied word.
Get an opinion. Feedback from others will help determine whether your site is readable, friendly to the eyes, easy to navigate, etc. Don't expect criticism to always be wrapped in niceness; take what is said as constructive criticism and then apply the changes to your site.
If you are new at web content writing, it is likely that it will take some time for you to "get in the flow" of writing web content. Of course, not everyone is able to fully grasp this method, so your best option may be to hire someone who can get the job done for you instead.
Matthew Keegan is The Article Writer who writes on just about any and every issue imaginable. You can preview samples from his high performing site at http://www.thearticlewriter.com
residential cleaning services Winnetka ..Writing and leveraging articles is my most successful strategy for... Read More
Not writing articles yet? You really should try it, if... Read More
Being an Internet Article Author is far and away the... Read More
Do you know why the "Chicken Soup for the Soul"... Read More
Writing a great deal of articles myself, I see a... Read More
The ezine article is of major importance to the world... Read More
Writing articles, and promoting them for publication, is one of... Read More
Congratulations! You've written your first article (or possibly your 10th... Read More
By default, Microsoft Word automatically changes straight quotation marks (... Read More
If you write web content, it may be a mystery... Read More
Writing quality articles is time consuming for the very best... Read More
Writing articles that are available for reprint is an excellent... Read More
A revolutionary marketing device that I call article marketing I... Read More
Article marketing has become very popular of late, especially with... Read More
Article marketing is becoming more and more popular, especially as... Read More
Ok, today we are going to talk about one of... Read More
The sources of inspiration are all around us, in the... Read More
It doesn't really matter who you are; you definitely know... Read More
By now most entrepreneurs realize that the most cost effective... Read More
The name of the game as far as Internet marketing... Read More
If you are not creating articles for your website and... Read More
No one can logically argue against the fact that content... Read More
I was asked to write an article on a short... Read More
We all know that article writing is a great way... Read More
You've written this wonderful (no question about it) piece of... Read More
high-end home cleaning Highland Park ..A few years ago as a webmaster with no money,... Read More
If you have submitted your articles to EzineArticles.com you have... Read More
Last time on "Because your articles suck" ? we discussed... Read More
It is pretty obvious that content is king online. It... Read More
For me, to decide to start a home business was... Read More
1. What is the single most compelling subject from your... Read More
If you've spent any time online trying to promote your... Read More
You want your business to be noticed by thousands daily.... Read More
The Most Economical Way to Advertise online is to Submit... Read More
Writing for websites -- content, as it is called --... Read More
Looking for another no cost promotional tool? Your fee will... Read More
SEO writing is very different from content writing, article writing,... Read More
If you want to increase the amount of visitors to... Read More
Publishers and webmasters can spend massive amounts of time just... Read More
How to write an informative article?The following tips can help... Read More
Find definitions from A to G! ~~~~~~~~~~~ A ~~~~~~~~~~~ About... Read More
Anyone who's been in the business for 2 or 3... Read More
Have you been writing and submitting your free reprint articles... Read More
Feeling uninspired? Like you're stuck in a rut with your... Read More
Online PR in the form of website and ezine article... Read More
Back when I was in college, I belonged to one... Read More
Get the Facts you need to start promoting you free... Read More
Lately, there seems to be some confusion between Article Marketing... Read More
Article Marketing Builds Momentum and TrafficWhen I started submitting articles... Read More
Writing articles for magazines, the Internet or the local community... Read More
Article Writing |