Online publishers, ezine subscribers, and Web visitors want short, useful information. Use this "500-Word Article Formula" to create trusting, confident, and lifelong clients and customers.
How to Write this Short Article
1. Create a benefit-driven title so people will open your email. Put pizzazz into your title. Dare to be outrageous!
2. Create a snappy one to three-sentence introduction preceded by a hook. Include what's in it for your audience. How will your article improve their lives or business?
3. Know your article's purpose and specific audience and narrow your slant or focus just for them.
This article's audience includes business people who want to promote their product or service through a short article. It appeals to small business people, professionals, coaches, or consultants who have a book or service to sell. It appeals to Web site publishers and opt-in (no spam) ezine publishers who want free articles to attract new customers.
4. Write an outline with four to six major points you want to make before you write.
My outline and headings for this article include the seven ways to write this article:
1. Write for Your Targeted Market.
2. Write an Outline First
3. Write Each Paragraph to Support Your Outline Headings
4. Write An Outline With Four-Six Sub Points
5. Write Two- Four Sentences for Each Paragraph
6. Create Four-Six Paragraphs from Each Heading
7. Revise Copy Looking for Ways to Tighten Your Article
Remember each sentence must support the thesis statement, that's the one major benefit of how you will solve your reader's particular challenge. In this one, I give you 7 solutions for writing a short article.
Break down each paragraph into three standard-length sentences (15-17 words each). For drama, write one or two shorter sentences. One paragraph contains around 100 words. Five paragraphs of five sentences of 20 or less words will equal close to 500 words.
6. Create Four to Six Paragraphs From Your Outline
All sub points must also support the thesis. Write concise, compelling paragraphs that explain and give examples.
If you write over 100 words, tighten your copy. Leave out stories or analogies. Shorten examples. Cut redundant sentences, phrases, and words. Drop most "is" verb forms and "ands." They slow the copy and the reader down, a cardinal sin in writing. Bored readers will leave. Instead, use vital, action verbs and colorful nouns.
7. Revise Looking for Ways to Tighten Your Article
- Use bullets to clarify and shorten copy
- Reduce or eliminate quotes and anecdotes.
- Replace -ly adverbs and adjectives with picture or feeling power verbs and nouns.
- Let go of superfluous words like "that."
- Use one or two-syllable words for readable, direct copy.
For your conclusion, write only a sentence or two to either sum up or point out benefits. When you write under 500-word-articles of about one page, Online publishers, Web Masters and potential clients will read them, pass them on, and eventually buy from you.
Judy Cullins ?2004 All Rights Reserved.
Judy Cullins, 20-year Book and Internet Marketing Coach works with small business people who want to make a difference in people's lives, build their credibility and clients, and make a consistent life-long income. Author of 10 eBooks including "Write your eBook Fast," "How to Market your Business on the Internet," and "Create your Web Site With Marketing Pizzazz," she offers free help through her 2 monthly ezines, "The Book Coach Says..." and "Business Tip of the Month" at http://www.bookcoaching.com/opt-in.shtml and over 155 free articles. Email her at mailto:Judy@bookcoaching.com.
tidy up service Glenview ..Sometimes when I am communicating with other webmasters and I... Read More
Do you wonder what easy, cheap, and fast way you... Read More
Lately, there seems to be some confusion between Article Marketing... Read More
Overture reports over 1 million queries for article keyword related... Read More
If you have an entertainment website then you're always looking... Read More
If you are not creating articles for your website and... Read More
If you're writer, I am sure sometimes you may have... Read More
How does a writing agency market itself effectively in a... Read More
It is amazing to see how much we all still... Read More
All of us, the authors, know that to enhance our... Read More
This free way to promote or publicize your book or... Read More
If you haven't considered the power of articles as part... Read More
In order to answer the question I've just asked in... Read More
Rule number one - You must write ezine articles and... Read More
If you write web content, it may be a mystery... Read More
This has to be the number one thing that most... Read More
As of July 1st, the year was half over! July... Read More
You want your business to be noticed by thousands daily.... Read More
Have you been writing and submitting your free reprint articles... Read More
It's stunning sometimes how far article marketing has come over... Read More
Frequently when I am communicating with other webmasters and I... Read More
You, too, can become a recognized expert in your specialized... Read More
Get the Facts you need to start promoting you free... Read More
Want your articles to get picked up and reprinted by... Read More
How to write an informative article?The following tips can help... Read More
maid service near Winnetka ..Submitting well planned articles on-line will increase traffic and can... Read More
Free publicity can help to spread the word about your... Read More
Adsense is a program designed by Google to help publishers... Read More
A great way for self employed professionals to enhance their... Read More
Online publishers, ezine subscribers, and Web visitors want short, useful... Read More
What's the quickest, easiest way to get exposure for your... Read More
This is Part 2 of a 2 part article -... Read More
You are running out of ideas, you sit down in... Read More
It is a well known fact that writing, distributing and... Read More
If you are an article writer, you may have been... Read More
Do you know one of the most powerful marketing techniques... Read More
I've been able to distinguish 3 main categories that people... Read More
1. Participate in chat rooms related to your targeted audience.... Read More
One of the best ways to build credibility and promote... Read More
Inspirational articles were once limited to self-help and religious publications,... Read More
One of the most effective (and free!) ways to get... Read More
Anxiety, apprehension, cold feet, consternation, dismay, distress, dread, fear, fright,... Read More
If you have submitted your articles to EzineArticles.com you have... Read More
This is a perennial question among writers and wannabe's. Many... Read More
Speak to an Audience that Reaches across the GlobeAs a... Read More
Most writers I talk with who experience "writer's block" do... Read More
It is no secret among internet marketers that writing articles... Read More
Writing an article is not an easy task. You have... Read More
By now you probably understand how important writing for trade... Read More
You have probably heard that writing articles is one of... Read More
Article Writing |