Online publishers, ezine subscribers, and Web visitors want short, useful information. Use this "500-Word Article Formula" to create trusting, confident, and lifelong clients and customers.
How to Write this Short Article
1. Create a benefit-driven title so people will open your email. Put pizzazz into your title. Dare to be outrageous!
2. Create a snappy one to three-sentence introduction preceded by a hook. Include what's in it for your audience. How will your article improve their lives or business?
3. Know your article's purpose and specific audience and narrow your slant or focus just for them.
This article's audience includes business people who want to promote their product or service through a short article. It appeals to small business people, professionals, coaches, or consultants who have a book or service to sell. It appeals to Web site publishers and opt-in (no spam) ezine publishers who want free articles to attract new customers.
4. Write an outline with four to six major points you want to make before you write.
My outline and headings for this article include the seven ways to write this article:
1. Write for Your Targeted Market.
2. Write an Outline First
3. Write Each Paragraph to Support Your Outline Headings
4. Write An Outline With Four-Six Sub Points
5. Write Two- Four Sentences for Each Paragraph
6. Create Four-Six Paragraphs from Each Heading
7. Revise Copy Looking for Ways to Tighten Your Article
Remember each sentence must support the thesis statement, that's the one major benefit of how you will solve your reader's particular challenge. In this one, I give you 7 solutions for writing a short article.
Break down each paragraph into three standard-length sentences (15-17 words each). For drama, write one or two shorter sentences. One paragraph contains around 100 words. Five paragraphs of five sentences of 20 or less words will equal close to 500 words.
6. Create Four to Six Paragraphs From Your Outline
All sub points must also support the thesis. Write concise, compelling paragraphs that explain and give examples.
If you write over 100 words, tighten your copy. Leave out stories or analogies. Shorten examples. Cut redundant sentences, phrases, and words. Drop most "is" verb forms and "ands." They slow the copy and the reader down, a cardinal sin in writing. Bored readers will leave. Instead, use vital, action verbs and colorful nouns.
7. Revise Looking for Ways to Tighten Your Article
- Use bullets to clarify and shorten copy
- Reduce or eliminate quotes and anecdotes.
- Replace -ly adverbs and adjectives with picture or feeling power verbs and nouns.
- Let go of superfluous words like "that."
- Use one or two-syllable words for readable, direct copy.
For your conclusion, write only a sentence or two to either sum up or point out benefits. When you write under 500-word-articles of about one page, Online publishers, Web Masters and potential clients will read them, pass them on, and eventually buy from you.
Judy Cullins ?2004 All Rights Reserved.
Judy Cullins, 20-year Book and Internet Marketing Coach works with small business people who want to make a difference in people's lives, build their credibility and clients, and make a consistent life-long income. Author of 10 eBooks including "Write your eBook Fast," "How to Market your Business on the Internet," and "Create your Web Site With Marketing Pizzazz," she offers free help through her 2 monthly ezines, "The Book Coach Says..." and "Business Tip of the Month" at http://www.bookcoaching.com/opt-in.shtml and over 155 free articles. Email her at mailto:Judy@bookcoaching.com.
insured cleaning company Deerfield ..Article Marketing Builds Momentum and TrafficWhen I started submitting articles... Read More
As a follow up to my previous article on the... Read More
Writing for websites -- content, as it is called --... Read More
It's no secret that writing and publishing helpful articles is... Read More
A recent debate started me thinking about how some marketing... Read More
Part 1 of a 2-part series To read Part 2... Read More
Get the Facts you need to start promoting you free... Read More
No one can logically argue against the fact that content... Read More
Publishers and webmasters can spend massive amounts of time just... Read More
Evaluation of a Home-Run ArticleI've been writing articles and posting... Read More
1. Participate in chat rooms related to your targeted audience.... Read More
Do you know one of the most powerful marketing techniques... Read More
Publicity?you're business can survive without it, but it certainly won't... Read More
You know that writing articles is the best free way... Read More
I've been able to distinguish 3 main categories that people... Read More
MS: Bob, how important have Ezine Articles been in achieving... Read More
This may come as a surprise... to you, but writing... Read More
If you have an entertainment website then you're always looking... Read More
Gathering information from interviews is really simple. You ask the... Read More
1. Choose A Topic.You need to choose either a hot... Read More
A great headline can be the difference between having your... Read More
Selling books online means that you need to get interested... Read More
Two important factors that play a part in the rankings... Read More
It's stunning sometimes how far article marketing has come over... Read More
Sometimes when I am communicating with other webmasters and I... Read More
top rated cleaning service Bannockburn ..If you are going to be writing articles to promote... Read More
Article Marketing Connects you Directly to Readers Even brilliantly-written articles... Read More
Currently many online writers and would-be online writers, feel very... Read More
If you write web content, it may be a mystery... Read More
MS: Shelley, you're an excellent person to talk to about... Read More
Here's a depressing fact if you sell anything on the... Read More
Marketing on a budget is tough. This is a universal... Read More
Anxiety, apprehension, cold feet, consternation, dismay, distress, dread, fear, fright,... Read More
Often all the Web Surfer will see is your title,... Read More
Writing articles for online newsletters and websites can be a... Read More
All writers aspire to recognition, but are we dedicated? Ambition... Read More
"But I've only been on the Internet 3 months! How... Read More
Writing articles has proven time and time again to be... Read More
I'm betting that that 3 out of 4 of you... Read More
When I started Ezine-In-A-Box I wanted to help people publish... Read More
What's the most powerful marketing technique on the Web? Search... Read More
In order to sell your article must do three things:1.... Read More
This has to be the number one thing that most... Read More
Original quotes, when used at the beginning or at the... Read More
If you want to really make your article "SELL" then... Read More
I get tons of emails from people who want to... Read More
If you are not creating articles for your website and... Read More
If you want to increase the amount of visitors to... Read More
All of us, the authors, know that to enhance our... Read More
Here's a really simple way... to promote your online business... Read More
Article Writing |