Okay, so you're getting a feel for this article marketing thing. Cool. Now you must write articles that will engage your reader and hold their attention all the way through, as opposed to "click and flee." Have you ever clicked and fled? This is what happens when your eyes are weary of the internet information overload. You click on an article that's so copy-heavy, it makes your brain groan from the pain. You do not want this to happen to someone who is reading YOUR stuff, so don't barrage them with words. Here are 5 tips to help you create articles that are super-tight and outta sight!
1. Keep it short. The article websites say to keep your articles under 800 words, but I know from my own writing experience that's difficult when an article concept is blowing around in your head. I'll save you the guilt and say that 500-1,000 words is okay. Just remember: if you start rambling, your reader won't stay with you very long. So keep it short and to the point!
2. Pace and balance. Some people who write short articles start with a slow and intriguing buildup, but then cut the reader off at the end. This may keep the number of words down, but the sudden anti-climactic ending makes for lousy reading. Don't leave your reader high and dry! Write a quick summary of each paragraph, then develop each one with three or four supporting sentences. Close with a motivating call to action.
3. Break it up. An article that's broken up into sections is so much easier on the eyes than one with long paragraphs of copy. For this reason, the How-To, "7 Tips" and Q&A are immensely popular. Use subheadlines in Bold type to help guide their eyes down the page. If you can offer your content-hungry article prospects some great, well-paced copy that will look fantastic on their specialty niche website, you can be sure your articles will get great exposure.
4. Focus on the customer. Of course, your article content will come from your own experiences. But instead of saying, "I know this guy who" and "When I designed my website," you can project your story onto the customer. It helps to address the reader and ask questions: "Ever find yourself buried under piles of paperwork?" (You yourself may know this feeling, but your customer doesn't care.) It's all about the reader!
5. Include a call to action. If you word your articles in just the right way, you can really inspire your key customer to take action without making them feel coerced. Tap their wants and needs, offer solutions, and then spur them on to make a change for the better. Of course, the solution is to get in touch with you. Do this subtly in your article, and then do it again with a bit more volume in your conclusion and bio. "Visit wordfeeder.com today to find out how great copywriting can make a world of difference for your business!" There, see how easy that was?
In general, it helps to visualize the article reaching its final destination. If your article is about cooking, then imagine it on someone else's cooking website. Now imagine the reader, taking in your story. What would they want to read about? How can the visual presentation keep them riveted on your words, so they can make it to the end where your bio and URL link is? How can you get them to click that link?
If you do get wrapped up in the joyous act of article writing, that's a beautiful thing! Just remember to keep your eye on the prize: your business prospects.
Copyright 2005 Dina Giolitto. All rights reserved.
Find out how crisp, targeted copywriting can make a world of difference for your business. Dina Giolitto is a Copywriting Consultant with ten years of experience. Visit wordfeeder.com for free tips on branding, copywriting, article marketing, and more.
kitchen deep cleaning Deerfield ..Online PR in the form of website and ezine article... Read More
Every field or discipline has its own specialized vocabulary and... Read More
A recent debate started me thinking about how some marketing... Read More
Speak to an Audience that Reaches across the GlobeAs a... Read More
A large portion of your business relies on your ability... Read More
Have you been writing and submitting your free reprint articles... Read More
Chances are good that the next article or book you... Read More
Evaluation of a Home-Run ArticleI've been writing articles and posting... Read More
1. What is the single most compelling subject from your... Read More
Do you know why the "Chicken Soup for the Soul"... Read More
Writing articles for magazines, the Internet or the local community... Read More
Every webmaster knows that to gain ranking positions in search... Read More
Free publicity can help to spread the word about your... Read More
We all know that article writing is a great way... Read More
Writing a letter to your newspaper's editor is a privilege... Read More
Here's a depressing fact if you sell anything on the... Read More
Article Marketing Connects you Directly to Readers Even brilliantly-written articles... Read More
You want your business to be noticed by thousands daily.... Read More
If you want to increase the amount of visitors to... Read More
The five essential questions to be answered in your article... Read More
It's all the rage. It's what everyone is talking about.... Read More
***What is the Resource box?'Resource box' is an information box... Read More
You may be wondering what persuasive writing has to do... Read More
How to write an informative article?The following tips can help... Read More
MS: John, you must be one of the most prolific... Read More
interior house cleaning Highland Park ..Article writing can be such an intimate act as you're... Read More
You've written this wonderful (no question about it) piece of... Read More
***What is the Resource box?'Resource box' is an information box... Read More
Most all ezine publishers need fresh content. Article writing is... Read More
The goal of free publicity is to get your name... Read More
Publicity?you're business can survive without it, but it certainly won't... Read More
Although this may sound like a funny metaphor, if you... Read More
Article marketing works like this. The majority of webmasters are... Read More
Writing articles, and promoting them for publication, is one of... Read More
Everyone knows an expert is just a drip under pressure.... Read More
Are you an Article Marketer? If so, you know that... Read More
It is no secret among internet marketers that writing articles... Read More
Two important factors that play a part in the rankings... Read More
Rejection is part of a writer's life. You must cope... Read More
Determining keywords is a critical step in writing articles online... Read More
Article marketing is becoming more and more popular, especially as... Read More
By avoiding these common mistakes, you will greatly improve your... Read More
Writing for web content is one of the easiest ways... Read More
Why do so many internet marketers waste their time on... Read More
Is Putting your Articles in the Public Domain really a... Read More
Do you know the difference between simultaneous article submissions and... Read More
Having an article published is one of the fastest and... Read More
SEO writing is very different from content writing, article writing,... Read More
Often all the Web Surfer will see is your title,... Read More
1. What is the single most compelling subject from your... Read More
Article Writing |