Home
>
Web Development
>
The Power Is In The Pipes: How To Get Maximum Leverage From Your Website

The Power Is In The Pipes: How To Get Maximum Leverage From Your Website

What is the most important part of your online business?Many people would say: "my website". And that'sunderstandable ? it's the most visible part of an internetbusiness.

But the real power in your online business is email. It'sthe ability to reach your database of contacts at the clickof a button. The efficiency of your email pipeline willdetermine how much money your business makes.

Your website is just a way of building your mailing list -by collecting the email addresses of your visitors.

In fact, we're not talking about one list, but several.Here are the lists that I maintain ? they're all people whoat one time or another have visited my websites:

- people who have bought my products- people who have signed up to receive my articles- people who have joined my affiliate program- people who have signed up for my email course- people who have joined my newsletter

So why are these lists so important?

Because most of your visitors won't buy on the firstcontact. Statistics show that most people will need to seeyour message 7 times before they make a purchase. So ifyou're not collecting the email addresses of your visitors,you are losing out on a lot of sales.

But there is one list in particular that is like gold. It'syour list of previous customers. These people arepredisposed to buying from you. In fact, some businessesmake 80% of their sales from previous customers.

All well and good - but what do I do with these lists?

Here are some ideas:

- announce your latest product to your customer list

- announce your latest product to your affiliates list

- send your latest article to your articles list

- announce your latest product in your newsletter

- publish your latest article in your newsletter

- announce 'related' products to your customer list

- send your latest article to your affiliates list so they can use

it to promote your products

For each list that you manage you will need (1) anautoresponder account or an autoresponder script and (2) away of capturing your visitor's email address.

(1) Autoresponder Accounts

An autoresponder account gives you the ability to manage alist without installing software - it's all done on aremote website. Most autoresponder accounts will give you:

- an email address for subscribing- an HTML form for subscribing- seven or more follow-up messages- a confirmation email to you every time someone joins- the ability to broadcast messages to your list- the ability to personalize your messages- database of your prospects- online stats

Here are some sites that offer autoresponder accounts:

http://www.aweber.com/

http://www.getresponse.com/

http://www.responders .com/

http://www.proautoresponder.com/

http://www.www.roibot.com/

http://www.infog eneratorpro.com/

http://www.replypro.net/

http://www.auto-responder.co.uk/

Now, autoresponder accounts cost between $17 and $20 permonth. And with most autoresponder services you can onlymanage one list per account. So if you are managing 5lists, that quickly adds up to a hefty monthly bill.

But there are a few services that allow you to managemultiple lists with one account. Here are some of them:

http://www.rapidreply.net/http://www.ezmailpro.com/http://www.autorespond-it.com/http:// www.1automationwiz.com/http://www.royal-responder.com/

(2) Capturing Email Addresses

The most popular way to get new subscribers to your list isa 'subscribe form' that pops up when your website loads. Iget 25 to 30 new subscribers a day using this technique.The HTML code for the subscribe form usually comes withyour autoresponder account.

Another way to invite visitors to join your list is an'alert box'. An alert box is a small gray dialogue box thatpops up when someone visits your website. It usually sayssomething like: "Please subscribe to my Newsletter. 5 FreeeBooks when you join". It's impossible to ignore an alertbox - you have to either close it or click OK to continue.

Alert boxes have two advantages over subscribe forms.Firstly, there's no form to fill in, so it's much easierfor people to join your list. People who have switched froma subscribe form to an alert box report 3 to 5 times asmany subscribers.

Secondly, alert boxes capture only "real" email addresses -the email address from the visitor's client browser. Youend up with very few Hotmail and Yahoo addresses, whichmeans you'll have a much more responsive list. For moreinformation about alert boxes, visit:http://www.optinlightning.com/

So to sum up, use your website to build several optinmailing lists and you'll have a private audience of peopleyou can market to over and over again - it's the key torunning a successful online business.

------------------------------------------------------------
Michael Southon has been writing for the Internet for over 3
years. He has shown hundreds of webmasters how to use this
simple technique to build a successful online business. Click
here to find out more: http://ezine-writer.com/
------------------------------------------------------------

shuttle to Midway Beardstown .. Lockport Chicago limo O’Hare

In The News:

The FBI has issued a warning that scammers are impersonating doctors, police and banks using spoofed numbers as "smishing" texts surge nationwide.

Communities with unreliable internet service stand to gain after Amazon's Project Kuiper launched its first full batch of satellites into orbit April 28.

Tech expert Kurt “CyberGuy" Knutsson says unsubscribing from spam might actually backfire. Learn when to avoid it and stop junk effectively.

Tech expert Kurt “CyberGuy" Knutsson talks about how the first nonstop beating heart transplant, called zero ischemic time, at Taiwan hospital changes surgery.

Kurt “CyberGuy" Knutsson: FBI warns of "time-traveling" hackers.

Kurt “CyberGuy" Knutsson talks about a soft, vine-like robot called SPROUT that aids safe survivor rescues in collapsed buildings.

Health insurance giant Blue Shield of California confirmed it had been sharing private health data of 4.7 million users with Google for three years without even realizing it.

Delta and JetZero’s blended wing body aircraft marks a meaningful step toward a cleaner, quieter and more efficient future for air travel.

Recent reports show many common passwords can be cracked in literally seconds. Kurt the CyberGuy explains how to strengthen your passwords.

Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents now and for the future.

Iron, a robot that stands 5 feet, 8 inches tall and weighs 154 pounds, combines advanced artificial intelligence with human-like movement and exceptional vision.

Hertz, the rental car giant, recently confirmed that customer information was exposed through a cyberattack on one of its software vendors.

There are a number of features with AirPods you may or may not know about to take your listening experience to the next level. Kurt the CyberGuy explains.

These 35 Chrome extensions have privacy and security concerns. Tech expert Kurt “CyberGuy" Knutsson says to delete them now.

Tech expert Kurt “CyberGuy" Knutsson says 329,000 mph fusion rocket promises to be fast, disruptive and enable deep-space missions.

Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents now and for the future.

Tech expert Kurt “CyberGuy" Knutsson says a new autonomous AI is a game changer that also raises privacy risks. Is your data safe?

Tech expert Kurt “CyberGuy" Knutsson says robots and drones are revolutionizing fruit farming with faster picking and smarter handling.

Landmark Admin revises May 2024 cyberattack scope to show twice as many people were affected. Kurt “CyberGuy" Knutsson gives tips to help stay safe from an insurance data breach.

Tech expert Kurt “CyberGuy" Knutsson talks about how Yamaha’s hydrogen outboard motor could revolutionize boating with zero emissions.

Tech expert Kurt “CyberGuy" Knutsson reveals how to memorialize or remove a deceased loved one’s Facebook account and protect their digital legacy from misuse or scams.

Tech expert Kurt “CyberGuy" Knutsson says an Apple Watch saved psychiatrist Amanda Faulkner by detecting deadly leukemia early.

Scammers and fraudsters are increasingly targeting the most vulnerable, especially nursing homes and the personal data of their residents. Kurt the CyberGuy has safety tips.

Infected USB flash drives can spread malware among multiple organizations in ways that can easily bypass traditional security systems.

With a fully automated warehouse system and AI-powered robots, Ocado's Hive picks, packs and delivers grocery store orders in just a few minutes.

The Power Is In The Pipes: How To Get Maximum Leverage From Your Website

Web Development