Sin #5
Poor Spelling And Grammar
We all make mistakes when we write things down or type things out. Nobody is 100% perfect but a huge number of website owners completely ignore the basics of spelling and grammar.
If you're selling a product or service online and your website is littered with spelling and grammar mistakes you're losing sales. Plain and simple. You don't need a masters degree in English but poor spelling puts people off. From a visitors point of view if you couldn't be bothered spellchecking your website then how good can your product really be?
Here's 4 tips for proofreading your website.
1. Use a spellchecker. Every word processor has one. If you don't have a spellcheker then get one.
2. Proofread anything you write from bottom to top. You'll spot more mistakes that way.
3. Print out important documents and edit them with a pen. Again read from bottom to top when doing so.
4. When you've written an important article put it away for 24 hours. Proofreading it the next day gives you a fresh perspective on your own writing and I guarantee that you'll make improvements on your original text.
Sin #6
Flashing And Spinning Graphic Elements
Banners or logos that flash, spin, fade in and out or perform any other gimmick are a major No No. Don't use them.
Flashing banners and logos say "Look look mom it's my first website! Cool, huh?" It screamsl unprofessional at anybody looking at your site.
Any website with this type of graphic element turns visitors off. A website logo or banner should be a static graphic or text element on the page. Online marketing surveys consistently report that animated icons and graphics on a website do not convey professionalism to visitors.
Sin #7
Hit counters
Only used by amateurs. Take them off your website. Please. Any decent webhost can provide you with traffic stats which will provide much more accurate information than a hit counter ever could.
Having a hit counter on your website was a good idea 8 years ago. The online world has moved on. You should too.
Sin #8
Use Their Own Language
The reading ability of the average website surfer is in or around highschool level. If you're the next Shakespeare that's fine just don't force your visitors to read through mountains of prose that confuses them. Speak to your visitors as you'd expect they speak to each other.
Your website content needs to follow the model of TV adverts. Short and snappy. Use catchy writing. Write to be remembered. Write to entertain. Put yourself in the shoes of the surfer. What type of language and slang would they expect to find on your site. Then simply use their own language.
There's an old rule of sales:
"If I could see through John Smiths eyes I could sell John Smith what
John Smith buys".
Design your website for your visitors and not for you.
This article was provided courtesy of Affiliate Advocate.com where you'll find tons of information on online affiliate marketing
Culver prom limo ..Your home page is the most important page of your... Read More
You have created your custom error page so now all... Read More
Choosing the right typeface for your website copy is important,... Read More
The internet is full of web design companies pleading for... Read More
You can create a website that attracts customers, not repels... Read More
A Double Ad Tracker is an Ad-Tracker that points to... Read More
You know that I'm always extolling the virtues of an... Read More
Does your website make you any money? Does it SAVE... Read More
While few companies can boast as we do that our... Read More
If one more business owner tells me their website sucks... Read More
I can't figure out people who have products or information... Read More
Want to see an excellently constructed website? As a writer... Read More
To explain my point I need to first confuse the... Read More
Are you going to design or redesign new website or... Read More
Don't make a splash!Are you thinking about using a splash... Read More
Sooner or later every small or medium business owner realizes... Read More
To create professional websites is not an easy task by... Read More
So you need a website. You are not sure if... Read More
Why your site should be developed with CSS and semantic... Read More
(1) Create a Direct Response Website, with the minimum number... Read More
Setting up a survey on your site is extremely simple... Read More
One visit does not make a sale. Be sure to... Read More
The first immutable law of effective navigation: It's gotta be... Read More
When you design a website how do you start ?Do... Read More
Are you thinking that it is about time your small... Read More
Wood Dale limo ..So you need a website. You are not sure if... Read More
If you are reading this, I assume you either have... Read More
Designing your own successful web page can seem difficult and... Read More
When designing elements for your webpage, you will often be... Read More
Does website design make a difference in how long people... Read More
Should Generating Revenue From A Website Be The Prime Motivator?... Read More
The way you design your web site affects your visitors'... Read More
A search engine robot actually reads the wording on your... Read More
These days, it seems that everyone has a website. Unfortunately,... Read More
Designing a website is hard job, and requires you to... Read More
Copyright 2005 Robert EvansSetting yourself up to earn a steady... Read More
10 Ways Web Site Text Can Impact Your Reader's Buying... Read More
The problem with designing your site as a graphic, is... Read More
Q: Should I build and maintain my business Web site... Read More
Colors convey emotions and emotions heavily influence the decision-making process.... Read More
So your web site's online and you've got high rankings... Read More
I'm sure you've all heard the saying 'Build it and... Read More
I've seen articles (and websites) that suggest you can buy... Read More
Home-based businesses need a strong web presence to combat the... Read More
Regardless whether you manage a small business, charitable organization, or... Read More
With so many new websites going up, it is hard... Read More
"Oh, my eyes, my eyes! What an eye sore. Quick,... Read More
The great debate: how much copy you should have on... Read More
There's no doubt about it - the first page your... Read More
Customers will form an opinion of your business as soon... Read More
Web Design |