Home
>
Web Development
>
Marketing Your Business Online

Marketing Your Business Online

As a business you can't afford to ignore the Internet Age; in 2002 there was an estimated 605 million people online around the entire globe, today this is estimated at over a billion users worldwide.

By using the Internet to market your business an entire world of potential customers are opened up for you, rather than just your local town, city, or country.

Some Facts:

? According to Forrester Research Inc approximately ?2.5 billion worth of goods and services were sold online to US and European customers in 1998, more than double the 1997 figure.

? In the last six months more than a third of households have made a purchase online, this is double last year's figures ? Forrester anticipate this will reach 40% of households by 2009.

? In 2004 the top 400 retailers totalled online sales of around ?25 billion, in the US this accounted for over 58% of all retail sales.

? Online sales grow by 25% each year.

? Over 40 million potential customers used the Internet last year seeking out local information; even if your focus is on the local market, you still need to be using the Internet to make sales.

Every day customer confidence in online shopping soars; this is relevant to you as a business whether you sell to consumers or business to business.

Having a website isn't just about having a 'presence' on the Internet any longer - just so that you can show that you are a legitimate business, it's about connecting with customers via the Internet, and making sales directly from your presence on the Internet, because believe it or not most of your potential customers are highly receptive to this.

If you don't have a website yet and have been in business longer than six months, something is very wrong with your marketing strategy - and if you do have a website but aren't using this as a portal to gain Internet custom in addition to your offline marketing, again, something is very wrong with your marketing strategy. + Some Reasons Why You Absolutely Need a Website

No boundaries: As already mentioned, the world is your oyster when you utilise the Internet as it is meant to be utilised; for most business there should be no geographical restrictions for your customer base.

Speed: Time sensitive materials can be released instantly, no need to wait for the layout designer, printing firm, and then post to deliver the latest incentives or news to your customer base.

Convenience: Customers can loose (or bin) your business card and brochures, they can't 'loose' your website, which gives them ready access to your contact information should they wish to work with you/buy from you again.

In addition they can find out information about your services and/or products at a time that is convenient for them, rather than being tied to your business hours which may not suit them.

Getting a website, ensuring it is well designed and practical for making sales is just half of your slog unfortunately; your next step is ensuring it is correctly marketed so that potential buyers can actually find it using a search engine search.

The most popular method of finding goods and services is via a search engine - therefore once your website is designed and launched you'll need to pay attention to search engine optimisation to ensure that potential customers can actually find you. This is just one way of marketing your website, albeit one of the most important.

If you want to get help establishing a high quality website contact sales@trulyace.com

About:

Truly Ace offers creative unique and cost effective logo design, commercial illustration, graphic design, and web design services.

sales@trulyace.com

spotless home service Lake Forest ..

In The News:

A Columbia University breach exposed names, Social Security numbers and academic records of nearly 869,000 people, with notifications beginning in August.

Rental car drivers use AI-powered apps like Proofr to protect themselves from unfair damage fees as major companies deploy automated inspection tools.

Fox News' AI newsletter brings you the latest on technology advancements around artificial intelligence.

OnTrac data breach between April 13-15, 2025, exposed personal information of over 40,000 people including Social Security numbers and medical records.

A woman named Wika announces her engagement to an AI chatbot sparking worldwide debate about virtual relationships and technology.

The notorious people search site National Public Data relaunches despite a previous breach affecting 3 billion individuals, raising fresh privacy concerns.

Revolutionary TRAUMAGEL gel controls life-threatening bleeding from gunshot wounds and traumatic injuries, helping first responders prevent prehospital deaths.

Protect your home network by enabling proper encryption, creating strong passwords, checking connected devices and using VPN and antivirus software.

The Navy's solar-powered Skydweller drone flew nonstop for 73 hours in Mississippi, proving renewable energy can power long-endurance military missions.

Moving and downsizing expose seniors to identity theft and scams as data brokers collect real estate records and personal information to sell to criminals.

ShengShu's Vidar technology revolutionizes humanoid robot training by using AI-generated synthetic video, reducing required training data from hours to just 20 minutes.

Apple's older Mac computers face security risks without regular updates, but 10 essential tips including FileVault encryption and strong passwords can keep aging Macs protected.

Self-driving trucks from PlusAI could reshape freight transportation by 2027, addressing driver shortages and reducing logistics costs for businesses.

Solar farms are turning to sheep instead of mowers to cut grass under solar panels, lowering costs, reducing emissions and creating new income for farmers.

Fraudsters posing as local officials are making fake calls about missed jury duty, demanding payments in a rising scheme that exploits fear of arrest.

Honeywell Aerospace engineers developed a "surface alert system" that gives pilots two aural warnings when they are 15 and 30 seconds away from a collision on the runway.

Anonymous researcher has scraped public Spotify accounts of politicians and celebrities, highlighting major privacy risks in default platform settings.

AI chatbot toys marketed as screen-free playmates could undermine children's empathy and critical thinking skills, according to pediatric specialists.

TransUnion confirms a major data breach affecting 4.4 million U.S. consumers after hackers exploited third-party Salesforce apps to steal personal info.

Scammers use fake DocuSign emails claiming Apple Pay charges to steal personal information using fraudulent phone numbers and fake receipts.

Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents now and for the future.

Farmers Insurance confirms data breach affecting over 1.1 million customers nationwide, exposing customer info including addresses.

The iconic Mary Kay pink Cadillac goes electric with the Cadillac Optiq, available only to the company's top 1% of sales force performers.

Cybercriminals abuse trusted Intel driver to gain kernel access and shut down Windows Defender, enabling undetected malware deployment since July 2025.

Using email aliases for online shopping and subscriptions can protect your privacy by preventing companies from linking your activity across websites.

Marketing Your Business Online

Web Development