Home
>
Web Development
>
Creating a Sticky Web Site

Creating a Sticky Web Site

When used to describe a web site, the term "sticky" refers to a site that is able to get viewers to stay at the site longer and come back frequently. Sticky web sites are more likely to turn viewers into customers.

10 Ways to Make Your Web Site "Sticky"

1. Keep content fresh! Feed daily news or update the site frequently with new information.

2. Use appropriate interactive tools for feedback and user participation such as chat rooms, discussion boards, polls and surveys, or feedback forms.

3. Teach your viewers. Adding tutorials and quick how-to articles to your site is a great way to bring viewers back. Proving you're an expert in your field will also help turn viewers into customers.

4. Offer an electronic newsletter. Allow viewers to subscribe to your "e-newsletter" and include advertisements or descriptions of your new products and services in the newsletter.

5. Keep your web site pages light in content. In other words, don't fill the screen with a lot of text and expect your viewers to stick around!

6. Make the navigation intuitive. Use familiar navigation tools such as hyperlinks, buttons, or pull-down menus. Ask others to navigate your site and give you feedback. Better still, make it possible for viewers to provide feedback when they're not able to find what they're looking for.

7. Give something away for free and hold a contest that allows viewers to enter daily! What better prize to give away than your products or services?

8. Brand your web site with your corporate identity. Make sure your logo is on the site and visible to the viewer. Displaying the web site's address on the page along with your organization's contact information will help them find their way back to you.

9. Provide value-add information to your viewers. This could include recommended books, tips, top tens, product manuals, tools for download, or other useful information.

10. Make your site visually appealing and easy to read. Dark text on a light background is more apt to keep your viewers reading. Keep the graphics to a minimum, though! Excessive use of graphics will force your pages to load slower and potentially turn your viewers away.

Sherry Schuller is President of ViralCommerce.com and Zabbo Communications. She is the founder of the Conference on Strategic Growth for Businesses and Entrepreneurs, co-author of 222 Ways to Entrepreneurial Success, and has assisted many organizations with strategic planning, branding, marketing, advertising design, training, and application development. She was previously an Internet Specialist for IBM's leading North American distributor, Business Partner Solutions (now Avnet), and an independent consultant for various firms, including PRIMEDIA, Inc., the leading provider of targeted content and integrated marketing solutions in consumer and business-to-business sectors.

recurring cleaning service Mundelein ..

In The News:

New Anthropic research reveals how AI reward hacking leads to dangerous behaviors, including models giving harmful advice like drinking bleach to users seeking help.

The Fox News AI Newsletter gives readers the latest AI technology advancements, covering the challenges and opportunities AI presents.

Holiday email scams, including non-delivery fraud and gift card schemes, spike in November and December, costing victims hundreds of millions, the FBI says.

Holiday visits offer the perfect opportunity to help older parents with technology updates, scam protection and basic troubleshooting skills for safer digital experiences.

Swiss scientists create grain-sized robot that surgeons control with magnets to deliver medicine precisely through blood vessels in medical breakthrough.

Researchers exploited WhatsApp's API vulnerability to scrape 3.5 billion phone numbers. Learn how this massive data breach happened and protect yourself.

Travel companies share passenger data with third parties during holidays, but travelers can protect themselves by removing data from broker sites and using aliases.

Xpeng's humanoid robot moves so realistically that crowds believed it was fake, marking a major advancement in robotics technology ahead of 2026 commercial launch.

Researchers discover phishing scam using invisible characters to evade email security, with protection tips including password managers and two-factor authentication.

iPhone and Android users can reduce battery drain and data usage by restricting Background App Refresh to Wi-Fi connections instead of mobile networks.

Scammers nearly stole an Apple account by exploiting the support system with authentic-looking tickets and phone calls, users can protect themselves with safety steps.

FoloToy restored sales of its AI teddy bear Kumma after a weeklong suspension following safety group findings of risky and inappropriate responses to children.

Threat intelligence firm Synthient uncovers one of the largest password exposures ever, prompting immediate security recommendations.

Viral video shared by Elon Musk shows Tesla's Optimus humanoid robots performing tasks from cooking to construction, garnering over 58.5 million views on social media.

Chinese hackers used Anthropic's Claude AI to launch autonomous cyberattacks on 30 organizations worldwide, marking a major shift in cybersecurity threats.

Apple's new Sleep Score feature gives you a rating for your nightly rest quality. Learn how to set it up on your Apple Watch and iPhone today.

Essential phone settings to enable before losing your device, including Find My network, location services and security features for iPhone and Android.

The Fox News AI Newsletter gives readers the latest AI technology advancements, covering the challenges and opportunities AI presents.

Cybersecurity research shows weak passwords remain a major threat, with simple patterns and number sequences putting millions of accounts at risk.

New Android malware BankBot YNRK silences phones, steals banking data and drains crypto wallets automatically. Learn how this advanced threat works.

FDA approves first human trial for Paradromics' brain-computer interface that could restore speech for paralyzed patients through neural technology.

New phishing platform QRR targets Microsoft 365 users across 1,000 domains in 90 countries. Learn how to spot fake login pages and protect your accounts.

OpenTable now uses AI to track your dining habits and share insights with restaurants. Learn what data they collect and how to protect your privacy.

Google's discontinued Nest thermostats still secretly upload home data to company servers despite losing smart features, raising serious privacy concerns.

New Android malware NGate steals NFC payment codes in real-time, allowing criminals to withdraw cash from ATMs without your card. Learn protection tips.

Creating a Sticky Web Site

Web Development