Spend time planning your Web site. Before you design a page or write a word, get a visual, and mental picture of your preferred audience. Your visitors will spend up to 10 seconds on your home page, so plan accordingly.
Draw your specific audience's attention with compelling headings that include benefits that will solve their problems.
1. Define your preferred audience. Picture them as you create your home page. Create an audience profile including their special needs and concerns. Make sure your Web site solves their problem, and it has a lot of information that will help your visitors.
2. Make your home page simple and easy to read so it will load fast and not make potential customers wait. Include benefits and a few testimonials. Forget the large photos or spinning and flashing signs that distract. Put navigation bars (topics of other pages) on the side or top to lead your visitors to different pages. You may name them: seminars, teleclasses, free articles, archived past eMagazines, products page, testimonials, and how to order page.
3. Send an email survey to your potential buyers to skyrocket your Web sales. Ask them, which titles and benefits would make you want to buy? If you have a service, ask them what the number one question they have about Web marketing is. From their feedback, make every word count on every Web page. Dramatic headlines with specific benefits lure visitors to read, then buy.
One author changed his copy from "Money-Saving tips on Car Buying, Leasing, Repairs and Insurance Reduction Tips" to "How to Buy a Car at $50 Over Dealer Cost." He discovered why his surveyed customers bought it. More of them wanted to buy a new car far more than the other benefits he offered. When he changed the title, sales increased by over 300% in 48 hours.
4. Put a sales letter on your home page aimed at your major product or service. Some experts write very long ones, others, like myself, write short copy. Check and test every part, every navigation bar, and every link to see how it works. If you are selling a product or service, test your headline and your copy.
Replace dull copy with passionate testimonials, even for your ezine. Be sure to research and include everything that will make your home page sing. Check out the site www.stopyourdivorce.com. Only one sales letter sold $300,000 in books this last year.
5. Check out all the rest of your site. A good tweak before your guests arrive will bring you many more positive results. Check your headlines. Do they lead to a motivating story, rather than right to your products?
Check your offer. Did you include a free bonus report? Check your prices. Low cost isn't always best. Let your products reflect your professional status. Check your layout--how you lead the prospect to your order page. Check your ordering process. Will your orders come back with proper information on them? You may also want to test the use of color, type style, and copy.
In fact, test everything you put out to your Web site visitor. Friends and associates can be your friendly sounding board.
6. Include a lot of content, and make it easy to reach. Your visitor should be able to click and receive your "gold" in seconds. At the end of each free article your offer include a link to your products, teleclasses, or services page. Each article may steer your visitor to a different place.
7. Don't worry about being high in the search engines. Just create a user-friendly, easy to navigate, site with meaningful content and submit it manually to the search engines. You can get a list of submission links at http://www.bytesworth.com/submit_urls.asp.
You don't need thousands of hits a day on your Web site. When you plan and test your Web site content, you will bring qualified, targeted, repeat buyers.
Judy Cullins ?2004 All Rights Reserved.
Judy Cullins, 20-year Book and Internet Marketing Coach works with small business people who want to make a difference in people's lives, build their credibility and clients, and make a consistent life-long income. Judy is author of 10 eBooks including Write your eBook or Other Short Book Fast, Ten Non-Techie Ways to Market Your Book Online, The Fast and Cheap Way to Explode Your Targeted Web Traffic, and Power Writing for Web Sites That Sell. She offers free help through her 2 monthly ezines, "The BookCoach Says...," "Business Tip of the Month," blog Q & A at http://www.bookcoaching.com and over 185 free articles.
===============Mbr< Email her at http://www.bookcoaching.com or http://www.bookcoaching.com Phone: 619/466-0622 -- Orders: 866/200-9743
monthly home cleaning Mundelein ...Although designing a great web site is an important part... Read More
Creating and maintaining an effective presence on the Web has... Read More
You've just finished congratulating your marketing team. After six months... Read More
There are many different traffic analysis tools, ranging from simple... Read More
I recently helped my mom to launch a website (www.mom2me.com)... Read More
A common dilemma most small and medium businesses face when... Read More
With search engines putting a damper on direct reciprocal links,... Read More
The internet is a sea of knowledge. Getting your information... Read More
One of my most salient memories from when I sold... Read More
Analyzing traffic to a site is a key factor in... Read More
"If you build it, they will come"; is an age... Read More
Failure, just like success, is measured differently by each and... Read More
When you started reading this sentence you assumed lo acabar?a... Read More
This simple question can take on several different forms, but... Read More
D.zigns dzignerwebs The Basics Before starting on... Read More
1. Upload robots.txt file in to your root directory and... Read More
You've decided to create a website to market your products... Read More
There was a time not long ago when setting up... Read More
Is Your Web Site an Expense or an Investment?Why don't... Read More
The evolution of web development parallels the model of technology... Read More
There are many elements that are key to successful web... Read More
Many web developers today are starting to KISS their website,... Read More
Making maximum profit from your law firm website is important,... Read More
"Don't Sell the Steak, Sell the Sizzle."Have you heard of... Read More
How many Web Sites did you stumble over telling you... Read More
spotless home service Highland Park ...Before you jump into spending coutnless hours on designing and... Read More
One of the most useful features offered by some web... Read More
Part of the success of most home-based businesses is their... Read More
Many small companies choose not to invest in a professionally... Read More
The definition of the phrase "Content Management" depends on what... Read More
That's right. Your method, behavior and strategy you are now... Read More
Are you aware that 90% of the websites on the... Read More
Writing for the web is totally different to writing for... Read More
Every online entrepreneur I talk to is asking the same... Read More
Build it and they will come is not always true;... Read More
The popular search engine Google indexes over 8 billion websites.... Read More
Affiliate programs are a great way to earn an income... Read More
Dan Kennedy once said that if you can't make money... Read More
The "robots" meta tag, when used properly, will tell the... Read More
Building a website and getting it online is easy. Driving... Read More
Why do some sites succeed while the vast majority of... Read More
Do you make your website just to entertain yourself or... Read More
Never has competition been so difficult in the Internet world.... Read More
Like most average persons, I wanted some extra money to... Read More
When web content gets discussed on webmaster bulletin boards, the... Read More
I am just a learner who likes to delve in... Read More
1) Word of Mouth The single most powerful form of... Read More
Just like all things in life, the ways to run... Read More
Mini Websites are the most powerful and cost effective solution... Read More
People like to get immediate responses to requests. Autoresponders are... Read More
Web Development |