A common dilemma most small and medium businesses face when coming to their web site is if they should take the time to learn how to build a web site or not? Here's my honest thoughts on this topic.
If you read my previous article you would know that a web page is fundamentally written in HTML (let's leave the dynamic stuff out for now). So, if you've got to create a web page you need to learn at the very least, HTML.
Is HTML difficult? Not really. But ask yourself:
What do I need my web site for?
What do I expect to do with my web site?
How much time do I have to spend learning?
How much time will it take away from my regular business?
There's tons of other questions you can ask yourself but this will do.
Learning a new "skill" isn't difficult if you have the right teacher. But then, once again, if you had to learn how to construct a house and that really isn't your background, would you do it? Or take something smaller, like changing your bathtub? How about a light bulb?
Do you see what I'm getting at? It all depends on the task at hand, the degree of your familiarity with the subject and your willingness to learn. Let me give you my own example. Sometime back we wanted to change the faucet off our kitchen sink. Here's the exact steps I took:
We went shopping to three Home and Garden stores.
Evaluated the prices, features etc.
Chose one faucet and brought it home.
Hunted around for the right tools.
Went to my borther-in-law's house and borrowed some more tools.
Came home and removed the old tap.
Fixed the new tap.
Collapsed.
Literally. The entire episode took me an entire day. Now, some of you may laugh and say, "What? I can do it in two hours!". My response would be, "Yes! Certainly. But if you aren't a programmer (and I am) can you write a program in two hours?". Ah ha! Now you get it? You see, I'm not good at fixing taps. I had to "learn" how to fix taps. I knew how to do one in my country of origin (India, by the way) but had to learn the new way of doing it here.
In the end, I asked myself, was it worth it? Definitely not. My time is far more expensive than experimenting around trying to learn something that I really didn't want to do.
On the flip side, we wanted to make some jam during the summer. It was something I truly wanted to do and walked into the whole situation fully knowing I had to learn and that it would take some time from me. However it was worth it. I can think of many situations where this same analogy applies. For example, painting my bathroom (I did it) as against painting my living, dining rooms (I got a professional painter).
The same applies to the web business. Ask yourself, how technical are you? Do you enjoy learning new technology? Most important, if this isn't really your primary business, would you rather spend your time doing something entirely different? Perhaps yes, or no?
The unfortunate problem is that several software vendors today tell you you can build a web site within minutes. And they are right. If you like what their product builds for you. Some even tell you, you don't need to learn HTML. Yes. Once again, if you can conform to their design, great. But the minute you want to change something that does not conform, now you have a risk of blowing it all up. How much time do you want to invest in "fixing" things? Also think of the work that would be involved if someone else takes over from the mess you've left it in? All of this costs.
So, in the end you really need to decide if it is worth it in you learning something new? If you've consistently gone around this article and nodded yes to all of my questions, then go ahead and take the plunge. You will be able to do it and will succeed. However, if you've got that small nagging voice at the back of your head telling you you really don't have the time or the inclination, then don't do it.
Finally, if you've never built a web site or created a web page, and you need one for your business, I personally recommend you get a professional to do one. I'm sure you would have made the right decision.
Till next time.
Elvin Picardo
Delivering Net Results to Small Business
Author of numerous articles on web development and Internet Marketing
10723 159th St, Surrey, BC V4N 3J1 Canada
http://www.netmedian.com
mailto: http://www.netmedian.com
Your business website is a critical aspect of being able... Read More
An automated accessibility tool is a piece of software which... Read More
Getting a Targeted Visitor to a website is a waste... Read More
Often time I've browsed sites and seen the same thing... Read More
Like wine cars get more attractive to collectors as years... Read More
So your traffic is going through the roof yeah? It's... Read More
1) A marketing necessityI still hear it said from time... Read More
Many web developers today are starting to KISS their website,... Read More
An Introduction to Server Side IncludesBeginner? That's OK!While much has... Read More
A website is the most versatile and cost-effective marketing tool... Read More
There have been many significant changes to the face of... Read More
I had a client say something to me the other... Read More
For years now I've been looking to start my own... Read More
Anyone who knows anything about web accessibility knows that images... Read More
Directory Generator, a product from Armand Morin and Marc Quarles,... Read More
Understanding and using web analytics.In recent years, website marketers were... Read More
If you like the Internet and surfing through the billions... Read More
Like any area of business your website needs some effort... Read More
Dance is how you pamper your soul and satiate your... Read More
What is SQL? SQL stands for Structured Query Language and... Read More
When you started reading this sentence you assumed lo acabar?a... Read More
Design and layout can make your communication come alive and... Read More
"'Page Not Found' on this Server. Check the URL and... Read More
Many small companies choose not to invest in a professionally... Read More
Most people know they need a website in order to... Read More
insured cleaning company Park Ridge ...I still remember it very clear ... It was almost... Read More
Appealing to others is really important when you have a... Read More
Often time I've browsed sites and seen the same thing... Read More
Recently I was reviewing the keyword specific conversion rate data... Read More
What is CSS?CSS is a simple file which controls the... Read More
Keywords in Search Engine Optimizing and Search Engine Marketing are... Read More
People like to get immediate responses to requests. Autoresponders are... Read More
QUESTION: Should I build and maintain my business Web... Read More
As a business you can't afford to ignore the Internet... Read More
Even though the Internet has been around for a long... Read More
Let's begin by setting some limits. If you're like me,... Read More
You want to give your site's visitors a way to... Read More
Build it and they will come is not always true;... Read More
The growth in Internet usage around the world is astounding... Read More
What is SQL? SQL stands for Structured Query Language and... Read More
So you've decided to start an online work at home... Read More
From early days of www, the Internet sites that are... Read More
Here's something you may never have thought of before:If I... Read More
Wow, we`ve already taken a domain and chosen a web... Read More
Your web site will be your window to the world.... Read More
A website provides invaluable advantages for businesses who have one.7... Read More
An Introduction to Server Side IncludesBeginner? That's OK!While much has... Read More
It may come as some surprise to a traditionally off-line... Read More
So you have a good idea for a business and... Read More
Alternate medicine finds its own place in the hearts and... Read More
Web Development |