Imagine you're going on a blind date. You've heard wonderful things about this person, and in your heart of hearts you're thinking -- hoping -- this might just be "the one." Your heart beats a little faster as you pull into the driveway, and your stomach is all aflutter as you gingerly reach out and ring the door bell.
The door opens, and suddenly you are facing one of the most attractive members of the opposite sex you've ever laid eyes on. Your breath is literally taken away. You become an instant believer in love at first sight.
But your date just stands there at the door. No matter how much you chatter away, she doesn't say a word. You are not invited in. You're not even smiled at. Eventually, you give up and get back in your car. Your date goes sadly back inside, wondering why her dates always turn out the same way.
You see, your date desperately wanted to go out with you, but you had no way of knowing that because she didn't speak to you. She didn't invite you in. So neither of you got what you wanted.
The same sad story happens over and over on the web. Customers come to your site, hoping you are what they are looking for. But if all they see when they get there are nice graphics, the vast majority are leaving unfulfilled.
Speak to them instead! Add some nice, welcoming, persuasive copy. Tell them why you are what they've been searching for. Lead them by the hand, and tell them why they should begin a relationship with you.
Let them get to know you a little bit, and more and more of them will decide you are indeed exactly what they have been searching for!
Lisa Packer, author of "How To Dramatically Increase Your Business... Without A Blockbuster Budget" and "7 Ways To Get A Pay Raise From Your Web Site" is an independant Copywriter and Marketing Consultant. Find out how to get these two reports, plus more helpful articles like the one you just read at http://www.dramatic-copy.com/. Dramatic Copy: The Right Words Make A Dramatic Difference.
Airbnb cleaning service Arlington Heights ..Everything you say and do says something about you. This... Read More
I see a lot of mistakes, but here are the... Read More
To explain my point I need to first confuse the... Read More
(Making Your Graphics Work For You)It's no secret that a... Read More
As a web designer, I have a personal interest in... Read More
So you're on the computer, as usual. Your eyes are... Read More
Gone are the days when you had to rely on... Read More
A client asked me, at what point do you change... Read More
Page ranking by search engines such as Google are not... Read More
Due to the large number of people offering web design... Read More
The Internet is a relatively new medium. What works for... Read More
If there's one thing that I've learnt so far, it's... Read More
I always have people asking me if I know of... Read More
They may look cutting edge, but if you want a... Read More
If you are reading this, I assume you either have... Read More
Want to know what the worst thing to say on... Read More
This is the second part of a two-part article about... Read More
Most of us know that we need to advertise our... Read More
Have you seen Jesse James on the... Read More
1. Who needs an artists website?Not everyone! If you are... Read More
I have written before about long sales copy on the... Read More
Thinking about designing your own website? Think again about adding... Read More
You can create a website that attracts customers, not repels... Read More
If you need a web designer, but have no clue... Read More
Here are a few programs I can't do without. They're... Read More
reliable maid service Winnetka ..Are you looking to create the perfect website? A complete... Read More
What is web usability & why is it important?Web usability... Read More
This is the second part of a two-part article about... Read More
Page ranking by search engines such as Google are not... Read More
You may not believe it, but people still judge things... Read More
Usability isn't only for Web design. It's also applicable in... Read More
There are many ways to add fancy bells and whistles... Read More
As my occupation is that of a proofreader, one of... Read More
The solution lies in creating a 'Database driven website', through... Read More
If someone doesn't know you personally, will they trust you... Read More
There's no doubt about it - the first page your... Read More
Designing your website can be a difficult task especially if... Read More
There are many companies who build websites, all of which... Read More
Easy navigation and usability are one of the most important... Read More
Does website design make a difference in how long people... Read More
Hire a designer or a programmer for your website is... Read More
If you are familiar with my work, then you have... Read More
Web Site Awards are given from other sites to reward... Read More
(1) Create a Direct Response Website, with the minimum number... Read More
We will take a look at why your visitors may... Read More
When I surf the Net, I often see web sites... Read More
When your company built its website, did you think about... Read More
Before I discovered the concept of Web site templates, I... Read More
What is the relationship between Marketing and Web designing? How... Read More
To create your own great banner, you only need five... Read More
Web Design |