Home
>
Web Design
>
Website Design - Choosing Your Colors Wisely

Website Design - Choosing Your Colors Wisely

Colors convey emotions and emotions heavily influence the decision-making process. Your choice of colors for your website should mirror the message and feeling you to hope to communicate to the viewer. Let's take a look at some colors and what they mean to you and your website.

Blue - the color of stability

Blue is a color of peace, harmony, tranquility, health, coolness, confidence, loyalty, conservatism, dependability and technology. Blue is a safe choice for most uses. It causes the brain to send off 11 chemical tranquilizers and is a wonderful calming color. It is a preferred color for corporate America, but avoid using blue when promoting food and cooking because blue suppresses appetite.

Negatives: Depression, coldness, obscenity, conservatism and winter

Red - the color of passion
Red is the color of passion, strength, energy, fire, love, excitement, speed, leadership and power. When using red in your website design it is best to us it as an accent color. This color does not usually work well with greens or purples of the same intensity, causing a vibrating effect on the eyes. It is a perfect color for 'Buy Now' or 'Click Here' buttons on Internet banners and websites as it attracts the eye.

Negatives: Danger, fire, blood, war, anger, stop, revolution, radicalism and aggression

Yellow - the color of ideas
Yellow can convey sunlight, joy, happiness, optimism, idealism, wealth (gold), summer and hope. It is the brightest color and intellectuals love yellow. It takes more chemicals in the eye to see the color yellow. Websites targeting older people should look at other colors as yellow can make them feel anxious or angry.

Negatives: Cowardice, illness, hazards, dishonesty and avarice

Green - the color of nature
A Big Oak favorite, as you can tell, green implies movement, nature, spring, fertility, youth, environment, money (US), good luck, safety and generosity. It is the most restful color for the human eye and it can improve vision. Green works well as an accent or secondary color. Use green to indicate safety when advertising products that may be considered dangerous, such as medicines. Olive green, one of the greens on our site, is the traditional color of peace.

Negatives: Inexperience, envy, misfortune, jealousy, illness and greed

Orange - the color of energy
As you can tell from our site, this is another of our favorite colors. Orange conveys creativity, confidence, balance, heat, enthusiasm, flamboyance and playfulness. Orange increases oxygen supply to the brain, producing an invigorating effect, and stimulates mental activity. It is highly accepted among young people. Orange is very effective for promoting food products and children's products such as toys.

Negatives: Warning, danger and cheapness

Purple - the color of nobility
Purple combines the stability of blue and the energy of red. Purple is associated with royalty. It symbolizes wisdom, dignity, independence, power, nobility, luxury and ambition. According to surveys, almost 75 percent of pre-adolescent children prefer purple. Purple is a very rare color in nature leading people to consider it to be artificial.

Negatives: Cruelty, arrogance, mourning, profanity, exaggeration and confusion

Beige and Gray - the color of neutrality
As neutrals, they can be used in combination with almost all colors and still work well visually. Lighter hues of each make for good readability and backgrounds, but you must use hints of bright color or else you website can lose any visual pop or visual interest. Gray works well in office environments and promotes productivity and stimulates creativity.

Negatives: Apathy, dull, drab, monotonous, somber and smoky

Brown - the color of reliability
Solid, reliable brown is the color of earth and is abundant in nature. It implies simplicity, reliability, earthiness, comfort and durability. Be careful as brown can be perceived in much the same way as beige: dull and drab. Men are more apt to say brown is one of their favorite colors. Maroons go well with this color and speak to professionalism, like rich dark leather.

Negatives: dirty, drab, sad, boring and unwanted

Black - the color of sophistication
Black speaks to power, sophistication, formality, elegance, wealth, mystery and style. Black can make color burst from the web page, especiall if it is a bright color. It is a natural classic color and never goes out of style. Too much black can darken a mood and affect emotions very easily. When designing for a gallery of art or photography, a black or gray background can be used to make the other colors stand out.

Negatives: Death, unknown, fear, dark, sad, threatening, wicked, morbid and dangerous

The color of success
We take every part of our design process seriously and few things are as important as your choice of colors for your website. Colors have a larger impact on your viewers than any other part of the design and can affect your site's success. Color is immediate, emotional and memorable. If you have a website, try this simple test. Look at it for a few moments and write down the feelings and words that come to mind. If your colors aren't telling you the same story as your content it may be time to look at changing your color scheme.

Shell Harris is the Art Director at big oak website design.

He provides proven results for Website Design & promotion.

This article may be freely reprinted as long as all links and author information remain. big oak website design

shuttle to Midway Beardstown .. Lockport Chicago limo O’Hare

In The News:

The FBI has issued a warning that scammers are impersonating doctors, police and banks using spoofed numbers as "smishing" texts surge nationwide.

Communities with unreliable internet service stand to gain after Amazon's Project Kuiper launched its first full batch of satellites into orbit April 28.

Tech expert Kurt “CyberGuy" Knutsson says unsubscribing from spam might actually backfire. Learn when to avoid it and stop junk effectively.

Tech expert Kurt “CyberGuy" Knutsson talks about how the first nonstop beating heart transplant, called zero ischemic time, at Taiwan hospital changes surgery.

Kurt “CyberGuy" Knutsson: FBI warns of "time-traveling" hackers.

Kurt “CyberGuy" Knutsson talks about a soft, vine-like robot called SPROUT that aids safe survivor rescues in collapsed buildings.

Health insurance giant Blue Shield of California confirmed it had been sharing private health data of 4.7 million users with Google for three years without even realizing it.

Delta and JetZero’s blended wing body aircraft marks a meaningful step toward a cleaner, quieter and more efficient future for air travel.

Recent reports show many common passwords can be cracked in literally seconds. Kurt the CyberGuy explains how to strengthen your passwords.

Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents now and for the future.

Iron, a robot that stands 5 feet, 8 inches tall and weighs 154 pounds, combines advanced artificial intelligence with human-like movement and exceptional vision.

Hertz, the rental car giant, recently confirmed that customer information was exposed through a cyberattack on one of its software vendors.

There are a number of features with AirPods you may or may not know about to take your listening experience to the next level. Kurt the CyberGuy explains.

These 35 Chrome extensions have privacy and security concerns. Tech expert Kurt “CyberGuy" Knutsson says to delete them now.

Tech expert Kurt “CyberGuy" Knutsson says 329,000 mph fusion rocket promises to be fast, disruptive and enable deep-space missions.

Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents now and for the future.

Tech expert Kurt “CyberGuy" Knutsson says a new autonomous AI is a game changer that also raises privacy risks. Is your data safe?

Tech expert Kurt “CyberGuy" Knutsson says robots and drones are revolutionizing fruit farming with faster picking and smarter handling.

Landmark Admin revises May 2024 cyberattack scope to show twice as many people were affected. Kurt “CyberGuy" Knutsson gives tips to help stay safe from an insurance data breach.

Tech expert Kurt “CyberGuy" Knutsson talks about how Yamaha’s hydrogen outboard motor could revolutionize boating with zero emissions.

Tech expert Kurt “CyberGuy" Knutsson reveals how to memorialize or remove a deceased loved one’s Facebook account and protect their digital legacy from misuse or scams.

Tech expert Kurt “CyberGuy" Knutsson says an Apple Watch saved psychiatrist Amanda Faulkner by detecting deadly leukemia early.

Scammers and fraudsters are increasingly targeting the most vulnerable, especially nursing homes and the personal data of their residents. Kurt the CyberGuy has safety tips.

Infected USB flash drives can spread malware among multiple organizations in ways that can easily bypass traditional security systems.

With a fully automated warehouse system and AI-powered robots, Ocado's Hive picks, packs and delivers grocery store orders in just a few minutes.

Website Design - Choosing Your Colors Wisely

Web Design