Home
>
Web Design
>
Website Design - Choosing Your Colors Wisely

Website Design - Choosing Your Colors Wisely

Colors convey emotions and emotions heavily influence the decision-making process. Your choice of colors for your website should mirror the message and feeling you to hope to communicate to the viewer. Let's take a look at some colors and what they mean to you and your website.

Blue - the color of stability

Blue is a color of peace, harmony, tranquility, health, coolness, confidence, loyalty, conservatism, dependability and technology. Blue is a safe choice for most uses. It causes the brain to send off 11 chemical tranquilizers and is a wonderful calming color. It is a preferred color for corporate America, but avoid using blue when promoting food and cooking because blue suppresses appetite.

Negatives: Depression, coldness, obscenity, conservatism and winter

Red - the color of passion
Red is the color of passion, strength, energy, fire, love, excitement, speed, leadership and power. When using red in your website design it is best to us it as an accent color. This color does not usually work well with greens or purples of the same intensity, causing a vibrating effect on the eyes. It is a perfect color for 'Buy Now' or 'Click Here' buttons on Internet banners and websites as it attracts the eye.

Negatives: Danger, fire, blood, war, anger, stop, revolution, radicalism and aggression

Yellow - the color of ideas
Yellow can convey sunlight, joy, happiness, optimism, idealism, wealth (gold), summer and hope. It is the brightest color and intellectuals love yellow. It takes more chemicals in the eye to see the color yellow. Websites targeting older people should look at other colors as yellow can make them feel anxious or angry.

Negatives: Cowardice, illness, hazards, dishonesty and avarice

Green - the color of nature
A Big Oak favorite, as you can tell, green implies movement, nature, spring, fertility, youth, environment, money (US), good luck, safety and generosity. It is the most restful color for the human eye and it can improve vision. Green works well as an accent or secondary color. Use green to indicate safety when advertising products that may be considered dangerous, such as medicines. Olive green, one of the greens on our site, is the traditional color of peace.

Negatives: Inexperience, envy, misfortune, jealousy, illness and greed

Orange - the color of energy
As you can tell from our site, this is another of our favorite colors. Orange conveys creativity, confidence, balance, heat, enthusiasm, flamboyance and playfulness. Orange increases oxygen supply to the brain, producing an invigorating effect, and stimulates mental activity. It is highly accepted among young people. Orange is very effective for promoting food products and children's products such as toys.

Negatives: Warning, danger and cheapness

Purple - the color of nobility
Purple combines the stability of blue and the energy of red. Purple is associated with royalty. It symbolizes wisdom, dignity, independence, power, nobility, luxury and ambition. According to surveys, almost 75 percent of pre-adolescent children prefer purple. Purple is a very rare color in nature leading people to consider it to be artificial.

Negatives: Cruelty, arrogance, mourning, profanity, exaggeration and confusion

Beige and Gray - the color of neutrality
As neutrals, they can be used in combination with almost all colors and still work well visually. Lighter hues of each make for good readability and backgrounds, but you must use hints of bright color or else you website can lose any visual pop or visual interest. Gray works well in office environments and promotes productivity and stimulates creativity.

Negatives: Apathy, dull, drab, monotonous, somber and smoky

Brown - the color of reliability
Solid, reliable brown is the color of earth and is abundant in nature. It implies simplicity, reliability, earthiness, comfort and durability. Be careful as brown can be perceived in much the same way as beige: dull and drab. Men are more apt to say brown is one of their favorite colors. Maroons go well with this color and speak to professionalism, like rich dark leather.

Negatives: dirty, drab, sad, boring and unwanted

Black - the color of sophistication
Black speaks to power, sophistication, formality, elegance, wealth, mystery and style. Black can make color burst from the web page, especiall if it is a bright color. It is a natural classic color and never goes out of style. Too much black can darken a mood and affect emotions very easily. When designing for a gallery of art or photography, a black or gray background can be used to make the other colors stand out.

Negatives: Death, unknown, fear, dark, sad, threatening, wicked, morbid and dangerous

The color of success
We take every part of our design process seriously and few things are as important as your choice of colors for your website. Colors have a larger impact on your viewers than any other part of the design and can affect your site's success. Color is immediate, emotional and memorable. If you have a website, try this simple test. Look at it for a few moments and write down the feelings and words that come to mind. If your colors aren't telling you the same story as your content it may be time to look at changing your color scheme.

Shell Harris is the Art Director at big oak website design.

He provides proven results for Website Design & promotion.

This article may be freely reprinted as long as all links and author information remain. big oak website design

recurring maid service Buffalo Grove ..

In The News:

The iconic Mary Kay pink Cadillac goes electric with the Cadillac Optiq, available only to the company's top 1% of sales force performers.

Cybercriminals abuse trusted Intel driver to gain kernel access and shut down Windows Defender, enabling undetected malware deployment since July 2025.

Using email aliases for online shopping and subscriptions can protect your privacy by preventing companies from linking your activity across websites.

New research shows AI overlap does not equal job replacement, with knowledge-based roles seeing most integration while physical jobs remain least affected.

Scammers target seniors who avoid social media by exploiting public records like obituaries and real estate filings to steal personal information and money

Recovery team in Italy use AI-enabled drones to detect missing hiker's red helmet, leading to successful recovery after months of ground searches

Google Salesforce system breach exposes business data while scammers use incident to target users with fake security calls and phishing attempts.

Google announces Pixel 10 lineup with Tensor G5 chip and Gemini Nano AI, introducing Magic Cue, Pro Res Zoom up to 100x and satellite emergency support features.

C San Diego study reveals 86% of school safety companies monitor students 24/7 on personal devices, raising privacy concerns.

Users can now add their favorite outlets' coverage to the Top Stories section of Google search results by utilizing the 'preferred sources' feature. With just a few clicks, you can add Fox News.

Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents now and for the future.

Interstellar object 3I/ATLAS shows an unexpected frontal glow that Harvard's Avi Loeb says cannot be explained by sunlight reflection or standard cometary outgassing.

Receiving order confirmations for purchases you never made could mean your email address is being exploited in fraud operations targeting multiple retailers.

First wireless brain implant works with Apple's official protocol, enabling hands-free control of iPhones, iPads and Vision Pro through thought alone.

Data brokers sell personal details that scammers use to target retirement funds through fake financial advisor calls and convincing phishing attempts

Ten innovative tech solutions from gait sensors to smart pill dispensers help adults 65+ track fall risks and prevent injuries before they happen.

Meta AI internal documents revealed chatbots were allowed to flirt with children and engage in romantic conversations until the company was exposed by Reuters.

ChatGPT will avoid giving direct mental health advice under new OpenAI rules following instances where the AI model provided harmful or misleading responses.

Your phone tracks you in more ways than that little GPS icon suggests. Here’s how to find and clear hidden location logs on iPhone and Android.

Authorities in France and the Netherlands have been notified. Meanwhile, impacted customers are being told to stay alert.

Apple just rolled out a redesigned Blood Oxygen feature to specific models, following a recent victory in a legal dispute.

Kidney dialysis provider DaVita experienced a ransomware breach by the Interlock gang affecting 916,000 people in the second-largest U.S. healthcare attack of 2025.

A Chinese-made Unitree R1 robot walked Manhattan streets and shopped for shoes as part of KraneShares' $28 million AI robotics fund promotion campaign.

The ShinyHunters cybercriminal group breached Google's Salesforce system through vishing attacks, stealing business contact details and customer data.

Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents now and for the future.

Website Design - Choosing Your Colors Wisely

Web Design