In my last article entitled, Maximizing The True Value Of Your Traffic (found at http://tinyurl.com/2cf84), you discovered the importance of generating positive responses from all your visitors.
The crux of this strategy resides in the concept known as website conversion, and how it can make you tons more p.rofits with much lesser work.
In essence, you can squeeze more value from the same traffic, simply by converting a higher percentage of visitors into paying customers... and the best way to do this is by increasing your conversion rate!
Now there're really only two major factors affecting website conversion, they are 1. Website Mechanics, and 2. Power Copy.
Let's look at each briefly:
1. Website Mechanics
This refers to the 'mechanical' aspects of your website.
For example, how fast it loads. Internet surfers are an impatient lot, and studies have found that if your site have not loaded within 8 seconds, you've lost them.
Another area of concern is how well you present your site to the visitor, does the design relate to the product? Consistency is an indisputable law of persuasion and you should harness it's full potential on your site.
2. Power Copy
Entire encyclopedias have been written about copywriting and there's only one reason why - it's that important.
Web copywriting is not just an art. It's a science, a paint-by-numbers formula that you can apply for massive profits online.
Copywriting, contrary to what many think, is more than words alone. It encompasses many factors that result in one simple objective - getting your visitors to take action!
It's your entire offer and presentation COMBINED with the power of words, which makes the sale.
While increasing conversion rate can turn any money- losing site into a money-spitting one without more work or traffic...the real question is:
Are you doing it - or are you continuing to make these same mistakes over and over again?
Copyright 2004 Ewen Chia
About The Author
Ewen Chia is an expert information publisher and marketer with a fiery passion for creating unique quality content fellow internet marketers can benefit from. Visit his websites today:
http://websiteconversionsecrets.com
http://websiteconversionsecrets.com
http://websiteconversionsecrets.com
whole house cleaning Deerfield ..You can create a website that attracts customers, not repels... Read More
First you need original content. Content is the heart beat... Read More
Colors are powerful, and create strong feelings. They can also... Read More
Whether a business has just got off the ground or... Read More
You've made your website, added a great title and keywords... Read More
The title tags of your web pages are more important... Read More
Building a website can be overwhelming, here are some design... Read More
Well it is not Elvis, that's for sure.I am a... Read More
Here is a quick list of components that make a... Read More
The trend today to overuse animation in a website's opening... Read More
If your are a new web designer, you may face... Read More
There are plenty of Drupal Modules that you can install... Read More
You may not bother with html validation or writing simple... Read More
What Will My Site Do?This is the first of eight... Read More
Before you take a road trip it is usually a... Read More
Due to the large number of people offering web design... Read More
Your business website tells a lot about your company. A... Read More
Have you ever thought about the real stories behind all... Read More
We will take a look at why your visitors may... Read More
The Psychology of ColorAre you using the best colors for... Read More
Never put form over function. Why? Because it's crucial that... Read More
CSS is a new option for website designers that have... Read More
What colors do you have at your website?Can they make... Read More
Do know your audienceIt's important to know your audience. If... Read More
Page ranking by search engines such as Google are not... Read More
home cleaning services Des Plaines ..The title tags of your web pages are more important... Read More
"Oh, my eyes, my eyes! What an eye sore. Quick,... Read More
A well designed web site is great to have, but... Read More
You just created a new web site but want to... Read More
This article gives free tips on how to find a... Read More
There are several very good reasons why you should consider... Read More
Automating your online business is one of the most important... Read More
For many webmasters the title of my article may seem... Read More
Web Site Awards are given from other sites to reward... Read More
Before you take a road trip it is usually a... Read More
With so many new websites going up, it is hard... Read More
The internet continues to grow and has become the default... Read More
Did you know that many folks make "buying decisions" when... Read More
This article gives free tips on how to find a... Read More
The concept of web designing based on the nature and... Read More
Well, you've got your product, started your home business, and... Read More
You have good traffic, but low client sign ups and... Read More
We will take a look at why your visitors may... Read More
Just about every list of the "Top 10 Web Design... Read More
Think of the people who visit your site as blind... Read More
So you need a website. You are not sure if... Read More
I want to give you a free web page template... Read More
1. What's the purpose?The most fundamental thing to do before... Read More
In this article, I will attempt to cover the basics... Read More
Know what you wantMake sure you know why you... Read More
Web Design |