Home
>
Web Design
>
Should I Use Pop-Up Ads?

Should I Use Pop-Up Ads?

Web advertising has taken many forms, including those that appear within the Web page as an in-line graphic, as well as those that "pop up" (over) or "pop under" a browsing window. If you are considering the use of pop ups on your website as an advertising method, this article provides some points you should consider.

Some studies have reported that consumers despise these intrusive and annoying advertisements and even feel "violated" and "molested" by their presence. Online consumers are goal-oriented and perceive online advertisements to be even more intrusive than those in other media. Further, online consumers develop negative attitudes towards the advertisements which then lead them to develop intentions to not return to the site.

An important goal of website designers is that users will retain the content to promote subsequent visits and/or referrals to other potential visitors. Ads compete for attention and raise cognitive effort, whether reading or avoiding them, interfering with use of the site and reducing the likelihood of retaining the site's content. The more mental energy extended to non-website material, the less retention of website content can be expected.

Research has shown that interruptions have a negative impact on emotion and well-being, and lead to increases in effort expenditures. Although any advertisement can be classified as an interruption, one that requires a user action to remove it, like a pop-up ad, will cause an increased expenditure of effort, reducing retention of website content. Because an in-line ad requires less interruption and mental energy than a pop-up ad, we expect higher website retention levels in those subjects receiving in-line ads as compared to pop-up ads.

What about retention of ad content? Common sense tells us that ads that are most visible will be remembered. However, deeper consideration of web advertising reveals that while pop-up ads are more interruptive than in-line ads, requiring a user to act to remove them, they appear on the screen for a shorter time period because users tend to close them immediately. In-line ads remain visible for a much longer period, and users are thus more likely to see them in their peripheral vision. It is expected that this longer time will increase user retention of the ad content.

Some Internet service providers and highly trafficked Web sites have decided to discontinue the use of intrusive advertising. Both AOL Time Warner and Microsoft announced in October 2002 that they would eliminate the majority of pop-up ads on their Internet services in response to rising complaints from users. In their eyes, the loss of advertising dollars is worth the boost in public image as a result of the policy change.

Also you should consider that online consumers have the option to eliminate pop-up ads using a number of methods, such as free, third-party pop-up killing (PUK) software and toolbars that stop unwanted browser windows.

If you still want to use pop up ads on your website here are some recommendations:

1) Never use more than one pop-up per visitor.

2) Use a pop-up when your visitor is leaving your website, not when he has just entered and is trying to see what you have to offer.

3) Use pop-ups only for special purposes such as to remind your visitors to subscribe to your ezine, offer a free download or a free course by autoresponder.

The author of this article is Ronald Vyhmeister, visit his website at
internet marketing tool reviews (please link to internet marketing tool reviews)
You can join his newsletter at internet marketing tool reviews

Feel free to use this article in your website or newsletter, but keep this author box with live links.

affordable house cleaning Park Ridge ..

In The News:

Scammers are sending fake Facebook settlement payout emails that mimic legitimate notices from the privacy settlement administrator to deceive users.

Holiday shopping scams surge as fake refund emails target distracted consumers during Black Friday and holiday seasons, costing Americans billions annually.

The AI-powered IRMO M1 exoskeleton features four modes, including turbo, eco, training and rest for hiking, running, cycling and sports with eight-hour battery life.

OpenAI announced upgrades for its ChatGPT Images platform on Tuesday, saying the program can now make more precise edits and produce images more quickly.

Chrome for Android now turns web articles into AI-powered podcast conversations. Get hands-free browsing with Google Gemini's natural audio summaries.

LastPass faces $1.6 million fine from U.K. regulators after 2022 data breach exposed 1.6 million users. Password manager failed proper security controls.

Petco disclosed a data breach exposing customer Social Security numbers, financial account details, and driver's license information due to a software error.

Baseball teams can now analyze complete swing mechanics in normal training environments using Theia's markerless AI system that processes standard high-speed footage.

Smart home hacking fears overblown? Expert reveals real cybersecurity risks and simple protection tips to keep your connected devices safe from hackers.

MIT develops needle-free glucose monitor using light technology. Revolutionary device could replace painful finger pricks for diabetes management.

The ClickFix campaign disguises malware as legitimate Windows updates, using steganography to hide shellcode in PNG files and bypass security detection systems.

Researchers from Osaka Metropolitan University designed a 21-foot dome that combines aquaculture and hydroponics to create a self-sustaining urban food system.

The Fox News AI Newsletter gives readers the latest AI technology advancements, covering the challenges and opportunities AI presents.

ChatGPT data breach exposes personal info of users through partner Mixpanel. OpenAI confirms names, emails compromised in security incident.

Android rolls out Emergency Live Video for 911 calls, letting dispatchers see real-time scenes during emergencies. Great for holiday travel safety.

Malicious Chrome and Edge extensions collected browsing history, keystrokes and personal data from millions of users before Google and Microsoft removed them.

Google's new Call Reason feature lets Android users mark calls as urgent before dialing, displaying an urgent label to recipients using Phone by Google app.

Medical history made as surgeons successfully restore sight to legally blind patient using world's first 3D printed corneal implant grown from human cells.

Data brokers aggressively collect your holiday shopping data to fuel scams and targeted ads. Learn how to delete your digital profile before 2025 starts.

Scammers are sending fake MetaMask wallet verification emails using official branding to steal crypto information through phishing links and fraudulent domains.

Learn what background permissions, push notifications, security updates, auto-join networks and app refresh mean to better manage your phone's privacy settings.

Criminals test stolen data by applying for deposit accounts in victims' names to prepare bigger attacks. Learn why banks won't share fraud details.

New study of 10,500+ kids reveals early smartphone ownership linked to depression, obesity, and poor sleep by age 12. Earlier phones mean higher risks.

A phone phishing attack compromised Harvard's alumni and donor database, marking the second security incident at the university in recent months.

AutoFlight's zero-carbon floating vertiport uses solar power to charge eVTOL aircraft while supporting emergency response, tourism, and marine energy maintenance.

Should I Use Pop-Up Ads?

Web Design