Home
>
Web Design
>
Its No Good Having A Killer Product If You Dont Have A Killer Website

Its No Good Having A Killer Product If You Dont Have A Killer Website

Read the title of this article over a couple of times in your head so it really starts to sink in.

So what does this title really mean. Well, there's no beating around the bush with this one... it means exactly what it says.

If your site is NOT an order-pulling, money-sucking mean machine then it's not really worth promoting your product, whether it's a killer product or not.

It is vital that your site has a well-written and extremely powerful sales letter that will hook your prospects and reel them in like a fish.

Your goal is to walk your prospect through your sales letter straight to your order page where they will be so excited, they would have already whipped out their credit card from their wallets.

"Your Site MUST Influence Visitors To Buy"

Now ask yourself this... "I have an amazing product but do I really have a killer converting website?"

If you're not really sure, take a look at your web stats:

- How many unique visitors did your site receive last month?
- What's the average time spent on your sales page per visitor?
- How many people clicked onto your order page but didn't order?
- Most importantly, how many visitors actually ordered?

Armed with this information, you can now look at how well your site is performing and how you can improve your site's conversion rate.

As you probably well know, the industry standard conversion rate is 1% which is not bad, but then again not that good either.

If your site is converting under 1% then it needs serious and immediate attention because you're losing a lot of money, more so if you have a high traffic site.

Let's just take a look at a quick example, so you can see it more clear in black and white.

Let's say your site converts a 0.5% and you only receive 100 unique visitors per day. Your product sells at $97.

This means that you're roughly selling half a product a day, an average of 15 sales per month, right?

100 visitors per day x 30 days = 3,000 visitors per month.
3,000 x 0.5% = 15 (15 sales per month)

15 sales x $97 = Monthly income of $1,455

This is definitely NOT a killer site. It would need major time spent on creating a high converting sales letter.

Now, let's say you have your current sales letter scrapped and a brand new one created that converts at 1.5%

How does this affect your monthly income? Let's take a look.

100 visitors per day x 30 days = 3,000 visitors per month. 3,000 x 1.5% = 45 (45 sales per month)

45 sales x $97 = Monthly income of $4,365

$4,365 - $1,455 = $2,910

That's nearly an extra $3,000 per month without generating any extra traffic to your site.

Do you see how powerful a well-written sales letter can be.

It doesn't matter what kind of product you're selling and it doesn't necessarily have to be a marketing 'How To' product.

You could be selling a product to do with travel, gardening, pets, music, sport, dating, cooking, it doesn't matter.

But what does matter is, if you want to see a pile of orders in your inbox every morning when you wake up, then your sales copy has to be nothing short of order-pulling.

It MUST be a high sales converter otherwise you're leaving a pile of cash on the table which should really be in your bank account.

So what conversion rate would I class to be a killer site... 1.5%?

No... 1.5% is good, but there is room for improvement.

What about 2%?

Now we're getting somewhere. 2% is a great conversion, obviously 2.5% is even better and I'd be pretty happy if my site was converting between 2% and 2.5% but personally, I still wouldn't class it as a killer site.

This is what I like to aim for... the 3% mark.

Now we're definitely talking. I'd class a site converting 3% of it's visitors into paying customers as a killer site.

Personally, I prefer NOT to use sales letter generators but to write my sales letters from complete scratch starting with a blank piece of paper.

I find that this gives me great scope and does not limit my creative juices as if I were to use a generator.

My websites have seen conversion rates as high as 3.8% which I feel is pretty darn good.

Along with a powerful sales letter, it is advisable to have a quality set of graphics, so your site likes professional.

If your site has a quality look to it, then your potential customers are more than likely to think that your product is of high quality.

This can also improve sales dramatically because seeing a picture of your product makes it look like a real physical product that they can get their hands on.

People like to see things before they buy. So when you show them a picture of your product, this will increase it's perceived value inside your prospects head and this will increase your sales.

By using world-class website graphics, some marketers have experienced a conversion rate increase of over 400%.

A quality looking website, pleasing to the eye and an amazingly powerful sales letter when put together, will create a site that will influence prospects to buy.

Steve Tanner has been marketing online since 2002 and has created many best-selling products. His latest project is a brand new service called Sites That Influence and is sure to be another online hit. Just go to: http://www.sitesthatinfluence.com

family-safe home cleaners Northbrook ..

In The News:

San Francisco Giants invite Jamie Grohsong to throw ceremonial first pitch at Oracle Park after he learned to play baseball with a bionic hand following an injury.

FBI warns cybercriminals are stealing family photos from social media to create fake proof of life images in virtual kidnapping scams targeting victims.

Instagram's new 'Your Algorithm' tool lets you control your Reels feed in real time. The app now gives you power to customize what videos you see.

Major Marquis fintech breach exposes 400,000-plus Americans' data through unpatched SonicWall vulnerability, with Texas hardest hit at 354,000 affected.

Free up iPhone storage fast by clearing large photos and videos from Messages app. Simple steps for iOS users to delete attachments without losing chats.

Scammers are flooding inboxes with fake tracking alerts that mimic real carriers, exploiting the holiday rush to steal logins and personal data.

The Fox News AI Newsletter brings you the latest news on AI technology advancements and the challenges and opportunities AI presents now and for the future.

Texas family reunites with missing 11-year-old cat Grayson after 103 days using Petco Love Lost's AI photo matching technology and community help.

Tired of AI customer service loops? These insider tricks help you escape "frustration AI" and get real human help when you need it most for urgent issues.

Unlock richer audio from your streaming apps with simple tweaks to volume normalization, equalizer settings, and quality preferences for cleaner sound.

Scammers are sending fake Facebook settlement payout emails that mimic legitimate notices from the privacy settlement administrator to deceive users.

Holiday shopping scams surge as fake refund emails target distracted consumers during Black Friday and holiday seasons, costing Americans billions annually.

The AI-powered IRMO M1 exoskeleton features four modes, including turbo, eco, training and rest for hiking, running, cycling and sports with eight-hour battery life.

OpenAI announced upgrades for its ChatGPT Images platform on Tuesday, saying the program can now make more precise edits and produce images more quickly.

Chrome for Android now turns web articles into AI-powered podcast conversations. Get hands-free browsing with Google Gemini's natural audio summaries.

LastPass faces $1.6 million fine from U.K. regulators after 2022 data breach exposed 1.6 million users. Password manager failed proper security controls.

Petco disclosed a data breach exposing customer Social Security numbers, financial account details, and driver's license information due to a software error.

Baseball teams can now analyze complete swing mechanics in normal training environments using Theia's markerless AI system that processes standard high-speed footage.

Smart home hacking fears overblown? Expert reveals real cybersecurity risks and simple protection tips to keep your connected devices safe from hackers.

MIT develops needle-free glucose monitor using light technology. Revolutionary device could replace painful finger pricks for diabetes management.

The ClickFix campaign disguises malware as legitimate Windows updates, using steganography to hide shellcode in PNG files and bypass security detection systems.

Researchers from Osaka Metropolitan University designed a 21-foot dome that combines aquaculture and hydroponics to create a self-sustaining urban food system.

The Fox News AI Newsletter gives readers the latest AI technology advancements, covering the challenges and opportunities AI presents.

ChatGPT data breach exposes personal info of users through partner Mixpanel. OpenAI confirms names, emails compromised in security incident.

Android rolls out Emergency Live Video for 911 calls, letting dispatchers see real-time scenes during emergencies. Great for holiday travel safety.

Its No Good Having A Killer Product If You Dont Have A Killer Website

Web Design