Home
>
Web Design
>
How to Get Your Visitors to Create Content for Your Website

How to Get Your Visitors to Create Content for Your Website

An ongoing challenge for webmasters today is to provide fresh content that gives visitors a reason to return to their site. Unless you have a full-time staff dedicated to creating regular content, the time involved can be crippling.

Wouldn't it be great if someone else would write timely, relevant content for you? Sure, but what are the odds of that happening? Well, many webmasters are already enjoying this phenomenon, and I'm happy to count myself among them.

Set it up.

Whether your site has a catalog of products or a collection of articles, you can design your pages to allow visitors to post reviews of whatever is featured on the page. They can share their experiences with items they've bought or post comments on the information in your site. Don't confuse this powerful tool with a discussion forum. You create the topic of each page, and encourage visitors to post updates with the latest information in this area.

The more information you provide on your site, the better service you are providing to your visitors; but they aren't the only ones who benefit from including reviews. It's also a boon to you as a webmaster. Even if you never wrote another line of new copy, your pages will continue to grow with relevant content. Granted you still have to spend a little time reading the reviews and moderating what appears on your site, but the time required is much less than you would spend writing original content.

Why someone else will create content for you.

While the advantages to the webmaster and reader may be obvious, you are probably wondering what incentives exist for the reviewer. A few lucky souls have enough free time to share their opinions online for the mere satisfaction of seeing their own words, but most will need something more tangible before they invest the time to write a useful review. The onus is on you, the webmaster, to create an appropriate incentive. The importance of link popularity in search engine rankings provides a powerful clue. At AffiliateScreen.com, I allow my visitors to post reviews of their experiences with online affiliate programs. At the bottom of their review, they have the option of including a link to another page that supports what they've written (or they can simply include their affiliate link for the program). AffiliateScreen.com gives them the additional credibility of their expertise appearing on a third-party site.

Look at this from the reviewer's perspective. Here's a unique opportunity to gain an external link pointing to the reviewer's website, but this is far more valuable than a random reciprocal link. Search engines are determining link popularity by examining both the quantity and relevance of links. The page with their link is loaded with keywords related to the product or service, and the reviewer can include additional relevant keywords in their post. The reviewer actually has a hand in creating the page that will link to their site. This is extremely powerful! Can you begin to see how anyone looking to increase traffic to their site would jump at the opportunity to create content for your website?

Now you may have some concerns that allowing anyone to add content and links to your site is inviting your competitors to steal your traffic. If your site has detailed reviews of products on your site, anyone who leaves your site to visit a competitor won't spend much time there before realizing that your site has useful, original content that they can't find anywhere else. If that doesn't put your mind at ease, though, there's nothing to stop you from including a disclaimer when someone submits a review. Explain in this disclaimer that direct references to your competitors will be removed to keep the reviews informative and to avoid marketing hype. You are the webmaster, after all.

You can draw even more traffic by allowing visitors to rate the usefulness of each review. Many reviewers will encourage people to visit your site so they can read and rate the review. More important than just being a gimmick to increase traffic, rating reviews allows you to sort them by quality and expose your average visitors to the best possible content first.

Promote it!

Once you've got the code in place, it's important to publicize this new feature of your website. If you have experience or know someone with experience writing press releases, you may be able to garner attention from news and niche media. Another highly effective form of publicity is to mention the new feature above the fold on the main page of your site.

If you have a newsletter, promote the review process in your next issue. In fact, as you begin to accumulate reviews, they can serve as great additional content for your newsletter. Simply include the best reviews in each issue. As with the reviews on your website, you are providing valuable content for your audience, giving your reviewer great exposure, and saving time for yourself. It's a win-win-win situation.

About The Author

Clay Mabbitt writes articles about online income opportunities. He is the founder of a community of Internet entrepreneurs sharing knowledge and experience at http://www.affiliatescreen.com

recurring maid service Buffalo Grove ..

In The News:

The iconic Mary Kay pink Cadillac goes electric with the Cadillac Optiq, available only to the company's top 1% of sales force performers.

Cybercriminals abuse trusted Intel driver to gain kernel access and shut down Windows Defender, enabling undetected malware deployment since July 2025.

Using email aliases for online shopping and subscriptions can protect your privacy by preventing companies from linking your activity across websites.

New research shows AI overlap does not equal job replacement, with knowledge-based roles seeing most integration while physical jobs remain least affected.

Scammers target seniors who avoid social media by exploiting public records like obituaries and real estate filings to steal personal information and money

Recovery team in Italy use AI-enabled drones to detect missing hiker's red helmet, leading to successful recovery after months of ground searches

Google Salesforce system breach exposes business data while scammers use incident to target users with fake security calls and phishing attempts.

Google announces Pixel 10 lineup with Tensor G5 chip and Gemini Nano AI, introducing Magic Cue, Pro Res Zoom up to 100x and satellite emergency support features.

C San Diego study reveals 86% of school safety companies monitor students 24/7 on personal devices, raising privacy concerns.

Users can now add their favorite outlets' coverage to the Top Stories section of Google search results by utilizing the 'preferred sources' feature. With just a few clicks, you can add Fox News.

Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents now and for the future.

Interstellar object 3I/ATLAS shows an unexpected frontal glow that Harvard's Avi Loeb says cannot be explained by sunlight reflection or standard cometary outgassing.

Receiving order confirmations for purchases you never made could mean your email address is being exploited in fraud operations targeting multiple retailers.

First wireless brain implant works with Apple's official protocol, enabling hands-free control of iPhones, iPads and Vision Pro through thought alone.

Data brokers sell personal details that scammers use to target retirement funds through fake financial advisor calls and convincing phishing attempts

Ten innovative tech solutions from gait sensors to smart pill dispensers help adults 65+ track fall risks and prevent injuries before they happen.

Meta AI internal documents revealed chatbots were allowed to flirt with children and engage in romantic conversations until the company was exposed by Reuters.

ChatGPT will avoid giving direct mental health advice under new OpenAI rules following instances where the AI model provided harmful or misleading responses.

Your phone tracks you in more ways than that little GPS icon suggests. Here’s how to find and clear hidden location logs on iPhone and Android.

Authorities in France and the Netherlands have been notified. Meanwhile, impacted customers are being told to stay alert.

Apple just rolled out a redesigned Blood Oxygen feature to specific models, following a recent victory in a legal dispute.

Kidney dialysis provider DaVita experienced a ransomware breach by the Interlock gang affecting 916,000 people in the second-largest U.S. healthcare attack of 2025.

A Chinese-made Unitree R1 robot walked Manhattan streets and shopped for shoes as part of KraneShares' $28 million AI robotics fund promotion campaign.

The ShinyHunters cybercriminal group breached Google's Salesforce system through vishing attacks, stealing business contact details and customer data.

Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents now and for the future.

How to Get Your Visitors to Create Content for Your Website

Web Design