Home
>
Web Design
>
How To Give Your Business Credibility

How To Give Your Business Credibility

Let's face it. Buying products and services from the Internet can be a bit intimidating.

You may have no idea where the online merchant is located. You may not know how safe your personal and credit card information will be.

You may be unsure if you'll even get the product or what to do if the product is broken when it arrives at your door.

These types of concerns are what you are up against when you sell products from a website.

Here some tips to build credibility with potential customers.

1. Include all your contact information on your homepage. Your phone and fax numbers, e-mail address, etc. List the hours you're available to take customers' phone calls.

2. Offer a money-back guarantee. This is a must, especially if you're selling higher price items. Mention your guarantee at least a couple of times in your copy.

The more details you give about your guarantee the more comfortable your prospect will feel. Your guarantee should be valid for at least 30 days after the purchase and it's best to have a "no-questions-asked" return policy.

Be prompt in refunding the customer's money

3. Tell your site visitors how their credit card and personal information will be protected if they buy from you.

Do you use a secure,encrypted server to process their transaction? Tell them. I have this info spelled out right below the "Buy Now" button on my website.

If you use a online credit card processing company like PayPal, be sure to include the credit card buyer protection policy and merchant verification process. People want to know how they'll be protected against credit card fraud.

My credit card processing company, PaySystems (http://www.revecom.com) has a 100% guarantee against credit card fraud. Customers can click on hyperlink to read the guarantee before they actually fill out any credit card and personal information.

4. Use testimonials from satisfied customers. Nothing helps sell a product like a happy buyer. The more detailed the testimonial the better. Be sure to get your customer's permission before you quote him or her in your marketing material.

Always use the customer's first and last name, company name and title (if applicable) and their location.

I think you're less likely to believe a testimonial if it's just signed "J. Doe" instead of "John Doe, President, XYZ Company, Houston, Texas."

5. List your credentials or experience on your website or in your ezine. Again, the key is the more a customer knows about who they are dealing with, the more assured they going to feel doing business with you.

By putting these suggestions into action, you're bound to have a happy group of customers. And good "word-of-mouth" is the cheapest, and most effective form of advertising.

About The Author

Dave Coyne is a marketing consultant and information publisher. Get his FREE Report: "How to Run A Home Based Business And Never Create A Product, Write An Ad, Or Talk To Anyone." Send an email with REF006 in the subject line to dcinfobiz@getresponse.com

Airbnb cleaning service Arlington Heights ..

In The News:

Red flags like processing fees, urgent countdowns and requests for full Social Security numbers expose fraudulent settlement sites targeting consumers.

Comprehensive analysis of Google Maps, Waze and Apple Maps examines usability, routing accuracy, data handling and features across the top navigation platforms.

Expert analysis reveals whether wired Ethernet or wireless Wi-Fi connections are safer for home internet use, plus practical steps to secure your network from attackers.

Australian construction robot Charlotte uses sand, crushed brick and recycled glass to 3D print fireproof, floodproof homes with reduced carbon footprint.

Cybercriminals are using fake invitation emails to trick recipients into downloading malware and stealing personal information and data.

Flying drones could help retailers fight a 93% increase in theft rates as Flock Safety promotes airborne security systems to track suspects and deter crime.

The Fox News Artificial Intelligence Newsletter brings you the latest news on the emerging technology every Saturday, highlighting top stories.

Hacker group Radiant stole data from 8,000 children at Kido nursery chain, demanding ransom and directly contacting parents with intimidation tactics.

As 18 states implement bell-to-bell cell phone bans, creative students use Google Docs, iMessage on MacBooks and Post-It notes to stay connected in class.

A sheriff's captain says deputies often spend hours writing reports between calls, but Axon's AI program, Draft One, helps them save crucial time in the field.

Sora 2, OpenAI's new video-generation app, can create AI-generated videos based on a singular prompt. The results are both mind-blowing and terrifying.

iPhone and Android users can reduce Wi-Fi calling battery drainage through settings adjustments, background app limits and stronger Wi-Fi connections.

Work email scams are becoming harder to detect as criminals use AI and spoofed addresses to trick employees into opening malicious attachments and links.

From her Arizona living room, Christina Chapman ran a covert hub that helped North Korean operatives infiltrate U.S. firms, netting $17 million in stolen salaries.

UC Santa Barbara researchers developed a soft robotic intubation system that achieved 100% success rates for experts and 96% for paramedics with minimal training.

Scammers exploit probate filings to target grieving families with fake fees and debts, Kurt "Cyberguy" Knutsson reports.

Automotive giant Stellantis becomes latest victim of widespread Salesforce breaches affecting companies like Google, Cisco and Adidas this year.

A woman from Washington reunited with her missing Maine Coon cat Louie after 11 days using Love Lost, a free AI-powered pet recovery platform.

Expert cybersecurity tips help Mac owners remove malware infections and strengthen defenses with antivirus software, password managers and system updates.

Meta's AI chatbot training rules bans sexual roleplay with minors and block access to child abuse material as regulators scrutinize its safety measures.

Online banking users face a new threat: web injection scams that overlay fake pop-ups to steal logins. Here’s how to spot them and protect your accounts.

Meta introduced Teen Accounts to Facebook and Messenger while launching a School Partnership Program for U.S. educators to report bullying within 48 hours.

Executive order signed by President Donald Trump tasks Robert F. Kennedy Jr.'s MAHA Commission with using AI to find new cures for childhood cancers.

New FileFix attack tricks Facebook and Instagram users into running malicious PowerShell commands disguised as Meta account maintenance to deploy StealC infostealer.

Step-by-step instructions help users migrate to Windows 11 while preserving emails, contacts, documents, and software licenses during the transition.

How To Give Your Business Credibility

Web Design