Home
>
Web Design
>
Give Your Website A Chance

Give Your Website A Chance

I often wonder how serious people are when it comes to their websites. I thought that most everyone knew that the phrase "Build it and they will come" no longer applies on the internet but I'm not sure how many people really believe it.

I look at sites everyday as part of my sales strategy and I can't tell you how many of them violate the obvious elements of good website design and submission.

What even amazes me more is that they can't figure out why they don't get sales or visitors.

Do yourself a favor and attempt to apply the following tactics to your site. They won't cost you a thing except a little time and effort to apply them.

** About Page **

Always include an about page on your site. Don't be afraid to tell your story and let people know who you are and how you arrived where you are.

Opening yourself up and letting people know who you are adds an element of trust. It exposes your personality, capabilities and knowledge. All factors that let your readers know you are genuine.

** Include all your contact information **

Let your visitors know that you are available. Encourage questions, email and phone calls. Include your name, address and phone number. If you can, it's also helpful to place a photo on your site. Familiarity is key and it can add one more link in the ladder of trust.

** Headlines **

Create compelling headlines. Peak the interest of your readers. This is your chance to grab their attention and incite them to read on.

Don't be flashy or obnoxious. Simply tell it like it is. Capture their attention with descriptive, informative words. Get your readers involved in your information. Ask questions. Make them think.

You might be surprised to learn that just one compelling headline can bring instant sales almost overnight.

**Create your meta tags **

This is the first place I look when people tell me they aren't getting visitors. I often see sites that have no title or description tag or the tags don't follow the suggested guidelines for proper setup.

Here's an example of how the tags might look for a site that sells hummingbird feeders:

Hummingbird Feeders: Shop For Hummingbird

Feeders Online

You will need to do this for each page of your site. Each page needs to have it's own set of tags. I also recommend focusing on one keyword per page, two at the very most. Too many keywords can confuse what your page is about.

Always make sure that your keywords are scattered throughout your text as well, however don't sacrifice good content for nonsense. Your text should be easy to read and should not sound redundant. Make your pages at least 250 words.

** Testimonials**

Solicit feedback from buyers you've had. Ask them to write a small testimonial that you can place on your site. This goes a long way to help convince your visitor that your products and services are sound.

** Linking **

Reciprocal linking is a common and effective tactic for obtaining search engine status and page rank but it's also the most time consuming. It requires making contacts, following up with contacts and updating your website.

While reciprocal linking is an excellent way of establishing page rank it's not the only way. Page rank can also be established by submitting your site to directories, writing articles and setting up blogs.

Don't underestimate the power of website links. Take the extra few hours a day and get your site noticed.

** Offer Guarantees *

Always offer your products with a guarantee. This is often the extra boost a buyer needs to make the purchase.

A good site will offer 100%, no-questions-asked, money-back guarantees. People rarely take advantage of such guarantees but it's this statement that may tip the scales in your favor.

** Submit Your Site **

Last, but not least, don't neglect to submit your site to the search engines. Many of them are no longer free but the fees are nominal and worth the expense. Google still offers a free submit and it's easy, simply type in your URL address, however make sure your meta tags include a title and description tag first.

For the free search engines I don't recommend using automated submissions. Submit them yourself taking care to compose accurate titles descriptions and keywords.

Elizabeth McGee has spent 20 years in the service and support industry. She has moved her expertise to the world wide web helping businesses find trusted tools, enhance customer service, build confidence and increase sales. You can visit Elizabeth's sites at: http://www.pro-marketing-online.com http://www.pro-marketing-online.com

whole house cleaning Deerfield ..

In The News:

Essential phone settings to enable before losing your device, including Find My network, location services and security features for iPhone and Android.

The Fox News AI Newsletter gives readers the latest AI technology advancements, covering the challenges and opportunities AI presents.

Cybersecurity research shows weak passwords remain a major threat, with simple patterns and number sequences putting millions of accounts at risk.

New Android malware BankBot YNRK silences phones, steals banking data and drains crypto wallets automatically. Learn how this advanced threat works.

FDA approves first human trial for Paradromics' brain-computer interface that could restore speech for paralyzed patients through neural technology.

New phishing platform QRR targets Microsoft 365 users across 1,000 domains in 90 countries. Learn how to spot fake login pages and protect your accounts.

OpenTable now uses AI to track your dining habits and share insights with restaurants. Learn what data they collect and how to protect your privacy.

Google's discontinued Nest thermostats still secretly upload home data to company servers despite losing smart features, raising serious privacy concerns.

New Android malware NGate steals NFC payment codes in real-time, allowing criminals to withdraw cash from ATMs without your card. Learn protection tips.

DoorDash confirms data breach exposing customer names, emails, addresses after social engineering attack. Learn how to protect yourself from scams.

Concerned about Google's AI scanning your Gmail? Learn how to disable Gemini features that access your emails, Drive files and Chat messages for privacy.

Google warns Android users about dangerous fake VPN apps hiding malware that steals passwords, banking details and personal data from phones and tablets.

Apple's digital passport feature lets iPhone users breeze through TSA checkpoints this holiday season using Digital ID technology at 250+ airports.

A new phishing scam targets family photos with fake "Cloud Storage Full" alerts. Criminals steal credit card information through fake sites. Learn protection tips.

South Korean scientists create ultra-thin fabric muscles that turn clothes into robotic assistants, lifting 33 pounds while weighing under half an ounce.

Archer Aviation has acquired Hawthorne Airport for $126M to launch an LA air taxi network ahead of the 2028 Olympics, featuring AI-powered eVTOL operations and next-gen aviation tech.

Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents now and for the future.

Fake AI apps disguised as "ChatGPT" and "DALL·E" are flooding app stores with dangerous malware that steals data and monitors users without detection.

Fake buyers demand specific vehicle reports from unknown sites to steal credit card information from car sellers, but warning signs can help identify these scams before paying.

Android users can now manage apps across multiple devices more easily with Google Play Store's updated remote uninstall button in the latest update.

NASA's Perseverance rover discovers shiny metallic rock on Mars that could be a meteorite from an ancient asteroid, containing high levels of iron and nickel.

Holiday scams spike during Black Friday and Cyber Monday as criminals exploit your leaked personal data. Learn how to protect yourself from fake stores and phishing.

Commerce Department proposes TP-Link router ban over Chinese security risks. Learn how this potential prohibition could affect your home network and devices.

Hyundai AutoEver America suffered a data breach affecting 2,000 current and former employees, exposing names, Social Security numbers and driver's license information.

Washington court rules automated license plate reader images are public records, even when stored by vendors like Flock Safety, setting precedent for transparency.

Give Your Website A Chance

Web Design