Home
>
Web Design
>
Design With Purpose

Design With Purpose

If your website is falling through the cracks, the chances are that the site has no message, no central core to build traffic or a core readership. Websites that try to do everything usually fail.

We begin every web site evaluation by helping you define your web site goals. You can do this yourself. Knowing what your site is supposed to accomplish should be the first step in your design process. Your website success starts with understanding your site's purpose and goals.

Start by grabbing a notepad and pencil and begin brainstorming your website's purpose. Write down everything that comes to mind. Some common goals include:

direct sales

customer support

branding

lead generation

information/community service

solicit donations

indirect sales

expanded brochure

establish credibility with online presence

online advertising

Now ask yourself what is most important? Prioritize your web site goals so you can prioritize your web site's needs. Sometimes your list will not be linear, it may look more like a bubble chart or be structured more clearly. Your priorities should be reflected in the site organization. Do you lead with you top priorities or are they shyly hidden within your site map?

It's time to get real. Once you understand your goals go to your site and see how close you are to achieving them.

If you expect to make online sales you need to offer online ordering. Printable forms just aren't enough.

If your site's purpose is to provide information and your site has no content, you can't meet your goals.

If you need to get potential customers to contact you ? is it easy or do they have to click a link to find a phone number or email link?

Does your text content effectively communicate your site's purpose?? Do the images on your site reflect your purpose and your site text?

Do you link to websites your visitors would actually be interested in or are your links only reciprocal link building schemes?

Your website content should reflect your site's purpose and nothing else. Start a blog if you want to offer your poetry, opinions or family photos. Don't try to sell widgets and cats on the same site. Focus your attention and you'll grab the attention of the search engines and your target audience alike. A web site evaluation that doesn't begin with these basic questions is doomed to be useless.

Don't waste your time fixing anything on your site until you know what it is supposed to do!

JoMarie Thomson of crucible designs has been designing websites since 1997. She offers website success strategies on crucible designs for do-it-yourself website makeovers.

recurring maid service Buffalo Grove ..

In The News:

The iconic Mary Kay pink Cadillac goes electric with the Cadillac Optiq, available only to the company's top 1% of sales force performers.

Cybercriminals abuse trusted Intel driver to gain kernel access and shut down Windows Defender, enabling undetected malware deployment since July 2025.

Using email aliases for online shopping and subscriptions can protect your privacy by preventing companies from linking your activity across websites.

New research shows AI overlap does not equal job replacement, with knowledge-based roles seeing most integration while physical jobs remain least affected.

Scammers target seniors who avoid social media by exploiting public records like obituaries and real estate filings to steal personal information and money

Recovery team in Italy use AI-enabled drones to detect missing hiker's red helmet, leading to successful recovery after months of ground searches

Google Salesforce system breach exposes business data while scammers use incident to target users with fake security calls and phishing attempts.

Google announces Pixel 10 lineup with Tensor G5 chip and Gemini Nano AI, introducing Magic Cue, Pro Res Zoom up to 100x and satellite emergency support features.

C San Diego study reveals 86% of school safety companies monitor students 24/7 on personal devices, raising privacy concerns.

Users can now add their favorite outlets' coverage to the Top Stories section of Google search results by utilizing the 'preferred sources' feature. With just a few clicks, you can add Fox News.

Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents now and for the future.

Interstellar object 3I/ATLAS shows an unexpected frontal glow that Harvard's Avi Loeb says cannot be explained by sunlight reflection or standard cometary outgassing.

Receiving order confirmations for purchases you never made could mean your email address is being exploited in fraud operations targeting multiple retailers.

First wireless brain implant works with Apple's official protocol, enabling hands-free control of iPhones, iPads and Vision Pro through thought alone.

Data brokers sell personal details that scammers use to target retirement funds through fake financial advisor calls and convincing phishing attempts

Ten innovative tech solutions from gait sensors to smart pill dispensers help adults 65+ track fall risks and prevent injuries before they happen.

Meta AI internal documents revealed chatbots were allowed to flirt with children and engage in romantic conversations until the company was exposed by Reuters.

ChatGPT will avoid giving direct mental health advice under new OpenAI rules following instances where the AI model provided harmful or misleading responses.

Your phone tracks you in more ways than that little GPS icon suggests. Here’s how to find and clear hidden location logs on iPhone and Android.

Authorities in France and the Netherlands have been notified. Meanwhile, impacted customers are being told to stay alert.

Apple just rolled out a redesigned Blood Oxygen feature to specific models, following a recent victory in a legal dispute.

Kidney dialysis provider DaVita experienced a ransomware breach by the Interlock gang affecting 916,000 people in the second-largest U.S. healthcare attack of 2025.

A Chinese-made Unitree R1 robot walked Manhattan streets and shopped for shoes as part of KraneShares' $28 million AI robotics fund promotion campaign.

The ShinyHunters cybercriminal group breached Google's Salesforce system through vishing attacks, stealing business contact details and customer data.

Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents now and for the future.

Design With Purpose

Web Design