Home
>
Video Streaming
>
Put Audio & Video on Your Web Site

Put Audio & Video on Your Web Site

As a company that sells streaming media services for a living, we get questions everyday about what needs to be done to make an audio or video presentation that will stream well over the Internet. Most of these inquiries come from small businesses with limited budgets for marketing and advertising. They are always pleasantly surprised when we tell them that they can do it themselves!

Let's start with an audio only presentation:

Write out your script first! Focus on two to three points that you feel are essential to explain your products or services. Keep the script simple. If your site offers a wide variety of goods or services, you might consider several different messages with each one keying in on one or two important areas.

Have someone who is not familiar with your business review the script and your site. Be sure that they understand your message. If they don't, rewrite it!

Practice reading the script until you feel completely familiar and comfortable with it. (You can hire professional voice talent for reasonable rates if you'd prefer not recording the audio yourself.)

Use the best quality tape recorder available to you. A cassette recorder is fine.

Use a high quality brand name audiotape.

An external microphone that plugs into your recorder is preferable to the one that comes built-in. They are very inexpensive and produce a better recording.

Do your recording in a quiet place with as little background noise as possible. (That one seems pretty obvious, doesn't it?)

Speak naturally! It can help to have a friend or colleague act as an audience to give you focus.

Record your presentation several times. Select the one that will sound the most natural and inviting to your site visitors.

Send the tape to the encoding (streaming) vendor. They'll take it from there!

A video presentation takes a little more time and effort, but you really can do it yourself. Your home video camera will work just fine! All of the same rules you used to make your audiotape apply here including the use of an external microphone. Good quality videotape is essential. The following suggestions will help you prepare a video presentation for your site that should stream very well:

Keep the camera steady! Put the camera on a tripod or brace it against something solid like a table or a wall. If you must pan or zoom, do it very slowly. (Too much motion can cause a "blurry" stream.)

Simplify your frame. Think about where everything is going to be. People coming in and out of the frame can create movement that may cause confusion.

Stay focused. A lot of auto-focus cameras can't focus properly if you are too close to your subject. Five or six feet away is a good distance. Don't try to shoot through a window; the camera will focus on the glass.

Good lighting is essential. Try to light your scene from the front. Don't stand in front of a window; the backlighting will cause you to be in silhouette. Try shooting outside if possible.

Use the fastest record speed. This will insure the best video quality.

Record in a quiet place. Hold the mike close to your mouth to cut down on external noises.

RELAX AND ENJOY YOURSELF! It really shows. Practice until you feel comfortable.

If you have additional questions or concerns, your streaming vendor should be ready and able to assist you.

Early adopters of Rich Media techniques, streaming being one of them, have already started to reap the rewards of higher click-through rates and increased conversion rates. If your message is meaningful and relevant to your site visitors, your streaming presentation will add to their enjoyment of visiting your site and encourage them not only to buy but also to return and buy again!

Ronni Rhodes is the owner of WBC Imaging, an Internet company that specializes in web site enhancement utilizing streaming media technology. With her husband, Don, a digital media engineer, they work with companies to incorporate streaming as part of successful and meaningful sales and marketing programs.

Please direct all questions and comments to: ronni@wbcimaging.com 520-742-5780 ronni@wbcimaging.com

no-contract cleaning service Morton Grove ..

In The News:

Chrome faces its sixth zero-day attack in 2025 as Google patches critical V8 engine flaw CVE-2025-10585 discovered by Threat Analysis Group.

The Hypershell X Ultra exoskeleton features 12 terrain modes and carbon fiber construction to enhance hiking, cycling and outdoor adventures.

Personal data from public records and data brokers helps scammers create tailored scam stories, making their calls and emails more believable to potential victims.

Uber Eats partners with drone delivery startup Flytrex to test autonomous food delivery services in U.S. markets, marking the company's first investment in drone technology.

OpenAI announces 120-day plan to strengthen ChatGPT safeguards for teens, including parental controls and expert council on AI wellbeing.

Spam emails can help improve security — if reported correctly. Learn how to report spam across major email services and get key tips to protect your inbox and personal data.

Harvard researcher Avi Loeb says comet 3I/ATLAS weighs 33 billion tons and spans 3.1 miles, making it far larger than previous interstellar visitors.

The Glassboro Public School District in New Jersey has partnered with ZeroEyes and InformaCast to detect visible firearms and alert staff and law enforcement within seconds.

Hackers use fake Google search results to trick users into downloading lookalike apps laced with malware that have been pushed to the top.

Generative A.I. has lowered barriers for sophisticated cyberattacks as hackers exploit ChatGPT and other tools to forge documents and identities.

IOS 26's new features include bigger lock screen clocks, dirty lens alerts, and improved spam detection for iPhones.

Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents now and for the future.

Sophisticated phishing scams now exploit Apple's iCloud Calendar invite system to bypass spam filters and trick users into calling fake support numbers.

Complete guide to medication tracking apps for iPhone and Android users, featuring built-in Health apps, MediSafe, MyTherapy, and smart pill dispensers.

Alef Aeronautics plans to begin production of its electric flying car Model A by late 2025, following FAA approval for limited testing at five airport locations.

Five common overpayment scams use fake checks and third-party payment requests to steal money from unsuspecting victims across various scenarios.

The Robeta Ananya luxury camper van features a full living room, ceiling bed, washer-dryer, and complete kitchen starting at $295,000 for the limited Founders' Edition.

Scammers exploit retirees' trust and assets through fake debt collection calls, but proper verification methods and reporting can stop these fraudulent schemes.

Social media scams are rising as fraudsters create fake accounts and buy verification badges to deceive users, but these simple safety steps can protect you.

The new groundbreaking Paris Solar-Battery Park in Wisconsin provides renewable energy day and night by capturing excess energy from its solar panels.

Travelers face increased risks from fake Wi-Fi networks at airports and on flights as attackers exploit growing reliance on in-flight internet for entertainment and services.

Older Android phones, tablets and car systems will lose access to new Waze features as the app drops support for Android versions below 10.

Research shows iPhone owners' overconfidence in Apple security makes them easier targets for cybercriminals compared to Android users who take more precautions.

Five key tech terms reshaping online shopping from mobile payments and instant delivery to social media commerce and inventory-free retail models.

AI browsers from Microsoft, OpenAI and Perplexity can fall for scams faster than humans, completing fraudulent purchases and clicking malicious links without verification.

Put Audio & Video on Your Web Site

Video Streaming