Home
>
Traffic Building
>
Your Traffic Building Checklist: 15 Ways to Get More Visitors Who Are Ready to Buy (Part 2)

Your Traffic Building Checklist: 15 Ways to Get More Visitors Who Are Ready to Buy (Part 2)

When many of my clients first come to me for coaching, they share that one of their biggest challenges is getting enough visitors to their site. Attracting traffic isn't a cut and dry process - there isn't one perfect way to do it. But there are many ways that, when used collaboratively, will build you a nice stream of visitors.

To get your marketing wheels turning, check out these 15 simple ways to attract new visitors to your site. This is not an exhaustive list by any means, but it will give you several fresh ideas to try.

Now, remember - you don't want to expel effort in getting just anyone to visit your site. You only want people who would likely be interested in what you have to offer. So before you read on, answer this question:

"WHO are your target clients or customers?"

Are they men, women, or both? Do they own a certain type of business or work in a certain profession? Are they young, old, or middle aged? Are they left handed? Do they own pets? Can they juggle?

I hope you see where I'm going here. The more you know about your ideal clients/customers, the better you'll know where and how to find them .

So ... keep that information in mind as you consider the remaining of my 15 traffic-building tactics. (See Part 1 (http://www.ezinequeen.com/traffic1.htm) for the first 7!)

___ 8. Recommendations by E-zine Publishers

Do you know anyone who publishes an e-zine for the same target market as yours? If you're not direct competitors, ask her about cross-promoting each other. Example: My friend Wendy Weiss, "The Queen of Cold Calling," publishes a great e-zine called "Opening Doors & Closing Sales" (www.wendyweiss.com). When we both launched our e-zines three years ago, I gave a two-paragraph recommendation for her site in my own e-zine, and she returned the favor by doing the same for me. That one exchange resulted in hundreds of new visitors (and subscribers) for each of us!

___ 9. Recommendations by Other Site Owners

ISame idea as #8. Many sites offer a "recommended resources" page, so why not get listed on them? Find sites whose target market matches yours and ask if they'd recommend your site. You'll get more yeses if you offer to list them on your site as well. (This strategy used to also be very powerful to help increase your search engine rankings, but not so much anymore.)

___ 10. Affiliate Programs

Grow your own sales force by offering a handsome commission on your products and services. While this requires you to give away some profits on those sales, they're sales you would not have had otherwise. Right now almost HALF of my sales come from traffic sent to my site by my affiliates. Best of all, you can track and pay your affiliates automatically using programs like ClickBank (electronic deliverables only, zzz.clickbank.net/r/?ezinequeen) or KickStart Cart (a superior version of 1ShoppingCart, www.netofficetoolbox.com/app/adtrack.asp?AdID=36923), which handles both electronic and physical goods.

___ 11. Your E-mail Sig File

You're probably familiar with e-mail signature (or "sig") files - they're the few lines of contact information that many of us put at the bottom of every e-mail we send. Add a few additional lines to your sig file that give us a reason to visit your site. Perhaps you're having a special sale now or you're giving away a free report, e-book, or e-zine subscription. Remember, e-mails get forwarded around all the time, so take advantage of this free exposure. (For more tips on sig files, see my article "Make Your E-mail Sig File Work for You" at www.ezine-queen.com/sigfile.htm.)

___ 12. Exposure in Print, Radio, and TV

You can drive hundreds or even thousands of new visitors to your site with the right media exposure. Again, no matter how great your interview or article is, people need a kick in the pants to visit your site. So give them something free that they have to come GET at your site. For help in generating publicity at $0 cost to you, check out veteran broadcaster George McKenzie's Get Free Publicity program at www.automateyourwebsite.com/app/aftrack.asp?afid=73137.

___ 13. Speaking to Groups

Nothing leaves more of an impact on people than an in-person presentation. At each appearance, collect your participants' e-mail addresses by offering something free (your free report, e-book, or e-zine subscription). The day after the event, send them a reminder to visit your site to pick up their free gift! My friend Tom Antion's site - www.netofficetoolbox.com/app/adtrack.asp?AdID=37477 - offers tons of advice and resources on speaking for exposure and profit.

___ 14. Postcard Mailings

One of the most overlooked tactics in today's marketing world is the humble postcard. Postcards are a fast, easy, and reliable way to increase visitors to your site. Best of all, they're the ideal way to break through the online clutter and get your prospects' attention! For a failsafe, step-by-step postcard marketing plan, look to my own marketing mentor, Alex Mandossian. He offers a wonderful tutorial package called Marketing With Postcards (www.marketingwithpostcards.com).

___ 15. Sheer Shamelessness

If you live in the Los Angeles area, there's a good chance you've seen "EzineQueen.com" whiz by you at speeds in excess of 70 m.p.h. Why? It's emblazoned across the back of my black SUV in large, lime-green letters! At least once a month I get a friendly e-mail from someone who saw my giant URL and, out of curiosity, visited my site. A few of them have even turned into customers. Lesson learned? Think out of the box! For help in this area, see Debbie Allen's "Confessions of Shameless Self Promoters" series. (www.confessionsofshameless.com)

ABOUT THE AUTHOR

Alexandria K. Brown, "The E-zine Queen," is author of the award-winning manual, "Boost Business With Your Own E-zine." To learn more about her book and sign up for more FREE tips like these, visit her site at http://ezinequeentutorial.com/

one time home cleaning Highland Park ..

In The News:

Privacy risks are hiding in plain sight, as your personal data is likely being collected, tracked, and sold without your knowledge.

VenHub, a fully autonomous, AI-powered smart store just opened at the LAX/Metro Transit Center in Los Angeles.

A woman's Facebook account takeover reveals dangerous social engineering tactics and provides lessons on recovery, avoiding scams and enacting stronger security measures.

Shanghai engineers are using 432 walking robots to relocate a complex, preserving Shikumen architecture while creating space for a modern underground hub and cultural center.

Major healthcare data analytics firm Episource had a cybersecurity incident exposing 5 million patients' medical records and personal information in recent breach.

A new sophisticated PayPal scam sends legitimate-looking emails from official PayPal addresses, using phone numbers instead of links to convince victims to download remote access tools.

Fox News' AI Newsletter brings you the latest on this rapidly evolving technology.

The innovative Kara Pod device extracts moisture from air to create mineral-rich water and brew coffee, featuring UV sterilization and compatibility with Nespresso pods.

Gov. Hochul unveiled New York's nuclear power plant project to power a million homes, which faces permit challenges while promising jobs and a cleaner energy future.

SAFE introduces Aerie, an underground luxury bunker combining high-end living with advanced security, wellness amenities and interactive walls simulating panoramic views.

A Facebook scammer posing as Elon Musk tricked a victim with promises of a Tesla and $250,000, requesting gift cards that become untraceable once the codes are shared.

Experience hands-free golfing with the Robera Neo smart caddie that uses AI to follow you, navigate obstacles and carry your clubs with GPS course mapping.

Cybersecurity alert: 16 billion passwords exposed in massive credential database affecting major platforms. Protect your accounts with password managers

The innovative BeBot robot uses electric power to remove pollution from shorelines, covering 20-30 times more area than manual collection while preserving wildlife.

A new ClickFix campaign targets macOS users with fake Spectrum support sites, tricking victims with CAPTCHA failures to paste commands that install information-stealing malware.

AI-powered autonomous trucks from Plus Automation are being tested across the U.S., Europe and Asia to solve logistics challenges while facing regulatory hurdles and labor concerns.

Your health information might feel private and secure with your doctor, but the reality is far more complicated. Data brokers collect a wide range of sensitive health data, from diagnoses and prescription details to personal identifiers, and sell this data to marketers, insurers, and other third parties.

Kepler Robotics has officially introduced its Forerunner K2 "Bumblebee" humanoid robot at the SAIC-GM automotive plant in Shanghai, marking a significant moment in the real-world deployment of advanced robotics.

Scammers never seem to be running out of new ways to try and get their hands on your money – and lately, they've been getting sophisticated.

Thirty people were injured and killed, though the exact number remains currently unknown, when a suicide bomber blew himself up in a Damascus church.

Unexpected password reset alerts signal potential hacking attempts or phishing scams. Learn how to respond and establish stronger security measures for your accounts.

A historic electric airplane flight landed at JFK with passengers, marking a milestone as Beta Technologies demonstrates the practicality and efficiency of electric air travel.

The Chaos ransomware group breached Optima Tax Relief in a double-extortion attack, stealing sensitive customer case files and corporate documents with personal information.

Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents now and for the future.

The first human brain-computer interface by Paradromics was completed in 20 minutes, featuring microelectrodes to help paralyzed individuals control computers with thoughts.