Home
>
Traffic Building
>
Link Building That Makes Sense: Who To Link To

Link Building That Makes Sense: Who To Link To

When you are building links to increase your link popularity, who do you link to? The question of where to link to increase ranking can be confusing. Logical thinking is needed to achieve link popularity in a natural way.

Google PageRank

First and foremost, PageRank is part of the algorithm of Google's ranking in the search engine results. Other search engines use link popularity in their algorithm to evaluate your website as well. But PageRank is only one of the 100 plus criteria Google uses to evaluate your web pages. Use the idea of PageRank as a "tool" to help make decisions, there's no need to live and die by the results. Link popularity itself is merely one way to improve your ranking.

Should You Link To Them?

Think about it. You see a quality website, you see good content. The site is a "Mom and Pop" website with little ranking. So what if the Google Toolbar says PageRank 2/10? That 2/10 may one day be 8/10. More importantly, you are linking to it because it is good to link to for your visitors - end of story.

Reciprocal Linking Fears

There is a general fear of reciprocal linking to websites who inadvertently link to a "bad neighborhood" with penalties or PageRank zero, passing on problems to you. Use your common sense. Is this a website you would want to visit or your visitors would want to visit? If the answer is no or you can't tell what the subject of the site is, make a note of it and keep looking. A website full of links with little content doesn't "make sense" because what benefit is it to you or your visitors? Of course you are going to link to your partners in business or maybe the small website that is doing a bang up job of selling widgets and providing widget information.

Linking Just To Link

If you are going to link, what purpose does it serve? The idea of acquiring link popularity by linking back and forth to other sites to boost your popularity artificially is a popular method. But is it of value to your website? Ask yourself:

* Would you link to this site if link popularity in the search engines didn't matter?

* Would your visitor care about this link or find it helpful?

* Does the website have good content?

* Is this an opportunity for you to publicize your website by being listed there?

* Will this link cause you to spend a great deal of time worrying about it?

* Is the link "just a link" or do you want a link from any site whose visitors care about what you have to say

Places To Seek Out Links That Make Sense

It makes sense to list your website in the search engines and directories. In fact, one-way linking, such as listing your site in directories, is a good way to improve your link popularity naturally. Well, you say to yourself, of course I've done that. Besides the major directories, what else is out there? You'd be surprised at the amount of good secondary and specialty directories that drive traffic. Some even specialize in a topic - maybe your topic. If you have a product to sell, look at who your competitor is linking to. Search for directories and business sites on your topic. Look for websites that talk about the widgets you sell and see if they accept submissions to their directory listings in the category for widgets. Do they accept original articles, product reviews, press releases or white papers about widgets? If so, submit your topical articles and watch your link popularity rise naturally. Always include your author bio, website link, reprint and copyright information for your company. With your good content on other websites as well as archived on your own website, there you have it, links pointing back to your website.

Think Like A Search Visitor

You've heard about good navigation, website usability and other ways to keep your site visitors interested in your site. Who are the search engines catering to? Webmasters? Search Engine Marketers? Google is a prime example - they want to create the best experience for their search engine users. It all ties in together - good content, good navigation, good usability, validated code, and relevant search engine results - because it makes sense. If Google as the leader in search engines is concerned about the visitor, don't you think the other search engines follow suit?

Hard Work Instead Of Worrying

Focus your time on good content which uses your important keyword phrases. Optimize your web pages using those keywords. Develop your website so once your visitors arrive, they will want to stay. The world wide web uses linking to connect us all. By using hard work to create a quality website and common sense when linking you can stop worrying and start succeeding.

Daria Goetsch is the founder and Search Engine Marketing Consultant for Search Innovation Marketing, a search engine optimization company serving small businesses. She has specialized in Search Engine Promotion since 1998, including three years as the Search Engine Specialist for O'Reilly Media, Inc., a technical book publishing company.

Permission to reprint this article is granted if the article is reproduced in its entirety, without modification, including the bio information. Please include a hyperlink to search engine optimization when using this article in newsletters or online.

quick home cleaning Arlington Heights ..

In The News:

Kurt the CyberGuy offers some easy fixes if you're struggling with Windows 11. PC users have reported slow performance, Wi-Fi problems and other issues.

In response to infostealer activity increasing 500% in a year and harvesting 1.7 billion user credentials, the CyberGuy offers four ways to stay safe from infostealer malware.

Looking Glass has developed a 27-inch light-field display that allows you to see digital objects in three dimensions without headsets or glasses.

A CCTV video purportedly originating from a Chinese factory shows a robot appearing to lash out at two men in an unexplained incident.

After years of delays, travelers must now show a REAL ID, a valid passport or another federally approved ID to travel. May 7, 2025, is the deadline.

Driverless tractor-trailers are already traveling on Texas roads, raising questions about safety, reliability and the future of trucking.

Tech expert Kurt “CyberGuy" Knutsson reveals that a new AirPlay bug lets hackers take over Apple devices via Wi-Fi with no clicks needed.

This Mother's Day, gift Mom tech gadgets that simplify life, connect and show love. Tech expert Kurt “CyberGuy" Knutsson offers some ideas.

Tech expert Kurt “CyberGuy" Knutsson reports that Tesla owners are facing threats as hackers weaponize leaked data. Are you next?

Kurt “CyberGuy" Knutsson discusses how a paper pill bottle could revolutionize pharmacy packaging and cut plastic waste drastically.

The private information of about 4 million people was exposed after a major data breach involving VeriSource Services, a Texas-based HR firm.

Archer Aviation and United Airlines have teamed up to offer a more environmentally friendly way to skip New York City's traffic jams and reach your destination more quickly.

Healthcare company data breaches have leaked personal data of millions of people in recent years, and the CyberGuy offers ways to keep your information safe.

Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents

Police around the world are adding robots powered by artificial intelligence to their departments, and Thailand has emerged as one of the key players.

Kurt "CyberGuy" Knutsson explains five cleanup hacks — a few smart automations and tools — to declutter your technology and keep things running smoothly.

Kurt the CyberGuy breaks down whether it’s better to remove your personal information from the web yourself or use a data removal service.

Google’s scam detection features, powered by artificial intelligence, are a significant step forward in safeguarding Android users from fraud.

The FBI has issued a warning that scammers are impersonating doctors, police and banks using spoofed numbers as "smishing" texts surge nationwide.

Communities with unreliable internet service stand to gain after Amazon's Project Kuiper launched its first full batch of satellites into orbit April 28.

Tech expert Kurt “CyberGuy" Knutsson says unsubscribing from spam might actually backfire. Learn when to avoid it and stop junk effectively.

Tech expert Kurt “CyberGuy" Knutsson talks about how the first nonstop beating heart transplant, called zero ischemic time, at Taiwan hospital changes surgery.

Kurt “CyberGuy" Knutsson: FBI warns of "time-traveling" hackers.

Kurt “CyberGuy" Knutsson talks about a soft, vine-like robot called SPROUT that aids safe survivor rescues in collapsed buildings.

Health insurance giant Blue Shield of California confirmed it had been sharing private health data of 4.7 million users with Google for three years without even realizing it.

Link Building That Makes Sense: Who To Link To

Traffic Building