Home
>
Traffic Building
>
Traffic Building - Understanding the Basics

Traffic Building - Understanding the Basics

So, you've spent hundreds of thousands on a state-of-the-art website. Your client is happy, and your hard work has paid off. The site goes live and the telesales team is standing by for a flood of enquiries. Nothing happens. Why?

It is easy to forget that the key aim of any web marketer is to attract visitors. They must not only bring in the visitors, but also keep them there, and encourage them to return on a regular basis. It doesn't matter how good your site is, if nobody visits!

There are many myths surrounding the art of traffic generation, often created by unscrupulous web marketers who claim they can 'double your site traffic for just $99 per month' or 'submit your site to 1000 search engines and watch your traffic grow'. Such bogus claims should be ignored if you are serious about traffic.

In reality, building site traffic is far simpler than you may think, and inexpensive. In fact, you can build a sizeable community for your site at no great cost.

From initial web page design to traffic generation, there are several key stages which should be followed to attract visitors to your site. We have expanded on each of these topics in articles on http://www.trafficgeneration.com

Configuration of your web pages

Time spent configuring the code in each of your web pages prior to search engine submission will pay dividends in the long run. Not only should the META TAGS in each page be optimised for each key search engine, but care an attention should be paid to the ratio of 'keywords' to page content, and the use of 'ALT' and 'Header' tags for example. Search engines use complex algorithms to determine how high your pages should rank for the keywords you specify in the underlying code. Good code configuration will lead to good traffic.

Submission to search engines and indexes

There may well be over 1000 search engines and indexes on the internet. However, there are only a dozen engines with any real clout. Google and Yahoo dominate the web in terms of traffic, followed by a raft of medium sized search engines. Ignore the ads claiming to 'boost your site traffic'. Just concentrate on these key sites (most importantly, Google), and submit to the smaller sites if you have time.

Reciprocal links / Link Popularity

Not only will links to your site from others increase your ranking on some search engines, but also they will ensure a constant stream of targetted traffic to your site. You want the right visitors for your product or service, not random visitors. It is worth exchanging links with sites with a similar theme to your own. You won't lose traffic, if your exchanged links are bringing the same amount (or more) back to your own site. More importantly however, Google measures your site's "link popularity" (the number of sites which link to yours) to determine its page ranking, so effort in this area is essential. The more relevant these links are to the content of your own site offering, the better. Also ensure your site is well linked together, since internal links also count towards your site's Google Pagerank.

Maintaining your traffic

Traffic building is not a one off process. It is a permanent activity. Search engines may drop your pages when they re-index (which happens periodically), or may not index your pages at all during busy times. Search engine submission should be an ongoing activity, with each page resubmitted on a monthly basis, as a general guideline. If your pages do not rank highly first time, you will need to revisit the source code in under performing pages, and resubmit.

These initial steps deal with the physical process of initial traffic generation. Following these steps will bring you visitors, then it is up to you to keep them coming back for more. Good site content, structure and positioning are key to building a lasting web community.

About The Author

James Leckie is founder of http://www.trafficgeneration.com, the search engine portal, and http://www.trafficgeneration.com, the UK small business portal.

elite cleaning services Lincolnshire ...

In The News:

Home title fraud begins when criminals forge your signature on a deed. Here is how to check your own property records and set up free alerts.

Jeffrey Ladish, a former Anthropic security team member, warns AI agents are colluding and hacking with no reliable solution to keep them in check.

Instinct Concierge and Meta Muse can now place phone calls to businesses on your behalf, but the privacy and data access tradeoffs are significant.

Olivia Moore spent $100 to create a fake RushTok influencer using ChatGPT and MiniMax, and thousands of Bama Rush fans couldn't tell the difference.

RatHat Android malware uses AI to steal banking credentials, intercept two-factor authentication codes and reconstruct your PIN from touch inputs.

The Fox News AI Newsletter covers the latest artificial intelligence technology advancements, including the challenges and opportunities AI presents now and for the future.

Apple and Google password managers can flag compromised, weak and reused passwords on your phone before credential stuffing attacks can strike.

Researcher Peter Garrigan says Moonshot AI's Kimi model was manipulated into providing instructions for biological weapons and assassination plans.

iPhone, Google Pixel and Samsung Galaxy phones now offer call screening that asks unknown callers to identify themselves before your phone rings.

Ransomware can lock your irreplaceable photos and documents in seconds. A tested backup strategy and stronger cybersecurity habits are your best defense.

ShinyHunters claims it breached FBIJobs.gov and stole Social Security numbers, home addresses and sensitive assignment details of FBI personnel.

Find My iPhone, Google Find Hub and Samsung Find have critical tracking settings to enable now, before your phone ever goes missing or stolen.

The FTC proposed a new enforcement policy on personalized pricing, warning companies that hide how personal data shapes the prices shoppers see.

The $250 million Apple Siri AI settlement is now accepting claims, with eligible iPhone owners potentially receiving up to $95 per device.

ShareAScan turns T-shirts into scannable digital business cards with QR codes that link to profiles the owner can update anytime they choose.

BragJack research reveals how a single malicious browser extension could hijack Gemini, Perplexity Comet and Edge AI agents with zero clicks.

A phishing campaign impersonating OpenAI uses fake ChatGPT billing emails with a convincing login page to steal credentials and payment details.

Startups are helping modernize America’s defense industry with new technology and innovative ideas as the War Department diversifies its inventory.

New account fraud victims jumped 31% in 2025, reaching 5.4 million. Criminals open accounts you may never see on your regular bank statements.

Flytrex says its AI-powered Rooftop Dock system in Dallas-Fort Worth positions drones at restaurants before orders arrive, cutting delivery costs by 60%.

Samson Sky's Switchblade flying car secures $80 million from Dubai's Matin Group, but the redesigned hybrid-electric aircraft still needs more testing.

The Fox News AI Newsletter covers the latest artificial intelligence technology advancements, including the challenges and opportunities AI presents now and for the future.

CenterPoint Energy confirmed customer data was stolen, while a hacker claims 7.49 million records with partial Social Security numbers were taken.

The $59 Brick device promises to help curb phone addiction, but free iPhone and Android tools may already do the job. Here's what to try first.

Epsilon Data Management's "opportunity seeker" lists helped scammers target millions of older Americans, DOJ court filings reveal in detail.