Gary Halbert once said that the ONLY advantage he wanted when it came to selling burgers was not a better sauce, or better grade of beef, but a STARVING CROWD.
It's a simple concept, but not many people get it.
#1. Find and Know Your Starving Crowd
You can have the greatest product in the world, but still sell squat if no one wants to buy your product. Who are your potential buyers? Do you know them like the back of your hand? KNOW your buyers. Head down to http://www.overture.com, type in your keywords and take furious notes!
#2. Power Position Yourself
Understand that people online are looking for information. They don't want information from just anyone. They want good, solid information from people who have been there, done that. If you can provide valuable advice to your prospects, you can be sure that they'll begin to trust you and develop a RELATIONSHIP with you. And just how do you position yourself as an expert? Easy, Become one.
Once you develop a reputation as an expert, the traffic will come in flocks. People NEED help. Help from experts. Are you an expert? : - )
#3. Create an Epidemic
Imagine this. What if you could get a super salesman to spend 24 hours everyday, 7 days every week, 52 weeks every year, for the rest of your life... a salesman who never gets sick or tired and all he does is direct hordes and hordes of targeted traffic to your site?
Don't even try to estimate the astounding value someone like this would bring to your business.
It is possible, and it's called viral marketing. It's the most powerful concept on the Internet. Many have tried using it and many have failed miserably.
People have this misconception that as long as they have an ebook that is "brandable", it constitutes a viral marketing campaign.
They are dead wrong.
#4. Steal Traffic from Someone Else
Got you. Of course, there are ethical ways to do that. The most powerful way, is through a JV or Joint Venture. A JV does not mean shooting an email to someone in your field of high repute saying "Hey, wanna do business with me?"
You're in for a big disappointment if you think that's gonna work. Your potential JV partner is a human as well, and chances are, he/she is a SOMEBODY in your field. So make your JV proposal as benefit laden, and "hands free" for your potential partner as possible. Recognize your JV partner's accomplishments, be generous with your praise and above all, be sincere.
But never be afraid to ASK. If you don't A-S-K, you will never G-E-T.
#5. Become A Marketing PI
Here's Industrial Espionage 101. The magic word?
Forums.
Forums will show you exactly what your target market is unhappy about and the problems they have. Lurk around forums. LISTEN. Forget about YOUR problems and listen to other people's problems. Solve those problems. I guarantee you'll become rich. Zig Ziglar said, the way to achieve success is to help others get what they want.
#6. Expired Domains Do More Than Expire
You can always use expired domain names as a great source of traffic. Search the expired domain databases, look on EBay. Some web hosts now allow multiple domains to park on a single account. Take advantage of that.
#7. Transform Words into Traffic
Articles are the best "Traffic Machines" that work for ANYONE- no matter what product, service, or information they're selling.
You get 100% targeted traffic, FREE! And, they position you as an expert, and improve your link popularity. Plus, articles are really easy to write as well.
If you have never written an article, go try writing one NOW!
All 7 steps above seem really easy. It's one thing to read and go "ahh" and another thing to read those steps and actually take solid action. Nothing will happen until you take action. No action equals no traffic, equals no sales, equals no money to pay the rent.
Copyright 2004 Jo Han Mok
About The Author
Jo Han Mok is a frequent guest and featured speaker at Internet Marketing bootcamps and conferences on subjects such as copywriting and Joint Venture Marketing. Find out how Jo Han's latest web tool can help you get laser targeted traffic in the next 7 minutes!
emergency cleaning services Glencoe ..One thing you can never have too much of online... Read More
If you agree that traffic is the true currency of... Read More
There are a number ways you can go about marketing... Read More
Trying to get traffic to your new website or to... Read More
We all know that the secret to success on the... Read More
Traffic-generation is a hot topic for marketers. In particular, "free... Read More
One problem with websites is that they often go neglected... Read More
Link popularity is becoming the latest "in-thing" to get your... Read More
The number one question among webmasters is "How can I... Read More
For the sake of this article let's forget about search... Read More
Who else wants traffic that buys? I for sure do,... Read More
The trick to making it REALLY big on the internet... Read More
This old saying which addresses the variability of the weather... Read More
With all the buzz going on about the importance of... Read More
>When many of my clients first come to me for... Read More
One Way Links from High Page Rank Pages are Your... Read More
For all the seeming "intelligence" displayed by its system, Google... Read More
If you could get high quality traffic that would grow... Read More
The world wide web or www is a wonderful, inspiring,... Read More
I am not a professional photographer nor am I in... Read More
Want to know the #1 misconception among Internet marketers and... Read More
1: Original and Fresh Content Present your visitors content they... Read More
This is the 2nd day of "Free Traffic Course" and... Read More
Generating traffic for your mini-sites is the challenge.Search engines look... Read More
A lot of website owners work tirelessly at increasing their... Read More
trusted cleaning company Wilmette ..In the real world when you buy real estate the... Read More
If you sell products or services, chances are you have... Read More
FAQ pages are an often overlooked way to generate free... Read More
There's a stiff wind blowing in a new direction on... Read More
Sending out link requests is a time-consuming business. So wouldn't... Read More
Nowadays there are just too many people trying to give... Read More
Recently I came across a web site with the heading... Read More
Let's face it; the Internet is cluttered with all sorts... Read More
Parts 1, 2 and 3 of this topic outlined some... Read More
One Way Links from High Page Rank Pages are Your... Read More
When building websites there are two main options: large content... Read More
Every website owner wants their website to be popular; some... Read More
We all know that the secret to success on the... Read More
There are many tactics you can use to increase traffic... Read More
I am not a professional photographer nor am I in... Read More
Is website traffic convertible to cash? The answer is yes.... Read More
You can create more traffic for you and your business... Read More
All we webmasters know the importance and procedure to exchange... Read More
Webmasters have so much information available to them on the... Read More
How many ways can you get free web site traffic?... Read More
If you have a link directory on a website, how... Read More
When you have a website online it is important for... Read More
Link Exchanges are a very time consuming project. The time... Read More
When people look to submit their sites to the major... Read More
Completely by accident and through no effort of my own,... Read More
Traffic Building |