Always include a powerful signature on every email you send out, even to friends. It's even more important when you send out articles to opt-in ezines (no spam) and top web sites in your field--more important than your article's message.
This resource box contains your subtle sales message as well as giving people multiple ways to contact you. This billboard calls for action, so write it accordingly. Entice your reader to subscribe, to go to your site to get your free report. There's more.
The biggest mistake business people make is a too long signature or a too confusing one. Make yours easy to read.
Top Ten Things to Do to Make your Signature File Sell
1. Write your full name in the top line with your title.
Make this the strongest you can. If in business for over 5 years, put that information after your name. For instance, Judy Cullins, 20-year author, speaker and book coach.
2. Write your concept statement, which includes a major benefit on the second line.
Ask associates to give you feedback on your best five. For instance, "Helps entrepreneurs manifest their book and web dreams." Or, "Empowers you to live your ideal work dream."
3. Write in one book title in the third line.
Like me, perhaps you've written several books. Depending on your purpose such as sending a how to article on say, a topic like "Submit Articles to Opt-in Ezines--the #One Way to Promote your Business on the Net." Even though authoring other books on writing, in this signature file, I included "eBk: "Drastically Increase your Targeted Web Traffic and Sales"
4. Follow the 2004 new law. Write your street address, city and zip in the fourth line.
I imagine this is to stop spam. Some people may not be so Internet literate too, and may want to contact you by mail. Always make it easy for your reader to connect.
5. Put your web site address in line five.
Be sure to include the hyperlink such as http//www.-------.com. It will be underlined in blue. If you submit articles to opt-in ezines you will not use hyperlink, but can ask your article reader to use the hyperlink when they put your article up on their web site.
6. Make a free offer in line six.
This may be a free report or your free ezine. Include the title of your free ezine or report and include a hyperlink to get it at your site. Or, if you don't have that set up yet, give directions to put "free report" in subject line of their email back to you.
In just 4-7 times of reading your ezine or reading your special reports (change them periodically in your signature file), you will gain a loyal supporter who shares your reports and ezine with others. Great Internet marketing!
7. Include your email address with a hyperlink.
For example, mailto:cullinsbks@aol.com is better than mailto:cullinsbks@aol.com. The hyperlink makes it easier for your reader to take action because all they have to do is click straight through to the goodies.
8. Include your toll-free number for orders.
You never know when someone will see that number and call you immediately after reading your email full of useful information. That's a way to build your practice, clients, and customers.
9. Include your local telephone number.
For people out of country, you need to include a number they can use. Again, you are making it easy for your client to be to reach you.
10. Alter your signature file now and then.
Many coaches and speakers like the paragraph form for their signature file. You can also combine the information in a list and then with a line to separate, a paragraph or bio about you.
Without a powerful sales-oriented signature file you will lose many contacts that can lead to sales. Modify yours today and watch your profits grow.
Judy Cullins, 20-year book and Internet Marketing Coach, Author of 10 eBooks including "Write your eBook Fast," and "How to Market your Business on the Internet," she offers free help through her 2 monthly ezines, The Book Coach Says...and Business Tip of the Month at mailto:cullinsbks@aol.com and over 140 free articles. Email her at mailto:cullinsbks@aol.com
Airbnb cleaning service Glenview ..Studies have proven that there is one reason why people... Read More
1.) Brainstorming for an idea - You must select what... Read More
If you're a beginner, starting a website doesn't have to... Read More
Are you not sure what Business to buy? Need to... Read More
Attraction marketing is about making a customer for life not... Read More
How many of us have been in a position where... Read More
As the holiday season starts to settle in, the workload... Read More
A lot of people are at a loss when it... Read More
Never in history have more entrepreneurs launched more new businesses!... Read More
Use the checklist below to make sure your article, tip,... Read More
Web Site Blues? Need one, don't know where to start?... Read More
Ten Tips for Staying ConnectedMany of my business clients tell... Read More
Creating a website is one thing, making it better is... Read More
Seven Questions to Improve Your Business, Your Relationships, and Your... Read More
Let's put to rest the fallacy that success, in sales... Read More
1. Examine everything in your office from the view of... Read More
1. Maintain regular working hours and stick to them.2. Get... Read More
1. Think Big ? In college, Michael Dell said he... Read More
In my career, I have had a total of 3... Read More
Do you want to be #1-10 on Google and other... Read More
The lack of strong boundaries is one of the chief... Read More
The Ten Commandments of Goal Setting While it's good to... Read More
Are the endless lists of Top-7's and Top-10's taxing your... Read More
Networking is probably the best way to build a profitable... Read More
Business etiquette is essentially about building relationships with colleagues, clients... Read More
efficient cleaning crew Highland Park ..Cross cultural differences can and do impede upon communication and... Read More
In my career, I have had a total of 3... Read More
Most people wish they read more. It is an activity... Read More
With today's technology and people's need for more information it... Read More
1. Maintain regular working hours and stick to them.2. Get... Read More
Do you run a business that seems to run you?... Read More
You have a great idea you know is a winner.... Read More
Talk to Your People Often By building a great... Read More
Use the checklist below to make sure your article, tip,... Read More
1. Use subheads throughout your ad copy.Subheads are great to... Read More
There are so many simple, yet really sure-fire ways of... Read More
Being appropriately dressed is essential in making good impressions in... Read More
If you have a business on the Internet you should... Read More
How much is your data worth to you? In this... Read More
Here are ten things that you can do to hold... Read More
1. Admit there is a problem.The very first step in... Read More
Studies have proven that there is one reason why people... Read More
Be aware that 40 million crooks obtained credit card numbers... Read More
If you're a beginner, starting a website doesn't have to... Read More
1. Combine Emotion and LogicConsumers buy because the want to... Read More
"Vision is the spectacular that inspires us to carry out... Read More
How many of us have been in a position where... Read More
The Ten Commandments of Goal Setting While it's good to... Read More
Seven Questions to Improve Your Business, Your Relationships, and Your... Read More
Always include a powerful signature on every email you send... Read More
Top Quick Tips |