Home
>
Success
>
Success Through Expertise - Bring In The Experts Or Become An Expert Yourself

Success Through Expertise - Bring In The Experts Or Become An Expert Yourself

This morning, on TV, I was amazed to see how a house could be transformed by experts. They were allowed to use only ?500 (or $1100 dollars) and they had to complete the work in two days.

The owner wanted to sell his house but had had no offers so far although about 8 people had visited the house.

The reasons were fairly obvious. The house was large with great potential and the gardens were beautiful. However, inside the house, the carpets were shabby and needed removing or steam cleaning. The colours were drab; you would probably need counselling after living in the house for too long. The windows were dirty and obscured by net curtains which looked liked discarded bloomers.

The experts juggled the furniture around the sitting room until they found the best arrangement. They compared it to solving a jigsaw puzzle. Keep moving the chairs and sofa around until the pieces fit. They made the conservatory look 'unbelievable' according to the owner.

They used colour combinations which were similar to the most attractive colour combinations of food. Strawberries and cream, for example, not only taste good; they look good.

They used simple things like candles, tapestries and blocks of paint to create a magical effect in the rooms.

The owner was stunned but delighted by the changes and he learned fast. He had to show the first prospective buyer (who arrived after the changes) round the house. He pointed out the benefits of the changes like a professional. The buyer was impressed.

It was obvious that, with a little training, the house owner could himself become an expert at making over houses for sale. It has been said that if you train for an hour a day for six months in anything you can become an expert.

Of course, this would not apply to those who wish to be heart surgeons or astronauts but it would apply to many areas of expertise.

I was recently delighted by the work of a copy writing expert who lives in Italy. I asked him to write the sales page for my recent book. He started by suggesting a much improved title for the book.

I had called the book 'Awesome Acronyms About Achieving Your Aims'. He thought this was boring and changed the title to '36 Laws To Ignite Your Inner Power And Realize Your Dreams Now!" I think he was right!

He brought some stories into the sales copy and used powerful and exciting words which showed off the best points of the book. He made me impressed with the book I had written and he was also able to say things about me which I would have been too modest to say about myself.

His changes were often small but made a big difference to the copy.

Where I wrote: "Lose Weight But Avoid Losing Money", he used a more positive phrase like : "Lose Weight But Keep Your Money!"

He empowered readers by using imaginative metaphors or pictures. For example, where I wrote "Three Words That Can Achieve All Your Goals", he wrote 'Three Words To Help You Take Flight And Achieve All Your Goals."

His version is much more imaginative. You can visualise yourself flying through the air like an eagle rather than plodding along like a donkey.

His expertise transformed the sales copy but it also made me realise that I could do the same myself if I really worked at it. I have since joined Trevor 'Toe-Cracker' Crook's copywriting website and plan on becoming an expert myself. Trevor, incidentally lives in Australia.

Copywriting is something you can do from any location in the world. So is golf.

You can improve your golf swing greatly by having just one session with a golf pro. They can teach you all sorts of ways to improve your swing. You can attach a light to your golf club, for example, and use the beam to make sure you swing the club along the correct arc.

You can improve your putting by hitting a wooden tee placed upside down. The size of a hole on the green is about 30 times the size the top of a wooden tee. The experts will provide you with all kinds of tips but if you learn these tips yourself, you could become an expert as well.

I encourage all my martial arts students to aim to become instructors. They will continue to learn themselves by teaching others. I spend most of my own time teaching others the things I need or want to learn myself.

So then, bring in the experts or become an expert yourself or do both. Some kind of success is likely to follow. Sometimes the success will astonish you.

About the author

John Watson is an award winning teacher and martial arts instructor. He has recently written two books about achieving your goals and dreams. They can both be found on his website http://www.motivationtoday.com along with a daily motivational message.

The title of the first book is "36 Laws To Ignite Your Inner Power And Realize Your Dreams Now! - Acronyms, Stories, And Pictures...Easy To Remember And Use Everyday To Grab Your Life And Soar With The Eagles"

The book can be found at this URL http://www.motivationtoday.com

The book uses acronyms, stories and pictures to help readers remember 36 laws that can gradually transform your life if you apply them.

You are welcome to publish the article above in your ezine or on your website so long as you do not alter it and keep in the words about the author and the 36 Laws.

move in cleaning service Mundelein ..

In The News:

Kodiak Driver autonomous truck achieves perfect 98 safety score, matching top human fleets in groundbreaking AI evaluation by Nauto's VERA system.

New 401k catch-up contribution rules in 2026 will change taxes for high earners over 50. Learn how scammers exploit these changes and protect your retirement savings.

Kurt Knutsson's guide covers social media privacy protection through location settings, account privacy controls and two-factor authentication to prevent scams and data breaches.

Revolutionary retinal implant restores central vision in 80% of patients with advanced macular degeneration, offering hope where treatments once only slowed blindness.

Learn how to use passkeys on Windows and Mac computers without cameras or fingerprint readers. Discover secure authentication methods that replace passwords.

Tesla's FSD v14.1.2 update reintroduces Mad Max mode, enabling higher speeds and more frequent lane changes than the standard Hurry profile setting.

A phishing email scam targeting American Express customers shows how cybercriminals use fake urgent messages to steal personal and financial information.

Facebook's new Meta AI feature analyzes your camera roll photos to create polished collages automatically, but requires cloud processing and raises privacy concerns.

A New Jersey teenager filed a major lawsuit against AI/Robotics Venture Strategy 3 Ltd. over ClothOff, an AI tool that created fake nude images from her social media photos.

Microsoft reports Storm-2657 cybercriminals sent phishing emails to 6,000 addresses at 25 universities to steal payroll credentials and redirect funds.

Astronomers have discovered asteroid 2025 SC79, a skyscraper-sized space rock orbiting the sun in just 128 days. the second-fastest known.

The Fox News AI Newsletter delivers the latest developments form the world of artificial intelligence, including the technology's challenges and opportunities.

A cyberattack on SimonMed Imaging exposed personal information of 1.2 million patients, including medical records, financial details and identity papers.

Spotify's managed accounts for kids under 13 now available in at least seven countries, allowing parents to filter and block explicit content and songs.

Friendly text conversations about BBQs and social events can lead to WEEX gold trading scams that target older adults with fake investment opportunities.

California company Skyeports creates self-healing glass spheres from Moon regolith that generate solar power and support plant growth for sustainable lunar living.

Cleafy researchers discover fake VPN streaming app Mobdro Pro that installs Klopatra banking Trojan, giving attackers full control over Android devices.

Police departments across the U.S. and Canada are adopting virtual reality training to better prepare officers for high-pressure, real-world situations.

House Bill 469 would prevent AI systems from owning property, serving as executives, or gaining legal personhood in Ohio under Representative Thaddeus Claggett's proposal.

Public voter records expose retirees' personal details to election scammers who create targeted cons using names, addresses, and voting history data.

Instead of fearing what comes next with artificial intelligence, think outside the box. Here are high-earning AI jobs that don't require a computer science degree.

OpenAI CEO Sam Altman says polite words like "please" and "thank you" cost millions annually, while direct prompts may improve ChatGPT accuracy by several points.

Chattee Chat and GiMe Chat exposed intimate conversations and photos, revealing users spent up to $18,000 on AI companions before the breach.

New Instagram parental controls allow families to manage teen screen time and content limits through the Family Center with stricter safety settings.

Third-party security breach at Discord exposes sensitive user information including government IDs, highlighting cybersecurity risks from external service providers.