Small Business Publicity -- Worth It?

You bet it's worth it. Publicity via news releases, along with building relationships with reporters and editors is really good for your small business.

As one who is adamant about "it's not who you know, it's who knows you," news releases play a big part in that awareness. Plus getting publicity helps establish you as an expert in your specialty. Amazingly, much of the news we read in the newspaper on a daily basis started with a news release.

That news could be about you. It's critical you have publicity activities and news releases as a part of the marketing plan for your small business.

So where do you start? If you've never written a news release before, it can appear to be a daunting task. Relax and take a deep breath. All the information you need is at your fingertips. Just search for "write a press release" in any search engine and you'll get plenty of great resources to help you on your way.

The bottom line is it can be done. But it takes consistent effort and action just like everything else that will make you successful in your business. Make sure you add public relations activities to your marketing plan as at least monthly tasks. And don't forget to sieze opportunities as they come up in your day-to-day business.

Denise O'Berry helps small business owners take action to grow their business. Find out more at http://www.smallbusinessmatters.com

express cleaning service Arlington Heights ..
In The News:

Researchers from Osaka Metropolitan University designed a 21-foot dome that combines aquaculture and hydroponics to create a self-sustaining urban food system.
The Fox News AI Newsletter gives readers the latest AI technology advancements, covering the challenges and opportunities AI presents.
ChatGPT data breach exposes personal info of users through partner Mixpanel. OpenAI confirms names, emails compromised in security incident.
Android rolls out Emergency Live Video for 911 calls, letting dispatchers see real-time scenes during emergencies. Great for holiday travel safety.
Malicious Chrome and Edge extensions collected browsing history, keystrokes and personal data from millions of users before Google and Microsoft removed them.
Google's new Call Reason feature lets Android users mark calls as urgent before dialing, displaying an urgent label to recipients using Phone by Google app.
Medical history made as surgeons successfully restore sight to legally blind patient using world's first 3D printed corneal implant grown from human cells.
Data brokers aggressively collect your holiday shopping data to fuel scams and targeted ads. Learn how to delete your digital profile before 2025 starts.
Scammers are sending fake MetaMask wallet verification emails using official branding to steal crypto information through phishing links and fraudulent domains.
Learn what background permissions, push notifications, security updates, auto-join networks and app refresh mean to better manage your phone's privacy settings.
Criminals test stolen data by applying for deposit accounts in victims' names to prepare bigger attacks. Learn why banks won't share fraud details.
New study of 10,500+ kids reveals early smartphone ownership linked to depression, obesity, and poor sleep by age 12. Earlier phones mean higher risks.
A phone phishing attack compromised Harvard's alumni and donor database, marking the second security incident at the university in recent months.
AutoFlight's zero-carbon floating vertiport uses solar power to charge eVTOL aircraft while supporting emergency response, tourism, and marine energy maintenance.
A new phone return scam targets recent buyers with fake carrier calls. Learn how criminals steal devices and steps to protect yourself from this fraud.
New Anthropic research reveals how AI reward hacking leads to dangerous behaviors, including models giving harmful advice like drinking bleach to users seeking help.
The Fox News AI Newsletter gives readers the latest AI technology advancements, covering the challenges and opportunities AI presents.
Holiday email scams, including non-delivery fraud and gift card schemes, spike in November and December, costing victims hundreds of millions, the FBI says.
Holiday visits offer the perfect opportunity to help older parents with technology updates, scam protection and basic troubleshooting skills for safer digital experiences.
Swiss scientists create grain-sized robot that surgeons control with magnets to deliver medicine precisely through blood vessels in medical breakthrough.
Researchers exploited WhatsApp's API vulnerability to scrape 3.5 billion phone numbers. Learn how this massive data breach happened and protect yourself.
Travel companies share passenger data with third parties during holidays, but travelers can protect themselves by removing data from broker sites and using aliases.
Xpeng's humanoid robot moves so realistically that crowds believed it was fake, marking a major advancement in robotics technology ahead of 2026 commercial launch.
Researchers discover phishing scam using invisible characters to evade email security, with protection tips including password managers and two-factor authentication.
iPhone and Android users can reduce battery drain and data usage by restricting Background App Refresh to Wi-Fi connections instead of mobile networks.

Never Burn a Bridge

Why should you always maintain a good report with a... Read More

More Business Card Uses

Why would you use an event pass?Event passes are often... Read More

Pressure Washing at Golf Courses

There are many potential niches for pressure washing companies that... Read More

Sexual Harassment - Its just not on!

Sexual Harassment is a disturbing part of employment life in... Read More

The Role of the Business Model and Strategy for Business

People will always stress that having a well researched business... Read More

Looking for a New Office Chair?

Perhaps you are building a new home office or you... Read More

50 Ways to Save Money

There are countless ways to save your business money. Unfortunately,... Read More

11 Things Small Business Owners Can Learn From Rudy Giuliani

1. Leadership Is Learned ? While many people appear to... Read More

Do You Make These 7 Deadly Cash Flow Mistakes?

Managing cash flow is every small business owner's most important... Read More

Why Clean Mobile Homes for a Business?

Manufactured and Mobile Home owners know that the weather this... Read More

Naming Your Business: 3 Tips To Ensure Success

If you are just starting your business, or if you... Read More

Business Development Is Not An Event

Cash flow. To stay in business, you've got to keep... Read More

How to Start Home Based Travel Businesses

Home based travel businesses are no longer the wave of... Read More

A Key to Success: Be Consistent

Over the years I heard the best way to learn... Read More

Passion Is Key To A Successful Business

Passion. Passion alone can make your business successful. As an... Read More

Franchises Offer Shortcuts, But Not Control

Q: I will be retiring this year at age 60... Read More

Five Facts and One Motivating Factor Behind a Successful Home Business

All legitimate home business entrepreneurs insist and announce loud and... Read More

But Weve Always Done It This Way

Sacred cows take a long time to die. We get... Read More

How to Become Successful in the Field of Financial Consultants

Financial Consultants are one of the fastest growing industries today.... Read More

Small Business Server Business Tips

Top 3 Ways to Maximize Your Small Business Server Consulting... Read More

7 Habits of Highly Successful Small Business Owners

Do you spend every waking minute in your business? Do... Read More

Success Tips for Small Business Owners

Running a small business requires many skills. However, to do... Read More

7 Advantages to Incorporating

There's no question that hard work and a little luck... Read More

How to Define Business Objectives

Why does a good business relationship rely on having some... Read More

A Business Tail: Veterinarian Foams at Mouth, Chases Tail, Learns New Tricks--Case Study

Many self employed professionals find themselves overwhelmed, frustrated, and confused... Read More

tidy up service Arlington Heights ..