You bet it's worth it. Publicity via news releases, along with building relationships with reporters and editors is really good for your small business.
As one who is adamant about "it's not who you know, it's who knows you," news releases play a big part in that awareness. Plus getting publicity helps establish you as an expert in your specialty. Amazingly, much of the news we read in the newspaper on a daily basis started with a news release.
That news could be about you. It's critical you have publicity activities and news releases as a part of the marketing plan for your small business.
So where do you start? If you've never written a news release before, it can appear to be a daunting task. Relax and take a deep breath. All the information you need is at your fingertips. Just search for "write a press release" in any search engine and you'll get plenty of great resources to help you on your way.
The bottom line is it can be done. But it takes consistent effort and action just like everything else that will make you successful in your business. Make sure you add public relations activities to your marketing plan as at least monthly tasks. And don't forget to sieze opportunities as they come up in your day-to-day business.
Denise O'Berry helps small business owners take action to grow their business. Find out more at http://www.smallbusinessmatters.com
tidy up service Northbrook ..If you are a motorcycle detailer and need to expand... Read More
One thing I have noticed in my travels to different... Read More
When working from home, it is usual to find that... Read More
Most small business owners are faced with so many responsibilities... Read More
If you own a mobile truck washing, pressure washing or... Read More
In this series of articles I'm going to show you... Read More
This is the tale of two business plans with very... Read More
How to do itPeople skim through newspapers and magazines and... Read More
Thankfully, most of us will never find out. That is... Read More
More sales and more profit. Isn't that what you want... Read More
What are the benefits of using a Freelance Consultant /... Read More
I'll be the first to admit that I went a... Read More
Are you a home or small business owner and you're... Read More
In this paper, I will:1. provide a framework for creating... Read More
You've probably heard the statistic that 95% of small businesses... Read More
"So what?" is a lovely question.It can lead to a... Read More
Are you tired yet of all the books out there... Read More
Financial Consultants are one of the fastest growing industries today.... Read More
What are the 5 best ways to gain new contacts?There... Read More
We all know that competition is an ugly word but... Read More
Washing manufactured homes, mobile homes, can be a lucrative and... Read More
Franchising has made the world look really small. The well... Read More
Does your company have a community relation strategy? Have you... Read More
First, we need to define the different kinds of skip... Read More
Every employee would like to earn as high a salary... Read More
reliable home cleaners Buffalo Grove ..A career coach could be simply defined your job seeking... Read More
If you own a mobile car washing, pressure washing or... Read More
The FTC Franchise Rule maybe changed, as the Federal trade... Read More
It's a strange anomaly.Most people who set out to start... Read More
If your home business is not performing the way you... Read More
What does buying a fat pig have to do with... Read More
In today's economic climate, the first priority for the small... Read More
You know what makes me really happy? Drinking a Starbucks... Read More
Purchasing a franchise has become one of the most popular... Read More
Opportunities for home show businesses have never been more abundant.... Read More
Approximately 200,000 new businesses are started each year. More people... Read More
If you're looking for start-up capital for your business, but... Read More
Many job applicants want a job but often do not... Read More
If you are looking for a franchise opportunity, the choice... Read More
BioTechs even with the latest news had shed over 1000... Read More
Discover How Specialized Cost Containment Creates A New Win-Win Position... Read More
Why does research and education play an important part of... Read More
Until the day I learned to play chess I loved... Read More
Paper Shredding Business Opportunities are blossoming up everywhere because in... Read More
Seventy percent of US households use the web when shopping... Read More
Pardon my enthusiasm, but a large part of your small... Read More
According to the American Society for Aesthetic Plastic Surgery, since... Read More
How careful are you with the data you collect from... Read More
Every employee would like to earn as high a salary... Read More
Why do you need an account plan?When you first decide... Read More
Small Business |