Home
>
Small Business
>
Small Business And The Ability To Find Market Place Opportunities

Small Business And The Ability To Find Market Place Opportunities

Marketing is one of the four corner-posts of a solid business. Knowing a few marketing tricks is great, but to be really successful you must be able to assess market place opportunities. Here's 13 points you should look at?

It is necessary to understand the prevailing economic and industry conditions. Analyze the demographics of your customer base

What are the customer's needs?

What pricing strategies can be implemented?

What is the activity of competitors?

What promotional strategies can be implemented (media, word-of-mouth referrals?)

What is your customer's profile?

Understand your customers' disposable income.

Plan promotional schedules around specific activities that are going to affect your customer base.

Develop a budget for each promotional activity prior to commencing on the promotional activity highlighting what you hope to achieve, what it is going to cost to promote and then analyze the performance against the budget expectation after the promotional activity is concluded.

You need to identify your unique selling proposition and center your marketing strategies round it.

If you are using media advertising or promotion, gauge the success of that promotion.

Checklist for maintaining sales.

Increasing the number of customers can be affected by location, effective advertising, in store displays, demonstrations and special events.
Exterior appearance identification.
Effective hardworking employees.
Hints on increasing average sales.
Companion selling
Selling higher quality
Merchandising/display
In-Store signs
Stock mix
Increasing repeat visitors by customers.
Staff attitude
Staff product/service knowledge
Staff sales ability
Stock range
Business image/appearance/housekeeping
Direct mail
Birthday and Christmas Cards
Newsletter
About the Author
Kelvyn Peters CPA is one of Australia's longest serving Tax Agents. He was registered as a Tax Agent in 1962 and accepted as a CPA in 1964.
He is a well-known speaker and educator and is famous for his skill in the rescue of ailing businesses.
http://profitstrategies4business.com
premium house cleaning Wilmette ..
In The News:
Cybercriminals use fake troubleshooting websites to trick Mac users into running terminal commands that install Shamos malware through ClickFix tactics.
San Francisco startup Fable launches Showrunner, an AI platform dubbed the 'Netflix of AI' that generates animated episodes from text descriptions with Amazon support.
Apple raised iPhone prices for some models despite receiving tariff relief from President Donald Trump, with the new lineup starting at $799 for the base model.
A two-story 3D concrete printed home in Western Australia demonstrates faster construction methods that could reshape American housing amid rising costs.
Credit scores remain important during retirement for insurance rates and housing applications, while seniors become prime targets for identity theft and financial scams.
Scammers now send unexpected packages with QR codes that redirect victims to fraudulent websites or download malicious software to steal sensitive information.
Meeting AI tools record private conversations alongside work discussions, creating privacy risks that can be managed with proper settings and awareness.
Hotel privacy concerns are valid but rare, with methods to detect hidden tech using smartphone flashlights, mirror tests and scanning apps.
Improve your Wi-Fi speed and reliability with 10 simple router optimization tips that don't require special apps or expensive subscriptions.
A Columbia University breach exposed names, Social Security numbers and academic records of nearly 869,000 people, with notifications beginning in August.
Rental car drivers use AI-powered apps like Proofr to protect themselves from unfair damage fees as major companies deploy automated inspection tools.
Fox News' AI newsletter brings you the latest on technology advancements around artificial intelligence.
OnTrac data breach between April 13-15, 2025, exposed personal information of over 40,000 people including Social Security numbers and medical records.
A woman named Wika announces her engagement to an AI chatbot sparking worldwide debate about virtual relationships and technology.
The notorious people search site National Public Data relaunches despite a previous breach affecting 3 billion individuals, raising fresh privacy concerns.
Revolutionary TRAUMAGEL gel controls life-threatening bleeding from gunshot wounds and traumatic injuries, helping first responders prevent prehospital deaths.
Protect your home network by enabling proper encryption, creating strong passwords, checking connected devices and using VPN and antivirus software.
The Navy's solar-powered Skydweller drone flew nonstop for 73 hours in Mississippi, proving renewable energy can power long-endurance military missions.
Moving and downsizing expose seniors to identity theft and scams as data brokers collect real estate records and personal information to sell to criminals.
ShengShu's Vidar technology revolutionizes humanoid robot training by using AI-generated synthetic video, reducing required training data from hours to just 20 minutes.
Apple's older Mac computers face security risks without regular updates, but 10 essential tips including FileVault encryption and strong passwords can keep aging Macs protected.
Self-driving trucks from PlusAI could reshape freight transportation by 2027, addressing driver shortages and reducing logistics costs for businesses.
Solar farms are turning to sheep instead of mowers to cut grass under solar panels, lowering costs, reducing emissions and creating new income for farmers.
Fraudsters posing as local officials are making fake calls about missed jury duty, demanding payments in a rising scheme that exploits fear of arrest.
Honeywell Aerospace engineers developed a "surface alert system" that gives pilots two aural warnings when they are 15 and 30 seconds away from a collision on the runway.