Grab Your Consumers Attention in a Cluttered World of Marketing Communications

A cluttered world of marketing communications diminishes the ordinary. The consumer can no longer be bother with the dull, trite and a boring hodgepodge of marketing communications that are pandered in front of them every day. They simply haven't the time, nor are they willing to figure out what irrelevant messages warmed over with pseudo-showmanship the marketer is selling them.

Originality is demanded by the consumer in order to grab their attention long enough for them to react and hopefully take some positive action. The secret ingredient that can eventually make or break your product or service offering is a communication strategy that identifies with what the consumer wants.

Your marketing communication message has to respond to real consumer needs. A brilliant marketing communication that will provide confidence and solve the consumers' problems will build loyalty and sells. The power in your marketing comes from the words and visuals that are presented in a way to inspire and influence action on the part of the consumer.

Here are five ways to improve your marketing communication strategy:

1. Stamp out pompous, boring, lack-luster words that say nothing.

2. Developed your selling message to represent a specific problem solving idea for the consumer.

3. Dramatize the big promise of what your product or service offers.

4. Your message should be a creative enough to surprise the consumer and crack through their acrylic shield of boredom.

5. Avoid a selling idea or marketing communication that focuses on Price. Price is a temporary position only to be knocked-off by imitators. Deliver competitive benefits over price.

Don L. Price -- Business and Positive Change Strategist -- International Speaker and Author ? He speaks on Optimizing Your Power to Succeed, with Strategic Performance Marketing and Closing Power, Winning Presentation Techniques and Life Enrichment Through Hypnosis.

Don can be reach at: 1800Succeed (800-782-2333) http://www.donlprice.com http://www.donlprice.com

recurring maid service Buffalo Grove ..
In The News:

The iconic Mary Kay pink Cadillac goes electric with the Cadillac Optiq, available only to the company's top 1% of sales force performers.
Cybercriminals abuse trusted Intel driver to gain kernel access and shut down Windows Defender, enabling undetected malware deployment since July 2025.
Using email aliases for online shopping and subscriptions can protect your privacy by preventing companies from linking your activity across websites.
New research shows AI overlap does not equal job replacement, with knowledge-based roles seeing most integration while physical jobs remain least affected.
Scammers target seniors who avoid social media by exploiting public records like obituaries and real estate filings to steal personal information and money
Recovery team in Italy use AI-enabled drones to detect missing hiker's red helmet, leading to successful recovery after months of ground searches
Google Salesforce system breach exposes business data while scammers use incident to target users with fake security calls and phishing attempts.
Google announces Pixel 10 lineup with Tensor G5 chip and Gemini Nano AI, introducing Magic Cue, Pro Res Zoom up to 100x and satellite emergency support features.
C San Diego study reveals 86% of school safety companies monitor students 24/7 on personal devices, raising privacy concerns.
Users can now add their favorite outlets' coverage to the Top Stories section of Google search results by utilizing the 'preferred sources' feature. With just a few clicks, you can add Fox News.
Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents now and for the future.
Interstellar object 3I/ATLAS shows an unexpected frontal glow that Harvard's Avi Loeb says cannot be explained by sunlight reflection or standard cometary outgassing.
Receiving order confirmations for purchases you never made could mean your email address is being exploited in fraud operations targeting multiple retailers.
First wireless brain implant works with Apple's official protocol, enabling hands-free control of iPhones, iPads and Vision Pro through thought alone.
Data brokers sell personal details that scammers use to target retirement funds through fake financial advisor calls and convincing phishing attempts
Ten innovative tech solutions from gait sensors to smart pill dispensers help adults 65+ track fall risks and prevent injuries before they happen.
Meta AI internal documents revealed chatbots were allowed to flirt with children and engage in romantic conversations until the company was exposed by Reuters.
ChatGPT will avoid giving direct mental health advice under new OpenAI rules following instances where the AI model provided harmful or misleading responses.
Your phone tracks you in more ways than that little GPS icon suggests. Here’s how to find and clear hidden location logs on iPhone and Android.
Authorities in France and the Netherlands have been notified. Meanwhile, impacted customers are being told to stay alert.
Apple just rolled out a redesigned Blood Oxygen feature to specific models, following a recent victory in a legal dispute.
Kidney dialysis provider DaVita experienced a ransomware breach by the Interlock gang affecting 916,000 people in the second-largest U.S. healthcare attack of 2025.
A Chinese-made Unitree R1 robot walked Manhattan streets and shopped for shoes as part of KraneShares' $28 million AI robotics fund promotion campaign.
The ShinyHunters cybercriminal group breached Google's Salesforce system through vishing attacks, stealing business contact details and customer data.
Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents now and for the future.

How to Give FREE Advice and Make Money

When is advice free and when should you charge for... Read More

Three Ways to Add Leverage to Your Small Business

Remember those drawings from science class of how a lever... Read More

Do Home Businesses Complicate Small Business Debt Collection Laws?

The home-based business market, sometimes called the SOHO (small-office/home-office) market,... Read More

How Is the LEGAL SYSTEM Dishing Out JUSTICE in Your Town?

Thankfully, most of us will never find out. That is... Read More

Procrastinate Your Way To A Successful Small Business

What will your business look like a year from today?If... Read More

4 Areas Where Your Business is Losing Money

In my 18 years of consulting I have heard it... Read More

How to Prepare for Your Start-Up Venture!

When you awoke this morning, you found yourself buzzing with... Read More

Frodos Journey: What It Can Teach You About Marketing Your Small Business

Just recently, I took a break and caught "The Return... Read More

Mobile Detailing Environmental Concern in the Deep South

Macon, GA goes after garage-gas station conversion detail/hand car washes... Read More

Starting a Tractor Washing Business

In the heavy equipment cleaning business you can make good... Read More

The Greatest Challenges the Internet Consultant Faces!

While there are few career paths that some would call... Read More

Making a Donation to Bring MORE Business

How a donation is different from a sponsorship and what... Read More

How to Successfully Avoid Becoming One of The 80% of Small Businesses That Will FAIL

It's a commonly quoted statistic: 80% of all small businesses... Read More

Data Loss - Can Your Company Survive? (Most Do Not)

Data. Most people think it is a term relegated to... Read More

Why is My Restaurant Not Full Every Monday Night?

In a quest for customers and to keep those customers,... Read More

Self Serve Car Washes in the United States

In the 2003 Auto Laundry News Survey it was determined... Read More

How the Crab Effect Obstructs Growth and How to Conquer It

Some of the greatest words of wisdom for any man... Read More

Small Business And The Ability To Find Market Place Opportunities

Marketing is one of the four corner-posts of a solid... Read More

Financial Fundamentals - What Every Small Business Owner Should Know!

Business owners rarely go into business to deal with the... Read More

How To Get Slightly Famous in Print

Early in my career, I wrote an article for a... Read More

De-Ionization Decisions in Mobile Car Washing

Many mobile car wash operators would like to add de-ionized... Read More

Franchise Buyers from Hell

I ran a franchise company for many years, a car... Read More

Six Sigma for Small Business

It is not surprising that some people may perceive Six... Read More

Mobile Car Wash Market Opportunities in California

The current lack of industry leaders represents an exceptional opportunity... Read More

Web Based CRM Systems: Get Mobile; Get Results

Everyday more web based companies enter the business scene. The... Read More

premium house cleaning Glenview ..