Home
>
Small Business
>
Grab Your Consumers Attention in a Cluttered World of Marketing Communications

Grab Your Consumers Attention in a Cluttered World of Marketing Communications

A cluttered world of marketing communications diminishes the ordinary. The consumer can no longer be bother with the dull, trite and a boring hodgepodge of marketing communications that are pandered in front of them every day. They simply haven't the time, nor are they willing to figure out what irrelevant messages warmed over with pseudo-showmanship the marketer is selling them.

Originality is demanded by the consumer in order to grab their attention long enough for them to react and hopefully take some positive action. The secret ingredient that can eventually make or break your product or service offering is a communication strategy that identifies with what the consumer wants.

Your marketing communication message has to respond to real consumer needs. A brilliant marketing communication that will provide confidence and solve the consumers' problems will build loyalty and sells. The power in your marketing comes from the words and visuals that are presented in a way to inspire and influence action on the part of the consumer.

Here are five ways to improve your marketing communication strategy:

1. Stamp out pompous, boring, lack-luster words that say nothing.

2. Developed your selling message to represent a specific problem solving idea for the consumer.

3. Dramatize the big promise of what your product or service offers.

4. Your message should be a creative enough to surprise the consumer and crack through their acrylic shield of boredom.

5. Avoid a selling idea or marketing communication that focuses on Price. Price is a temporary position only to be knocked-off by imitators. Deliver competitive benefits over price.

Don L. Price -- Business and Positive Change Strategist -- International Speaker and Author ? He speaks on Optimizing Your Power to Succeed, with Strategic Performance Marketing and Closing Power, Winning Presentation Techniques and Life Enrichment Through Hypnosis.

Don can be reach at: 1800Succeed (800-782-2333) http://www.donlprice.com http://www.donlprice.com

scheduled maid service Northbrook ..

In The News:

A third-party dental marketing agency's unsecured database exposed millions of patient profiles with personal information that could be exploited for identity theft and insurance fraud.

New York-based Aircela unveils refrigerator-size device that converts air and water into fossil-free gasoline, with initial deployments planned for 2025.

Your home address is easily accessible on people finder sites, putting you at risk for stalking and identity theft, but data removal services can help protect your personal information.

Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents

Robot combat evolves at Unitree's Iron Fist King event as G1 robots face off in China, featuring knockouts, precise strikes and agile machines that can perform side flips.

Take control of your digital privacy with actionable tips like Facebook privacy checkup, location tracking management and data removal services to protect your personal information.

Smart TVs and streaming devices manufactured in China are being compromised by BadBox 2.0 malware before users even power them on; infections have been detected in 222 countries.

The lightweight, 15-pound Tenniix tennis robot mimics pro playing styles like Nadal and Federer, using AI trained on 8,000 hours of professional tennis data.

Oak Ridge's uranium enrichment facility supports America's AI ambitions amid concerns that China's aggressive nuclear reactor construction could give it an edge in powering data centers.

Facebook scam ads now leverage AI and deepfakes to create convincing celebrity endorsements, targeting specific demographics with sophisticated schemes.

Apple unveils iOS 26, macOS 26 Tahoe and iPadOS 26 with translucent Liquid Glass design at WWDC 2025, featuring ChatGPT integration as competitors advance rapidly.

The Atom Touch prosthetic arm combines an AI neural interface with EMG sensors, allowing amputees to control individual fingers with precision at an affordable $25,000.

Aspen officials aim to have crews on the scene within five minutes — something they say would be nearly impossible without precise location data the AI technology gives.

Tech expert Kurt “CyberGuy" Knutsson says iPads are usually secure, but hackers can access them. Spot warning signs early to protect your data.

Tech expert Kurt Knutsson reveals how to easily move photos and videos off your iPhone or Android to securely protect your favorite moments.

The Social Security Administration is launching digital SSN access this summer. Tech expert Kurt “CyberGuy" Knutsson helps you learn how to use it and protect your identity.

Glide underwater with CudaJet and make the ocean your playground. Kurt “CyberGuy" Knutsson discusses the redesigned tech that might be your next big thrilling adventure.

Protect yourself from login alert scams with five security steps, including avoiding suspicious links, checking account activity and enabling two-factor authentication

Skip the usual Father's Day gifts with personalized ideas for tech enthusiasts, home brewers, pool owners, seniors, outdoor lovers and privacy-conscious dads.

DMV text scam alert: Fraudsters impersonating motor vehicle departments nationwide are sending threatening messages about unpaid tickets and tolls to steal your information.

Fox News' AI Newsletter brings you the latest on this rapidly evolving technology.

E-BAR, MIT's mobile robot, provides physical support for seniors with handlebars that follow from behind, helping prevent falls while maintaining dignity for aging adults.

AI is changing everything – now, we can even use it to generate video. I tried OpenAI's Sora and Google's Veo – here's how they measure up against each other.

Five simple phone setting tweaks that make your device work harder for you, from automatic text message deletion to scheduled focus modes.

Android users can save time with 10 simple automations, including automatic battery saver mode, location-based Wi-Fi settings and scheduled "Do Not Disturb" mode.

Grab Your Consumers Attention in a Cluttered World of Marketing Communications

Small Business