Home
>
Small Business
>
Find Your Niche & Follow It - Part 1

Find Your Niche & Follow It - Part 1

In this series of articles I'm going to show you how to find out if there's a hungry crowd for your information product BEFORE you write a single word.

Mark Twain once said: "Find out where the people are going and get there first".

With the advent of the internet you can certainly find out what folks are wanting. Being the first at the front of the line to bill them might not be quite so easy.

But there are ways to find out if there's an existing hungry crowd for your information product, and more importantly a crowd with pockets bulging with cash to give you.

In this article I'm going to share some tips that will save you much heartache from chasing after the wrong market.

Firstly I believe that it is very important that what you sell interests you, otherwise you sign up for a life of struggle and worse... Boredom!

Motivating yourself to sell something you have no interest or belief in is soul-destroying at the best of times, so don't do it.

Just because *rubber cat suits* is your thing doesn't mean the rest of the planet digs them at all. I mean that's a pretty small niche with less than 560 searches performed a month. Yes I did actually go and check out the stats for it.

One of things I've found in this marketing-malarkey is that I am able to explore interests that I simply don't have the time or inclination to actively get involved in.

Take archery, I can twang a bow as well as the next man, and have done for the past couple of years. But the idea of traipsing off to all those shows every weekend, predominantly talking a load of rubbish just doesn't do it for me.

BUT sell this bunch of Robin Hood wannabees an infoprod, and I'm game. Seriously though, I love archery, it's one of the few sports the British government hasn't actually tried to ban... yet!

And that brings me to my point... What do you have an interest in that also has a large number of people willing to do what I call *the wallet flip*. You need to be looking for markets where the folk won't even blink at spending $100 a year on the products you will be selling.

OK time to take some action:

=> Draw up an initial list of 10 of your interests.

=> Scan your bookshelves to see what reference books you've bought in the past, and on what subjects or hobbies.

=> Pay attention when folk you meet start talking about their hobbies, their passions.

=> Pop down to your local magazine store and see what interests are being catered to.

=> Can't be bothered to pad down to your local store, then click over to http://www.mediafinder.com and do some searches.

=> Buy a stack of these magazines and go through the classified ads with a highlighter. Call up the ones you've circled and ask for their information packs. Make a note of which ones you've called and see how soon the information arrives. How are they selling? Good, bad, OK? Could you improve on thequality of what they are offering? Over five to six issues how many of the adverts are repeated? Make a note and watch that market like a hawk. If they weren't making money the ads wouldn't be running.

=> Hop over to eBay to research all the different sub-categories. Which ones are active? Which ones are commanding high prices?

=> Are there any discussion forums related to your potential market? Buzz over to http://www.mediafinder.com and do a search.

This is just the beginning. Until the next article I want you to start paying attention to what people are interested in. This can simply be as easy as listening to folk banter when they're in the checkout line.

Scan the news, open your eyes and mind to opportunities. You'll be amazed at how your brain kicks into "selective perception". Don't know what that is? Ever bought a car and then suddenly you notice the whole planet is driving the exact same model. It's like everyone decided to buy the car YOU just bought. Well that's "selective perception" at work. Same thing happens when you actively go hunting down niche markets? actually it can work great for an awful lot of other things? building keyword lists is another example, and another story.

Until next time, now get on with your homework.

** Attention Ezine Editors / Site Owners **

Feel free to reprint this article in its entirety in your ezine or on your site so long as you leave all links in place, do not modify the content and include the author resource box as listed at the bottom of the article.

About The Author

Rob Taylor has been marketing online since 1996. He's sold anything from books, debit cards, security products to art prints. Take advantage of his battle tested marketing strategies that could quietly make you five figure cash profits every single month. Subscribe free to his http://www.mediafinder.com newsletter.

recurring maid service Wilmette ..

In The News:

Google's discontinued Nest thermostats still secretly upload home data to company servers despite losing smart features, raising serious privacy concerns.

New Android malware NGate steals NFC payment codes in real-time, allowing criminals to withdraw cash from ATMs without your card. Learn protection tips.

DoorDash confirms data breach exposing customer names, emails, addresses after social engineering attack. Learn how to protect yourself from scams.

Concerned about Google's AI scanning your Gmail? Learn how to disable Gemini features that access your emails, Drive files and Chat messages for privacy.

Google warns Android users about dangerous fake VPN apps hiding malware that steals passwords, banking details and personal data from phones and tablets.

Apple's digital passport feature lets iPhone users breeze through TSA checkpoints this holiday season using Digital ID technology at 250+ airports.

A new phishing scam targets family photos with fake "Cloud Storage Full" alerts. Criminals steal credit card information through fake sites. Learn protection tips.

South Korean scientists create ultra-thin fabric muscles that turn clothes into robotic assistants, lifting 33 pounds while weighing under half an ounce.

Archer Aviation has acquired Hawthorne Airport for $126M to launch an LA air taxi network ahead of the 2028 Olympics, featuring AI-powered eVTOL operations and next-gen aviation tech.

Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents now and for the future.

Fake AI apps disguised as "ChatGPT" and "DALL·E" are flooding app stores with dangerous malware that steals data and monitors users without detection.

Fake buyers demand specific vehicle reports from unknown sites to steal credit card information from car sellers, but warning signs can help identify these scams before paying.

Android users can now manage apps across multiple devices more easily with Google Play Store's updated remote uninstall button in the latest update.

NASA's Perseverance rover discovers shiny metallic rock on Mars that could be a meteorite from an ancient asteroid, containing high levels of iron and nickel.

Holiday scams spike during Black Friday and Cyber Monday as criminals exploit your leaked personal data. Learn how to protect yourself from fake stores and phishing.

Commerce Department proposes TP-Link router ban over Chinese security risks. Learn how this potential prohibition could affect your home network and devices.

Hyundai AutoEver America suffered a data breach affecting 2,000 current and former employees, exposing names, Social Security numbers and driver's license information.

Washington court rules automated license plate reader images are public records, even when stored by vendors like Flock Safety, setting precedent for transparency.

Fake airline texts claiming flight cancellations are targeting travelers with convincing scams. Learn how cybercriminals steal personal data and credit card info.

Discover how iOS 26's new Adaptive Power feature automatically extends iPhone battery life by learning your usage patterns and adjusting performance intelligently.

New TikTok malware campaign tricks users into running PowerShell commands that download Aura Stealer, which steals credentials and authentication tokens.

Gaia Family offers fixed upfront pricing for IVF cycles with unlimited embryo transfers and financial protection, partnering with over 100 U.S. fertility clinics.

The Jetsons Act aims to position Pennsylvania as a leader in advanced air mobility by establishing regulations for hybrid ground-air vehicles.

Fake Geek Squad invoice emails are targeting users with convincing charges and urgent phone numbers to steal personal information and money.

Fox News Digital's artificial intelligence newsletter digs into a robot in Russia that faceplanted, George Clooney's alarm and OpenAI's rivalry with the New York Times.

Find Your Niche & Follow It - Part 1

Small Business