Home
>
Web Site Promotion
>
Make That Website Visitor Stick Around: Youve Got 30 Seconds!

Make That Website Visitor Stick Around: Youve Got 30 Seconds!

Yes indeed, that's all you've got, 30 seconds to make your website visitors decide to stick around...The internet has changed how we think about the customer, the product and the competition. I'm going to take you on a journey through these new ideas and show you what has changed and how you now can change your marketing so that customers stick around.

You have to put yourself in the customer's shoes and talk directly to her about how she benefits from your products. She wants product information and lots of it, but in due time. No more hard sell focused on the product. And the word competition is useful only to identify the people we need to observe and emulate, but no longer are we out to destroy them, we're out to partner with them. Confused? Good! That means there's learning on the way!

We're going to concentrate on your homepage, because you don't have long to capture your customer's interest. She has 3 main questions and you have thirty seconds at most to lure her to continue reading, clicking and finally clicking for the sale.

First you need to do your homework. You need to know who your customer is in terms of demographics, needs, desires, and dreams.

Now think about how she behaves on the internet. If she's like me, she has a huge list of things she has done and would like to do. Today she may be paying bills, looking for a new bank, planning a vacation, researching cold remedies, looking for recipes, researching books to take out of the library, reading the news and looking for a home business she can do in her spare time. All in one day. How much of her time is she willing to give you to convince her you're worth reading...worth bookmarking...that your opportunity or your product is The One for her? Not much...30 seconds...

Now you need to identify your competition. Where may your imaginary customer already be buying the products you offer? Where else may she be considering a home business opportunity? Why is she looking or buying there? What does she like about that site? What do you or your product have to offer that is missing there?

By now you're starting to identify your advantage, your edge, that relates to what this customer needs and wants. Staying focused on your customer, turn your edge into a sentence or sentences starting with "You", directed at how the customer will feel or be.

We've already dealt with the customer's first question, "So what? What's in it for me?" Now the second and third: "Why should I trust you or take a risk on your product?" and, "What do I do next?"

So, with your customer (not YOU, not the PRODUCT) in your mind's eye, you have 30 seconds to grab her interest or her curiosity enough to make her want to read more, click and get more info, or click and buy.

Remember that old song that went something like this?: "If you wanna be happy for the rest of your life, Better make a pretty woman your wife. Or for my personal point of view, Get an ugly girl to marry you."

Then if I remember correctly, the singer goes on to explain the circumstances that made him an expert; in this area.

What's in it for the listener? All the right buttons were pushed: happiness forever, marriage, advice from an expert, and curiosity about the rest of the song. Maybe he could have thrown in some financial security and a home, but pretty much all the bases were covered.

So hit your customer with what pretty much everyone wants: happiness, security, health, family, freedom...whatever fits. But don't just talk about happiness and security, talk about feeling happy and secure. It may seem like semantics, but it's really a huge difference.

You've nailed your customer's needs and emotions, so now just write copy that flows from needs and dreams to information to the click that will sell or sign her up. If you lead her to a product information page, lead her to the final click. If it's testimonials, or all about you, lead her to the click. When she's ready to leave, ask her to complete a survey, sign up for a newsletter, sign a guestbook, and offer her a free ebook as a way of thanks for stopping by.

And if this ebook was written by your competition, now you're starting to see how "drown the opponent" has been replaced by what some call "fusion marketing": in essence, partnerships for a win-win situation. His ebook gets out there, with his branded links inside; you benefit from his expertise and reputation and the ability to give your visitors a quality gift.

This relationship continues with reciprocal linking, contests with prizes, testimonials, co-authoring ebooks or co-writing a course or seminar, and any number of other collaborative possibilities, only limited by your imagination.

And, as you can see, you don't have to be a novelist; we're talking about writing for 30 seconds of reading for starters, then a bit more. Welcome to the New Paradigms of Marketing, compliments of the Internet.

About the author: Glenn Beach is a poet, writer and home business entrepreneur in Nova Scotia, Canada. Free newsletter, more articles, and business start-up info at: http://www.work-at-home-business-opportunity-canada.com

move out cleaning service Lake Forest ..

In The News:

A third-party dental marketing agency's unsecured database exposed millions of patient profiles with personal information that could be exploited for identity theft and insurance fraud.

New York-based Aircela unveils refrigerator-size device that converts air and water into fossil-free gasoline, with initial deployments planned for 2025.

Your home address is easily accessible on people finder sites, putting you at risk for stalking and identity theft, but data removal services can help protect your personal information.

Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents

Robot combat evolves at Unitree's Iron Fist King event as G1 robots face off in China, featuring knockouts, precise strikes and agile machines that can perform side flips.

Take control of your digital privacy with actionable tips like Facebook privacy checkup, location tracking management and data removal services to protect your personal information.

Smart TVs and streaming devices manufactured in China are being compromised by BadBox 2.0 malware before users even power them on; infections have been detected in 222 countries.

The lightweight, 15-pound Tenniix tennis robot mimics pro playing styles like Nadal and Federer, using AI trained on 8,000 hours of professional tennis data.

Oak Ridge's uranium enrichment facility supports America's AI ambitions amid concerns that China's aggressive nuclear reactor construction could give it an edge in powering data centers.

Facebook scam ads now leverage AI and deepfakes to create convincing celebrity endorsements, targeting specific demographics with sophisticated schemes.

Apple unveils iOS 26, macOS 26 Tahoe and iPadOS 26 with translucent Liquid Glass design at WWDC 2025, featuring ChatGPT integration as competitors advance rapidly.

The Atom Touch prosthetic arm combines an AI neural interface with EMG sensors, allowing amputees to control individual fingers with precision at an affordable $25,000.

Aspen officials aim to have crews on the scene within five minutes — something they say would be nearly impossible without precise location data the AI technology gives.

Tech expert Kurt “CyberGuy" Knutsson says iPads are usually secure, but hackers can access them. Spot warning signs early to protect your data.

Tech expert Kurt Knutsson reveals how to easily move photos and videos off your iPhone or Android to securely protect your favorite moments.

The Social Security Administration is launching digital SSN access this summer. Tech expert Kurt “CyberGuy" Knutsson helps you learn how to use it and protect your identity.

Glide underwater with CudaJet and make the ocean your playground. Kurt “CyberGuy" Knutsson discusses the redesigned tech that might be your next big thrilling adventure.

Protect yourself from login alert scams with five security steps, including avoiding suspicious links, checking account activity and enabling two-factor authentication

Skip the usual Father's Day gifts with personalized ideas for tech enthusiasts, home brewers, pool owners, seniors, outdoor lovers and privacy-conscious dads.

DMV text scam alert: Fraudsters impersonating motor vehicle departments nationwide are sending threatening messages about unpaid tickets and tolls to steal your information.

Fox News' AI Newsletter brings you the latest on this rapidly evolving technology.

E-BAR, MIT's mobile robot, provides physical support for seniors with handlebars that follow from behind, helping prevent falls while maintaining dignity for aging adults.

AI is changing everything – now, we can even use it to generate video. I tried OpenAI's Sora and Google's Veo – here's how they measure up against each other.

Five simple phone setting tweaks that make your device work harder for you, from automatic text message deletion to scheduled focus modes.

Android users can save time with 10 simple automations, including automatic battery saver mode, location-based Wi-Fi settings and scheduled "Do Not Disturb" mode.

Make That Website Visitor Stick Around: Youve Got 30 Seconds!

Web Site Promotion