Virtually all website owners concentrate their efforts and energy into getting more visitors. With business owners this effort is spent on getting more and more new customers. What many people forget - with both their website and their business - is that getting new customers (or visitors) is only a small part of the equation for success.
Reason For Failure No. 1 - The 'I am God'-Syndrome
God got his name from being able to do anything and everything and be everywhere at once. Despite what we are taught from an early age many people still insist on believing they themselves are God. Ever found yourself answering the phone, making a sale, running a sales meeting, welcoming customers and doing your company's accounts all in one day? Sure you have. You're trying to be God and do everything and be in more than one place at one time. You will fail. People do this with their website too.
Rather than just stopping at providing content (which is where you should stop and hand everything else over to the professionals) some people think that despite no professional training or education in the subject they are experts in web design, website marketing, graphic design and business consultancy. Remember - stick to what you know, leave everything else to the experts. Your job is to run your business - not to run around like a headless chicken trying to create a website, market a website, do the books, answer the phones and make the tea.
Reason For Failure No. 2 - 'Build It And They Will Come'
Ah yes. The halcyon days of the early 1990s when anything seemed possible and merely owning a domain name or funky web address meant certain success and riches beyond your wildest dreams. "Build it and they will come" is what they said. They were wrong.
Disaster after high profile disaster came crashing down into a pile of dotcom carnage as the millions poured into the idea pit were consumed by fast-spending entrepreneurs who possessed more pairs of trainers than they did explanations for where the profit was going to come from. Just remember - there are more web pages in the world than there are people so if you really think that just building a website is enough it's time for a serious re-think. You've spent the money on graphic design, content, domain names, hosting, web design and testing and your site has just gone live. Congratulations - you have just completed step 1 of 1000,001 in having a site that generates business for you.
You now need to market the site - just as you need to market your business when it first starts - advertising, fliers, yellow pages, referrals, networking, cold calls, direct marketing, mail shots, radio slots, events, conventions, product launches, press coverage etc. A website is exactly the same. Don't forget the new statement for the new age of new technology:
Build it and they will say - 'I can't find it!'
Reason For Failure No. 3 - You Choose The Wrong Website Marketing Company
It's difficult isn't it? There are so many to choose from how do you know where to start? Well word of mouth recommendation is always a good indication. Failing that you can look at the key areas that are likely to indicate the quality of their service. For example, ask these questions;
- Do they offer guarantees of any kind on their results?
- Do they proudly display testimonials from satisfied customers on their website?
- What is their profile on the web like, can you find them easily?
- Do they have detailed case studies explaining how they have helped other businesses?
- Do they have a long-standing track record in the industry and wide client-base?
- There is no real way to avoid making the wrong decision but if you keep learning more and more about website marketing you will be arming yourself with enough information to at least reduce the risk of choosing the wrong company.
Mike Cheney
You can get hundreds more proven, practical and painless internet marketing tips and tricks plus a Free Special Report "How To Turn Your Website Into A Customer Magnet" - worth ?47 ($85) here: http://www.magnet4web.com/
kitchen deep cleaning Deerfield ..Bring those visitors back for more, applauding you and saying... Read More
Though it's wonderful to get all those hits to your... Read More
Everyone likes to read or get a referral about something... Read More
A back-end product is a product that you attempt to... Read More
Here are 5 questions to flex your mental muscle to.... Read More
Sorry, there's not really a free tee here, but... Read More
One of the great advantages of advertising and marketing on... Read More
Depending on your site's subject... Read More
Giving away content is a powerful way to get free... Read More
How to market your business? It needs your continual effort.... Read More
Many business owners and online marketing experts focus their efforts... Read More
Many online business owners and marketers use a variety of... Read More
Free For All Links Pages have been given a bad... Read More
Directories are the best means for getting related links and... Read More
Most website owners fail to differentiate between a directory and... Read More
When we ran the contest back in 1998 we had... Read More
Streaming Media?now a well accepted Internet technology. Yet streaming is... Read More
Writing articles and submitting them to free content sites is... Read More
In this article I discuss some ineffective and/or unethical website... Read More
If you haven't visited the Google Labs lately, they have... Read More
One of the most frequent questions I get asked by... Read More
Google Sitemaps is a simple and fast way for your... Read More
Website promotion is certainly a main focus of all business... Read More
It's no big secret that banner ads have become less... Read More
I took a look at a new Website recently in... Read More
interior house cleaning Highland Park ..Most webmasters are familiar with the concept of reciprocal linking.... Read More
Description: one way of jumpstarting you link campaign is to... Read More
An important question to answer when creating or revising a... Read More
If you've gone through all the hard work of a... Read More
Well I started out with seven, Free and low cost... Read More
After the incredible success of Hotmail.com, the use of signature... Read More
Here's a fairly obvious Multi Linking Strategy that is probably... Read More
If you master these nitty-gritty website promotion tactics, you'll be... Read More
We get so caught up with internet marketing and "web... Read More
Being a restaurant owner means you are always interested in... Read More
Seeking effective affordable website promotion should begin with listing your... Read More
Everyone would like an increase in traffic to their website... Read More
Giving away content is a powerful way to get free... Read More
In order to have more trust in your visitors' eye,... Read More
1. Create a free ebook directory on a specific topic... Read More
For the first time internet entrepreneur [newbie] the best ways... Read More
I feel the most effective way to get people to... Read More
What is the accepted standard for signatures? Who sets these... Read More
Some "experts" say they don't exist. Apparently we have become... Read More
Promoting your website can seem like a daunting, complicated task.... Read More
Do you dream of running your own business? Well, get... Read More
So what is all the talk about having a lot... Read More
Website promotion Internet marketing is perhaps the most important part... Read More
Would you attempt to use a cell phone with a... Read More
Web site owners are realizing Jack Humphrey's Power Linking isn't... Read More
Web Site Promotion |