Home
>
Web Design
>
The Psychology of Color in Web Design

The Psychology of Color in Web Design

Persons engaged in website design, here's a scoop for you! Would you just like to know that by understanding the basics of cognitive psychology around color and patterns, we could further improve our Web design!

Designing a Web site does not only concentrate on making web pages of a certain site interesting and impressive. This skill and talent must also be used to ensure the user-friendliness of a certain site and must strive to reach the widest range of users possible.

So what's this about psychology? It simply implies that by understanding the capabilities of the human eye, we can produce Website designs that are more user-friendly. Being user-friendly means that our website design will not only cater for normal sighted Internet users but also to those partially sighted, blind or estimated 8-10% of men with red-green colour blindness.

If you don't know anything about vision and colorblindness and their reaction to various designs, then you must start learning now! 'Normal' vision is subject to huge variances. Even the size of elements will affect an individual user's perception of colour. The colours and the intensity of shades you choose to use in your Website design will be discerned differently by every individual who visits your Website.

Inconsistencies in color patterns are affected by changes in the ambient lighting levels. It's like changes in your hair color depending on the amount of lighting it was exposed. Some people even see blue colors in some objects like clothing wherein others do not perceive. These persons just happen to have more blue sensitive cones (photosensitive cells which convert light energy into nerve impulses) in their retina. They seem to view the world with 'blue-tinted spectacles'. As a web desinger, you have to be aware that these conditions are the reasons why your perception of your Web design may be different to other people and certainly are not the same with everyone else's.

The key aspect to contemplate to achieve accessibility, aside from impaired vision, is by being aware that your design might be manipulated by assistive technology. Screen readers or magnifiers are examples of this. They are software the physically disabled employ to enhance their experience of user interfaces. Some Web users can only read a certain combination such as yellow text on a black background, which allows no room for greyscale.

In order to have good legibility for users with certain visual difficulties and impairments, strong contrast can be a main ingredient in your design. Test the effectivity of this by manipulating screenshots of your design in a program like Adobe Photoshop. Try converting the image to greyscale then make the screenshot monochrome to see how it might be viewed using the most extreme visual manipulation -- do this by increasing the contrast level to +100. This is a particularly useful approximation of difficulties colour blind users may experience in discerning one colour or shade from another.

You can start adjusting your color application now and keep in mind that your designs will not be considered impressive if few people could discern them.

Lala C. Ballatan is a 26 year-old Communication Arts graduate, with a major in Journalism. Right after graduating last 1999, she worked for one year as a clerk then became a Research, Publication and Documentation Program Director at a non-government organization, which focuses on the rights, interests and welfare of workers for about four years.

Book reading has always been her greatest passion -- mysteries, horrors, psycho-thrillers, historical documentaries and classics. She got hooked into it way back when she was but a shy kid.

Her writing prowess began as early as she was 10 years old in girlish diaries. With writing, she felt freedom ? to express her viewpoints and assert it, to bring out all concerns -- imagined and observed, to bear witness.

For comments and inquiries about the article visit http://www.ucreative.com

after renovation cleaning Des Plaines ...

In The News:

USF researchers built an AI mosquito trap with over 98% accuracy as Florida battles its largest dengue outbreak in decades with 524 local cases.

Fake OpenAI event pages promise free ChatGPT Pro subscriptions, then trick employees into handing over Microsoft and Google account credentials.

Ford's new privacy promise pledges not to sell driving data to insurers or brokers, but disabling connected car data sharing could cost you key features.

Google says Videostrong deliberately installed backdoor malware in over 1.3 million Android TV boxes, turning them into a botnet for criminals.

Foundation Future Robotics co-founder Mike LeBlanc says the MK 2 humanoid is ready to engage enemies with machine guns in Ukraine's combat zone.

EAIGLE says its AI camera technology cuts truck check-ins from 10 minutes to under 30 seconds, potentially reducing fuel waste across supply chains.

The Fox News AI Newsletter covers the latest artificial intelligence technology advancements, including the challenges and opportunities AI presents.

After the military, some veterans are left wondering what's next? Nonprofit organization Vets to Drones is helping them take on a new path by becoming certified drone pilots.

Natasha Lopez says a Flock camera system helped a Georgia deputy track her family, and after she spoke out, a fake Facebook page targeted her children.

Data broker opt-outs may not keep your personal information private for long. Five common myths leave retirees especially vulnerable to scams.

What's Nvidia's future after the resignation of CEO Jensen Huang amid scandals? Weigh in here!

Meta's AI age-estimation technology now scans Instagram accounts worldwide, placing millions of teens into stricter safety settings automatically.

The FTC sent warning letters to 25 companies over misleading health insurance ads as open enrollment brings a surge of deceptive offers online.

Michigan's new prison scoring system claims 30% better violence prediction, but Recidiviz says it doesn't actually use AI to classify inmates.

University of Texas at Arlington researchers reveal how AI analyzes public Instagram posts to craft spear phishing emails that feel personal.

VOLTA-AUTODOXER malware uses AI to analyze stolen data and rank victims by potential value, helping criminals target the most profitable accounts.

Daimler Truck's Oregon demos show how a Freightliner Cascadia's automatic emergency braking responds when dummy cars suddenly cross a moving truck's path.

Facebook ads promising to recover stolen funds are targeting scam victims again, and Meta confirmed removing flagged accounts after investigation.

Tesla Cybertruck production is winding down at Gigafactory Texas to make room for Cybercab robotaxi manufacturing, but key questions remain for owners.

Identity theft can hide in phone accounts, medical records and utility bills long before it shows on a credit report. Eight places to check now.

JR East's towering ZIZAI ZX-3 chainsaw robot tackles dangerous branch-cutting along Japan's Koumi Line while a trained operator controls it remotely.

A massive DHS data leak exposed records of over 41,000 employees, revealing links to undercover ICE operations, Palantir tools and AI platforms.

The Fox News AI Newsletter covers the latest artificial intelligence technology advancements, including the challenges and opportunities AI presents now and for the future.

UCLA's PhoneBot turns old Android phones into the brain of a two-legged humanoid robot that walks, follows people and stands up after falling.

A fake Amazon invoice charging $988.18 for an iPad lists the same customer support phone number three times to steer panicked victims into calling.