Imagine you're going on a blind date. You've heard wonderful things about this person, and in your heart of hearts you're thinking -- hoping -- this might just be "the one." Your heart beats a little faster as you pull into the driveway, and your stomach is all aflutter as you gingerly reach out and ring the door bell.
The door opens, and suddenly you are facing one of the most attractive members of the opposite sex you've ever laid eyes on. Your breath is literally taken away. You become an instant believer in love at first sight.
But your date just stands there at the door. No matter how much you chatter away, she doesn't say a word. You are not invited in. You're not even smiled at. Eventually, you give up and get back in your car. Your date goes sadly back inside, wondering why her dates always turn out the same way.
You see, your date desperately wanted to go out with you, but you had no way of knowing that because she didn't speak to you. She didn't invite you in. So neither of you got what you wanted.
The same sad story happens over and over on the web. Customers come to your site, hoping you are what they are looking for. But if all they see when they get there are nice graphics, the vast majority are leaving unfulfilled.
Speak to them instead! Add some nice, welcoming, persuasive copy. Tell them why you are what they've been searching for. Lead them by the hand, and tell them why they should begin a relationship with you.
Let them get to know you a little bit, and more and more of them will decide you are indeed exactly what they have been searching for!
Lisa Packer, author of "How To Dramatically Increase Your Business... Without A Blockbuster Budget" and "7 Ways To Get A Pay Raise From Your Web Site" is an independant Copywriter and Marketing Consultant. Find out how to get these two reports, plus more helpful articles like the one you just read at http://www.dramatic-copy.com/. Dramatic Copy: The Right Words Make A Dramatic Difference.
In this article we will be looking at why you... Read More
Websites, there are literally billions of them out there in... Read More
When I surf the Net, I often see web sites... Read More
A picture is worth a thousand words.And it still is... Read More
Navigation must be simple. Since it's the backbone of your... Read More
The way you design your web site affects your visitors'... Read More
1. Web site File Structure / File NamingMost search engines... Read More
If you are trying to sell a product or service... Read More
I want you to imagine a lemon. In your mind's... Read More
Regardless whether you manage a small business, charitable organization, or... Read More
As my occupation is that of a proofreader, one of... Read More
Page ranking by search engines such as Google are not... Read More
In this article you will find the parallel between two... Read More
Web advertising has taken many forms, including those that appear... Read More
Avoid these mistakes and your site will be steps ahead... Read More
What are websites? Are they sales tools for vendors and... Read More
When I purchase something from a web site I first... Read More
When building your website you might not have a large... Read More
An attractive and user-friendly Web site is crucial to attracting... Read More
Websites, there's literally billions of them out there in cyber-space.... Read More
Part one of this article is available at ... Read More
Why your site should be developed with CSS and semantic... Read More
Choosing a web designer can seem like a daunting task.... Read More
Creating your own website is actually easy in today's world... Read More
This article is the result of a conversation I had... Read More
Just what is web copy? Some people think that web... Read More
What is the relationship between Marketing and Web designing? How... Read More
If you're running a website or online business, your number... Read More
Websites, there are literally billions of them out there in... Read More
Remember the famous line from the movie Field of Dreams,... Read More
Daily article:One of the most debated subject among webmasters is... Read More
Unless you are an inventor, most likely you are selling... Read More
There is unlimited possibilities when it comes to designing a... Read More
Chris, a new consulting client, asked me to help him... Read More
Don't mess with those links! When you're designing your site,... Read More
When you design a website how do you start ?Do... Read More
Any design on a web application involves the effective input... Read More
Your web site should always adhere to standards!A professional web... Read More
Most websites use similar fonts and as a result have... Read More
There are often many mistakes encountered when creating a webpage... Read More
Customers will form an opinion of your business as soon... Read More
You have an idea for a website and you are... Read More
An "include" file is a piece of code that can... Read More
What is a Website Template?Many smart and savvy businesses are... Read More
If you'd like to create/maintain a website, having some HTML... Read More
First off, I am a designer. Now you're thinking, here's... Read More
A successful website is something that everyone venturing into the... Read More
Getting a customer is not easy.Getting a visitor to decide... Read More
1. Loading time:try to be below 20kbless number of imagesspecify... Read More
From my personal experience of around two year as home... Read More
Web Design |