Home
>
Article Writing
>
Why You Need an Article-Marketing Strategy before Posting a Single Article Online II

Why You Need an Article-Marketing Strategy before Posting a Single Article Online II

This is Part 2 of a 2 part article - Read Part 1 at http://www.promotewitharticles.com/strategy100.html

Write for the Non-Human Reader

Articles should be written to cater to two dissimilar types of readers - humans and search engine spiders. Each responds to information in their own ways. How one attains the best of both goes to the heart of your article strategy.

People want articles they read to be useful, timely, and relevant. Writing quality (with wit, persuasion, emotional images, etc.) matters to them. But that's of no concern to the spiders. Readers who like what you've written are likely to come to your website - maybe even buy something. Yet, the benefits received from search engines are just as important.

Search spiders are attuned to links, keywords, and Page Rank (the popularity of sites that link to yours). Decide which keywords or recurring theme to build every article around before starting to write. That amplifies your search engine optimization (SEO) and pay-per-click (PPC) efforts. Multiple articles can draw attention to a wide array of pertinent terms.

What Search Engines Do for Your Articles

- Track your keywords as they appear in posted articles

- Deliver links to you in response to relevant queries, thereby sending targeted traffic to the site

- Find your site through links from posting sites - particularly important for a new or low-traffic website

- Show the places that publish your articles

- Increase your Page Rank as high-quality links are established

- Raise your site in the rankings as more and more articles appear

Decide Where to Submit your Articles

Who (human) are you writing for? Narrowly defining appropriate interest groups will dictate what spin to use. Unless that's clear, blasting out articles is too hit or miss. For example, if writing about electronic games for children, your emphasis will be very different if written for parents, schools and institutions, or the kids themselves.

Clarity about your audience determines where to send your creative output. Article Marketing Academy http://www.promotewitharticles.com/howto.html offers extensive lists of where and how to post your articles.

You'll soon learn which sites actually publish your contributions, and which drive traffic to your site. Your submission list keeps growing with every completed article (becoming more valuable to you all the time). At some point, your name-recognition and expert status kick in.

Watch Out for Contradictory Messages

Maintain a consistency of message from one articles to the next, that is also in synch with your website personality. If your article promises a mother lode of answers, make certain they can be easily found, once a reader visits your website. Confusing navigation or a sour note can quickly undo whatever good your article accomplished.

Recycle Your Articles to Work Harder

Posting your articles online is just the start. Even before you've written them, plan off-line ways to recycle that same information. When I write articles for clients, I encourage them to use it in as many ways as possible. Don't neglect your customers who aren't Internet savvy.

Re-package Articles Multiple Ways

- Send to local publications as press releases or PR

- Submit to trade journals

- Create handouts to be provided at your store or with services

- Collect them into handouts or flyers to sell or give away

- Reformat them as hints, booklets, tutorials

- Incorporate them into speeches or classes

Monitor the Results

A strategy only makes sense if you also keep track of what's working. How many websites actually publish your article and link back to yours? (That's easy to determine. Conduct a Google or Yahoo query with your article title in quotes. Continue to log where it appears for several months after posting.)

Spelling out an article promotion strategy makes your Internet and traditional promotions work smoothly together. And it assures that the needs of both search spiders and readers will be satisfied. The right time for planning is before starting to write any articles. I can help you with that. http://www.promotewitharticles.com/consult.html

Your carefully-crafted strategy assures that a steady flow of articles supports your multiple business goals. Best of all, you don't have to wait long to see people and search engines responding to what you've written. That's bound to pay off, and keep paying off...

Part 1 includes writing multiple articles and meshing online and offline marketing methods. Part 1 of 2, http://www.promotewitharticles.com/strategy100.html

--Dr. Lynella Grant http://www.promotewitharticles.com - Article Marketing Academy - Promote yourself, business, website, or book with articles posted online. Author, Yellow Page Smarts, http://www.promotewitharticles.com (719) 395-9450

maide service in Lincolnshire ..

In The News:

New Android banking trojan Sturnus steals credentials, reads encrypted messages and controls devices.

Denmark's 3D-printed student village proves automation builds 36 apartments faster than traditional methods. Skovsporet project shows housing future.

Discover Android's new Sound Notifications feature that alerts you to smoke alarms, doorbells, and baby cries even when wearing headphones.

New SantaStealer malware reportedly threatens holiday shoppers with password theft. This Christmas-themed info-stealer targets browsers and crypto wallets.

The Christmas season brings a surge in Netflix phishing scams targeting shoppers with fake emails. Stacey P received convincing scam but verified account first.

San Francisco Giants invite Jamie Grohsong to throw ceremonial first pitch at Oracle Park after he learned to play baseball with a bionic hand following an injury.

FBI warns cybercriminals are stealing family photos from social media to create fake proof of life images in virtual kidnapping scams targeting victims.

Instagram's new 'Your Algorithm' tool lets you control your Reels feed in real time. The app now gives you power to customize what videos you see.

Major Marquis fintech breach exposes 400,000-plus Americans' data through unpatched SonicWall vulnerability, with Texas hardest hit at 354,000 affected.

Free up iPhone storage fast by clearing large photos and videos from Messages app. Simple steps for iOS users to delete attachments without losing chats.

Scammers are flooding inboxes with fake tracking alerts that mimic real carriers, exploiting the holiday rush to steal logins and personal data.

The Fox News AI Newsletter brings you the latest news on AI technology advancements and the challenges and opportunities AI presents now and for the future.

Texas family reunites with missing 11-year-old cat Grayson after 103 days using Petco Love Lost's AI photo matching technology and community help.

Tired of AI customer service loops? These insider tricks help you escape "frustration AI" and get real human help when you need it most for urgent issues.

Unlock richer audio from your streaming apps with simple tweaks to volume normalization, equalizer settings, and quality preferences for cleaner sound.

Scammers are sending fake Facebook settlement payout emails that mimic legitimate notices from the privacy settlement administrator to deceive users.

Holiday shopping scams surge as fake refund emails target distracted consumers during Black Friday and holiday seasons, costing Americans billions annually.

The AI-powered IRMO M1 exoskeleton features four modes, including turbo, eco, training and rest for hiking, running, cycling and sports with eight-hour battery life.

OpenAI announced upgrades for its ChatGPT Images platform on Tuesday, saying the program can now make more precise edits and produce images more quickly.

Chrome for Android now turns web articles into AI-powered podcast conversations. Get hands-free browsing with Google Gemini's natural audio summaries.

LastPass faces $1.6 million fine from U.K. regulators after 2022 data breach exposed 1.6 million users. Password manager failed proper security controls.

Petco disclosed a data breach exposing customer Social Security numbers, financial account details, and driver's license information due to a software error.

Baseball teams can now analyze complete swing mechanics in normal training environments using Theia's markerless AI system that processes standard high-speed footage.

Smart home hacking fears overblown? Expert reveals real cybersecurity risks and simple protection tips to keep your connected devices safe from hackers.

MIT develops needle-free glucose monitor using light technology. Revolutionary device could replace painful finger pricks for diabetes management.

Why You Need an Article-Marketing Strategy before Posting a Single Article Online II

Article Writing