One of my subscribers writes 'I can't hold my tongue any longer...not that that is fun or anything, I just had to tell you something! Just a tiny 'lil thing. You have 2 spaces after each period. Unless you are typing on an "old fashioned" typewriter, on a computer you use only one space. This is part of my business, graphic design. I hate to criticize but I know you want to be professional and that stands out. It creates a visual break in the copy making it like a stutter in reading. This is a common mistake for those not "in the field".'
I love that my subscribers are reading my copy carefully. My readers need this formatting tip to write their own copy. There's lots of contradictory information on www.google.com if you ask the question of 1 space or 2 spaces at the end of a sentence. Even though it isn't the subject of friendly mail, angry mail, or even 'thought you oughta know' mail, I am always open to tips from the graphic design side to help me improve my site.
Let's talk about the evolution of writing copy. I learned in Journalism School to use 2 spaces at the end of a sentence because we were taught to write using a typewriter. We didn't even think about the why, but adding that extra space at end of each sentence was simply for readability until the personal computer became a household word and changed all that.
It helps to understand the lost language of 'typewriterese', because the letter "W" takes up as much space as a "1" on the original typewriter. Skinny letters take less space while wide letters take up more space so the extra space added after each sentence make it easier to see where one sentence stops and the next begins.
Just like the computer today, the space- efficient Linotype machine was a revolutionary machine used by newspapers and print shops. The operator filled each letter and space with a line o' type cast in lead. Wedges were used for spaces, rectangles for letters. If the operator used 2 spaces or 2 wedges it gummed up the line o' type, so only 1 space was used. Of course, the publishing industry embraced 1 space long before that and continues to follow that rule.
A copyeditor at The University of Chicago (Chicago Manual of Style) thinks, "In our efficient, modern world, there is not room for 2 spaces at the end of a sentence."
Publishers want single spaces after periods. Most desktop publishers believe desktop publishing (electronic type-setting) should follow the commercial publishers rule, "One space at the end of a sentence."
Two spaces can cause problems with line breaks in certain programs. Web pages use only one space between sentences. HTML is set up to only display one space no matter how many are typed. A browser, like Netscape Navigator or Internet Explorer, will only display one.
Should sentences be separated by 1 or 2 spaces? Yes.
ABOUT THE AUTHOR:
International copywriting trainer, author and speaker, Lorrie Morgan-Ferrero has been a freelance writer and journalist for over 25 years. Her words have made her clients hundreds of thousands of dollars. Now she focuses her vast experience on teaching others the skill of copywriting. Lorrie is the author of a highly acclaimed copywriting course, creator of the Red Hot Copywriting Bootcamp and founder of Copy Campus, a unique membership resource site designed to support copywriters and entrepreneurs on all levels. Visit her site to learn more at www.google.com.
professional maid services Park Ridge ..Many writers do not understand that the online writing business... Read More
Most all ezine publishers need fresh content. Article writing is... Read More
There are times when I want to write an article... Read More
The name of the game as far as Internet marketing... Read More
I am often approached and asked, how do I write... Read More
Have ever wished that there were a formula for crafting... Read More
All of us, the authors, know that to enhance our... Read More
Writing articles is one of the most powerful, if not... Read More
The goal of free publicity is to get your name... Read More
If you've spent any time online trying to promote your... Read More
I've been able to distinguish 3 main categories that people... Read More
What is Anchor Text Optimization?Anchor text optimization consists of the... Read More
Writing and submitting articles to article banks is a well-known... Read More
Hey! Who's that I see, typing feverishly as brilliant ideas... Read More
You may be wondering what persuasive writing has to do... Read More
Many online marketers have crowed about the value of writing... Read More
Writing articles for publication on the Internet is, at the... Read More
Writing a great deal of articles myself, I see a... Read More
Anyone who's been in the business for 2 or 3... Read More
It is not my intention to give you a 5... Read More
Recycling your work is a lot like doing your part... Read More
If you are starving for traffic, can't seem to consistently... Read More
Here's a really simple way... to promote your online business... Read More
If your business has a website, you're probably searching for... Read More
Article marketing has become very popular of late, especially with... Read More
cleaning lady near Lincolnshire ..Gathering information from interviews is really simple. You ask the... Read More
As of July 1st, the year was half over! July... Read More
Understanding the rules of correct formatting for online articles will... Read More
What is Anchor Text Optimization?Anchor text optimization consists of the... Read More
It's no secret-link exchanges are dying a painful death. And... Read More
1. What is the single most compelling subject from your... Read More
Article authors who use SEO (Search Engine Optimization) keywords to... Read More
Everyone that publishes a newsletter or ezine knows that the... Read More
If you are an article writer, you may have been... Read More
Adsense is a program designed by Google to help publishers... Read More
Writing articles has proven time and time again to be... Read More
You've already agreed that putting some of your best articles... Read More
Okay, so you're getting a feel for this article marketing... Read More
Most Internet marketers worth their salt know how effective articles... Read More
Not every web designer has the time ? or skills... Read More
Writing articles for online newsletters and websites can be a... Read More
MS: John, you must be one of the most prolific... Read More
If you are starving for traffic, can't seem to consistently... Read More
Writing a letter to your newspaper's editor is a privilege... Read More
Many successful authors close their mind to learning HTML because... Read More
A great way for self employed professionals to enhance their... Read More
The experts are always telling us that getting paid for... Read More
There is probably no easier way of earning extra money... Read More
The name of the game as far as Internet marketing... Read More
Content is an important component of your web site. Learning... Read More
Article Writing |