Looking for another no cost promotional tool? Your fee will simply be an investment of a small block of your time and writing what you know most about. But there are a few things to keep in mind when writing for the web. Long paragraphs are usually acceptable for print media; they are not for the web.
If you want to write articles that web users will love to read and put to use follow these 5 simple tips:
1. Make your article scan ready. A study by Jakob Nielson publicized as guru of web page usability by the New York Times published that only 16 per cent of his test users actually read the copy they found online; 79 per cent of them simply scanned it. Your impatient web readers will want important information to jump out at them. Some practical ways to make your text scannable are: headings, sub-headings, bulleted list, numbered lists, easy steps and/or typeface variation. For example, compelling headlines are considered an art. Are you drawn to the author's article as "How to Write Web Articles" or "5 Tips to Write Winning Web Articles?"
2. Keep it short. Get and keep the attention of web readers by delivering short messages. You put effort into gaining your web reader's attention; now make their click worthwhile with brief compelling copy in bite sizes. Start with the conclusion. Your readers may not make it to the end of your piece to get it. Web readers don't want to get bogged down in long blocks of text. So get to the point early and use the rest of your article to support that main point.
3. Add substance. Resist fluffing your articles. Include practical valuable information in your copy. Everyone loses when you don't take the time to impart substance. It increases the reputation of the web being an unreliable source of knowledge. Additionally, lack of substance will block your road to profitable referrals. Do the research and/or draw from your knowledge and experience to illustrate. Your stories and real life examples will meet your reader's need for practical information and connect with their emotion. It's a known fact emotions will move people to action. Whether you desire them to act by signing up or making a purchase, add substance and improve your reader responses.
4. Make it web professional. Create a more web professional look by using short sentences then format your page to approximately 65 characters per line. Long stringed sentences that stream from side to side of the web page look visually unprofessional. Select a layout for your article from several short article formats that include the how-to, tips list, question-answer, problem-solutions and interview. Make your introduction and summary short but do add one. Your web readers don't want just a list of boring facts and information. They want to connect with you by reading your personable introduction and practical tips with a definite ending or summary. Remember excited readers become enthusiastic buyers and enthusiastic buyers will refer your product or service to all their friends.
5. Use your keywords. Thread your keywords throughout your short article as naturally as possible. Otherwise your copy will sound stiff and dull. To gain visibility on the search engines, your site must be "indexed" by their robotic software. In its most basic form, they must be able to compare the code, keywords and other Meta tags with the actual content of the site. From this they reach a conclusion regarding the context of the site. This and other factors will affect how well your copy or website places in the search engines.
You may use these guidelines for all kinds of web copy. The same elements of using keywords, making your article professional, adding substance, keeping it short and making your copy scannable will improve the quality of your articles. Practice the above simple principles and write winning articles to distribute on the web everywhere.
? Earma Brown, 10 year author and business owner helps small business owners and writers who want to deliver their message effectively, build client lists and create additional streams of income. Author of "Win with the Writer Inside You", she offers free help through her monthly ezine "Web Wit" at http://www.writetowin.org/win-articles.htm and other free articles and books.
http://www.writetowin.org/win-articles.htm
disinfecting cleaning services Arlington Heights ..Once you learn the benefits of article writing, you may... Read More
How many times have you read the following? If you... Read More
A great headline can be the difference between having your... Read More
As we prepared to move our 12,000 article database from... Read More
Need traffic? Write an article.Need sales? Write an article.Need Your... Read More
You've written this wonderful (no question about it) piece of... Read More
In order to answer the question I've just asked in... Read More
Many successful authors close their mind to learning HTML because... Read More
There's one key rule that every writer should understand before... Read More
If you write web content, it may be a mystery... Read More
Your publicity dreams may include being featured in Forbes, Fortune,... Read More
This is Part 2 of a 2 part article -... Read More
The Shortest Distance to Your Home Town Enterprise is Over... Read More
1. Choose A Topic.You need to choose either a hot... Read More
Often all the Web Surfer will see is your title,... Read More
A huge problem for many people who are working on... Read More
1) Don't use all capitals in your title:People don't like... Read More
Online readers love information, but be sure your information is... Read More
Queries are not written like business letters or emails; they... Read More
Gasp! I can hear it from the purists now: Matt... Read More
As of July 1st, the year was half over! July... Read More
How are you marketing your articles? As a writer prospecting... Read More
The experts are always telling us that getting paid for... Read More
Online writing is really self-publishing made easier and potentially much... Read More
Every time I run a course on Freelance Writing, students... Read More
bathroom cleaning service Mundelein ..Get the Facts you need to start promoting you free... Read More
Well maybe it's not that "little known" but some people... Read More
Yesterday I met a 13-year old boy with a devilish... Read More
A large portion of your business relies on your ability... Read More
Article marketing is becoming more and more popular, especially as... Read More
Article marketing has become very popular of late, especially with... Read More
The more you write, the larger your impact. If that's... Read More
I once wrote an article in which I offered the... Read More
I've been able to distinguish 3 main categories that people... Read More
[Disclosure: I went into ezinearticles.com very innocently. I... Read More
Writing for the internet requires that you create a large... Read More
Writing articles is by far the most effective online promotion... Read More
I am sure that there would have been a moment... Read More
Understanding the rules of correct formatting for online articles will... Read More
A great way for self employed professionals to enhance their... Read More
"Ten Tips" articles are the easiest piece to write because... Read More
If your business has a website, you're probably searching for... Read More
By now you probably understand how important writing for trade... Read More
In today's busy world, whether your business is large or... Read More
If you're writer, I am sure sometimes you may have... Read More
Last month, I began promoting Jason Potash's "Article Announcer." I... Read More
Knowing exactly what an editor wants.Unfortunately, many new writers struggle... Read More
One of the most tried and true methods of self-promotion... Read More
A lot of great ideas happen when two or more... Read More
We all know that online publishers earn revenue from our... Read More
Article Writing |